Erickson Sales
Sunbelt Erickson is a manufacturers' representative firm formed from the 2024 merger of Sunbelt Components and Erickson Sales, providing technical sales representation for 20+ electro-mechanical component brands across the TOLA territory (Texas, Oklahoma, Louisiana, Arkansas), serving OEM manufacturers and authorized distributors.
- Company typePrivate
- Founded1974
- HeadquartersPlano, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Erickson Sales does
Sunbelt Erickson is a manufacturers' representative firm formed in 2024 from the merger of Sunbelt Components (founded 1987) and Erickson Sales (founded 1974), operating as the combined legal entity Sunbelt Components Inc. The company provides technical field sales representation for 20+ leading electro-mechanical component manufacturers across the Texas, Oklahoma, Louisiana, and Arkansas (TOLA) territory. Its represented principal portfolio spans batteries (Alium Batteries, CSB), motion control (Allied Motion), switches and connectors (Alps Alpine, EAO, Switchcraft Conxall, Preci-Dip, SUNS), power conversion (RECOM, Emerson SolaHD, Apex Microtechnology, Eddicy/Schaltbau), displays (EDT), enclosures (Bud Industries), passives (Samsung Electro-Mechanics), thermal management (Y.S. Tech USA), acoustic components (Ole Wolff), sealing (APM Hexseal), lighting (Solico), and thermal printing (Citizen). The firm employs 10 people including a President, Partner, Territory Sales Manager, Distribution/Territory Managers, Strategic Account Manager, and Inside Sales support, covering territories across Dallas/Fort Worth, Austin/San Antonio, Houston, East and West Texas, Oklahoma, Arkansas, and Louisiana.
The business operates a commission-based revenue model, earning transactional fees on sales generated through approximately 25+ authorized distributor partners (Arrow, Avnet, Digi-Key, Mouser, TTI, Future Electronics, Heilind, Newark, RS Components, Sager, PEI Genesis, and others) and direct OEM relationships. End-customer demand is distributed across eight verticals: Advanced Electronics (datacenters, AI, IoT), Consumer Electronics, Energy Generation and Storage (renewables, EV charging, industrial batteries), Industrial Automation and Robotics, Military and Aerospace, Oil and Gas, Specialty Vehicles and Transportation, and Telecommunications. Demand creation, design-in support, and technical sales assistance to OEM engineers represent the core value proposition, with the firm positioned as a technical sales intermediary rather than a product innovator.
The company is privately held by its operating partners, with no disclosed institutional investors, parent company, or funding rounds. Headquarters are at 17000 Dallas Parkway, Suite 100, Dallas, TX 75248, and the firm maintains industry affiliation with the Electronic Representatives Association (ERA). No revenue, headcount growth trends, or financial metrics are publicly disclosed, and the operating model is relationship-driven with limited digital or AI-enabled infrastructure beyond a company website and LinkedIn presence.
Erickson Sales firmographics
Firmographics- Name
- Erickson Sales
- Legal name
- Sunbelt Components Inc.
- Website
- https://ericksonsales.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sunbelt Erickson is a manufacturers' representative firm formed from the 2024 merger of Sunbelt Components and Erickson Sales, providing technical sales representation for 20+ electro-mechanical component brands across the TOLA territory (Texas, Oklahoma, Louisiana, Arkansas), serving OEM manufacturers and authorized distributors.
- Ownership category
- akta.pro rank
Where Erickson Sales is headquartered
LocationHeadquarters
- HQ city
- Plano
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Erickson Sales business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Manufacturers' Representative Commissions: Earns commissions from represented manufacturers (principals) for sales generated through distributor and OEM channels in the TOLA territory. Revenue is transactional and volume-based, derived from technical sales support and demand creation activities.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
Erickson Sales product offering
Product offeringCore offering
Sunbelt Erickson provides technical sales representation and demand creation services for leading electro-mechanical component manufacturers across the Texas, Oklahoma, Louisiana, and Arkansas (TOLA) territory. The firm acts as a sales intermediary between 20+ principal brands and OEM customers and distributors, earning commissions on sales generated through direct field sales and distributor channels.
