Pulp Design Studios
Pulp Design Studios is a privately held U.S. interior design firm offering turn-key residential and commercial design services across five U.S. studios, plus a curated e-commerce home goods shop, serving high-net-worth clients nationwide.
- Company typePrivate
- Founded2007
- HeadquartersDallas, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Pulp Design Studios does
Pulp Design Studios is a privately held, U.S.-based interior design firm co-founded by Beth Dotolo and Carolina V. Gentry, operating from five studio locations across Dallas, Seattle, Los Angeles, Portland, and Lubbock with nationwide project coverage. The firm delivers turn-key interior design services spanning new construction documentation, full renovations, micro-renovations/refreshes, and furnishings/art/accessories curation, targeting high-net-worth residential clients and selectively serving commercial customers such as restaurants and wineries. Its core technology is human-led design expertise backed by detailed specification documentation for finishes, cabinetry, lighting, hardware, and millwork, with no public-facing software platform or API.
The business operates two revenue streams: professional interior design services billed on a project basis (consultation-based pricing with quotes scoped per project) and direct-to-consumer product sales through an e-commerce shop featuring curated home goods, including a signature line with Fineza, plus exclusive wallcoverings with S. Harris. Ancillary revenue is generated from brand collaborations (e.g., DXV by American Standard Design Panel 2016), showhouse participation (Kips Bay Decorator Showhouse, Traditional Home Dallas Showhouse), and a trade/wholesale account program. Go-to-market is sales-led and relationship-driven, anchored by portfolio showcasing, design publication features, social media presence, and client referrals. Ownership is founder-controlled with no disclosed institutional capital, and headcount is reported at 1-10 employees.
Pulp Design Studios firmographics
Firmographics- Name
- Pulp Design Studios
- Legal name
- Pulp Design Studios, LLC
- Website
- https://pulpdesignstudios.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pulp Design Studios is a privately held U.S. interior design firm offering turn-key residential and commercial design services across five U.S. studios, plus a curated e-commerce home goods shop, serving high-net-worth clients nationwide.
- Ownership category
- akta.pro rank
Pulp Design Studios industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (54141), Interior Design Services (541410)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where Pulp Design Studios is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Pulp Design Studios business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Interior Design Services: Full-service interior design from concept through final installation, including new construction, renovations, micro-renovations, and furnishings. Services span residential primary homes, pied-à-terres, vacation homes, and commercial spaces including restaurants and wineries.
- Product Sales (Shop): E-commerce sales of curated home goods including furniture, accessories, candles, tabletop items, hardware, throws, fabrics, wallcoverings, and gift cards. Also includes signature lines such as Pulp Design Studios for Fineza.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Consultation-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Pulp Design Studios product offering
Product offeringCore offering
Pulp Design Studios is a national interior design firm offering full-service residential and commercial design — including new construction, full renovations, micro-renovations/refreshes, and furnishings, art and accessories curation — delivered from concept through final installation. The firm also operates a direct e-commerce shop selling curated home goods (candles, tabletop, hardware, throws, fabrics, wallcoverings) and signature collaboration lines such as Pulp Design Studios for Fineza.
Product overview
Pulp Design Studios is a national interior design firm that delivers turn-key interior design services through four core offerings: New Construction (partnering with architects/builders for full build documentation), Renovations (full remodels including kitchen/bath transformations), Micro-Renovations/Refreshes (high-impact updates with paint, wallcoverings, lighting, and furnishings), and Furnishings, Art & Accessories (custom furniture curation and procurement). The company also operates a retail shop featuring signature product lines including PULP DESIGN STUDIOS for FINEZA, candles, tabletop/entertaining items, hardware, throws/pillows, fabrics, and wallcoverings. Additionally, the firm engages in brand collaborations such as the DXV Design Panel for American Standard and publishes design books. The firm is headquartered in Dallas, Seattle, and Los Angeles with additional studios in Portland and Lubbock.
Differentiator
Problem solved
Functional benefit
Brands
- Pulp Magazine: Design and lifestyle publication operated by Pulp Design Studios
- Pulp TV
- PULP DESIGN STUDIOS for FINEZA
- Pulp Design Studios for FINEZA
Products and services
- New Construction Design Services
Quantifiable outcome
- Delivered complete home transformations across 5+ studio locations nationwide
- +1 more outcomes
Companies that use Pulp Design Studios
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Pulp Design Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pulp Design Studios partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and notable.
