Magia
MAGIA Inc. is a Tokyo-based entertainment IP services company that operates YouTube/TikTok channels, produces manga-to-video content, and runs merchandise e-commerce storefronts for major Japanese manga publishers (Shueisha, Akita, Hakusensha) and digital content creators.
- Company typePrivate
- Founded2014
- HeadquartersTokyo, Japan
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Magia does
MAGIA Inc. (株式会社MAGIA) is a Tokyo-based entertainment IP services company founded in April 2014 that operates across three service divisions bridging Japanese manga/anime/game IP holders and digital content distribution. The Publishing/PR division manages YouTube and TikTok channels for major manga publishers and produces promotional video content, voice comics, and 'Gekidō-ban' animated manga adaptations. The Video Creator division provides character design, video production, merchandise planning, and e-commerce site operations for YouTubers and game streamers. The Licensing division handles merchandise production, owned EC storefront operations, pop-up stores, and collaborative cafes for IP holders and influencers.
The company generates revenue through a combination of professional services fees from enterprise publisher clients (Shueisha, Akita Publishing, Hakusensha, Home-sha, Media Soft, Dozle) covering channel management and video production, and transaction-based revenue from influencer merchandise sales through owned e-commerce storefronts (3chunk.shop, penko-official.shop, train-official.shop, marufami.base.ec). Its go-to-market combines direct enterprise field sales to publishers with a portfolio-driven marketing approach — the YouTube channels and storefronts it operates serve as both deliverables and live demonstrations of capability. Core technology centers on manga-to-video adaptation workflows, multi-platform SNS account management, and full-stack EC site development rather than on proprietary AI/ML systems.
MAGIA has established itself as a trusted intermediary between Japan's traditional manga publishers and digital video audiences, with anchor partnerships dating back to its December 2020 launch of the Shueisha Young Jump YouTube channel (Yanchan Manga TV) and its December 2022 launch of the BAKI series channel for Akita Publishing. The firm operates from three Tokyo offices (two in Shinjuku, one in Setagaya) with approximately 70 employees and is privately held under founder-CEO Akira Ishiguro (石黒燎), with no disclosed external funding, parent company, or acquisitions.
Magia firmographics
Firmographics- Name
- Magia
- Legal name
- 株式会社MAGIA
- Website
- https://magia.co.jp
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Short description
- MAGIA Inc. is a Tokyo-based entertainment IP services company that operates YouTube/TikTok channels, produces manga-to-video content, and runs merchandise e-commerce storefronts for major Japanese manga publishers (Shueisha, Akita, Hakusensha) and digital content creators.
- Ownership category
- akta.pro rank
Magia industry classification
Industry- Product category
- Entertainment IP Services & Digital Content Production
- NAICS
- Motion Picture and Video Industries (5121), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Multi-Channel Networks (MCNs) & Creator Management (Agencies, Talent Networks) (MPAFAEAD)
Keywords
Where Magia is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
Magia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Publishing/PR Business (出版・PR事業): MAGIA provides video production and SNS channel operation services to manga publishers. Revenue is generated through service fees for channel management, video production projects, and promotional campaigns for manga publications. Services include YouTube/TikTok channel operation, promotional video production, and collaborative music video production with artists.
- Video Creator Business (動画クリエイター事業): Multi-faceted support for YouTubers and game streamers including channel icon design, video production, site management, and merchandise planning. MAGIA takes a holistic agency fee or project-based compensation for services ranging from character design to merchandise sales management, helping creators diversify revenue.
- License Business (ライセンス事業): Goods production and sales, EC site operation, pop-up store management, and collaborative cafe operations for manga/anime/game IPs and influencers. Revenue comes from merchandise sales through owned EC sites and physical event retail, with MAGIA handling planning, production, and operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Young Jump digital subscription: ¥980/month |
| Unit Pricing | Pay-as-you-go | EC merchandise for influencers - pricing varies per product |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Magia product offering
Product offeringCore offering
MAGIA is a Japanese entertainment IP agency that provides end-to-end content and merchandise services to manga publishers and digital creators. Its Publishing/PR division operates YouTube channels, produces promotional videos, and runs SNS campaigns for major publishers such as Shueisha, Akita Shoten, and Hakusensha. Its Video Creator division supports YouTubers and game streamers with character design, video production, and merchandise planning, while its License division handles EC storefronts, merchandise production, and pop-up store operations for manga, anime, and game IPs.
Product overview
MAGIA is a Japanese entertainment IP company operating across three service divisions: Publishing/PR (YouTube/TikTok channel management, promotional video production, social media advertising), Video Creator Services (character design, video production, merchandise, EC site operations for creators), and Licensing (merchandise production, popup stores, collaboration cafes). The company manages YouTube channels for major manga publishers including Shueisha (Young Jump), Akita Shoten (Baki), and Hakusen-sha. MAGIA also operates EC merchandise stores for YouTubers, game streamers, and pet influencers, and produces video content including promotional videos, music videos, anime, and voice comics.
