Turtle Cove Properties LLC
Turtle Cove Properties LLC is a family-owned real estate investment firm in Midland, Michigan, managing luxury residential apartments (Pathfinder Commons and Pathfinder Terraces), single-family rentals, commercial leases, The Cove coworking space, and small business loans and investments across the Great Lakes Bay region.
- Company typePrivate
- Founded2015
- HeadquartersMidland, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Turtle Cove Properties LLC does
Turtle Cove Properties LLC is a family-owned real estate investment and property management company headquartered at 233 E. Larkin St., Midland, Michigan, operating exclusively in the Great Lakes Bay region. The company manages a diversified portfolio across four asset classes: luxury residential rentals (Pathfinder Commons — one-bedroom units built in 2018, and Pathfinder Terraces — two-bedroom units, both designed by Cobblestone Homes), single-family housing rentals, commercial real estate (restaurants, office buildings), and The Cove, a coworking office space in downtown Midland. It also extends small business loans and investments as part of a community-development mandate.
The company has no proprietary technology platform; operations are conducted directly through a single office with business hours of Monday–Friday 8am–4pm, supported by a website (turtlecoveproperties.com), phone (989-941-3554), and email ([email protected]). The website lists properties, floor plans, and pricing. Its brand is positioned around community impact rather than profit maximization, with philanthropic activity channeled through the Kepler Foundation.
Revenue is generated through four streams: monthly residential rents ($1,275-$2,275 depending on unit and property), Coworking tier subscriptions at The Cove (day passes $20, dedicated desks $300/month, private offices $500-$700/month with multi-year discounts, conference rooms $200/4-hour block or $700/month, locked storage $25-$150/month), commercial lease income, and returns on small business loans and investments. Customer segments include residential renters seeking luxury housing, freelancers and remote workers needing flexible workspace, and small businesses requiring commercial space or capital. The go-to-market motion is direct-to-consumer leasing handled in-house with no intermediary channels.
Turtle Cove Properties LLC firmographics
Firmographics- Name
- Turtle Cove Properties LLC
- Legal name
- Turtle Cove Properties, LLC.
- Website
- https://turtlecoveproperties.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Turtle Cove Properties LLC is a family-owned real estate investment firm in Midland, Michigan, managing luxury residential apartments (Pathfinder Commons and Pathfinder Terraces), single-family rentals, commercial leases, The Cove coworking space, and small business loans and investments across the Great Lakes Bay region.
- Ownership category
- akta.pro rank
Turtle Cove Properties LLC industry classification
Industry- Product category
- Residential Property Management
- NAICS
- Residential Property Managers (531311), Real Estate Property Managers (53131), Lessors of Nonresidential Buildings (except Miniwarehouses) (531120)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Lessors Of Real Property, Nec (6519), Operators Of Nonresidential Buildings (6512)
- akta.pro primary industry
- Single-Family Rental (SFR) Property Management (BPAJAFAB)
Keywords
Where Turtle Cove Properties LLC is headquartered
LocationHeadquarters
- HQ city
- Midland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Turtle Cove Properties LLC business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Residential Apartment Rentals: The company earns recurring monthly rental income from Pathfinder Commons and Pathfinder Terraces apartment units. Tenants sign leases and pay monthly rent ranging from $1,275 to $2,275 depending on the property and unit type.
- Coworking Space (The Cove): The Cove generates revenue through multiple pricing tiers: day passes at $20, dedicated desk memberships at $300/month, conference room bookings at $200 per 4-hour block or $700/month, locked storage at $150/month, and private office leases at $700/month (or discounted at $600/month with a 6-month agreement or $500/month with a 12-month agreement).
- Commercial Leases: The company leases commercial properties including restaurants, office buildings, and coworking spaces to business tenants, generating recurring rental income from commercial real estate holdings.
- Small Business Loans and Investments: The company provides small business loans and investments as part of its commercial and business development activities, generating returns through interest income and equity stakes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Cove Membership - flexible desk access |
| Subscription | Multi-year contract | Private Office - lockable office with mailbox and signage |
| Subscription | Monthly | Dedicated Desk - locked storage and desk space |
| Subscription | Monthly | Conference Room - video-equipped meeting space |
| Usage-based | Pay-as-you-go | Day Pass - coworking day access |
| Subscription | Monthly | Locked Storage |
| Subscription | Monthly | Pathfinder Commons - 1 Bedroom + Office, 755 sq ft |
| Subscription | Monthly | Pathfinder Terraces - 2 Bedroom units, 1050-1150 sq ft |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Turtle Cove Properties LLC product offering
Product offeringCore offering
Family-owned real estate investment and property management company based in Midland, Michigan. The company owns and operates residential single-family rentals, two apartment communities (Pathfinder Commons and Pathfinder Terraces), a coworking facility (The Cove), commercial lease properties, and additionally provides small business loans and investments.
Product overview
Turtle Cove Properties LLC is a family-owned real estate investment company operating as a platform with multiple distinct property offerings. The company manages three primary product lines: The Cove (a coworking office space with flexible workspace solutions), Pathfinder Commons (luxury apartments near downtown Midland with one-bedroom units built in 2018), and Pathfinder Terraces (luxury two-bedroom apartments with rooftop garden access). Additionally, the company provides commercial leasing services for restaurants, office buildings, and coworking spaces, manages single-family housing rentals, and offers small business loans and investments for commercial development.
Differentiator
Problem solved
Functional benefit
Brands
- The Cove: Premier coworking office space located in downtown Midland, offering private offices, dedicated desks, conference rooms, and coworking memberships for entrepreneurs, freelancers, and remote workers.
