What Univia does

Univia Private Limited is an Indian agritech company headquartered in Ahmedabad, Gujarat, operating a phygital (physical + digital) distribution network for agricultural inputs. The company's core offering is the Galaxy Partner program, which onboards agri-input retailers and gives them access to branded and Uni private-label products across Seeds (e.g., Uni Jordar BGII cotton hybrid, Uni Kavya cumin), Crop Nutrition (bio-fertilizers, water-soluble NPK formulations such as Uni Veer NPK 19:19:19 and Uni Veer Boron), and Crop Protection (insecticides, herbicides, and fungicides including Uni Altroz, Uni Swiftguard, Uni Jung, Uni Legend, and Uni Glymaxx 71). Product catalog spans 50+ SKUs. Univia serves three customer segments: SMB agri-input retailers (primary), progressive farmers receiving quality inputs and free expert advisory, and institutional buyers including 45+ Farmer Producer Organizations, farmer cooperatives, credit societies, microfinance organizations, and NGOs in Gujarat and Rajasthan.

The platform is anchored by the proprietary Univia App, which enables retailers to source branded products at market-best prices with customizable order quantities and zero-deadstock inventory management, complemented by a tiered field sales organization covering Area Sales Managers, Territory Sales Managers, and Regional Sales Managers, plus tele-sales executives for B2B and B2C outreach. Univia's revenue model is primarily transactional: one-time sales of branded and Uni private-label agri-inputs through both the digital app and field channels, with pricing on a pay-as-you-go/transaction basis. Marketing is executed through organic social (Instagram, Facebook, YouTube, LinkedIn) and an email newsletter, with content produced in Gujarati and Hindi. The company is privately held, founder-controlled by CEO Ravi Varmora and CFO Ketan Modi, and counts three named advisors. No funding rounds, patents, certifications, M&A activity, or audited financial figures are disclosed in the source material.

Name

Univia

Legal name

Univia Private Limited

Website

https://univia.in

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Univia is an Ahmedabad-based agritech company operating a phygital distribution network that connects 1,650+ agri-input retailers, farmers, and FPOs in Gujarat and Rajasthan with 50+ private-label and branded seeds, crop protection, and crop nutrition products via its proprietary Univia App and field sales organization.

Ownership category

akta.pro rank

Product category

Agri-Input Distribution

NAICS

Support Activities for Crop Production (11511)

SIC

Agricultural Services (700)

akta.pro primary industry

Fertilizer & Nutrient Retail (Dry, Liquid, Blends) (AFABAJAF)

akta.pro secondary industries

Seed & Trait Distribution (Dealer Networks) (AFABAJAD), Organic & Biological Input Retail (Biostimulants, Biopesticides, OMRI) (AFABAJAK), Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH)

Keywords

• Agri-input distribution
• Crop protection products
• Crop nutrition fertilizers
• Private label seeds
• Agritech retail platform

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Agri-Input Product Sales: Sale of branded agri-input products including Seeds, Crop Nutrition (fertilizers, bio-fertilizers, water soluble fertilizers, PGRs), and Crop Protection (insecticides, herbicides, fungicides) to retailers and farmers
2. Private Label Products: Sale of Univia private label products under Uni brand names through the Galaxy Partner network

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Univia operates a phygital agri-input distribution platform that sells branded and private-label agricultural inputs (seeds, fertilizers, crop protection chemicals) to a network of agri-input retailers called Galaxy Partners in western India. Retailers source products through the Univia App at market-best prices with customized quantities, while the company also provides crop advisory support and targets institutional buyers such as FPOs and cooperatives.

Product overview

Univia is a phygital (physical+digital) agri-input distribution platform offering a portfolio of private-label agricultural products across three main categories: Crop Nutrition (water soluble fertilizers, bio fertilizers, plant growth regulators, and plant growth stimulators), Crop Protection (insecticides, herbicides, fungicides, and sticker spreaders), and Seeds. The platform serves agri-input retailers through the Univia App for sourcing products and provides access to branded products at market-best prices. Products are sold under the 'Uni' brand prefix (e.g., Uni Veer NPK, Uni Flame, Uni Sahkaar) covering specialized formulations for different farming needs.

Differentiator

Problem solved

Functional benefit

Brands

• Uni (Product Line): Private label product line including Uni Aashirwad, Uni Flame, Uni Volga, Uni Tejas, and other agri-input products under the Uni prefix brand.

