The Yoga Shala

What The Yoga Shala does

The Yoga Shala LLC is a privately held, single-location yoga and body movement studio operating from 140 Circle Drive, #4, Maitland, FL (Orlando metropolitan area), founded in 2009 and led by an owner-operator identified publicly as Krista. The studio's core offering is specialized Ashtanga yoga instruction — both guided and Mysore-style — supplemented by Body Mechanics classes, pregnancy yoga, and a suite of private one-on-one modalities including yoga, breathwork (pranayama), meditation, reiki, and life coaching. Group classes are accessed via packages and memberships purchased through the Glofox booking and membership management platform; a secondary Fitli scheduling integration is also referenced, and on-demand video content is distributed free via YouTube.

The business operates a community-led go-to-market model that emphasizes a lighthearted, non-dogmatic, welcoming environment and supports customer acquisition with free downloadable lead magnets (e.g., "Is Mysore-style Right for You?", "7 Ways to Reclaim Your Body") and a new-student intro special at 4 classes for $50. Revenue is generated across four streams: (1) recurring group class subscriptions/packages, (2) one-time private instruction appointments, (3) cohort-based workshops and the 200-hour Ashtanga Apprenticeship (launching in 2027), and (4) one-time destination retreat registrations, exemplified by the 2026 Lefkada, Greece retreat. The studio also monetizes unused capacity through a studio rental offering to outside practitioners.

The company has 1–10 employees, no institutional funding or parent company, no proprietary technology (relying on third-party SaaS Glofox/Fitli), and no AI/ML capabilities disclosed. Forward growth signals are modest and product-extension-oriented rather than scale-oriented: a 2026 international retreat, a 2027 teacher-training program, a separate "Reclaim Your Body" digital course at reclaimyourbody.org, and an active multi-channel social media presence anchored by the founder's personal brand.

Name

The Yoga Shala

Legal name

The Yoga Shala LLC

Website

https://theyogashala.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

The Yoga Shala is a privately held, single-location yoga and body movement studio in Maitland, Florida (Orlando metro), founded in 2009 and run by owner-operator Krista. It serves local wellness-seeking adults with Ashtanga yoga (guided and Mysore-style), body mechanics, private instruction, pregnancy yoga, workshops, and destination retreats.

Ownership category

akta.pro rank

Product category

Yoga Studio & Wellness Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Prenatal & Postnatal Yoga/Pilates (HSADACAD), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)

Keywords

• Ashtanga yoga instruction
• Body mechanics coaching
• Private yoga sessions
• Yoga teacher training
• Yoga wellness retreats

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Group Classes: Group yoga classes including Ashtanga (guided and Mysore-style), Body Mechanics, Pregnancy Yoga, and Sound Bath sessions. Customers purchase class packages or memberships through the Glofox platform.
2. Private Instruction: One-on-one sessions including Private Yoga, Body Mechanics, Breathwork (Pranayama), Meditation, and Reiki. These are appointment-based services priced individually.
3. Workshops and Courses: Educational offerings including the 200hr Yoga Apprenticeship 2027 and special workshops. These are cohort-based or event-based paid programs.
4. Retreats: Destination yoga retreats such as the 2026 Greece/Lefkada Yoga Retreat, generating revenue through retreat registration fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Yoga Shala is a body movement studio that delivers expert-led Ashtanga yoga (guided and Mysore-style) classes, body mechanics sessions, and private wellness instruction (yoga, breathwork, meditation, reiki, life coaching) at its Maitland, Florida studio. It also offers pregnancy yoga, a 200-hour yoga teacher apprenticeship, destination retreats, and free on-demand video content through its YouTube channel, all scheduled through the Glofox platform.

Product overview

The Yoga Shala is a body movement studio offering a unified suite of yoga and wellness services centered around Ashtanga yoga (guided and Mysore-style) and body mechanics instruction. The core offering includes group classes and private instruction sessions. Private instruction spans multiple specialized modalities: yoga, body mechanics, pranayama/breathwork, meditation, Reiki, and life coaching. The studio also provides pregnancy yoga, studio rental, and special programs including the 200-hour Yoga Apprenticeship and Greece destination retreat. All services are managed through Glofox for scheduling and membership management, with additional class distribution via Fitli. On-demand video content is available through YouTube.

