What Lactation Link does

Lactation Link (legal name Lactation Link, founded 2015) is a U.S. direct-to-consumer provider of online breastfeeding education and lactation support services, operating as a service line within the broader Aeroflow Breastpumps platform and headquartered at 65 Beale Road, Arden, NC. The company serves expecting and new mothers by delivering 20+ live virtual classes covering breastfeeding, pumping, baby care and sleep, nutrition, and mental health, plus 1:1 virtual lactation appointments with certified lactation consultants and an educational care-guides library. It operates a moderated peer community ("The Pumping Room") on Facebook with thousands of members and distributes insurance-covered breast pumps and accessories from 13+ brands through the Aeroflow Breastpumps storefront.

The underlying delivery stack is a virtual class-and-appointment platform (live video classes plus private consultations) augmented by content marketing assets (weekly blog, care guides) and a moderated social community; there is no proprietary mobile app, no public API, and no disclosed AI/ML components. All services are funneled through an online insurance-eligibility qualification flow that verifies coverage under the preventive lactation benefit available under most U.S. health plans.

The business model is direct-to-consumer and insurance-billed: classes, appointments, breast pumps, and certain accessories are submitted as preventive-care claims, removing the out-of-pocket cost for eligible mothers and effectively outsourcing acquisition to insurer-borne reimbursement rates. Revenue streams are therefore recurring in nature at the customer level (customers return across pregnancy and postpartum milestones), but capped by insurance reimbursement schedules. The primary customer segment is expecting and new mothers with qualifying insurance, and the secondary persona is the healthcare provider ecosystem that supplies prescriptions for pumps and supports referrals into the platform.

Name

Lactation Link

Legal name

Lactation Link

Website

https://lactationlink.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Lactation Link is a U.S. direct-to-consumer provider of virtual breastfeeding classes, certified-lactation consultations, and insurance-covered breast pumps distributed through the Aeroflow Breastpumps platform, serving expecting and new mothers with qualifying preventive-care benefits.

Ownership category

akta.pro rank

Product category

Lactation Consulting and Maternal Health Education

NAICS

Other Individual and Family Services (624190)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Lactation & Infant Feeding Telehealth (lactation consulting, pumping support) (HLALAHAE)

akta.pro secondary industries

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN), Maternal, Women’s & Family Virtual Care Programs (Payer-Sponsored) (HLALACAJ), Breastfeeding, Lactation & Infant Feeding Support (EDACAMAB)

Keywords

• Breastfeeding education
• Lactation consulting
• Postpartum support services
• Virtual prenatal classes
• Insurance-covered lactation

Headquarters

HQ city

Highland City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance-billed lactation services: Classes and appointments are billed under preventive lactation benefit, which is a fully covered benefit under most insurance plans. Services provided at no cost to eligible customers whose insurance covers lactation support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Lactation Link provides online breastfeeding courses and resources to support mothers through their breastfeeding and pumping journey. Its core offerings include over 20 live virtual pregnancy and breastfeeding classes (covering breastfeeding, pumping, baby care and sleep, nutrition, and maternal mental health), private virtual lactation appointments with certified consultants, an online care guides library, and community support via a moderated Facebook group. Services are delivered through the Aeroflow Breastpumps ecosystem and are billed under the preventive lactation benefit covered by most U.S. health insurance plans.

Product overview

Aeroflow Breastpumps offers a unified platform combining breast pump products with lactation support services. The core offerings include insurance-covered breast pumps from 13 major brands (Lansinoh, Ameda, BabyBuddha, Elvie, Eufy, Evenflo, Medela, Momcozy, Motif, Philips, Spectra, Willow, Zomee), complemented by a suite of support services: over 20 live virtual Pregnancy & Breastfeeding Classes, private Lactation Appointments with certified consultants, educational Care Guides, Mental Health Support via Canopie partnership, and a Community Facebook group called The Pumping Room. The platform is tied together with an insurance eligibility qualification service that helps users access preventive lactation benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Pregnancy & Breastfeeding Classes A library of 20+ live virtual classes taught by certified instructors covering breastfeeding, pumping, baby care and sleep, pregnancy and postpartum nutrition, and maternal mental health; offered to expecting and new mothers.
• Lactation Appointments Private virtual one-on-one appointments with certified lactation consultants providing individualized breastfeeding and pumping support for expecting and new mothers.
• Care Guides Online database of educational care guides covering breast pump cleaning, proper breast milk storage guidelines, and postpartum care topics for new mothers.
• Mental Health Support (Canopie partnership) Postpartum mental health classes and resources provided in partnership with Canopie, offering clinically-effective programs for managing the highs and lows of postpartum life.
• Community Support (The Pumping Room) Moderated Facebook community group where expecting and new parents discuss breastfeeding and pumping methods, products, and tips, overseen by certified breastfeeding educators.
• Insurance Eligibility & Qualification Free online eligibility verification service that determines a customer's insurance coverage for Lactation Link classes, appointments, and related preventive lactation benefits.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CanopiecoreStrategic or Co-development PartnerPartnership to provide clinically-effective mental health programs for new and expecting parents. Canopie's programs help parents manage the highs and lows of postpartum life. Aeroflow integrates these mental health resources into their lactation and postpartum support offerings.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Canopie: Postpartum mental health partner of Lactation Link; offers clinically-validated maternal mental health programs and represents both a partner and a comparable virtual maternal care entrant.
• Bobbie: Infant formula and lactation-support brand with a subscription model and educational content; targets the same expecting/new mother demographic with overlapping content.
• Mahmee: Maternal and infant health platform offering virtual postpartum and lactation support, often via payer partnerships; comparable virtual care model targeting similar populations.

Broad incumbents

• Ovia Health: Maternal health benefits platform (part of Labcorp) offering payer-sponsored pregnancy and postpartum programs; adjacent in payer-sponsored maternal care delivery.
• Byram Healthcare: Large DME distributor offering insurance-covered breast pumps and maternal supplies; comparable distribution model and payer relationships even if lactation education is lighter.
• Edgepark Medical Supplies: Established DME distributor providing insurance-covered breast pumps and accessories; overlaps in customer acquisition channel and benefit navigation.

Direct peers

• Nest Collaborative: Virtual lactation consultant network offering telehealth lactation visits covered by insurance; competes head-to-head for the same expecting mothers in the U.S.
• SimpliFed: Telehealth platform providing insurance-covered lactation and infant feeding support, with similar eligibility verification and virtual consult model.
• Aeroflow Breastpumps: The parent division of Lactation Link, also offering insurance-covered breast pumps, classes, and appointments through the same platform. Directly comparable in product, GTM, and customer base.
• The Lactation Network: Insurance-eligible lactation consultant directory and booking platform connecting mothers to IBCLCs; similar payer-reimbursement mechanic and customer persona.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/aerobreastpumps
• YouTubeyoutube.com/channel/UCCdJVdOcWGR7m7iFcAILD7Q
• Facebookfacebook.com/lactationlink
• Instagraminstagram.com/aeroflow_breastpumps
• LinkedInlinkedin.com/company/lactation-link

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lactation Link