Brown Living
Brown Living is a Mumbai-based online marketplace curating and selling verified sustainable, plastic-free, and ethical products across home, fashion, personal care, food, and gifting to conscious Indian consumers and 300+ corporate clients.
- Company typePrivate
- Founded2019
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Brown Living does
Brown Living, legally Living Brown Private Limited, is a Mumbai-headquartered online marketplace founded in 2019 by Chaitsi Ahuja that curates and sells verified sustainable, plastic-free, and ethical products across categories including home and living, fashion, personal care, food, work, travel, and gifting. The platform's core technology is its proprietary Brown Lens® curation methodology, a verification framework that screens every listed product against four criteria — craftsmanship, plastic-free composition, genuine improvement to everyday living, and durability — before granting it a marketplace badge. Brown Living monetizes through three primary streams: direct-to-consumer (D2C) unit-priced sales on brownliving.in (price range ₹79 to ₹38,499+), subscription services for repeat essentials, and a dedicated B2B & Gifting Studio that delivers customized corporate hampers and bulk procurement contracts with a minimum invoice value of ₹20,000 to 300+ organizations across IT, aviation, media, e-commerce, and FMCG (TCS, Netflix, Spotify, Cathay Pacific, Nestle, Flipkart, Mahindra & Mahindra, Cisco Meraki, Conde Nast India, Awfis, Booking.com). Ancillary products include digital gift cards (₹500–₹20,000) and the EarthLoversClub community membership. The company enables 840 MSMEs and supports 70% women entrepreneurs, and the marketplace reports cumulative impact metrics of 682 tonnes of plastic saved, 27,100 trees planted, and 542 tonnes of carbon offset. The firm operates with 11–50 employees and as of October 2024 is at pre-seed stage, having raised roughly $338K cumulatively across a 2023 Tyke round and a 2024 Blink Digital-led pre-seed round.
Brown Living firmographics
Firmographics- Name
- Brown Living
- Legal name
- Living Brown Private Limited
- Website
- https://brownliving.in
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brown Living is a Mumbai-based online marketplace curating and selling verified sustainable, plastic-free, and ethical products across home, fashion, personal care, food, and gifting to conscious Indian consumers and 300+ corporate clients.
- Ownership category
- akta.pro rank
Brown Living industry classification
Industry- Product category
- Sustainable E-commerce Marketplace
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (44424), Home Furnishings Retailers (44912), Building Material and Garden Equipment and Supplies Dealers (444)
- SIC
- Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)
- akta.pro primary industry
- Beauty & Personal Care Online Retailers (CRAFADAC)
- akta.pro secondary industries
- Specialty & Artisanal Online Food Marketplaces (AFAIAMAG), Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
Keywords
Where Brown Living is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Brown Living business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- B2C Product Sales: Online marketplace revenue from direct consumer purchases of curated eco-friendly products across categories including home, fashion, personal care, food, and gifts. Products range from ₹79 to ₹38,499+ with various price points serving different consumer segments.
- B2B Corporate Gifting & Bulk Orders: Corporate gifting studio providing customized bulk orders, subscription plans, and annual contracts for enterprises. Minimum bulk order value is INR 20,000. Revenue from bundled pricing, customization services, and repeat procurement contracts with 300+ organizational clients.
- Subscription Services: Flexible subscription plans for repeat purchases enabling simplified procurement. Customers can subscribe to regular deliveries of everyday essentials with flexible billing options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget-friendly sustainable essentials |
| Unit Pricing | Pay-as-you-go | Mid-range sustainable lifestyle products |
| Unit Pricing | Pay-as-you-go | Premium artisan and luxury sustainable products |
| Transaction based/ take rate | Multi-year contract | B2B Corporate Gifting |
| Subscription | Monthly | Gift Cards |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Brown Living product offering
Product offeringCore offering
Brown Living operates India's leading curated online marketplace for verified sustainable, plastic-free, non-toxic, and ethically produced products sourced from artisan communities and MSMEs across 10+ categories including home and living, fashion, personal care, food, work and travel, and gifts. Every product is screened through the proprietary Brown Lens® verification methodology, and the company complements the consumer marketplace with a B2B & Gifting Studio serving 300+ enterprises with customized bulk orders, subscription plans, and annual corporate gifting contracts.
Product overview
Brown Living operates as an online marketplace and platform that connects consumers with eco-friendly, sustainable products from verified conscious brands. The core offering consists of the Brown Living Marketplace, complemented by the B2B & Gifting Studio for corporate clients, Gift Cards for flexible gifting, EarthLoversClub community membership, and The Brown Lens verification system for product curation. The marketplace spans multiple categories including Home & Living, Fashion, Food, Personal Care, Work & Travel, and Gifts, featuring artisan-made and sustainable products from materials like organic cotton, hemp, bamboo, cork, and recycled ceramics.
Differentiator
Problem solved
Functional benefit
Products and services
- Brown Living Marketplace India's online marketplace for eco-friendly, plastic-free, non-toxic, and ethical products, bringing together verified conscious brands across categories like home, lifestyle, personal care, gifting, and everyday essentials. Targets environmentally conscious individual consumers and enterprises seeking curated sustainable alternatives.
