221 B Business Consulting

Name

221 B Business Consulting

Legal name

221 B Business Consulting

Website

https://221bbc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Operations & Process Improvement Consulting (BPAHACAB)

akta.pro secondary industries

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI), Financial Management & Performance Improvement Consulting (BPAHACAF)

Keywords

• Property management consulting
• AppFolio consulting
• Accounting services
• Software training
• Bookkeeping services

Headquarters

HQ city

Santa Barbara

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Management Consulting Services: Consulting engagements providing accounting oversight, software training, and internal control optimization for property management companies using AppFolio Property Manager
2. Monthly Accounting Services: Recurring monthly accounting support and bookkeeping services for property management clients
3. Project-Based Consulting: Discrete consulting projects for specific needs such as accounting cleanup, infrastructure building for scale, and software feature implementation

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

221 B Business Consulting is a management consulting firm that specializes in accounting services and software training for AppFolio Property Manager users. It provides consulting engagements, monthly recurring accounting services, and project-based work covering bank reconciliation, internal control optimization, database management, and infrastructure setup for scaling property management companies.

Product overview

221 B Business Consulting is a management consulting firm that does not offer a software product in the traditional sense. Instead, it provides specialized consulting and accounting services focused on AppFolio Property Manager. The firm offers consulting engagements, project support, and monthly accounting services designed to help property management companies achieve optimal workflows, software efficiencies, and strong internal controls. Services include AppFolio training, database management, bank reconciliation, internal control optimization, and property management infrastructure setup.

Differentiator

Problem solved

Functional benefit

Products and services

• AppFolio Property Manager Consulting Services

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

One partnership is on record.

• Pledge 1%coreStrategic or Co-development Partner · 1 January 2021Pledge 1% is a global movement inspiring businesses to commit 1% of profits, product, or employee time to charitable causes. 221 B has joined this community and pledged to donate 1% of profits to causes including charities supporting veterans and first responders, athletic camps for underprivileged youth, and nonprofits protecting oceans and natural spaces. This partnership demonstrates the company's commitment to social and environmental responsibility.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Emerging players

• RentRedi: Emerging property management software for small-landlord and SMB segments. Comparable as a competing PM platform whose adoption could erode the AppFolio user base that 221 B serves.
• DoorLoop: Newer cloud-based property management software platform targeting SMB property managers. Comparable because DoorLoop is gaining traction in the same AppFolio customer segment, and a shift in platform adoption would directly threaten 221 B's specialization premium.
• Stessa: Real estate investor accounting and portfolio management software, now owned by Roofstock. Comparable because Stessa serves the same real estate investor segment that 221 B touches in its secondary customer segment, offering accounting tooling that overlaps with the firm's monthly bookkeeping services.
• Baselane: Banking and accounting platform purpose-built for real estate investors and small property managers. Comparable as an emerging software-plus-services player addressing the same accounting pain points for landlords and property managers that 221 B solves through AppFolio consulting.

Broad incumbents

• Yardi: Major enterprise property management software platform competing with AppFolio in the same customer base that 221 B serves. Comparable because Yardi customers face the same accounting workflow, bank reconciliation, and GL setup challenges that drive demand for AppFolio-focused consulting from 221 B.
• AppFolio: The property management software platform that 221 B specializes in consulting for. Comparable because 221 B's entire service offering, expertise, and content strategy is built around AppFolio Property Manager workflows, and AppFolio itself offers partner and customer success resources that overlap with 221 B's positioning.
• Propertyware: Property management software platform focused on single-family and residential portfolios. Comparable because Propertyware customers face identical accounting cleanup, GL setup, and operational scaling needs that 221 B addresses for AppFolio users.
• Buildium: Property management software platform serving SMB and mid-market property managers. Comparable because Buildium customers similarly need accounting workflow consulting and operational optimization — the same core service category 221 B delivers to AppFolio clients.
• RealPage: Large enterprise property management software and services company serving multifamily and commercial operators. Comparable as a broader incumbent in the same software-plus-services space that property management companies rely on for accounting and operational workflows.
• Pilot: Outsourced bookkeeping and accounting firm for SMBs and startups. Comparable as a scaled outsourced accounting services provider competing for the same 'monthly accounting for growing businesses' demand that 221 B serves in its recurring revenue stream, albeit across a much broader customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/221bbusinessconsulting
• LinkedInlinkedin.com/company/221-b-business-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 221 B Business Consulting