Ballet Fantastique

What Ballet Fantastique does

Ballet Fantastique (BFan) is a 501(c)(3) nonprofit dance theater company headquartered in Eugene, Oregon, founded in 2000 by the Bontrager family (Donna Marisa, Hannah, and Ashley). It operates as the Resident Company of the Hult Center for the Performing Arts, producing four original productions and 15+ performances annually in addition to US and international touring. The company's core creative technology is cross-disciplinary choreography that fuses classical ballet technique with rock opera, jazz, and contemporary music, supported by live musical ensembles in every production. Signature works include Cinderella: The 60s Rock Opera, Aladdin: The Rock Opera, Murder at the Ballet (audience-voted endings), American Christmas Carol, and Nevermore, all of which are world-premiere original creations unavailable elsewhere.

The business model is a hybrid nonprofit arts model spanning eight revenue streams: performance ticket sales (with dynamic pricing tied to demand), season subscriptions ($100-128 annually including a digital tier), Academy tuition across programs for ages 2 through adult, studio rentals at $25-40 per hour, group/corporate event packages, merchandise and DVDs ($30-50), and a diversified fundraising apparatus (Director's Circle, corporate partnerships, foundation grants from Meyer Memorial Trust, NEA, Oregon Arts Commission, Oregon Community Foundation, and Miller Family Foundation, plus modern vehicles like Bitcoin and stock donations). Customer segments split across live theater audiences, performing arts presenters, dance students and families, corporate groups, and donors. Distribution combines direct-to-consumer ticket sales, an e-commerce shop, presenter/venue partnerships, and a physical campus comprising City Center for Dance, Annex Studio, Brise Studio, and an administrative office.

Name

Ballet Fantastique

Legal name

Ballet Fantastique

Website

https://balletfantastique.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Ballet Fantastique is a 501(c)(3) nonprofit dance theater company in Eugene, Oregon, producing original ballet productions with live music as Resident Company of the Hult Center, touring nationally and internationally, and operating a boutique dance training academy for ages 2 through adult.

Ownership category

akta.pro rank

Product category

Performing Arts / Dance Theater

NAICS

Dance Companies (711120), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Theatre (Narrative/Experimental) (MPAGADAC)

akta.pro secondary industries

Contemporary & Modern Dance (MPAGADAB), Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Dance Performances (THAJAFAD), Dance Festivals & Dance Series (MPAGADAJ)

Keywords

• Contemporary ballet performances
• Dance theater productions
• Dance academy training
• Touring dance company
• Performing arts nonprofit

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Performance Tickets: Ticket sales for performances at Hult Center Silva Concert Hall and Soreng Theater, as well as touring venues across the US and internationally. Single tickets with prices increasing based on demand.
2. Season Subscriptions: 26-27 Season Subscriptions offering best seats, best prices, and subscriber-only benefits. Also available: Digital Season Subscriptions.
3. Academy Training Programs: Revenue from dance training including: Summer Dance Camps (2026), Summer Classes, Vaganova Summer Intensive, Young Dancer Program (ages 2+), Pro Training (ages 7+), Adult/Teen Drop-Ins & Workshops. Need-blind admissions with full and partial scholarships available.
4. Studio Rentals: Rental of downtown Eugene studios at $25-40/hour when not in use by Academy, Company, or educational programs. Rates may be raised for special events.
5. Merchandise and DVDs: Sale of performance recordings including DVDs (Cinderella: The Rock Opera $45, American Christmas Carol $50), Pride & Prejudice Open Barre ($30), and branded merchandise.
6. Dancer's Experience Program: Experience packages for dance students ages 12-18: All Inclusive at $60 (Company Class, Show Ticket, Backstage Tour, Meet & Greet) and Chaperone at $25 (Show Ticket and Backstage Access).
7. Group Events: Corporate celebrations, employee recognition events, birthday parties, group nights out with exclusive discounts and custom experiences for groups of 10+.
8. Donations and Fundraising: Donations through various programs including Director's Circle, Sponsor a Dancer, Corporate Partnership, Dance Scholarship Fund, Donate Stock, Planned Giving, Donate Bitcoin & Crypto. Young Professionals Board with suggested monthly dues.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels7 records

Core offering

Ballet Fantastique produces and presents all-original contemporary ballet productions featuring live music, remixed classic stories, and theatrical storytelling. The company operates as Resident Company at the Hult Center for the Performing Arts in Eugene, Oregon, and tours its productions nationally and internationally. It also runs the Academy of Ballet Fantastique, an elite boutique dance training school for ages 2 through adult, and supports these core offerings with studio rentals, group events, a Dancer's Experience backstage program, merchandise, and season subscriptions.

