What Upleap does

Upleap is an Instagram growth service operated by SocialGrowth LLC FZ, a private limited liability company registered in Dubai, UAE. The product is a self-serve SaaS that automates follow/unfollow interactions on Instagram, targeting potential followers based on hashtags, similar accounts, and location filters. Customers connect their Instagram account through a web dashboard at app.upleap.com, configure targeting preferences, and the platform engages with targeted users on their behalf to drive organic follower growth. The product is delivered as a unified offering with three subscription tiers (Basic at $19/month, Standard at $34/month, and Pro at $64/month), differentiated primarily by estimated follower volume (600-1,600+ per month) and feature depth; annual plans offer approximately a 50% discount and all tiers include a 7-day free trial. The company also operates an Agency Program for marketing agencies, a 25% recurring commission affiliate program managed via Tapfiliate, and an On-Demand Followers feature for paying subscribers.

Upleap's customer base is global and horizontally segmented across three primary groups: individuals and influencers (athletes, models, travel bloggers, content creators), business accounts seeking lead generation and brand awareness on Instagram, and marketing agencies managing multiple client accounts. Named case-study customers span DJs, nonprofits, travel, and media/entertainment verticals, and the company claims to have helped 5,000+ Instagrammers cumulatively with a stated 4.7/5 customer rating. The technology stack is built on rule-based automation rather than AI/ML and includes multi-proxy login support, whitelist/blacklist filtering, gender-based targeting, welcome DM automation, and weekly account audits. Underlying infrastructure relies on standard third-party SaaS including Chargebee (subscription billing), Stripe/Braintree/PayPal/Apple Pay (payments), Intercom (support), Customer.io and SendinBlue (email lifecycle), Fullstory (session analytics), and Google Analytics 4.

Upleap's go-to-market is product-led growth: fully self-serve sign-up, free trial, and automatic conversion to paid subscription. The company supplements this with a content marketing blog, an aggressive affiliate channel offering 25% lifetime recurring commissions (top affiliates reportedly earning over $10k/month), and earned media coverage from third-party publications including HubSpot, Influencer Marketing Hub, Hacker Noon, Upwork, Jeff Bullas, and EarthWeb. Co-founder Emily Trevino is publicly listed. The company has not disclosed any funding rounds, parent company, investor base, or revenue figures, and is registered as a private company operating from Dubai with no disclosed founding date.

Name

Upleap

Legal name

SocialGrowth LLC FZ

Website

https://upleap.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Upleap is a self-serve Instagram growth SaaS operated by SocialGrowth LLC FZ (Dubai) that automates targeted follow/unfollow engagement to drive organic follower growth for individuals, influencers, businesses, and marketing agencies on a subscription basis.

Ownership category

akta.pro rank

Product category

Social Media Marketing Software

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Influencer Whitelisting, Paid Amplification & Spark Ads (BPAFAHAH)

akta.pro secondary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Instagram growth service
• Social media automation
• Influencer marketing tools
• Follower engagement
• Instagram analytics

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Subscription Plans: Three-tier subscription model (Basic, Standard, Pro) with monthly and annual billing options. Annual plans offer approximately 50% discount. Revenue is primarily recurring subscription-based with automatic renewal at end of billing cycle.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Upleap is a Software-as-a-Service (SaaS) platform that automates Instagram engagement — including follows, unfollows, likes, comments, and DMs — targeted at user-defined hashtags, similar accounts, or geographic locations. The service is designed to help individual influencers, personal brands, and agencies grow their Instagram audience with real, organic followers, offering smart targeting, real-time analytics, weekly account audits, and dedicated account management. It is operated by SocialGrowth LLC FZ, a private limited company registered in Dubai, UAE.

Product overview

Upleap is a single-platform Instagram growth service operated by SocialGrowth LLC FZ. The core offering is an automated organic growth service that helps users gain real Instagram followers through targeted engagement (follow/unfollow automation). The product is delivered as a unified SaaS with three subscription tiers (Basic, Standard, Pro) differentiated by follower volume and feature depth. Additional offerings include an Agency Program for managing multiple client accounts, an Affiliate Program for recurring commission-based partnerships, and an On-Demand Followers feature for immediate follower boosts. Users access the service through a web dashboard (app.upleap.com) and can connect their Instagram accounts for automated targeting and growth management.

Differentiator

Problem solved

Functional benefit

Products and services

• Upleap Instagram Growth Service

Quantifiable outcome

• Up to 300% faster Instagram growth compared to organic methods
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

One partnership is on record.

• SocialGrowth LLC FZcoreOthersParent/legal entity operating Upleap. Located in Dubai, UAE. Handles all business operations, customer subscriptions, and service delivery.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Starter Growth (formerly Stellation Media): Starter Growth offers Instagram growth automation services targeting influencers and brands, with a subscription model and engagement-based approach directly comparable to Upleap.
• Growthsilo: Growthsilo is a direct Instagram growth automation competitor offering follow/unfollow and engagement automation for influencers and brands on a subscription model similar to Upleap.
• Nitreo: Nitreo is a direct competitor providing automated Instagram growth through targeted engagement, with comparable subscription pricing and feature sets aimed at influencers and small businesses.
• Kicksta: Kicksta is one of the most direct competitors to Upleap, offering Instagram growth via automated engagement on a subscription basis, serving influencers, brands, and agencies with very similar features and pricing tiers.

Broad incumbents

• Later: Later is a leading Instagram-focused social media scheduling and analytics platform serving creators and brands. It overlaps with Upleap's customer base and category, though it focuses on content workflow rather than automated growth.
• SocialPilot: SocialPilot is a broader social media management platform with scheduling, analytics, and reporting that can support Instagram growth strategies, serving as a multi-feature incumbent that overlaps with parts of Upleap's value proposition.
• Buffer: Buffer is a widely used social media management platform with scheduling, analytics, and engagement tools. It serves a similar SMB and creator customer base as Upleap but is a broader, multi-platform incumbent.
• Hootsuite: Hootsuite is a large incumbent in social media management with broad analytics, scheduling, and reporting capabilities. While it does not offer Instagram growth automation directly, it competes for marketing budgets allocated to Instagram performance.

Others

• HubSpot: HubSpot is a broad marketing platform that has featured Upleap in earned media coverage. It is adjacent rather than directly competing, representing the broader inbound marketing ecosystem where Upleap's customers also operate.

Emerging players

• Kenji (formerly Ampfluence): Kenji is an AI-powered social media automation platform focused on Instagram growth, overlapping with Upleap's automation thesis but adding AI-driven content and engagement features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/upleapdotcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upleap