Differentiator
Problem solved
Functional benefit
Products and services
- Publishing/PR Business (出版・PR事業) End-to-end manga and IP promotional services including YouTube channel management, TikTok account operations, promotional video production, social media advertising, collaborative music video production, and anime PV creation, sold to manga publishers and IP holders.
- Video Creator Business (動画クリエイター事業) Comprehensive support service for YouTubers and game streamers including channel icon/character design, video production, website development, merchandise planning and sales, and EC site operations, enabling creators to diversify revenue beyond ad revenue.
- License Business (ライセンス事業) Licensing business covering manga, anime, and game merchandise production, popup store and collaboration cafe planning and operations, and EC site management for goods sales for IP holders and influencers.
- Young Jump Manga TV YouTube Channel (ヤンジャン漫画TV) Official Young Jump manga YouTube channel operated by MAGIA for publisher Shueisha, featuring manga-to-video content, voice comics, promotional videos, and anime adaptations. The channel is a flagship partnership for MAGIA's publishing/PR business.
- BAKI Official YouTube Channel (刃牙シリーズ公式チャンネル) Official Baki manga series YouTube channel operated by MAGIA for publisher Akita Shoten, featuring manga videos and YouTube Shorts content. The series has over 100 million copies in cumulative print run.
- Hakusen Channel (はくせんちゃんねる) Official Hakusensha YouTube channel operated by MAGIA for publisher Hakusensha, featuring manga content and collaborative music videos (e.g., SHISHAMO × Anzai Karin MV for Hakusensha-published works).
- さんちゃんく！Official EC Site (3chunk.shop) Official merchandise EC site for YouTuber group さんちゃんく！ (3chunk) with over 410,000 YouTube subscribers, operated by MAGIA. Handles goods planning, design, manufacturing, sales, and shipping of original merchandise to fans.
- Penko Official Goods Shop (ぺんこちゃんねるオフィシャルショップ) Official merchandise shop for game streamer ぺんこ (Penko), operated by MAGIA. Includes original 2D character creation and merchandise development for Penko's fan base.
- Torain Official Web Store (とれいん。オフィシャルウェブストア) Official merchandise web store for Mario Kart game streamer とれいん。(Torain), operated by MAGIA, selling original goods planned and developed for Torain's fan base.
- Marufami Pet Influencer Collaborative Shop (まるふぁみ) Collaborative merchandise shop for pet influencers, operated by MAGIA. Features professional goods production and sales for pet influencers who cannot individually achieve such production scale.
Quantifiable outcome
- 410,000+ YouTube subscribers managed for a single influencer client (さんちゃんく！)
- +2 more outcomes
Companies that use Magia
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Magia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Magia partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- KADOKAWA Corporation (株式会社KADOKAWA)minorListed as a key partner company with whom MAGIA collaborates as part of its IP business network. Nature of collaboration relates to manga/anime IP media strategy and joint IP development.
- TORICO Inc. (株式会社TORICO)minorPartner company in MAGIA's entertainment IP ecosystem. TORICO specializes in manga delivery services and related digital content. Collaboration focuses on IP content development and distribution.
- and factory Inc. (株式会社あやしい工厂)minorPartner in MAGIA's IP business network. and factory is known for its smartphone game development and digital content businesses.
- LINE Corporation (LINE株式会社)minorPartner in MAGIA's IP business network. Collaboration relates to digital content distribution and social platform strategy leveraging LINE's messaging and media platform.
- SB Creative Corporation (SBクリエイティブ株式会社)minorPartner company within MAGIA's IP business collaboration network. SB Creative publishes IT books, manga, and novels; collaboration likely involves publishing/IP media strategy.
- Cygames Inc. (株式会社アカツキ)minorPartner in MAGIA's IP ecosystem. Cygames is a major game developer known for Granblue Fantasy, Princess Connect! Re:Dive, etc. Collaboration relates to game IP content development.
- edia Corporation (株式会社エディア)minorPartner in MAGIA's IP business network. Edia is involved in game and digital content businesses.
- Creek and River Co., Ltd. (株式会社クリーク･アンド･リバー)minorPartner in MAGIA's IP ecosystem. C&R is a creative professional services company providing talent, production, and digital content services.
- TypeBee Group (株式会社TypeBeeGroup)minorPartner in MAGIA's IP business collaboration network. TypeBee Group provides digital content and creative services.
- CHUNKS Inc. (株式会社CHUNKS)coreCHUNKS operates the YouTuber group 'さんちゃんく！' (3chunk). MAGIA collaborates with CHUNKS to operate the official EC merchandise store (3chunk.shop), handling goods planning, design, manufacturing, sales, and site operations for the YouTuber group's merchandise.
