The Eco Store

What The Eco Store does

The Eco Store is a Bangalore-based, private e-commerce retailer of organic, natural, and eco-friendly products, operating in the Indian market since 2012. The company positions itself as a one-stop online destination for environmentally conscious consumers seeking organic and natural product categories, though the specific product taxonomy, supplier base, and assortment breadth are not disclosed in the available data. Its public surface is the website theecostore.in, which is built on the AAYRA e-commerce platform — a login-gated storefront implemented by Minebrat Pvt Ltd, which also maintains the default theme and infrastructure for the site. No mobile applications, API endpoints, or third-party integrations are documented.

The business model operates on conventional direct-to-consumer e-commerce mechanics: revenue would be generated through product-level markups on organic and eco-friendly merchandise sold to end consumers, with pricing determined at the SKU level (none publicly disclosed). The company is privately held, has no disclosed investors or funding history, and operates with 1-10 employees. There is no documented management team, no certifications or compliance credentials, no partnerships beyond the development vendor relationship with Minebrat, and no disclosed operating geographies beyond the Indian market inferred from the .in domain. Overall, the company presents as a small-scale, bootstrapped niche e-commerce operator with minimal public operational disclosures.

Name

The Eco Store

Website

https://theecostore.in

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

The Eco Store is a Bangalore-based, bootstrapped e-commerce retailer founded in 2012 that sells organic, natural, and eco-friendly products to Indian consumers through its AAYRA-powered online storefront, operating with 1-10 employees.

Ownership category

akta.pro rank

Product category

Organic & Eco-Friendly Consumer Goods Retail

NAICS

All Other Specialty Food Retailers (445298), Specialty Food Retailers (4452)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro industry

PRIMARYCRAHAEAG

Eco-Friendly Household & Zero-Waste Refill Stores

Consumer Products & Retail/Grocery & Food Retail/Natural/Organic & Health Food Stores

SECONDARYCRAHAEAD

Organic Produce & Farm Market Retail

Consumer Products & Retail/Grocery & Food Retail/Natural/Organic & Health Food Stores

SECONDARYCRAHAIAE

Online Specialty Grocery (Organic/Health/Ethnic/Gourmet)

Consumer Products & Retail/Grocery & Food Retail/Online Grocery & Delivery-Only Retail

Keywords

• Organic products retail
• Natural goods ecommerce
• Eco-friendly products
• Sustainable consumer goods
• Green retail online

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Supply Chain, Personnel

Core offering

The Eco Store operates an online retail storefront selling organic, natural, and eco-friendly products to consumers in India. Its AAYRA-branded website (theecostore.in) functions as the customer-facing commerce platform, supported by infrastructure built and maintained by Minebrat Pvt Ltd.

Differentiator

Problem solved

Functional benefit

Products and services

• AAYRA Online Storefront An online e-commerce storefront at theecostore.in offering organic, natural, and eco-friendly products to Indian consumers. The platform is the company's core customer-facing channel for product discovery and purchase.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Minebrat Pvt LtdminorImplementation/ SI/ Consulting PartnerMinebrat Pvt Ltd developed the AAYRA platform and theme used by The Eco Store website. The footer states 'Made with love by Minebrat' indicating a development/vendor relationship for the e-commerce platform infrastructure.

Recent moves2 records

Broad incumbents

• BigBasket: BigBasket is a leading Indian online grocery retailer with a significant organic and natural products sub-category. It is a broader incumbent that can overshadow niche organic retailers like The Eco Store on assortment, delivery, and pricing.
• Amazon Pantry / Amazon Fresh India: Amazon's grocery offerings in India include organic and natural product categories with deep assortment, fast delivery, and strong brand trust. It is a broad incumbent that competes for the same organic-focused online grocery buyer.

Direct peers

• Brown Living: Brown Living is an India-based e-commerce marketplace for sustainable, eco-friendly, and natural products across home, personal care, and lifestyle categories. It directly competes with The Eco Store's "one-stop organic/natural/eco-friendly" positioning.
• Naturally Yours: Naturally Yours is an India-based online retailer specializing in natural, organic, and health foods. It targets the same health-conscious online shopper in India and overlaps directly with The Eco Store's core category.
• ProNature Organic Foods: ProNature sells certified organic food products (oils, pulses, grains, snacks) through its own e-commerce site and marketplaces in India. It is a relevant Indian organic grocery retailer comparable to The Eco Store.
• 24 Mantra Organic: 24 Mantra Organic is one of India's largest organic food brands, selling staples, snacks, and pantry items online and in retail. Its broad organic product range and e-commerce presence make it a direct competitor to The Eco Store's organic grocery proposition.
• Organic Tattva: Organic Tattva is an Indian online and offline retailer of organic food staples, pulses, and groceries. It directly competes with The Eco Store in the organic grocery segment serving Indian consumers seeking certified organic staples.
• Down to Earth India: Down to Earth is an Indian retail chain selling organic and natural food products in physical stores and online. Its dual online and offline presence in Indian organic food retail puts it in direct competition with The Eco Store.

Emerging players

• Otto's Naturals: Otto's Naturals is an organic/natural food brand operating online with a focus on alternative grains and clean-ingredient products. It is an emerging player in the natural foods category that overlaps with The Eco Store's organic grocery assortment.

Others

• Minebrat Pvt Ltd: Minebrat is the implementation/technology vendor that built the AAYRA platform and default theme powering The Eco Store's website. It is an ecosystem enabler rather than a competitor, relevant for understanding The Eco Store's dependency on its technology partner.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/TheEcoStore2012

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Eco Store