Products and services

• Uni Aashirwad Bio NPK fertilizer containing Carbon (14%), Ca, Mg, S, Zn, Cu, Mn, Fe, Humic, Sea Weed Extract, and Amino Acids designed to improve soil health and crop yield for farmers and retailers.
• Uni Aashirwad Gold Premium bio NPK fertilizer with Organic Carbon (20%), Bio NPK, Ca, Mg, S, Zn, Cu, Mn, Fe, Humic, Sea Weed Extract, and Amino Acids to increase nutrient availability and improve saline soil conditions for farmers.
• Uni Altroz Fungicide with Azoxystrobin 18.2% plus Difenoconazole 11.4% SC that controls a wide range of fungal diseases in Chilli, Tomato, Paddy, Maize, Wheat, Cotton, Turmeric, Onion, and Sugarcane.
• Uni Swiftguard Seed treatment insecticide with Thiamethoxam 30% FS protecting Cotton, Sorghum, Okra, Maize, Wheat, Paddy, Chilli, Sunflower, and Soybean crops.
• Uni Motora Systemic and translaminar insecticide with Dinotefuran 20% SG for effective protection against hidden pests in Cotton and Paddy crops.
• Uni Jung Insecticide with Chlorantraniliprole 18.5% SC for effective control of all Larva stages across Rice, Cabbage, Cotton, Tomato, Chilli, PigeonPea, Soybean, and Brinjal crops.
• Uni Jordar BGII Cotton Hybrid BGII Variety seeds with Bollguard technology, resistant against sucking pests and adaptive to water scarcity environments.
• Uni Kavya Cumin seeds variety (Research msc-5) tolerant to wilt and blight, featuring big and plump seeds with more branches and whorls.
• Uni Legend Herbicide with Quizalofop Ethyl 10% EC for control of perennial, broadleaf, and grassy weeds.
• Uni Glymaxx 71 Herbicide with Glyphosate 71% SG for control of perennial, broadleaf, and grassy weeds.
• Uni Sahkaar Pro Mycorrhiza Biofertilizer that grows roots, increases crop health, and reduces consumption of fertilizer and water.
• Uni Veer NPK 19:19:19 Water soluble fertilizer with balanced NPK composition (Nitrogen 19%, Phosphorus 19%, Potassium 19%) for plant growth, suitable for all crops.
• Uni Veer NPK 00:00:50 High potassium water soluble fertilizer (Nitrogen 00%, Phosphorus 00%, Potassium 50%) that takes crops to maturity, improves seed quality, and increases yield.
• Uni Veer Boron Boron-based water soluble fertilizer (Boron 20%) for crop strength and reducing flower dropping.
• Uni Volga Insecticide with Emamectin Benzoate 5% SG for effective control of Caterpillars in Chilli, Okra, Brinjal, Chickpea, Cotton, Pigeon Pea, Grapes, and Tea crops.
• Uni Waah Insecticide with Thiamethoxam 25% WG for effective control of sucking pests in Rice, Cotton, Okra, Mango, Wheat, Mustard, Tomato, Brinjal, Tea, Potato, Citrus, and Cumin crops.

Quantifiable outcome

• 300% Average Growth in Turnover every year
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• VentureStudio (Ahmedabad University)supportingStrategic or Co-development Partner · 1 January 2011VentureStudio is a startup incubation centre at Ahmedabad University, established in 2011 in collaboration with Stanford University Design School. The center supports startups in diverse technological domains and has supported over 100 startups since inception. Univia benefits from this startup ecosystem support.

Scale indicators8 records

Recent moves3 records

Expansion highlights6 records

Broad incumbents

• Bayer Crop Science (India): Bayer Crop Science is a global crop protection and seeds major with established distribution in India. Its branded portfolio competes head-on with Univia's private-label products in the same retail channels, but at vastly larger scale and R&D depth.
• UPL Limited: UPL is one of India's largest crop protection and seed companies with a broad portfolio of post-patent and proprietary formulations. It supplies through traditional agri-retail channels that overlap with Univia's Galaxy Partner customer base.
• IFFCO: IFFCO is India's largest fertilizer cooperative, dominating urea and complex fertilizer supply to retailers and farmers. Its massive cooperative retail footprint sets the competitive baseline Univia's fertilizer SKUs must match in pricing and availability.
• Coromandel International: Coromandel is a leading Indian fertilizer and crop protection manufacturer with deep retailer relationships across southern and western India. Its fertilizer and bio-fertilizer portfolio directly competes with Univia's crop nutrition SKUs.
• Dhanuka Agritech: Dhanuka Agritech is a major Indian crop protection company with a strong retail and distribution network. Its insecticide, herbicide, and fungicide range competes with Univia's crop protection portfolio through shared retail counters.

Emerging players

• BharatAgri: BharatAgri is an Indian agritech startup offering crop advisory, weather-based insights, and input recommendations to farmers. It overlaps with Univia on the advisory and input-sourcing layers but is more software-led than distribution-led.

Direct peers

• BigHaat: BigHaat is an online agri-input marketplace offering seeds, fertilizers, pesticides, and crop nutrition products to Indian farmers. It directly competes with Univia's branded input portfolio and digital ordering experience.
• DeHaat: DeHaat is a full-stack agricultural services platform offering agri-input distribution, advisory, and market linkages to Indian farmers via a micro-warehouse network. It is significantly larger and broader than Univia but directly overlaps in agri-input distribution.
• Agrostar: Agrostar operates an omni-channel agri-input distribution platform in India, supplying seeds, crop nutrition, and crop protection products directly to farmers via a digital app and offline touchpoints. It is the most direct competitor to Univia's phygital agri-input model with broader geographic reach.
• Gramophone: Gramophone combines agri-input e-commerce with crop advisory services for Indian farmers, closely mirroring Univia's combined inputs + advisory proposition. Its agronomy-led GTM competes for the same farmer and retailer relationships.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@univiaAgriculture
• Facebookfacebook.com/univiaagriculture
• LinkedInlinkedin.com/company/univiaagritech
• Instagraminstagram.com/univia_agriculture

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Univia