What Lumar Interiors does

Lumar Interiors is a boutique, founder-led luxury residential interior design studio headquartered in Richmond Hill, Ontario, serving affluent homeowners across roughly ten municipalities in the Greater Toronto Area including Richmond Hill, Aurora, King City, Thornhill, Vaughan, Toronto, Kleinburg, Newmarket, Markham, and Nobleton. The firm was founded approximately thirty years ago by Principal & Lead Designers Marisa Lupo and Luisa Maringola, and operates with a small team (1–10 employees) that has remained tightly principal-led throughout its history. Its core offering is a "White Glove Interior Design" engagement encompassing space planning, custom upholstery and reupholstery, window treatments and drapery, lighting design and selection, art curation, paint color consultation (predominantly Benjamin Moore), and full renovation design including kitchens and baths. Project deliverables are supported by conventional visualization tooling for the trade: 3D computer renderings for client previews, floor plans for furniture placement and delivery coordination, and physical fabric/finish sample boards.

Commercially, Lumar Interiors runs a project-based, private-pay professional services revenue model with quote-based pricing tied to scope, size, and services required; no pricing is publicly disclosed and there are no recurring SaaS or subscription revenue streams. Go-to-market is sales-led, centered on in-person consultations at the Richmond Hill design studio and on a robust referral network from long-tenured clients (multiple testimonials reference 20+ year, multi-home relationships). Marketing supports acquisition through an active blog, an email newsletter, organic social on Instagram and Pinterest, and earned media in publications such as Double Take, Our Homes Toronto, Canadian Home Trends, and a 6-page editorial in Our Homes Magazine Spring 2020. Industry recognition includes a CDECA Bronze Award (2021) and Best of Houzz 2025, adding third-party credibility to the firm's positioning.

The firm is privately held by its two founders with no external investors, parent company, subsidiaries, or funding rounds disclosed. Ownership concentration in two principals is the central operational risk: revenue generation, design quality, and client relationships all depend materially on the continued availability of Lupo and Maringola, with no evidence of succession planning, mid-tier design hires, or operational scale-up. Geographic concentration within a ~10-municipality GTA catchment exposes the firm to local luxury-housing-market cycles and discretionary renovation spending.

Name

Lumar Interiors

Legal name

Lumar Interiors

Website

https://lumarinteriors.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Lumar Interiors is a boutique luxury residential interior design studio in Richmond Hill, Ontario, led by Principal Designers Marisa Lupo and Luisa Maringola. The firm delivers full-service white-glove design to affluent homeowners across the Greater Toronto Area.

Ownership category

akta.pro rank

Product category

Residential Interior Design Services

NAICS

Interior Design Services (54141)

akta.pro primary industry

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

akta.pro secondary industries

Residential Whole-Home Organizing (HSAFAKAA), Kitchen & Pantry Organizing (HSAFAKAD)

Keywords

• Residential interior design
• Luxury home decorating
• Space planning services
• Custom window treatments
• Home renovation design

Headquarters

HQ city

Richmond Hill

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Interior Design Services: Full-service luxury interior design including concept development, space planning, material and finish selection, furniture procurement, custom upholstery, window treatments, and project management from design through final installation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Lumar Interiors is a full-service luxury residential interior design studio that manages projects from concept to completion for homeowners in the Greater Toronto Area. The studio delivers space planning, furniture selection and procurement, custom upholstery and drapery, lighting and art curation, paint color consultation, kitchen and bath design, and full renovation design coordination under a white-glove service model led by two principal designers.

Product overview

Lumar Interiors is a full-service luxury interior design studio headquartered in Richmond Hill, Ontario, serving the Greater Toronto Area. The company offers a comprehensive suite of interior design services led by Principal Designers Marisa Lupo and Luisa Maringola, who bring over 30 years of combined experience. Their core offering is White Glove Interior Design—a comprehensive service encompassing space planning, custom upholstery, window treatments, lighting design, art curation, paint consultation, renovation design, and 3D visualization. The company specializes in whole-house redesign, kitchen and bath renovations, and custom furnishings for upscale residential clients seeking sophisticated yet understated interiors.

Differentiator

Problem solved

Functional benefit

Products and services

• White Glove Full-Service Interior Design End-to-end luxury residential interior design for homeowners in the Greater Toronto Area, covering concept development, space planning, furniture selection and procurement, custom upholstery, window treatments, lighting, art curation, paint color consultation, and full project management from design through final installation.
• Renovation Design Services Comprehensive residential renovation design including wall reconfigurations, kitchen and bathroom renovations, structural modifications, and project coordination from concept through completion for GTA homeowners.
• Kitchen & Bath Design Specialized residential kitchen and bathroom design services including cabinetry specification, countertop selection, fixture placement, and coordinated material selections for renovation and new-build projects.

Quantifiable outcome

• Projects completed in 12 weeks from design initiation to move-in ready (Vaughan project)

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Brian Gluckstein: Iconic Toronto-based luxury interior designer known for elegant residential work across the GTA and Canada. Directly comparable on luxury positioning, project scale, and affluent Canadian homeowner customer base.
• Studio McGee: US-based luxury residential design firm serving affluent homeowners with full-service interior design. Comparable on luxury pricing, comprehensive service offering, strong brand and content marketing, and principal-led model.
• Laura U Design Collective: Houston-based luxury interior design studio serving affluent homeowners with full-service residential design and a principal-led team. Comparable on boutique scale, white-glove service, and luxury whole-home project scope.
• Sarah Richardson Design: Toronto-based luxury residential interior designer with a strong national media profile and full-service offering. Closely comparable to Lumar in target clientele (affluent GTA/Canadian homeowners) and white-glove, full-room service scope.
• Tiffany Leigh Design: Toronto-based luxury interior designer serving affluent homeowners with full-room redesign and renovation decoration. Highly comparable boutique-studio model and affluent GTA client overlap.
• Pulp Design Studios: US-based interior design firm offering full-service residential and commercial design. Comparable on comprehensive service offering (space planning, furniture, lighting) and principal-led creative team.
• Kimberley Seldon Design: Toronto-based residential interior designer and author with strong Canadian media presence. Comparable on full-service residential design, brand-driven business model, and GTA HNW clientele.
• Alda Pereira Design: Toronto-based interior designer with a residential focus and luxury-market positioning. Comparable on white-glove service delivery and affluent GTA customer base.

Emerging players

• Havenly: Online interior design platform that connects consumers with remote designers for room-by-room packages. Comparable as an interior design service provider, though it competes via a tech-enabled, lower-price model rather than a boutique white-glove studio.

Broad incumbents

• Decorating Den Interiors: Established North American franchise network offering residential interior decorating services with a broader geographic and price-point reach. Comparable on full-service residential decorating, but operates through a distributed franchise model rather than a single studio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=mj8ktarTnn8
• Xx.com/lumarinteriors

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lumar Interiors