- Pathfinder Commons
- Pathfinder Terraces
Products and services
- The Cove (Coworking) A coworking facility operated by Turtle Cove Properties in Midland, Michigan, providing flexible shared workspace (day passes and memberships) targeted at freelancers, entrepreneurs, remote workers, and small professional teams.
- Pathfinder Commons (Apartments) A purpose-built multifamily apartment community owned and managed by Turtle Cove Properties in Midland, Michigan, offering rental units to individuals and households.
- Pathfinder Terraces (Apartments) A purpose-built multifamily apartment community owned and managed by Turtle Cove Properties in Midland, Michigan, offering rental units to individuals and households.
- Residential Rentals Single-family and other residential rental properties owned and managed by Turtle Cove Properties in Midland, Michigan, leased to individuals and households.
- Commercial Leases Commercial real estate leased by Turtle Cove Properties to local small businesses and other commercial tenants in the Midland, Michigan market.
- Small Business Loans and Investments Capital products offered by Turtle Cove Properties to small businesses, encompassing small business loans and equity or other investments alongside the company's real estate activities.
Companies that use Turtle Cove Properties LLC
Customer profileSegments3 records
Ideal customer profiles3 records
Turtle Cove Properties LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Turtle Cove Properties LLC partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kepler FoundationminorTurtle Cove Properties is associated with the Kepler Foundation for charitable donations. The foundation logo is displayed on the contact page, indicating a philanthropic relationship where Turtle Cove Properties directs charitable contributions through the Kepler Foundation.
Scale indicators3 records
Recent moves5 records
Turtle Cove Properties LLC competitors and assessment
Company assessmentBroad incumbents
- IWG (Regus): Global coworking and flexible office operator with day passes, dedicated desks, private offices, and meeting rooms. Comparable in product offering to The Cove, but operates at global scale.
- Asset Living: Large US multifamily and student housing property manager. Comparable in residential rental management operating model, though at national rather than regional scale.
- Greystar Real Estate Partners: Largest US multifamily and single-family rental property manager. Comparable because both operate residential property management platforms, but Greystar is a national incumbent versus Turtle Cove's local footprint.
- Edward Rose & Sons: Midwest-focused multifamily developer and operator with properties across Michigan and surrounding states. Comparable as a multifamily landlord in overlapping regional markets, though at greater scale.
- MAA (Mid-America Apartment Communities): Multifamily REIT operating garden-style apartment communities across the Sun Belt. Comparable as a large-scale apartment landlord with recurring rental revenue, though at materially greater scale and in different geographies.
- Lincoln Property Company: National residential and commercial property management firm. Comparable in residential property management scope, but at significantly larger scale than Turtle Cove.
Emerging players
- Workbar: Regional coworking operator offering shared workspace, dedicated desks, and private offices to freelancers and small businesses. Comparable product mix to The Cove at a similar smaller-operator scale.
Regional players
- Premier Property Management (Mid-Michigan): Regional Michigan property management firm serving rental owners in the Great Lakes Bay region. Comparable regional residential property management focus.
Direct peers
- Industrious: Premium flexible workspace operator offering private offices, dedicated desks, meeting rooms, and coworking memberships — directly mirroring The Cove's product mix across multiple price tiers.
Others
- Cobblestone Homes: Midland, MI-based residential builder that designed Pathfinder Commons and Pathfinder Terraces. Comparable as a strategic partner/supplier rather than competitor — material to Turtle Cove's ability to deliver luxury units.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Turtle Cove Properties LLC social profiles
Digital presenceTurtle Cove Properties LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Turtle Cove Properties LLC leadership team
Management profileNumber of profiles
Turtle Cove Properties LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Turtle Cove Properties LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Turtle Cove Properties LLC
What does Turtle Cove Properties LLC do?
Family-owned real estate investment and property management company based in Midland, Michigan. The company owns and operates residential single-family rentals, two apartment communities (Pathfinder Commons and Pathfinder Terraces), a coworking facility (The Cove), commercial lease properties, and additionally provides small business loans and investments.
Is Turtle Cove Properties LLC a public or private company?
Turtle Cove Properties LLC is a private company. It is classified as family owned and is currently operating.
When was Turtle Cove Properties LLC founded?
Turtle Cove Properties LLC was founded in 2015. It employs 1 to 10 people.
Where is Turtle Cove Properties LLC based?
Turtle Cove Properties LLC is headquartered in Midland, United States, in the North America region.
How does Turtle Cove Properties LLC make money?
Four revenue lines are on record. Residential Apartment Rentals are the primary driver. The others are coworking Space (The Cove), commercial Leases and small Business Loans and Investments.
Who are Turtle Cove Properties LLC's main competitors?
Broad incumbents on record are IWG (Regus), Asset Living, Greystar Real Estate Partners, Edward Rose & Sons, MAA (Mid-America Apartment Communities) and Lincoln Property Company. Workbar is listed as an emerging player. Premier Property Management (Mid-Michigan) is listed as a regional player. Industrious is listed as a direct peer. Cobblestone Homes is listed as an others.
Does Turtle Cove Properties LLC have an API?
No public API is recorded for Turtle Cove Properties LLC.
What industry is Turtle Cove Properties LLC in?
Turtle Cove Properties LLC's product category is Residential Property Management. Its primary akta.pro industry code is BPAJAFAB, Single-Family Rental (SFR) Property Management. Its NAICS code is 531311 and its SIC code is 6531.