What Sapnagroup does

Sapnagroup Ltd. is a UK-registered digital agency (company no. 4533465) founded in 2002 and operating across three offices in Reigate/London (UK), Bamberg (Germany), and Panaji, Goa (India) with a team of over 60 specialists. The company operates under a three-culture model combining German project management, Indian engineering execution, and UK client-facing delivery, and is jointly owned by founder Jonny Hübner and co-owner Nilesh Nayak. It is ISO 27001 certified and has grown entirely through organic, bootstrapped revenue with no external funding rounds. Its service portfolio is structured around four pillars: bespoke software development (custom web apps, e-commerce on Shopify, WordPress/CMS builds, mobile apps, AI-assisted MVPs), DevOps and cloud architecture (shared/dedicated server hosting with a 99.99% SLA, migrations, ad hoc DevOps), internet security and compliance consultancy (penetration testing, risk register/auditing, ISO 27001-aligned services under the "sapna security" brand), and digital marketing with AI-powered multilingual translation and SEO/PPC/AEO/GEO strategies.

The company monetizes through a mix of one-time bespoke project fees, recurring hosting and infrastructure retainers (monthly auto-renewing contracts), professional-services security engagements, and ongoing digital marketing subscriptions. Its go-to-market is predominantly referral-based and partner-driven, with a white-label delivery model for global agencies (notably Orckid as a long-tenured UK design partner) and direct enterprise and SMB sales. Notable long-tenured clients include My Family Care (since 2002, whose platform handles over 500,000 emergency childcare hours per month and serves enterprise users including Bank of America, Procter & Gamble, KPMG, Meta, UBS, and Bloomberg), Verbatim Europe (since 2002, multilingual CMS in 9+ languages), Fish Brothers (since 2000, automotive dealer group), Suck UK (since 2010), Costa Coffee, Club La Costa, and buddi. Sapnagroup's stated client retention exceeds 90% and many client relationships span more than a decade, supported by exceptionally low staff attrition with multiple team members of 15+ years tenure. The technology stack is centered on LAMP (Linux/Apache/MySQL/PHP) extended with Mean Stack and React, proprietary multilingual CMS configurations, AI-assisted development workflows verified by senior engineers, and infrastructure hosted via Hetzner with AWS S3 encrypted offsite backups.

Name

Sapnagroup

Legal name

sapnagroup Ltd.

Website

https://sapnagroup.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Sapnagroup is a bootstrapped UK-headquartered digital agency with 60+ specialists across the UK, Germany, and Goa, India, delivering bespoke software, DevOps hosting, ISO 27001-aligned security, and AI-assisted digital marketing to enterprises, SMBs, and white-label agency clients in the UK and Europe.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Advertising Agencies (541810)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310)

akta.pro primary industry

Captive/Global In-House Center (GIC) Setup & Managed Services (BPAEAMAK)

akta.pro secondary industries

Integration, API & Middleware Consulting (BPAHAEAJ), Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

Keywords

• Bespoke software development
• DevOps cloud services
• Internet security compliance
• Digital marketing services
• White-label agency support

Headquarters

HQ city

Reigate

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Bespoke Software Development: Custom-built digital solutions engineered from the ground up to match exact client needs, including scalable remote teams, app and platform development, Shopify and other ecommerce solutions, WordPress and CMS builds, and AI-developed MVPs
2. DevOps and Cloud Architecture Services: Reliable automated infrastructure services including hosting on shared servers, dedicated server management, cloud solutions and migrations, and ad hoc DevOps support
3. Internet Security and Compliance Services: ISO 27001-aligned security consultancy including risk register and auditing, penetration testing, and compliance support
4. Digital Marketing and AI Translation: Demand generation and AI-powered content strategies including SEO, PPC, AEO and GEO strategies, and multilingual AI translation
5. Hosting Services: Virtual and dedicated server hosting with 99.99% SLA, monthly minimum contract with auto-renewal

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Sapnagroup is a UK-registered digital agency delivering four core service pillars: Bespoke Software Development (custom web builds, app and platform development, Shopify/WordPress/Wix e-commerce, CMS, and AI-developed MVPs); DevOps & Cloud Architecture (hosting, dedicated server management, cloud migrations, and ad hoc DevOps support); Internet Security & Compliance under the sapna security brand (ISO 27001-aligned consultancy, risk auditing, penetration testing); and Digital Marketing & AI Translation (SEO, PPC, AEO, GEO, and multilingual AI translation). Engagements are sold as long-term partnerships to global agencies (white-label) and to enterprise and SMB end-clients, with recurring hosting, DevOps, security, and marketing retainers layered on top of project work.