Product overview
Sunbelt Erickson is a manufacturer's representative firm (formed from the merger of Sunbelt Components and Erickson Sales) that provides technical sales and support for electro-mechanical component manufacturers. Rather than offering a unified software product, the company serves as a technical sales intermediary representing 20+ discrete brand portfolios including batteries (Alium, CSB), motors and motion control (Allied Motion), switches and connectors (Alps, EAO, Switchcraft Conxall, Preci-Dip), power electronics (RECOM, Emerson SolaHD, Apex Microtechnology), displays (EDT), enclosures (Bud Industries), printers (Citizen), sensors (APM Hexseal), energy solutions (Eddicy), acoustic components (Ole Wolff), passive components (Samsung Electro-Mechanics), lighting (Solico), switches (SUNS), and thermal management (Y.S. Tech USA). These products serve industries including Advanced Electronics, Consumer Electronics, Energy Storage, Industrial Automation, Aerospace/Defense, Oil & Gas, Transportation, and Telecommunications.
Differentiator
Problem solved
Functional benefit
Products and services
- Alium Batteries Custom and standard battery packs, all battery types, and battery chargers for Medical, Defense, Aerospace, and Industrial markets. Represented brand.
- Allied Motion DC motors and gearmotors, brushless DC motors, fuel pumps, actuators, tachometer generators, fans, blowers, optical encoders, motor drives and controllers. Represented brand.
- Alps (Alps Alpine) Slide and rotary potentiometers, tact switches, rotary encoders, sensors, joysticks, connectors. Represented brand.
- Apex Microtechnology Power Operational Linear Amplifiers (POA), Pulse Width Modular Amplifiers (PWM), and voltage references. Represented brand.
- APM Hexseal Environmental sealing boots for switches, potentiometers, and circuit breakers; self-sealing fasteners; custom elastomeric molding. Represented brand.
- Bud Industries Enclosures, racks, cabinets, and modified enclosures. Represented brand.
- Citizen OEM thermal printer mechanisms, POS printers, thermal barcode printers, and mobile printers. Represented brand.
- CSB Energy Technology Sealed lead acid batteries from 1.3Ahr to 150Ahr for UPS, emergency, and general purpose applications. Represented brand.
- EAO Pushbutton switches, indicators, E-Stop switches, keylock switches, keypads, J1939 CAN switch modules, and custom HMI solutions. Represented brand.
- Eddicy (Schaltbau) AC and DC contactors for EV charging, energy storage, power conversion, data centers, and DC microgrids. Represented brand.
- EDT LCDs, TFT, STN, FSTN, multi-touch CTP, smart embedded displays with value-added turnkey capabilities. Represented brand.
- Emerson SolaHD DIN rail power supplies, power conditioners, uninterruptible power systems, and transformers. Represented brand.
- Ole Wolff Advanced acoustic and magnetic components including headphone drivers, microspeakers, and transformers. Represented brand.
- Preci-Dip Spring-loaded connectors, POGO-PIN connectors, PCB connectors, standard contacts, and PGA/BGA sockets. Represented brand.
- RECOM DC/DC converters and AC/DC converters from 0.25 to 1200 watts, switching regulators, LED drivers, and modified-standard, full-custom, or semi-custom power solutions. Represented brand.
- Samsung Electro-Mechanics Capacitors, MLCC, tantalums, chip resistors, and chip inductors. Represented brand.
- Solico Indicator lights, pilot lights, custom LED lighting assemblies, UL-listed flex lites, and sealed bus bars. Represented brand.
- SUNS Limit switches, explosion-proof switches, micro switches, toggle switches, joysticks, and audio-visual signaling. Represented brand.
- Switchcraft Conxall Connectors, jacks and plugs, jack panels, patch cords and molded cables, harsh environment IP-rated connector assemblies, sealed Ethernet connectors, and cable glands. Represented brand.
- Y.S. Tech USA AC and DC fans, blowers, heat sinks, and power cords. Represented brand.
- Manufacturers' Representative Services Technical sales representation and demand creation for electro-mechanical component manufacturers across the TOLA (Texas, Oklahoma, Louisiana, Arkansas) territory. Includes direct OEM field sales, design-in support, and distributor channel coordination.
Companies that use Erickson Sales
Customer profileNamed customers1 record
Segments8 records
Ideal customer profiles2 records
Erickson Sales technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Erickson Sales partnerships and signals
Strategic signalPartnerships
30 partnerships are on record, tiered core and minor.