- B2B & Gifting Studio Dedicated B2B service providing sustainable corporate gifting and bulk ordering with customizable products, branding options, subscription plans, and annual contracts for 300+ enterprise clients including TCS, Booking.com, Netflix, and Mahindra & Mahindra. Minimum bulk order value INR 20,000 with GST-compliant invoicing.
- Gift Cards Digital gift vouchers available in denominations from INR 500 to INR 20,000, delivered instantly via email, allowing recipients to choose any product from the entire Brown Living catalog.
- Subscription Service for Repeat Essentials Flexible subscription plans for repeat purchases enabling simplified procurement of everyday sustainable essentials with flexible billing options for both consumers and B2B clients.
Quantifiable outcome
- 682 tonnes of plastic saved through platform operations
- +4 more outcomes
Companies that use Brown Living
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Brown Living technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Brown Living partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 300+ B2B OrganizationscorePartnership with 300+ organizations including TCS, Awfis, Booking.com, Cathay Pacific, Conde Nast India, Cisco Meraki, Flipkart, Spotify, Netflix, Nestle, and Mahindra & Mahindra for sustainable corporate gifting and procurement.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Brown Living competitors and assessment
Company assessmentDirect peers
- Amala Earth: Indian online marketplace for verified sustainable, plastic-free, and ethical products. Closest direct competitor — same multi-category model (home, fashion, personal care, food, gifts), same Brown Lens-style curation philosophy, same India geography, same D2C + B2B gifting motion.
- EarthHero: US-based online marketplace curating sustainable, eco-friendly, and ethically made products across home, personal care, and lifestyle categories. Directly comparable curated sustainable marketplace business model serving conscious consumers.
- Made Trade: US-based online marketplace for sustainable and ethically made fashion, home goods, and accessories. Comparable curated marketplace model with verified sustainability claims and artisan/fair-trade supply chain focus.
- The Good Trade: Online sustainable lifestyle platform and marketplace featuring vetted eco-friendly brands across fashion, home, beauty, and wellness. Comparable curated discovery + marketplace + content approach to conscious consumers.
Emerging players
- BECo: India-based sustainable home and personal care brand selling bamboo, recycled paper, and eco-friendly essentials directly to consumers. Comparable eco-friendly product category and Indian D2C market focus, though brand-owned rather than marketplace model.
- Soulfull: India-based sustainable and wholesome food brand offering healthy snacks, breakfast cereals, and millet-based products via D2C channels. Comparable Indian sustainable consumer goods positioning and organic/specialty food category overlap.
- Bare Necessities: India-based zero-waste and sustainable personal care/home essentials brand. Comparable Indian eco-friendly D2C consumer positioning with overlap in personal care, kitchen, and home categories.
Broad incumbents
- Flipkart: India's largest homegrown e-commerce marketplace with pan-India logistics, broad assortment across home, fashion, and grocery, and growing sustainability initiatives. Comparable D2C marketplace channel and India consumer base, with much broader scale and capital.
- Amazon India: India arm of global e-commerce giant with extensive marketplace, Climate Pledge Friendly sustainable product tagging, and logistics network. Comparable online marketplace model reaching Indian consumers across multiple sustainable-relevant categories.
Others
- The Better India: India's largest positive-impact media platform covering sustainability, social enterprises, and conscious living. Comparable audience and brand affinity for conscious Indian consumers, though not a direct transactional competitor; potential ecosystem/marketing partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Brown Living social profiles
Digital presenceBrown Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brown Living leadership team
Management profileNumber of profiles
Profiles1 record
Brown Living funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brown Living M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brown Living
What does Brown Living do?
Brown Living operates India's leading curated online marketplace for verified sustainable, plastic-free, non-toxic, and ethically produced products sourced from artisan communities and MSMEs across 10+ categories including home and living, fashion, personal care, food, work and travel, and gifts. Every product is screened through the proprietary Brown Lens® verification methodology, and the company complements the consumer marketplace with a B2B & Gifting Studio serving 300+ enterprises with customized bulk orders, subscription plans, and annual corporate gifting contracts.
Is Brown Living a public or private company?
Brown Living is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brown Living founded?
Brown Living was founded in 2019. It employs 11 to 50 people.
Where is Brown Living based?
Brown Living is headquartered in Mumbai, India, in the Asia region.
How does Brown Living make money?
Three revenue lines are on record. B2C Product Sales are the primary driver. The others are B2B Corporate Gifting & Bulk Orders and subscription Services.
Who are Brown Living's main competitors?
Direct peers on record are Amala Earth, EarthHero, Made Trade and The Good Trade. Emerging players are BECo, Soulfull and Bare Necessities. Broad incumbents are Flipkart and Amazon India. The Better India is listed as an others.
Does Brown Living have an API?
No public API is recorded for Brown Living.
What industry is Brown Living in?
Brown Living's product category is Sustainable E-commerce Marketplace. Its primary akta.pro industry code is CRAFADAC, Beauty & Personal Care Online Retailers, with a secondary code of AFAIAMAG, Specialty & Artisanal Online Food Marketplaces. Its NAICS code is 44424 and its SIC code is 3524.