Picstore

What Picstore does

PicStore is a Tunisian online photo printing e-commerce platform founded in 2015 and operated by the legal entity Cloud & Digital Factory SARL, headquartered in Ariana with a printing facility in Tunis and a pickup point in La Marsa. The company serves individual consumers across Tunisia who want to convert digital photos stored on smartphones, PCs, Facebook, or Instagram into physical products. Its self-serve web platform supports direct OAuth-based import from Facebook and Instagram, drag-and-drop photo customization with text and emoji overlays, and a broad product catalog spanning classic and vintage photo prints, photo gift boxes, wooden wall frames, photo books, puzzles, calendars, magnets, LED neon decorative lamps, and light garlands.

The underlying technology is a standard web e-commerce storefront hosted on OVH infrastructure, integrated with GPGCheckout for payment processing and GeoTrust for security certification, with a flat 6 DT nationwide delivery fee via Tunisia Express. Photos are stored only for the duration of printing and deleted afterward, and SSL encryption is applied to data flows. There is no native mobile app, no public API, and no disclosed AI/ML capabilities. The business model is purely transactional unit-pricing with no subscription component, accepting credit card, eDinar, cash on delivery, check, and bank transfer, plus a fixed-denomination 30 DT gift card.

PicStore employs 1-10 people, has a stated share capital of 150,000 Tunisian Dinars, no disclosed external investors, and operates exclusively within Tunisia. It has received the "Best E-commerce Website in Tunisia" recognition and maintains 4.7/5 customer ratings on both Facebook and Google, positioning itself as the dominant local specialist in social-media-to-physical-product photo printing within a small, single-country addressable market.

Name

Picstore

Legal name

Cloud & Digital Factory SARL

Website

https://picstore.tn

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

PicStore is a Tunisian online photo printing e-commerce platform, founded in 2015, that lets individual consumers turn smartphone and social media photos into customized physical products. The catalog spans photo prints, gift boxes, frames, puzzles, calendars, and decorative LED items, delivered nationwide within 24-72 hours.

Ownership category

akta.pro rank

Product category

Photo Printing Services

NAICS

Photofinishing Laboratories (except One-Hour) (812921), Photofinishing (81292)

SIC

Services-Photofinishing Laboratories (7384)

akta.pro primary industry

Photography & Photo Production (BPAFAIAF)

akta.pro secondary industry

Photo & Video Output Devices (Printers, Portable Photo Printers, Photo Frames) (CRACAPAL)

Keywords

• Custom photo printing
• Photo gift products
• Online photo printing
• Personalized photo merchandise
• Photo prints and frames

Headquarters

HQ city

Ariana

HQ country

Tunisia

HQ region

Africa

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Photo Product Sales: One-time transaction sales of customized photo products including prints, photo boxes, polaroid frames, calendars, puzzles, and home decor items. Revenue is generated per order with no subscription component. Gift wrapping is available as an add-on option.
2. Gift Cards: Sale of gift cards (Carte cadeau) allowing recipients to purchase any photo products from the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Picstore operates an online e-commerce platform that lets customers upload photos from their device, Facebook, or Instagram and order customized physical photo products including classic and vintage prints, photo boxes, polaroid frames, photo books, calendars, puzzles, neon lamps, magnets, and string lights. The products are printed in Tunis and delivered across Tunisia within 24-72 hours via Tunisia Express or picked up at the La Marsa store. The legal operating entity is Cloud & Digital Factory SARL.

Product overview

Picstore (picstore.tn) is a Tunisian photo printing e-commerce platform founded in 2015 by Cloud & Digital Factory SARL. The offering is a unified web-based photo printing platform supplemented by a portfolio of physical photo-based products. Users upload photos from their smartphone, tablet, PC, or connect via Facebook and Instagram to select images, which are then printed onto various physical products and delivered across Tunisia. The product portfolio centers on three categories of photo prints (Classic Prints, Square Prints, and Vintage Prints), five types of photo gift boxes (InstaBox, Love Box, Magic Box, and Mom Box), multiple wall-decor frames (PolaFrame, Big Frame, Mini Frame, Mid Frame, NoteFrame, InstaSquare 1/4/9 photos), two puzzle formats (Classic Puzzle and Heart Puzzle), a Box Calendar, and an array of decorative accessories (Magnets, Neon Lamps, LED String Lights, Photo Light Garlands) and photo accessory add-ons (Stickers, Clips). All products are printed in Tunis and delivered within 24–72 hours via Tunisia Express or picked up in-store.

