Name

Appart

Legal name

Appart

Website

https://appart.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Roermond

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Marketing and Strategy Services: Appart provides strategic marketing consulting, brand strategy, market analysis, and positioning services. Revenue is generated through project-based engagements and ongoing retainer agreements with clients across retail, manufacturing, and services sectors.
2. Design Services: Visual identity development, rebranding, logo design, graphic design for print and digital, corporate identity, and creative campaign assets. Billed as project deliverables or part of retainer engagements.
3. IT and Web Development: Custom website development, webshop builds (Magento), web application development, and hosting services. Typically project-based with ongoing maintenance contracts.
4. Digital Product Development: Development and ongoing maintenance of customer-facing apps and portals (e.g., the Makita app with 220,000+ users), including continuous feature releases and app updates.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels11 records

Core offering

Appart is a full-service marketing bureau (agency) that delivers Strategy, Marketing, Design, and IT services under one roof. The agency builds brands through rebranding, custom websites (Statamic CMS), e-commerce webshops (Magento), web applications, SEO/Google Ads campaigns, content and copywriting, and ongoing digital marketing for clients across retail, manufacturing, and service-sector verticals.

Product overview

Appart is a full-service marketing bureau offering a unified portfolio of Strategy, Marketing, Design and IT services. The IT offering includes Websites (built on Statamic CMS), Webshops/E-commerce (built on Magento), Web Applications, API Integrations, and Hosting. The Design offering covers Webdesign, Animatie (Animation), DTP (Print & Presentations), Re-branding, and DNA-analyse (Brand DNA Analysis). The Marketing offering encompasses SEO, SEA/Google Ads, Online Campaigns, Content & Copywriting, a Plan van Aanpak (Marketing Action Plan), Strategisch Advies (Strategic Advisory), and Employer Branding. The Strategy offering includes Merkstrategie en positionering, Marketingstrategie en kanaalkeuze, Doelgroeponderzoek en klantinzicht, Campagnestrategie, and Brand Story & Tone of Voice. Services are organized into three market verticals: Retail+, Maakindustrie (Manufacturing Industry), and Dienstverlening (Services).

Differentiator

Problem solved

Functional benefit

Products and services

• Website Development Custom-built, fast and scalable websites using Statamic CMS, featuring a user-friendly content management system and future-proof architecture for business clients seeking a strong online presence.
• E-commerce Webshops Scalable e-commerce solutions built on the Magento platform, integrating with business processes, inventory systems, and optimized for conversion and growth for retail and direct-to-consumer brands.
• Web Applications & API Integrations Custom web applications and seamless API integrations connecting client systems, from internal tools to customer platforms, designed to accelerate business processes and reduce manual work.
• Hosting Secure, fast and reliable hosting services with maintenance and support to keep client platforms running.
• Web Design Responsive website design that reinforces brand identity and goals, with a focus on conversion and visual impact.
• Animation Motion graphics and animation services for storytelling, brand expression, and impactful visual communication.
• Print & Presentation Design (DTP) Pixel-perfect print and presentation design, from brochures and business cards to branded materials ready for print or digital distribution.
• Re-branding Visual repositioning services that realign brand identity with business ambitions and communicate a powerful brand narrative.
• Brand DNA Analysis Deep brand discovery sessions that uncover core identity, values and purpose, translating them into visual language and brand strategy.
• Brand Strategy & Positioning Brand strategy services defining identity, differentiation and market positioning to build meaningful, standout brands.
• Marketing Strategy & Channel Selection Strategic marketing planning including channel selection, message timing and audience targeting for maximum impact.
• Target Audience Research & Customer Insights Customer research services mapping demographics, behaviors, needs and motivations to drive effective marketing decisions.
• Marketing Action Plan Structured marketing action plans combining strategic, concrete and achievable quick wins with long-term goals.
• SEO Search engine optimization services improving organic traffic, search visibility and online conversion rates.
• SEA (Google Ads) Google Ads campaigns with measurable ROI, continuous optimization turning clicks into customers.
• Online Campaigns Digital campaigns spanning brand activation to lead generation, online and offline, designed to hit and convert target audiences.
• Content & Copywriting Professional copywriting and content creation that is SEO-proof, structured and strategic to inform, convince and activate audiences.
• Strategic Advisory Strategic advisory and brand development consulting covering communication, positioning and overall brand direction.
• Employer Branding Employer branding services transforming companies into magnets for talent through authentic, distinctive employer value propositions.
• Digital Product Development (Apps & Portals) Development and ongoing maintenance of customer-facing apps and portals (e.g., the Mijn Makita App with 220,000+ users), including continuous feature releases and app updates for enterprise clients.