Product overview

Ballet Fantastique is a performing arts organization offering a portfolio of interconnected products and services centered around dance theater. The core offerings include all-original dance performances (such as Nevermore, Cinderella: The 60's Rock Opera, Aladdin: The Rock Opera, American Christmas Carol, and Murder at the Ballet) featuring remixed stories with live music, and the Academy of Ballet Fantastique providing elite dance training. Additional services include touring performances for presenters, studio rentals, group ticket packages, the Dancer's Experience backstage program, and a shop selling performance DVDs. The company's productions are presented primarily at the Hult Center for the Performing Arts where they are a Resident Company.

Differentiator

Problem solved

Functional benefit

Products and services

• Ballet Fantastique Dance Performances (Season Productions) All-original dance theater productions featuring remixed stories with live music, including productions such as Nevermore, Cinderella: The 60's Rock Opera, Aladdin: The Rock Opera, American Christmas Carol, and others. The company is known for its bold, cross-disciplinary dance theater that combines classical ballet with contemporary and theatrical elements, presented at the Hult Center for the Performing Arts.
• Academy of Ballet Fantastique Elite boutique dance training school offering classes for children starting at age 2, adult ballet drop-in classes, and a Professional Dancer Development Program. Features expert international professional faculty with exceptionally limited class sizes. Need-blind admissions with full and partial scholarships available.
• Touring/Booking Performances Emmy-nominated, Telly Award-winning touring dance company booking across the US and internationally, offering all-original shows ranging from college theaters to international venues like the Palariviera in Italy. Custom touring portfolios tailored to presenter needs.
• Studio Rentals Rental of Ballet Fantastique's downtown Eugene studios including the Annex Studio (45' x 30') and City Center for Dance Studio (37' x 35'), both featuring sprung wood floors with marley surface, ballet barres, mirrors, and sound systems. Rates are $25-40/hour when not in use by Academy, Company, or educational programs.
• Group Tickets Exclusive discounts and custom experiences for groups of 10+ attending BFan events at the Hult Center, suitable for corporate celebrations, employee recognition events, birthday parties, or nights out.
• Dancer's Experience Program Backstage experience program for dance students ages 12-18 at the Hult Center, including company class onsite, backstage tour, show ticket, and company dancer meet & greet. All-Inclusive option priced at $60; Chaperone option priced at $25.
• Shop / Merchandise Online shop offering Ballet Fantastique merchandise including performance DVDs (Cinderella: The Rock Opera DVD at $45, American Christmas Carol DVD at $50, Pride & Prejudice Open Barre at $30) and other dance-related branded items shipped directly to customers.
• 26-27 Season Subscriptions Annual season subscription offering subscribers best seats, best prices, and subscriber-only benefits for all live-music productions at the Hult Center. Includes both traditional and Digital Season Subscriptions.

Quantifiable outcome

• Sold out multiple productions across multiple years and venues
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core, minor and flagship.

