Likewize Repair

What Likewize Repair does

Likewize Repair operates a direct-to-consumer mobile device repair service in which technicians arrive at the customer's location in fully equipped vans and complete smartphone or tablet repairs on-site, typically within one hour. The company serves individual consumers across the UK, North America, and Oceania, with coverage of more than 90% of the UK population and a fleet of over 120 mobile workshops. Repairs are performed by Samsung- and Apple-trained technicians using genuine, vendor-approved parts in ESD-safe (anti-static) mobile lab environments, and every repair is backed by a 12-month no-quibble warranty. The service is delivered as a single core product: an on-demand doorstep repair booked via a self-serve online platform (booking.likewizerepair.co.uk) with postcode-based availability checking, real-time technician tracking, and Klarna 'pay-in-30-days or 3-instalments' payment options.

Underlying technology is operational rather than digital: a fleet of mobile workshops fitted with world-class repair equipment, ESD protections, and approved by Samsung as the first globally authorized 'we come to you' repair service. Customers can monitor the assigned technician in real time via a weblink, and cancellations inside 24 hours incur a £59 fee. The company has performed over 1,000,000 lifetime device repairs globally and is positioned as Samsung's independent service provider in its category.

Revenue is generated entirely through transactional per-repair pricing, with rates varying by device model and repair type. The business relies on organic search, its online booking flow, and Trustpilot reputation ('Rated Excellent') as primary acquisition channels. Founded in 2015 by Oliver Murphy at age 21 following a Dragon's Den appearance, the company was acquired in 2021 by Likewize, a global device protection company, which catalyzed international expansion beginning with Australia and the scale-up of the van fleet across multiple continents.

Name

Likewize Repair

Legal name

Likewize Services UK Limited

Website

https://likewizerepair.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Likewize Repair is a direct-to-consumer mobile phone and tablet repair service that sends Samsung- and Apple-trained technicians in fully equipped vans to customers' locations across the UK, North America, and Oceania, completing repairs on-site within one hour with a 12-month warranty.

Ownership category

akta.pro rank

Product category

Mobile Device Repair Services

NAICS

Electronic and Precision Equipment Repair and Maintenance (811210)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Consumer Device Repair Services (Phones, Tablets, PCs) (CRACAJAA)

akta.pro secondary industry

Mobile Auto Repair & Roadside Assistance (TLAKAAAL)

Keywords

• Mobile device repair
• Smartphone screen repair
• On-site repair service
• Tablet repair services
• Device protection services

Headquarters

HQ city

Maldon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Device Repair Services: One-time repair services for smartphones and tablets. Customers pay per repair based on device type and repair required. Standard smartphone screen repairs take approximately 30 minutes; tablet screen repairs take approximately 1 hour.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Likewize Repair provides on-demand smartphone and tablet repair services delivered at the customer's chosen location via a fleet of fully equipped mobile workshops (vans). Samsung- and Apple-trained technicians perform repairs inside the van using genuine manufacturer-approved parts in an ESD-safe environment, typically completing standard smartphone screen repairs in about 30 minutes and tablet screen repairs in about one hour. All repairs are backed by a 12-month no-quibble warranty and customers can track their technician in real time.

Product overview

Likewize Repair operates as a single unified mobile repair service. The core offering is a door-to-door smartphone and tablet repair service where technicians in fully-equipped mobile workshops travel to customers. The service is built around Samsung accreditation and Apple training, uses genuine parts, and provides a 12-month warranty on all repairs. As of recent expansion, the company operates 120+ vans across the UK, North America, and Oceania, having repaired over 1,000,000 devices globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Likewize Mobile Repair Service On-demand smartphone and tablet repair service delivered to the customer's location in fully equipped mobile workshops by Samsung- and Apple-trained technicians using genuine manufacturer-approved parts. Standard smartphone screen repairs take about 30 minutes and tablet screen repairs about one hour; all repairs carry a 12-month no-quibble warranty. Targeted at individual device owners in the UK, North America, and Oceania.

Quantifiable outcome

• Over 1 million devices repaired globally
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship and minor.

• SamsungflagshipStrategic or Co-development Partner · 1 January 2019Samsung officially accredited the Likewize mobile workshop service in 2019 - the first time globally a 'we come to you' repair service was officially authorized by Samsung. Technicians are Samsung trained and use Samsung-approved parts and equipment.
• BBC Dragon's DenminorStrategic or Co-development Partner · 1 January 2015Founder Oliver Murphy secured investment after pitching on BBC's Dragon's Den programme in 2015 when he was just 21 years old.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CPR Cell Phone Repair: CPR is a US-based franchise network specializing in smartphone, tablet, and computer repair with both walk-in and on-site services. Direct competitor in authorized multi-device consumer electronics repair.
• uBreakiFix: uBreakiFix (owned by Asurion) is the largest US-based consumer device repair chain, offering smartphone, tablet, and computer repairs through storefronts and mail-in service. Direct peer in authorized mobile device repair for consumers.
• Puls Technologies: Puls is a US on-demand, in-home device repair service for smartphones, tablets, computers, and TVs. Closest direct competitor to Likewize Repair's mobile workshop, 'we come to you' model in North America.
• SquareTrade: SquareTrade (Allstate) provides device protection plans and operates an in-house repair service for smartphones and tablets. Direct competitor combining protection plans with repair fulfillment, and a sister-concept to parent Likewize.

Regional players

• Timpson Mobile Repair: Timpson is a UK-based retail and mobile repair business (shoes, keys, phones, watches) offering an at-location and door-to-door repair service. Comparable on the mobile workshop delivery model in the UK market, though broader in scope.

Emerging players

• iFixit: iFixit is a global repair community and parts retailer enabling consumer and professional self-repair of smartphones, tablets, and electronics. Emerging player intersecting with Likewize Repair's addressable market through DIY alternatives and parts supply.

Broad incumbents

• Asurion Tech Repair & Solutions (formerly uBreakiFix): Asurion is the largest global device protection company and operates the uBreakiFix repair chain. Broad incumbent with overlapping device repair, protection plans, and insurance relationships comparable to Likewize Repair's parent Likewize.
• Geek Squad (Best Buy): Geek Squad is Best Buy's in-house and in-home tech support and device repair service, covering smartphones, tablets, computers, and appliances. Broad incumbent offering mobile and in-store consumer electronics repair at national scale.
• Apple Authorized Service Providers: Apple's authorized service network includes third-party repair shops offering Apple-certified iPhone and iPad repairs with genuine parts. Competes for the same consumer smartphone/tablet repair demand with OEM-grade quality and warranty.

Others

• Likewize (Parent): Likewize is the global device protection parent company that acquired Likewize Repair in 2021. Adjacent enabling relationship—provides capital, OEM relationships, and protection-plan distribution channels that flow repair demand to the subsidiary.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LikewizeRepair
• Facebookfacebook.com/LikewizeRepairUK
• LinkedInlinkedin.com/company/likewizerepair-uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Likewize Repair