Differentiator

Problem solved

Functional benefit

Products and services

• Ashtanga Yoga Classes Guided and Mysore-style Ashtanga yoga classes taught by expert instructors at the Maitland, FL studio, offered as part of the studio's body movement program for adult students of all levels.
• Body Mechanics Sessions Private and group body mechanics instruction customizing each client's class experience based on individual goals and needs for movement improvement, flexibility, strength, and pain-free living.
• Private Yoga Sessions One-on-one yoga instruction tailored to the individual student's needs, goals, and experience level.
• Breathwork (Pranayama) Private instruction in pranayama breathing techniques for stress relief and wellness.
• Meditation Private meditation sessions offering guided practice for mindfulness and relaxation.
• Reiki

Quantifiable outcome

• Move Better, Feel Stronger, Live Pain-Free

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• GlofoxcoreTechnology or IntegrationGlofox is the booking and membership management platform powering The Yoga Shala's class scheduling, packages, memberships, and appointments. The studio website is powered by Glofox, and the platform handles online payments and reservations for group classes and private sessions.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CorePower Yoga: One of the largest U.S. yoga studio chains, offering group classes, private sessions, and teacher training across dozens of markets. Comparable to The Yoga Shala as a multi-format yoga service provider, but operates at national scale rather than single-location boutique.
• Peloton: Connected fitness platform with a substantial yoga, meditation, and breathwork class library. Comparable to The Yoga Shala as a broader incumbent capturing the same wellness-segment consumer spend, particularly for at-home practice.
• YogaWorks: Established multi-location yoga studio chain offering group classes, private instruction, teacher training, and workshops. Comparable to The Yoga Shala's full service menu, though YogaWorks operates at regional/national scale across multiple cities.

Direct peers

• Y7 Studio: Boutique yoga studio chain known for a strong community vibe, branded class experiences, and influencer-driven brand identity. Closely comparable to The Yoga Shala in target customer (lifestyle-driven adults) and curated studio positioning, though larger and multi-location.
• Modo Yoga: International yoga studio chain offering heated yoga, teacher training, and community-driven wellness. Directly comparable to The Yoga Shala's blend of asana practice, teacher apprenticeship, and community-first positioning, though at franchise scale.
• Alo Moves: Premium subscription streaming platform for yoga, fitness, and mindfulness classes backed by the Alo Yoga brand. Comparable to The Yoga Shala in targeting wellness-oriented consumers with on-demand video content as a complement or substitute to in-studio practice.
• Glo: Subscription-based online yoga and meditation platform offering thousands of on-demand classes. Comparable to The Yoga Shala as a direct substitute for customers choosing at-home digital yoga content over studio attendance, and to its YouTube on-demand strategy.
• Strala Yoga: Yoga brand combining in-person classes with online courses, retreats, and a movement-based methodology. Comparable to The Yoga Shala across modalities (asana, breathwork, retreats, online) and in target audience seeking holistic, low-dogmatic practice.
• Sky Ting Yoga: Boutique yoga brand with in-person studios and a popular on-demand streaming platform, plus teacher trainings. Highly comparable to The Yoga Shala's hybrid in-person + YouTube content + apprenticeship business model, though based in NYC and larger.

Emerging players

• Purple Valley Ashtanga Yoga: Long-running Ashtanga-specific yoga school in Goa, India, offering the Mysore-style practice, teacher training, and retreats. Directly comparable to The Yoga Shala's Ashtanga/Mysore-style focus and apprenticeship offering, though destination-based rather than local.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/theyogashala
• YouTubeyoutube.com/c/olotita
• Facebookfacebook.com/theyogashala
• LinkedInlinkedin.com/company/theyogashalaflorida
• Instagraminstagram.com/theyogashala_
• TikToktiktok.com/@kristashirleyyoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Yoga Shala