- Alium BatteriescorePrincipal brand represented - Custom and Standard Battery Packs, All Battery Types, Battery Chargers for Medical, Defense, Aerospace and Industrial Markets
- Allied MotioncorePrincipal brand represented - DC Motors, Gearmotors, Brushless DC Motors, Fuel Pumps, Actuators, Tachometer Generators, Fans, Blowers, Optical Encoders, Motor Drives and Controllers
- Alps AlpinecorePrincipal brand represented - Slide and Rotary Potentiometers, Tact Switches, Rotary Encoders, sensors, joy sticks, connectors
- Apex MicrotechnologycorePrincipal brand represented - Power Operational Linear Amplifiers (POA), Pulse Width Modular Amplifiers (PWM), Voltage References
- APM HexsealcorePrincipal brand represented - Environmental Sealing Boots for Switches, Potentiometers and Circuit Breakers, Self-Sealing Fasteners and Custom Elastomeric Molding
- Bud IndustriescorePrincipal brand represented - Enclosures, Racks, Cabinets, Modified Enclosures
- CitizencorePrincipal brand represented - OEM Thermal Printer Mechanisms, POS Printers, Thermal Barcode Printers, Mobile Printers
- CSB Energy TechnologycorePrincipal brand represented - Sealed Lead Acid Batteries from 1.3Ahr-150Ahr for UPS, Emergency & General Purpose Applications
- EAOcorePrincipal brand represented - Pushbutton Switches, Indicators, E-Stop Switches, Keylock Switches, Keypads, J1939 CAN Switch Modules, Custom HMI Solutions
- Eddicy (Schaltbau)corePrincipal brand represented - AC and DC Contactors for EV Charging, Energy Storage, Power Conversion, Data Centers, DC Microgrids
- EDTcorePrincipal brand represented - LCDs, TFT, STN, FSTN, Multi-Touch CTP, Smart Embedded Displays with Value Added, Turn Key Capabilities
- Emerson SolaHDcorePrincipal brand represented - DIN Rail Power Supplies, Power Conditioners, Uninterruptible Power Systems, Transformers
- Ole WolffcorePrincipal brand represented - Advanced acoustic and magnetic components: headphone drivers, microspeakers, and transformers
- Preci-DipcorePrincipal brand represented - Spring-Loaded Connectors, POGO-PIN Connectors, PCB Connectors, Standard Contacts, PGA/BGA
- RECOMcorePrincipal brand represented - DC/DC converters and AC/DC converters from .25 to 1200 watts, Switching Regulators, LED drivers, modified-standard and custom power solutions
- Samsung Electro-MechanicscorePrincipal brand represented - Capacitors, MLCC, Tantalums, Chip Resistors, Chip Inductors
- SolicocorePrincipal brand represented - Indicator lights, pilot lights, custom LED lighting assemblies, UL Listed Flex Lites, Sealed Bus Bars
- SUNScorePrincipal brand represented - Limit Switches, Explosion Proof switches, Micro switches, Toggle switches, Joysticks, Audio Visual Signaling
- Switchcraft ConxallcorePrincipal brand represented - Connectors, Jacks & Plugs, Jack Panels, Patch Cords & Molded Cables, Harsh Environment IP Rated Connector Assemblies, Sealed Ethernet, Cable Glands
- Y.S. Tech USAcorePrincipal brand represented - AC & DC Fans, Blowers, Heat Sinks, Power Cords
- Arrow ElectronicscoreDistributor partner serving end customers with Sunbelt Erickson represented product lines
- AvnetcoreDistributor partner serving end customers with Sunbelt Erickson represented product lines
- Digi-KeycoreDistributor partner serving end customers with Sunbelt Erickson represented product lines
- Mouser ElectronicscoreDistributor partner serving end customers with Sunbelt Erickson represented product lines
- TTIcoreDistributor partner serving end customers with Sunbelt Erickson represented product lines
- RS ComponentscoreDistributor partner serving end customers with Sunbelt Erickson represented product lines
- Future ElectronicscoreDistributor partner serving end customers with Sunbelt Erickson represented product lines
- Heilind ElectronicscoreDistributor partner serving end customers with Sunbelt Erickson represented product lines
- NewarkcoreDistributor partner serving end customers with Sunbelt Erickson represented product lines
- Electronic Representatives Association (ERA)minorIndustry affiliation organization for manufacturers' representatives in the electronics industry
Scale indicators4 records
Recent moves3 records
Expansion highlights5 records
Erickson Sales competitors and assessment
Company assessmentDirect peers
- Symmetry Electronics: Independent electronic components manufacturers' representative firm serving OEM customers across multiple U.S. territories. Direct peer to Sunbelt Erickson — same business model (commission-based rep), same customer base (OEM engineers and purchasing), and overlapping technical sales motion for interconnect, power, and semiconductor components.