Differentiator

Problem solved

Functional benefit

Products and services

• Tirage Classique Classic photo prints in 10X15 cm format, portrait or landscape, in quantities from 10 to 100 prints per order, for individual consumers.
• Tirage Carré Square photo prints in 10X10 cm format, suited for Instagram selfies and food photos, available in quantities of 10 to 100 prints.
• Tirage Vintage Retro-style vintage photo prints with a clean white frame, customizable with optional text and emojis, dimensions 8.5 X 10.1 cm, quantities from 5 to 100 photos per order at 1,600 DT.
• Mini Photomaton Pack of 8 small Polaroid-style photos (4.5 X 3.5 cm) with a vintage retro look, sized to fit in a wallet or phone.
• Photomaton Photo booth-style strips containing 18 photos, 3 photos per strip, delivered in an envelope.
• Photomaton XXL Large-format photo booth strips with 36 photos, 3 photos per 5 X 15 cm strip, totaling 12 strips.
• InstaBox Personalized gift box containing 20 to 50 vintage Polaroid-style photos delivered in a decorative box, customizable with multiple color options and personalized messages.
• Love Box Romantic gift box with 20 to 50 Polaroid photos in a heart-themed decorative box (10 x 10.5 cm), 32,900 DT base price with additional photos at 1,500 DT each.
• Magic Box Colorful box containing up to 50 Polaroid photos along with decorative accessories including clips, string, stickers, and vintage tape for interior decoration and creative activities.
• Mom Box Personalized photo gift box designed for Mother's Day, with 20 to 50 photos in a box measuring 11.5 x 10 cm, additional photos at 950 millimes each.
• PolaFrame Vintage wood frame holding 16 Polaroid photos with wooden clips, 50 X 70 cm, available in blue and oak finishes.
• Big Frame

Quantifiable outcome

• 4.7/5 customer satisfaction rating on both Facebook and Google
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core, infrastructure and supporting.

• Tunisia ExpresscoreChannel Partner/ Reseller/ DistributorLogistics partnership for nationwide delivery in Tunisia. Tunisia Express handles all home delivery operations, delivering products to customers across Tunisia within 24-72 hours. Delivery fee is 6 DT per order.
• GPG (GpgCheckout)coreTechnology or IntegrationPayment processing partner providing secure online payment services. GPGCheckout is described as the 'leader tunisien du paiement sécurisé' (Tunisian leader in secure payment) and handles all credit card transactions including Visa, Mastercard, AmericanExpress, CIB, and eDinar payments to prevent banking fraud.
• OVHinfrastructureTechnology or IntegrationWebsite hosting provider. OVH SARL, based in Roubaix, France, provides web hosting services for picstore.tn.
• ProdexosupportingImplementation/ SI/ Consulting PartnerTechnical agency responsible for website development and technical maintenance. Described as the 'Résponsable technique' (Technical Manager) for the PicStore website.
• GeoTrustsupportingTechnology or IntegrationSecurity certification provider for data protection and privacy compliance. PicStore's privacy commitments meet the requirements of GeoTrust's security program.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Printful: Printful is a global print-on-demand platform serving creators and small businesses with custom photo/print products — broader than PicStore's pure consumer focus but operates in the adjacent customized-print product category.
• Shutterfly: Shutterfly is a major US photo printing and personalized products platform offering prints, cards, gifts and home decor — overlaps significantly with PicStore's category but at much larger scale and with a US focus.
• Albelli: Albelli is a European photo product brand (part of PrintAlliance) offering photo books, prints, wall decor and gifts through a DTC platform — comparable product set to PicStore but at broader European scale.
• Cewe: Cewe is a large, publicly-listed European photo printing incumbent known for CEWE Photo Books, calendars and wall decor — comparable product portfolio to PicStore but operates at much greater scale and across multiple European countries.

Direct peers

• Photobox: Photobox is a major European photo printing service offering prints, photo books, calendars, and personalized gifts via a self-serve platform — a direct functional comparable to PicStore across product category and delivery model.
• PrinterPix: PrinterPix is a US/UK-based photo printing e-commerce service offering prints, canvases, photo books, mugs and personalized gifts — closely comparable in product breadth and DTC gifting orientation.
• FreePrints: FreePrints (by Snapfish) is a photo printing app/service that lets users print smartphone photos with free prints plus paid upgrades — directly comparable to PicStore's smartphone-first photo printing model.
• Cheerz: Cheerz is a France-based photo printing e-commerce brand offering photo prints, polaroids, photo books, mugs and personalized gifts through a self-serve website — almost identical product model to PicStore, just at a larger scale in Europe.
• Pixum: Pixum is a German photo printing e-commerce platform selling photo prints, photo books, calendars, and wall decor with strong personalization tooling — directly comparable to PicStore's product mix and customization-led DTC approach.

Regional players

• Picsy: Picsy is an India-based photo printing app that turns smartphone and Instagram photos into prints, polaroids and personalized products — directly comparable to PicStore in functionality but focused on the Indian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCa4nH7uZ3CAJcPDLWuX5-IQ
• Facebookfacebook.com/mypicstore
• Instagraminstagram.com/picstore.tn
• Xx.com/thepicstore
• LinkedInlinkedin.com/company/picstore-tn

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Picstore