Medora

What Medora does

Medora sp. z o.o. is a privately held Polish medical apparel manufacturer and retailer founded in 2001 by Ewa Małgorzata Wiertelak and headquartered in Niemcza, Poland. The company designs, produces, and distributes colorful medical uniforms, footwear, and accessories — including women's and men's jackets, tunics, blouses, trousers, skirts, dresses, medical clogs/sneakers (Batz and Scholl lines), and accessories such as doctor bags, prescription folders, and stethoscope cases. Core product technology centers on Oeko-Tex certified fabric compositions, primarily viscose-polyester-elastane blends (e.g., 27/67/6%), Tencel/lyocell blends (50/50 with polyester), and antibacterial poly-elastane scrubs fabric, with design differentiators including Swarovski crystal embellishments on premium SKUs and a custom embroidery service for names and logos.

Medora operates a hybrid go-to-market combining an owned e-commerce storefront (medora.pl) with integrated payments (PayU, PayPal) and logistics (InPost), a company-owned retail store in Wrocław, telephone and email inside-sales, and a B2B field sales motion where mobile customer advisors conduct on-site measurements and outfit entire medical teams. Pricing is unit-based in PLN with free domestic shipping above 1000 PLN; flagship jackets retail between 219 and 296 PLN, blouses at 193 PLN, trousers at 201–212 PLN, and footwear from 220 to 370 PLN. The company serves healthcare professionals across hospitals, dental clinics, cosmetic/aesthetic clinics, veterinary practices, and medical students, with a premium sub-brand (MEDORA by Eva Minge, launched October 2018 in collaboration with the Polish designer), a VERITA premium line, a COLOR collection, an outlet, and a Student Zone. Geographic reach is concentrated in Poland with an exclusive Lithuanian distributor (Astravita UAB). Medora is bootstrapped, founder-controlled, and has received multiple Polish business awards (Businesswoman Roku 2020, Firma na Medal 2020, Kobieca Marka Roku 2019); in 2024 the founder established Fundacja MEDORA, a charitable foundation that extends the brand into medical-space art and women's portraiture.

Name

Medora

Legal name

Medora sp. z o.o.

Website

https://medora.pl

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Medora is a Polish medical apparel manufacturer and retailer (founded 2001) designing colorful Oeko-Tex certified uniforms, footwear, and accessories for healthcare professionals, distributed via e-commerce, retail stores, and B2B team-outfitting across Poland and Lithuania.

Ownership category

akta.pro rank

Product category

Medical Apparel

NAICS

Apparel Manufacturing (315), Shoe Retailers (45821)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Footwear, (No Rubber) (3140)

akta.pro primary industry

Medical & Healthcare Uniforms (Scrubs, Lab Coats) (CRAAALAF)

Keywords

• Medical uniforms
• Healthcare apparel
• Medical footwear
• Clinical clothing
• Medical accessories

Headquarters

HQ city

Niemcza

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Uniform Sales: Medora generates primary revenue through direct sales of medical uniforms and footwear via e-commerce platform (medora.pl), physical retail stores, and telephone/email orders. Products include medical jackets, dresses, trousers, skirts, blouses for both women and men, as well as medical footwear and accessories.
2. Personalization Services: Additional revenue stream from embroidery services for personalization of names, surnames, and company logos. Includes one-time graphic design fee plus per-unit embroidery costs.
3. Gift Cards: Medora offers gift cards (Karty podarunkowe) as an additional revenue stream, allowing customers to purchase gift vouchers for others.
4. B2B Team Outfitting: Bulk sales to medical facilities for outfitting entire teams, with dedicated field sales support for consultation and measurement services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Medora designs, manufactures, and retails colorful, fashion-forward medical uniforms and footwear for healthcare professionals. Its core range covers women's and men's medical jackets, tunics, blouses, dresses, skirts, trousers, and coats, complemented by medical footwear (Batz and SCHOLL brands) and accessories such as medical bags, prescription folders, and stethoscope cases. The company also offers custom embroidery personalization, gift cards, and team-outfitting services for medical and dental practices.

Product overview

MEDORA is a Polish medical fashion company offering a comprehensive range of medical uniforms and footwear. The core product line includes colorful medical clothing for both women (jackets, tunics, sweatshirts, dresses, trousers, skirts) and men (sweatshirts, jackets, coats, trousers), complemented by medical footwear brands (Batz and Scholl) and accessories (bags, prescription folders, stethoscope cases). The company provides customization through embroidery services for names and logos. Key collections include the premium VERITA and COLOR lines, an outlet section, and the special Student Zone. The flagship collaboration MEDORA by Eva Minge, launched in October 2018, represents the brand's premium positioning. Products feature high-quality fabrics including Oeko-Tex certified viscose blends, with distinctive design elements like Swarovski crystal decorations. The company operates both online and through physical retail stores.

Differentiator

Problem solved

Functional benefit

Brands

• MEDORA by Eva Minge: A special collection of medical uniforms created in collaboration with world-renowned designer Eva Minge, launched in October 2018.