Product overview

Sapnagroup is a digital agency offering four integrated core service pillars: Bespoke Software Development, DevOps & Cloud Architecture, Internet Security & Compliance (sapna security), and Digital Marketing & AI Translation. The company builds custom digital solutions including e-commerce platforms (Shopify), CMS builds (WordPress), mobile applications, and AI-powered products. Their service portfolio spans from initial development through ongoing hosting and security compliance, supported by an internal project management platform (sapnagroup Online Status). The company operates across UK, German, and Indian offices with a team of over 60 specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke Software Development Custom-built digital solutions engineered from the ground up to match exact client needs, including scalable remote teams, app and platform development, Shopify and other e-commerce solutions, WordPress and CMS builds, and AI-developed MVPs. Sold to global agencies (white-label) and to enterprise and SMB end-clients.
• DevOps & Cloud Architecture Reliable, automated infrastructure services that enable faster product shipping and flawless operation, including hosting on shared servers, dedicated server management, cloud solutions and migrations, and ad hoc DevOps support. Sold on subscription and project bases to agencies, enterprises, and SMBs.
• Internet Security & Compliance (sapna security) ISO 27001-aligned security services that protect client code, data, and reputation, including security consultancy, risk register and auditing, penetration (PEN) testing, and compliance support. Sold as professional services and retainer engagements to agencies and enterprise clients.
• Digital Marketing & AI Translation Demand generation and AI-powered content strategies including Search Engine Optimisation (SEO), Pay-Per-Click (PPC), AEO and GEO strategies, and multilingual AI translation. Sold as recurring subscriptions and project engagements to agencies, enterprises, and SMBs.
• Hosting Services (Virtual and Dedicated Servers) Virtual and dedicated server hosting with 99.99% SLA, including power and network connectivity guarantees. Sold on monthly subscription with auto-renewal to clients running bespoke applications on sapnagroup-managed infrastructure.
• Mean Stack / React Development Custom web applications built using Mean Stack (MongoDB, Express.js, Angular, Node.js) or React on the LAMP environment (Linux/Apache/MySQL/PHP). Sold as part of bespoke software engagements.
• Mobile App Development Mobile website, Android, and iOS application development services delivered as part of bespoke software engagements to enterprise and SMB clients.
• My Family Care Emergency Childcare Platform Bespoke enterprise platform powering My Family Care's emergency childcare booking operations for corporate clients including Bank of America Merrill Lynch, Procter & Gamble, KPMG, Meta, UBS, and Bloomberg; handles over 500,000 hours of emergency childcare bookings per month.

Quantifiable outcome

• Over 500,000 hours of emergency childcare bookings handled per month for My Family Care
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability5 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• HetznercoreTechnology or IntegrationPrimary hosting provider for server requirements. Hetzner does not have software access to servers as it does not have any OS accounts. German-based data center provider.
• AWS (Amazon Web Services)coreTechnology or IntegrationUsed for hosting services like files. Daily MySQL backups encrypted and sent to Amazon S3 for offsite backup storage.
• Sapna TechnologiescoreTechnology or IntegrationIT company in India used for software development and server hosting/maintenance services. Related entity incorporated in Goa.
• sapnagroup Deutschland, Claus Hübner e.K.coreTechnology or IntegrationGerman entity handling German project management and administrative work. Related entity registered in Bamberg.
• OrckidmajorChannel Partner/ Reseller/ DistributorUK design and marketing agency partner. Long-standing relationship since early 2000s. Multiple joint projects including Verbatim Europe, Costa Coffee, and Fish Brothers. sapnagroup handles technical development while Orckid provides design services.
• Pimento Agency NetworkminorChannel Partner/ Reseller/ DistributorAgency network for creative services referrals. Company puts clients in touch with partners from Pimento agency network for any creative services.
• My Family CarecoreStrategic or Co-development PartnerLong-term client since 2002. Company built and continuously evolved their emergency childcare platform. Multiple products developed including myfamilycare.co.uk, emergencychildcare.co.uk, emergencyhomecare.co.uk, outofschoolcare.co.uk.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Globant: Global digital and AI engineering services company building bespoke software for enterprises, a much larger incumbent in the same custom-development category.
• Endava: Larger UK-listed digital engineering and IT services firm delivering custom software and DevOps to enterprises, an upmarket incumbent overlapping Sapnagroup's service pillars.

Direct peers

• STX Next: European (Polish) software house delivering custom development and dedicated teams for global clients, overlapping strongly with Sapnagroup's bespoke build and outsourced-team model.
• The Scalers: Sets up dedicated offshore engineering teams in India for Western companies, directly comparable to Sapnagroup's UK-front/India-delivery white-label remote team offering.
• 10Clouds: Full-stack software and design agency building web, mobile and AI products for external clients, comparable to Sapnagroup's bespoke development and digital services mix.
• Netguru: European software development agency building bespoke web/mobile products and providing scalable remote engineering teams for clients — closely mirrors Sapnagroup's custom development and white-label delivery model.

Emerging players

• Andela: Provides globally distributed remote engineering talent as an extension of client teams, overlapping with Sapnagroup's scalable remote/white-label team proposition.
• Toptal: Marketplace supplying vetted freelance developers and teams for on-demand project delivery, competing for the same 'flexible technical capacity' spend Sapnagroup targets.

Others

• Orckid: UK design and marketing agency and long-standing partner that provides creative while Sapnagroup handles technical build — an ecosystem/channel partner rather than a direct competitor.

Regional players

• Distributed: UK-based provider of elastic teams of engineers for project delivery, competing in Sapnagroup's home market with a similar outsourced-team model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sapnagroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sapnagroup