• Hult Center for the Performing ArtscoreStrategic or Co-development Partner · 1 January 2014Ballet Fantastique is a proud Resident Company of the Hult Center for the Performing Arts, performing four productions and 15+ performances annually at the Silva Concert Hall and Soreng Theater. This residency was earned after a rigorous four-year application process, making BFan the first new resident company in 2014.
• KDUK / Bicoastal MediaminorGTM or Marketing PartnerMedia sponsors providing promotional support and advertising for Ballet Fantastique productions and events.
• Silvan RidgeminorGTM or Marketing PartnerWinemaker and event venue partner supporting Ballet Fantastique through events and promotional activities.
• Heritage DistillingminorGTM or Marketing PartnerCraft distillery providing event sponsorship and support for Ballet Fantastique productions.
• Summit BankminorGTM or Marketing PartnerLadies' Night sponsor for productions like Aladdin and Christmas in Toyland.
• Agents of UnitycoreStrategic or Co-development PartnerLive music ensemble led by Shelley James that performs 1960s Billboard hits for Cinderella: The Rock Opera productions. Core creative collaboration with live musical performances integrated into the ballet.
• Halie LorencoreStrategic or Co-development PartnerGrammy-nominated jazz vocalist who created arrangements of classic 1940s holiday jazz (Frank Sinatra, Ella Fitzgerald, Billie Holiday, Nat King Cole) for American Christmas Carol. Performs live with her 4-part jazz band for productions.
• Juan LuquicoreStrategic or Co-development PartnerGrammy-nominated composer (HBO, NatGeo, Netflix, Sundance) who composed the original cinematic score for Murder at the Ballet. His first-ever ballet commission, creating emotionally rich music matching the creative team's story and choreography.
• Neon RevivalcoreStrategic or Co-development PartnerLA-based 4-part band (vocals, bass, guitars, drums) performing Queen music arrangements live for Aladdin: The Rock Opera.
• High Step SocietycoreStrategic or Co-development PartnerEugene-based daredevil hot jazz band providing the live musical score for Alice in Wonderland: Remix.
• Oregon Mozart PlayerscoreStrategic or Co-development PartnerProfessional chamber orchestra with period instruments and soprano for live music in productions like Crouching Tiger, Hidden Dragon and (Mis)Adventures of Casanova.
• Jeremy BronsoncoreStrategic or Co-development PartnerFilmmaker and cinematographer who directed 'American Christmas Carol: A Ballet Movie' which received Emmy nomination. Ongoing creative collaborator on video production and editing.
• Columbia Basin Allied ArtscoreChannel Partner/ Reseller/ DistributorMoses Lake, WA presenting organization that booked Murder at the Ballet. The show achieved the highest ticket sales of any show in their season, doubling other shows' sales.
• Palariviera TheaterflagshipChannel Partner/ Reseller/ DistributorSan Benedetto del Tronto, Italy venue where Ballet Fantastique became the first US ballet company to perform, representing the company's international touring reach.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Momix: Touring dance-theater company famous for original productions that blend dance with theatrical, multimedia storytelling and book into the same presenter ecosystem BFan targets.
• Alonzo King LINES Ballet: San Francisco-based contemporary ballet company known for original choreography and collaborations with live musicians, with a similar touring and residency profile to BFan.
• Complexions Contemporary Ballet: Contemporary ballet company that combines classical technique with pop, rock, and contemporary music in original repertory, closely aligned with BFan's genre-blending approach.
• Mark Morris Dance Group: Major US touring dance company performing live music-integrated, narrative works at performing arts centers and festivals nationwide, directly comparable in format and venue profile.
• Pilobolus: Internationally touring dance company that creates original, narrative-driven, cross-genre performances and books heavily through US and international presenters, comparable to BFan's touring and original-IP model.
• Ailey II: Touring second company of Alvin Ailey that books broadly across US presenters with original and repertory programming, competing for similar touring slots and audience demographics.

Regional players

• Oregon Ballet Theatre: Portland-based professional ballet company serving the same Pacific Northwest market and overlapping donor/foundation/grant pool, with comparable academy and season-subscription structure.
• Eugene Ballet: Eugene-based professional ballet company sharing BFan's local audience, sponsor base, and performing-arts-center partners in the same Oregon market.

Broad incumbents

• Houston Ballet: Top-tier US ballet company operating an extensive school, in-house orchestra, and national/international touring, representing the larger incumbent tier BFan competes against for presenter attention.
• Pacific Northwest Ballet: Large, established Pacific Northwest ballet institution with a deep repertory, school, and touring operation; a broader incumbent in the same regional dance ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bfaneugene
• Facebookfacebook.com/balletfantastique
• LinkedInlinkedin.com/company/ballet-fantatsque

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ballet Fantastique