- Marsh Electronics: Independent electronic components manufacturers' representative serving OEMs in the U.S. Midwest with multiple principals across passives, interconnects, and electromechanical components. Same commission-based rep model as Sunbelt Erickson, with analogous territory coverage and demand-creation role for OEM design engineers.
- NewPower Worldwide: Electronic components manufacturers' representative focused on power conversion, interconnect, and electromechanical products for OEMs. Directly comparable business model to Sunbelt Erickson — commission-based rep representing multiple principals, providing field sales and design-in support to OEM customers in defined territories.
- BTC Electronics: Independent manufacturers' representative for electronic components with a strong aerospace, military, and high-reliability focus. Comparable to Sunbelt Erickson's Military and Aerospace segment and similar commission-based rep business model representing multiple component principals serving OEM and defense customers.
Broad incumbents
- Arrow Electronics: Global broad-line electronic components distributor that operates in the same electronic components supply chain as Sunbelt Erickson. While Arrow is also a channel partner, it increasingly offers manufacturer-rep-like field sales and design services that can compete with or substitute for independent reps in some accounts.
- Future Electronics: Global broad-line electronic components distributor with strong field sales and engineering support across the Americas. Listed as a Sunbelt Erickson channel partner, but as a large incumbent with embedded demand-creation capabilities, it competes for the same OEM wallet and influences principal channel strategies.
- Avnet: Global broad-line electronic components distributor with extensive field engineering and demand-creation capabilities. As a listed channel partner but also a scaled operator in the same industry, Avnet represents the broader incumbent model against which independent reps like Sunbelt Erickson compete for mindshare with OEMs and principals.
- Mouser Electronics: Global catalog and online electronic components distributor with a strong focus on new product introductions and design-in support. A listed channel partner for Sunbelt Erickson, but Mouser's large-scale digital demand-creation capabilities offer principals an alternative to independent rep coverage for OEM engineering customers.
- TTI: Specialty electronic components distributor focused on passive, connector, electromechanical, and discrete components. Listed as a Sunbelt Erickson distributor partner, but TTI operates a sophisticated field sales and inventory model that competes with independent reps for OEM design-in opportunities in the same component categories.
- Digi-Key Electronics: Major catalog and online electronic components distributor serving design engineers globally. Listed as a channel partner, but Digi-Key's scale and digital design-in tools increasingly allow principals to bypass traditional rep-led demand creation, posing a structural alternative channel for the same customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights2 records
Customer concentration
Erickson Sales social profiles
Digital presenceErickson Sales financial estimates
Financial estimateRevenue estimate
Valuation estimate
Erickson Sales leadership team
Management profileNumber of profiles
Profiles10 records
Erickson Sales funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Erickson Sales M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Erickson Sales
What does Erickson Sales do?
Sunbelt Erickson provides technical sales representation and demand creation services for leading electro-mechanical component manufacturers across the Texas, Oklahoma, Louisiana, and Arkansas (TOLA) territory. The firm acts as a sales intermediary between 20+ principal brands and OEM customers and distributors, earning commissions on sales generated through direct field sales and distributor channels.
Is Erickson Sales a public or private company?
Erickson Sales is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Erickson Sales founded?
Erickson Sales was founded in 1974. It employs 11 to 50 people.
Where is Erickson Sales based?
Erickson Sales is headquartered in Plano, United States, in the North America region.
How does Erickson Sales make money?
One revenue line is on record: manufacturers' Representative Commissions.
Who are Erickson Sales's main competitors?
Direct peers on record are Symmetry Electronics, Marsh Electronics, NewPower Worldwide and BTC Electronics. Broad incumbents are Arrow Electronics, Future Electronics, Avnet, Mouser Electronics, TTI and Digi-Key Electronics.
Does Erickson Sales have an API?
No public API is recorded for Erickson Sales.