- Jim Goulet (Stylist)minorStylist for DXV Design Panel 2016 project
- Veronika Miller (Modenus)minorProject Manager for DXV Design Panel 2016
- Earl Kendall (Photographer)minorPhotographer for DXV Design Panel 2016 project
- FinezanotablePulp Design Studios has a signature line of home goods with Fineza, including hardware and other products under the Pulp Design Studios for Fineza brand.
- S. HarrisnotablePulp has exclusive wallpapers from fabric patterns designed for S. Harris, used in client projects such as the University Park Transitional Home.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Pulp Design Studios competitors and assessment
Company assessmentDirect peers
- Studio McGee: Salt Lake City-based luxury residential and commercial interior design firm with national reach, a licensed product line with Target, and strong media presence (Netflix series). Highly comparable business model and customer base to Pulp.
- House of Jade Interiors: Utah-based full-service interior design firm serving residential clients nationwide with new construction, renovations, and furnishings. Comparable service offering, target market, and multi-state delivery model.
- Amber Interiors: California-based interior design firm with a strong e-commerce shop and licensed product lines, serving a similar HNW residential demographic with a turn-key design offering.
- Marie Flanigan Interiors: Houston-based award-winning interior design firm specializing in high-end residential and select hospitality work. Comparable size, customer profile, and service mix.
- Bria Hammel Interiors: Minneapolis-based residential interior design firm with a strong brand, blog, and retail product presence. Comparable target market, media-driven marketing, and design aesthetic.
- Mark D. Sikes Interiors: Los Angeles-based interior designer known for residential work, fabric and wallpaper lines with Schumacher, and frequent shelter press. Comparable luxury residential focus and brand-licensing strategy.
- Lindye Galloway Studio: California-based residential and commercial interior design firm with a product line (Lindye Galloway x Surya) and active media presence. Comparable business model with design + retail/licensing.
- Sasha Bikoff: New York-based luxury residential interior designer with strong press pedigree and high-end clientele. Comparable luxury positioning, though geographically focused on the Northeast.
Emerging players
- Whittney Parkinson Design: Utah-based interior design firm serving residential clients nationally with new construction and furnishings. Slightly newer but similar turn-key model and HNW focus.
Broad incumbents
- HGTV / Discovery: Not a direct competitor but the acquirer of Studio McGee and a dominant media-driven design brand. Relevant as the strategic exit path and competitive benchmark for media-rich luxury design firms.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pulp Design Studios social profiles
Digital presencePulp Design Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pulp Design Studios leadership team
Management profileNumber of profiles
Profiles2 records
Pulp Design Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pulp Design Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pulp Design Studios
What does Pulp Design Studios do?
Pulp Design Studios is a national interior design firm offering full-service residential and commercial design — including new construction, full renovations, micro-renovations/refreshes, and furnishings, art and accessories curation — delivered from concept through final installation. The firm also operates a direct e-commerce shop selling curated home goods (candles, tabletop, hardware, throws, fabrics, wallcoverings) and signature collaboration lines such as Pulp Design Studios for Fineza.
Is Pulp Design Studios a public or private company?
Pulp Design Studios is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pulp Design Studios founded?
Pulp Design Studios was founded in 2007. It employs 1 to 10 people.
Where is Pulp Design Studios based?
Pulp Design Studios is headquartered in Dallas, United States, in the North America region.
How does Pulp Design Studios make money?
Two revenue lines are on record. Interior Design Services are the primary driver. The others are product Sales (Shop).
Who are Pulp Design Studios's main competitors?
Direct peers on record are Studio McGee, House of Jade Interiors, Amber Interiors, Marie Flanigan Interiors, Bria Hammel Interiors, Mark D. Sikes Interiors, Lindye Galloway Studio and Sasha Bikoff. Whittney Parkinson Design is listed as an emerging player. HGTV / Discovery is listed as a broad incumbent.
Does Pulp Design Studios have an API?
No public API is recorded for Pulp Design Studios.
What industry is Pulp Design Studios in?
Pulp Design Studios's product category is Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 54141.