- Shogakukan-Shueisha Productions Co., Ltd. (株式会社小学館集英社プロダクション)minorJoint production partner for the music video project 'F/ACE: Eyes On You' with Hakusensha, King Records, and Shochiku, producing multi-stakeholder content combining manga, music, and video.
- Hakusensha Inc. (株式会社白泉社)coreMAGIA operates the Hakusensha YouTube channel 'Hakusen Channel' (はくせんちゃんねる) and also produced collaborative music videos for Hakusensha publications (e.g., SHISHAMO × Anzai Karin MV for Hakusensha-published works).
- Akita Publishing Inc. (株式会社秋田書店)coreMAGIA and Akita Publishing jointly operate the official Baki series YouTube channel (@BAKI_channel). MAGIA manages all channel operations, content planning, and manga video adaptations of the series. The partnership began in December 2022.
- Shueisha Co., Ltd. (株式会社集英社)coreMAGIA and Shueisha jointly operate the official Young Jump YouTube channel 'Yanchan Manga TV.' MAGIA handles channel management, video production (including 'Gekido-ban' animated manga adaptations), voice comics, and promotional content. This is a flagship partnership for MAGIA's publishing/PR business, beginning in December 2020.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Magia competitors and assessment
Company assessmentDirect peers
- VAZ: Japanese MCN and creator-management company offering video production, SNS operations and merchandise services for YouTubers, with a portfolio of managed creators and talent-agency functions comparable to MAGIA's Video Creator division.
- UUUM: Japan's largest publicly listed multi-channel network and creator-management agency, managing top-tier YouTubers such as HIKAKIN and Fischer's and providing video production, merchandise and live-event services. Same core model as MAGIA's Video Creator Business.
- ENJIN: Japanese creator/network company providing video production, channel management and merchandise planning for independent creators and IP owners — directly comparable to MAGIA's integrated offering.
- Kiii: Japanese creator agency and MCN that builds out end-to-end services (content production, merchandise, fan engagement) for individual creators, similar in scope and target segment to MAGIA.
- Geelee (now Geo / Geelee Holdings): Japanese creator management agency supporting YouTubers and VTubers with merchandise, event and EC operations. Closely parallels MAGIA's influencer-side offering including official EC store operations.
- BitStar: Japanese creator management and MCN company focused on VTubers and live streamers; provides merchandise, event and content production support. Directly comparable to MAGIA's combined creator-management and merchandising services.
Broad incumbents
- BroadbandTV (BBTV): Canadian-headquartered MCN operating one of the largest YouTube channel portfolios globally. Comparable in scale and multi-channel operations approach, though focused on Western markets rather than Japanese manga IP.
Others
- TORICO: Listed as a MAGIA partner in the IP business ecosystem, TORICO is a manga-delivery and content service company operating adjacent digital content services for the same publisher base MAGIA serves.
- KADOKAWA (Digital Content & Video Promotion Unit): Major Japanese publisher and IP conglomerate listed as one of MAGIA's partner companies; operates in-house digital promotions and YouTube channels for anime/manga IPs that compete or overlap with MAGIA's Publishing/PR work.
- CREEK & RIVER: Japanese creative-professional services firm listed as a MAGIA IP-ecosystem partner, providing talent, production and digital content services to creators and publishers — overlapping the supply-side of MAGIA's service portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Magia social profiles
Digital presenceMagia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magia leadership team
Management profileNumber of profiles
Profiles1 record
Magia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magia
What does Magia do?
MAGIA is a Japanese entertainment IP agency that provides end-to-end content and merchandise services to manga publishers and digital creators. Its Publishing/PR division operates YouTube channels, produces promotional videos, and runs SNS campaigns for major publishers such as Shueisha, Akita Shoten, and Hakusensha. Its Video Creator division supports YouTubers and game streamers with character design, video production, and merchandise planning, while its License division handles EC storefronts, merchandise production, and pop-up store operations for manga, anime, and game IPs.
Is Magia a public or private company?
Magia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Magia founded?
Magia was founded in 2014.
Where is Magia based?
Magia is headquartered in Tokyo, Japan, in the Asia region.
How does Magia make money?
Three revenue lines are on record. Publishing/PR Business (出版・PR事業) is the primary driver. The others are video Creator Business (動画クリエイター事業) and license Business (ライセンス事業).
Who are Magia's main competitors?
Direct peers on record are VAZ, UUUM, ENJIN, Kiii, Geelee (now Geo / Geelee Holdings) and BitStar. BroadbandTV (BBTV) is listed as a broad incumbent. Others are TORICO, KADOKAWA (Digital Content & Video Promotion Unit) and CREEK & RIVER.
Does Magia have an API?
No public API is recorded for Magia.
What industry is Magia in?
Magia's product category is Entertainment IP Services & Digital Content Production. Its primary akta.pro industry code is MPAFAEAD, Multi-Channel Networks (MCNs) & Creator Management (Agencies, Talent Networks). Its NAICS code is 5121 and its SIC code is 7311.