Products and services

• Women's Medical Uniforms Colorful medical clothing for women — jackets, tunics, sweatshirts, dresses, coats, trousers, and skirts — featuring elegant designs, high-quality Oeko-Tex-certified viscose and polyester/elastan fabrics, decorative elements including Swarovski crystals, and sizing from 34 to 54.
• Men's Medical Uniforms Medical clothing for men — sweatshirts, jackets, coats, and trousers — in classic cuts updated with modern styling accents, varied sleeve and length options, and stand-collar or open-neck designs intended for healthcare professionals.
• Medical Footwear Medical footwear for women and men from brands such as Batz (e.g., Zenna, Easy Ann, Elba, Zamira) and SCHOLL (CLOG EVO, ULTRAGRIP CLOG), featuring antistatic properties, ventilation, leather uppers, EVA soles, Memory Cushion comfort, and washability or sterilization up to 90°C / 134°C.
• Medical Accessories Functional accessories for healthcare professionals including medical bags (torby lekarskie), prescription folders (receptowniki), stethoscope cases (futerały na stetoskop), and medical caps (czepki).
• Embroidery and Personalization Service Custom embroidery service that places names, surnames, or company logos on medical clothing for individuals and B2B teams, with name embroidery offered free with order and logo embroidery priced per design on top of a one-time graphic setup.
• Gift Cards (Karty podarunkowe) Physical and digital gift cards available for purchase online and in Medora retail stores, redeemable across the company's product assortment.
• COLOR Collection Sub-brand collection of colorful medical clothing offered in a wide range of vibrant color options, positioned to give healthcare professionals expressive alternatives to traditional medical colors.
• VERITA Collection Premium sub-brand collection of medical clothing featuring high-quality fabrics and sophisticated design elements, targeting healthcare professionals seeking upscale styling.
• Outlet (Discounted Medora Products) Discounted, end-of-line women's and men's medical clothing sold at reduced prices through the outlet category on the company's website.
• Student Zone Specially priced segment of medical clothing and starter assortments for medical and nursing students preparing for or undergoing clinical rotations.
• Gift Packaging Premium gift-bag and gift-box packaging service that lets customers present Medora purchases as gifts, available as an add-on at checkout.
• MEDORA by Eva Minge Collection Premium designer collaboration collection of medical uniforms created with Polish designer Eva Minge, combining high-fashion aesthetics with the functionality, durability, and Oeko-Tex-certified fabrics of Medora's core line; targeted at healthcare professionals seeking premium, distinctive workwear.

Quantifiable outcome

• Fabrics maintain color depth and appearance even after multiple high-temperature washes
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Ewa MingecoreStrategic or Co-development PartnerWorld-renowned Polish fashion designer collaborated with Medora from October 2018 to create the exclusive MEDORA by Eva Minge collection. This partnership brought high fashion sensibilities to medical uniforms, creating innovative designs that combined style with functionality. The collaboration has received multiple awards and significantly elevated Medora's brand positioning.
• Joanna RacewiczminorGTM or Marketing PartnerPolish TV presenter and journalist collaborated with Ewa Wiertelak on the charitable project 'Kobieta Taka Jak Ja POMAGA' supporting women in difficult relationships.
• Astravita UABminorChannel Partner/ Reseller/ DistributorExclusive representative of Medora brand in Lithuania (with NIP LT259024410), handling distribution and sales in the Lithuanian market.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Landau Uniforms: Medical scrubs and healthcare apparel manufacturer with broad product range. Landau competes directly with Medora in the medical professional apparel category.
• Barco Uniforms: Medical uniform and scrub brand serving healthcare professionals globally. Barco is comparable to Medora in its focus on specialized medical apparel with design-forward product offerings.
• Healing Hands Scrubs: Medical scrubs brand focused on comfort, style, and functionality for healthcare professionals. Healing Hands is comparable to Medora in targeting style-conscious medical workers.
• Adar Medical Uniforms: Medical uniform and scrub manufacturer with broad product range for healthcare professionals. Adar is a comparable peer in the medical apparel manufacturing and distribution space.
• Jaanuu: Premium fashion-forward medical scrubs and uniforms brand. Jaanuu shares Medora's positioning of combining style, premium fabrics, and differentiation in the medical apparel category.
• Dansko: Professional footwear brand with strong presence in healthcare, hospitality, and occupational segments. Dansko is comparable to Medora's medical footwear offerings (Batz, Scholl brands) for healthcare professionals.
• FIGS: Premium medical scrubs and apparel brand targeting healthcare professionals. FIGS is the global benchmark for premium-positioned medical apparel, directly comparable to Medora's designer-collaboration premium positioning strategy.
• Cherokee Uniforms: Established medical apparel brand offering scrubs and uniforms for healthcare professionals. Cherokee represents the broader direct competitor space in medical uniforms comparable to Medora's core product line.
• Koi (Beau Bien): Medical scrubs brand combining fashion-forward design with functionality for healthcare workers. Koi shares Medora's positioning of stylish alternatives to traditional medical wear.

Regional players

• Wola (Workwear): Polish workwear and uniform manufacturer. Wola is a comparable regional player in the Polish occupational apparel market, though broader than Medora's medical-specific focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/medora_med
• Facebookfacebook.com/medoraofficial
• LinkedInlinkedin.com/company/medorapl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medora