Quantifiable outcome

• 220,000+ user accounts in the Makita app
• +4 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• UniviacoreTechnology or IntegrationUnivia is Appart's strategic AI and data partner. The collaboration enables Appart to offer clients advanced data analytics, AI solutions, predictive models, and automation capabilities. Univia provides 'navigation systems' for data-driven decision-making, complementing Appart's brand-building and digital development services. Joint events (e.g., AI & Data Security event at High Tech Campus Eindhoven) demonstrate the partnership's active co-marketing.
• DeMarktwijzerminorGTM or Marketing PartnerDeMarktwijzer specializes in social media marketing for MKB (SMB) businesses. The partnership enables Appart to refer clients needing specialized local social media strategies to DeMarktwijzer, while DeMarktwijzer refers clients ready for full rebranding or comprehensive marketing strategies to Appart. This creates an ecosystem of complementary expertise.
• StudioZondagcoreStrategic or Co-development PartnerStudioZondag (led by Mirte Sonntag) co-developed the Limburg Openhartig mental health movement with Appart. StudioZondag contributed creative direction while Appart handled strategy, design, and marketing execution. The partnership has produced a regional movement with over 1M impressions and is expanding to new regions.
• Service Bureau Jansen (SBJ)coreTechnology or IntegrationSBJ collaborated with Appart on the development and ongoing maintenance of the Mijn Makita App. The three-way partnership between Makita, Appart, and SBJ has existed since 2017, with SBJ likely providing backend or service bureau infrastructure supporting the app's operations.
• Apple (WWDC attendee)minorGTM or Marketing PartnerLead Developer Jordy Arntz attended Apple's WWDC 2025 as a registered developer. Appart's involvement with Apple development (building Makita's iOS app) and presence at WWDC demonstrates technical competence and access to Apple's developer ecosystem and early platform insights.
• Meet the YoungstersminorStrategic or Co-development PartnerMeet the Youngsters is the career platform for young professionals, students, and alumni that co-founded the Regio In Je Rugzak initiative alongside Appart. The partnership combines Appart's marketing/IT expertise with Meet the Youngsters' career platform reach.
• Statamic (CMS Partner)coreTechnology or IntegrationOfficial Statamic CMS partner. Statamic is a flat-file content management system used as the foundation for many of Appart's custom website builds. Partner badge displayed on Appart's website.
• Google (Partner Agency)coreTechnology or IntegrationOfficial Google Partner agency. Certified for managing Google Ads campaigns. Partner logo displayed on Appart's website.

Scale indicators14 records

Recent moves2 records

Expansion highlights6 records

Broad incumbents

• Dept: Large global digital agency headquartered in the Netherlands offering strategy, creative, marketing technology, and data services. Comparable as a full-service Dutch digital agency but at significantly larger scale and broader international footprint.
• TBWA\Netherlands: Part of the TBWA Worldwide network, providing advertising, brand strategy, and digital services in the Dutch market. Comparable as a full-service creative/advertising agency serving enterprise clients in the Netherlands, but operating at network scale.

Direct peers

• Achtung!: Amsterdam-based creative and digital agency offering brand, campaign, and digital product services. Comparable as a Dutch full-service agency with a similar mix of brand strategy, creative, and digital product work.
• N=5: Dutch full-service digital agency offering strategy, content, and technology services. Comparable as a similarly positioned Dutch mid-sized full-service digital agency combining creative, marketing, and IT capabilities.
• Studio Dumbar: Dutch design and branding agency recognized for visual identity, brand strategy, and creative work. Comparable in offering rebranding, visual identity, and brand strategy services to enterprise clients.
• Lukkien: Netherlands-based full-service digital production and marketing agency specializing in content, e-commerce, and creative services. Comparable in offering a similar mix of creative, e-commerce (Magento), and digital marketing services in the Dutch market.

Regional players

• Code d'Azur: Benelux-based digital agency offering marketing, technology, and data services. Comparable as a Benelux full-service digital agency serving enterprise and mid-market clients with similar service lines.

Emerging players

• Dare to Donate / Dutch Digital Agencies (other mid-tier): Smaller Dutch creative/digital agencies serving the regional market. Comparable in targeting Dutch SMB and mid-market clients with full-service digital marketing offerings.

Others

• Univia: Appart's strategic AI and data partner; offers data analytics, AI, and predictive modeling. Not a direct competitor but a complementary partner whose capabilities Appart resells, making it a useful ecosystem comparable.
• Woodwing (formerly Textmaster): Content technology and workflow solutions provider for publishers and agencies. Adjacent rather than directly competitive — Appart uses Statamic (similar adjacent CMS ecosystem) for its web builds, making the technology stack comparable.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Appartnl
• LinkedInlinkedin.com/company/appart-media
• Instagraminstagram.com/appartnl
• TikToktiktok.com/@appart.roermond

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Appart