Bethard
Bethard Group is a privately-held Malta-based iGaming operator founded in 2012, running a multi-brand portfolio of online gambling products for consumer players across regulated markets.
- Company typePrivate
- Founded2012
- HeadquartersSliema, Malta
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Bethard does
Bethard Group is a privately-held iGaming company founded in 2012 and headquartered in Sliema, Malta. The firm describes itself as a team building and promoting multiple brands within the online gambling sector, operating as a multi-brand iGaming operator rather than a single-property sportsbook or casino. Its business model is B2C, monetizing player wagers through gaming margins (hold) across what appears to be a portfolio of consumer-facing gambling brands.
The company employs 51–100 people, a headcount consistent with a mid-sized European iGaming operator running multiple regulated brands. Bethard is registered in Malta — a primary hub for online gambling licensing — implying its operations are structured around Maltese Gaming Authority and equivalent European licenses, with the company serving consumers in jurisdictions where it holds the appropriate regulatory permissions. Customer support infrastructure ([email protected]) is provided directly to end users.
The underlying technology, product surface, brand portfolio, customer segment mix, pricing mechanics, and revenue figures are not disclosed in the available source material. The company's public website (bethard.com) was inaccessible at time of capture, displaying a restricted-access notice indicating the site is unavailable in the observer's country. No funding rounds, M&A activity, leadership changes, partnerships, certifications, or AI/technology capabilities are documented in the input. As a result, this description is limited to the firmographic and positioning facts that the source data actually supports.
Bethard firmographics
Firmographics- Name
- Bethard
- Website
- https://bethard.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bethard Group is a privately-held Malta-based iGaming operator founded in 2012, running a multi-brand portfolio of online gambling products for consumer players across regulated markets.
- Ownership category
- akta.pro rank
Bethard industry classification
Industry- Product category
- Online Gambling / iGaming
- NAICS
- Gambling Industries (7132)
- akta.pro primary industry
- Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)
- akta.pro secondary industry
- Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK)
Keywords
Where Bethard is headquartered
LocationHeadquarters
- HQ city
- Sliema
- HQ country
- Malta
- HQ region
- Europe
Markets served
Bethard business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Bethard product offering
Product offeringCore offering
Bethard Group creates, operates, and promotes proprietary iGaming brands in the online gambling sector. Founded in 2012 and headquartered in Sliema, Malta, the company runs a portfolio of online gaming sites targeting consumer players. The publicly visible website operates under geo-restrictions, indicating region-specific consumer-facing gambling services.
Differentiator
Problem solved
Functional benefit
Products and services
- Bethard iGaming Brands
Companies that use Bethard
Customer profileIdeal customer profiles1 record
Bethard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bethard partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
Bethard competitors and assessment
Company assessmentBroad incumbents
- Entain plc: Global FTSE-listed multi-brand iGaming operator (Ladbrokes, Coral, bwin, BetMGM, PartyPoker). Comparable on multi-brand operator model, though materially larger and more diversified than Bethard.
- 888 Holdings (Evoke): Global multi-brand online casino and sportsbook operator (888casino, 888sport, Mr Green, William Hill). Comparable on casino and sportsbook offering and European regulated-market focus, though at materially larger scale.
Direct peers
- LeoVegas: Malta-headquartered mobile-first online casino and sportsbook operator with multi-brand presence across Europe. Comparable on jurisdiction, mobile-first product emphasis, and European footprint.
- Mr Green (owned by William Hill/Evoke): Malta-licensed online casino operator within the Evoke/William Hill group. Comparable on Malta domicile and Nordic-European casino focus.
- Videoslots: Malta-licensed online casino operator with a wide portfolio of slots and table games across European markets. Comparable on Malta jurisdiction and real-money online casino operations.
- ComeOn Group: Malta-based multi-brand online casino and sportsbook operator (ComeOn, Mobilebet, Hajper, etc.). Directly comparable on multi-brand B2C iGaming operator model and Nordic/European footprint.
- Kindred Group (Unibet): Malta-based multi-brand iGaming operator with flagship Unibet brand and a portfolio of casino/sportsbook brands across European regulated markets. Highly comparable on operating model and target markets.
- Rootz (Wildz, Caxino): Malta-based multi-brand online casino operator running Wildz, Caxino, and other casino brands. Comparable on Malta domicile and multi-brand iGaming operator strategy.
- Betsson Group: Malta-headquartered multi-brand online casino and sportsbook operator (Betsson, Betsafe, NordicBet, etc.). Closely comparable to Bethard on geography, regulatory setup, and multi-brand portfolio strategy.
- Casumo Services: Malta-licensed online casino and sportsbook operator with focus on European regulated markets. Comparable on Malta jurisdiction and core real-money online casino offering.
Market position
Strengths3 records
Weaknesses2 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Bethard social profiles
Digital presenceBethard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bethard leadership team
Management profileNumber of profiles
Bethard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bethard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bethard
What does Bethard do?
Bethard Group creates, operates, and promotes proprietary iGaming brands in the online gambling sector. Founded in 2012 and headquartered in Sliema, Malta, the company runs a portfolio of online gaming sites targeting consumer players. The publicly visible website operates under geo-restrictions, indicating region-specific consumer-facing gambling services.
Is Bethard a public or private company?
Bethard is a private company. It is classified as unknown and is currently operating.
When was Bethard founded?
Bethard was founded in 2012. It employs 51 to 100 people.
Where is Bethard based?
Bethard is headquartered in Sliema, Malta, in the Europe region.
Who are Bethard's main competitors?
Broad incumbents on record are Entain plc and 888 Holdings (Evoke). Direct peers are LeoVegas, Mr Green (owned by William Hill/Evoke), Videoslots, ComeOn Group, Kindred Group (Unibet), Rootz (Wildz, Caxino), Betsson Group and Casumo Services.
Does Bethard have an API?
No public API is recorded for Bethard.
What industry is Bethard in?
Bethard's product category is Online Gambling / iGaming. Its primary akta.pro industry code is MPAEABAA, Real-Money Online Casino Operators (RNG Slots & Table Games), with a secondary code of MPAEABAK, Online Casino Platform Providers (PAM, Wallet, CMS, Back Office). Its NAICS code is 7132.