Karabo
Karabo is a UK-based direct-to-consumer online multi-brand fashion retailer operating a Shopify-powered storefront, curating over 30 independent women's fashion, accessory, and home lifestyle brands for global customers.
- Company typePrivate
- Founded-
- HeadquartersLeamington Spa, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Karabo does
Karabo is a UK-based direct-to-consumer online retailer operating a curated multi-brand fashion and lifestyle storefront at karaboclothing.co.uk. The business aggregates over 30 independent women's fashion, accessory, and home lifestyle brands — including Orientique, Lily & Me, Nomads, Chalk, Dark Horse, Last True Angel, Powder Designs, and Betty Basics — and sells them through a single Shopify-powered e-commerce platform. Assortment spans dresses, tops, bottoms, outerwear, loungewear and nightwear, alongside accessories (bags, jewellery, scarves, socks, sunglasses) and home categories (home fragrance and home décor). Pricing is unit-based in GBP, ranges from approximately £2.95 to £180, and is supported by a free-delivery threshold at £50 and seasonal promotions (Summer Sale up to 50% off).
The go-to-market is a direct-to-consumer e-commerce model with a country/region selector covering 30+ countries (UK, EU, US, Canada, Australia, New Zealand, UAE, Singapore, Hong Kong, Malaysia, Japan, South Korea). Customer acquisition is driven by email subscription with a 10% first-order discount, complemented by organic social presence on Facebook, Pinterest, and Instagram and a blog for content marketing and SEO. Revenue mechanics are one-time purchases of third-party brands (no subscription, no proprietary product lines), with the company acting as a curator and reseller rather than a manufacturer.
Karabo appears to operate as a privately-held, independent retailer with no disclosed parent company, external investment, or M&A activity. Ownership, founding date, incorporation details, and management team are not disclosed in the source material. No AI, proprietary technology, or regulatory actions are documented; the technology stack is limited to standard Shopify e-commerce functionality, including catalog, checkout, payment processing, and multi-currency/multi-region shipping.
Karabo firmographics
Firmographics- Name
- Karabo
- Legal name
- Karabo
- Website
- https://karaboclothing.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Karabo is a UK-based direct-to-consumer online multi-brand fashion retailer operating a Shopify-powered storefront, curating over 30 independent women's fashion, accessory, and home lifestyle brands for global customers.
- Ownership category
- akta.pro rank
Karabo industry classification
Industry- Product category
- Online Fashion Retail
- NAICS
- Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Fashion & Accessories Marketplaces (CRAFABAA)
Keywords
Where Karabo is headquartered
LocationHeadquarters
- HQ city
- Leamington Spa
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Karabo business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Product Sales: Retail revenue from selling third-party fashion brands directly to consumers through e-commerce storefront. Products include women's clothing, accessories, home décor, and gifts. One-time purchase model with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Free Delivery Threshold |
| Unit Pricing | Pay-as-you-go | Sale/Discounted Items |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Karabo product offering
Product offeringCore offering
Karabo operates an online multi-brand fashion marketplace based in the United Kingdom, curating and selling women's fashion, accessories, and home décor from over 30 independent brands. The company leverages a Shopify-powered e-commerce platform to offer a diverse range of independent designer fashion items to consumers seeking unique, non-mainstream pieces.
Product overview
Karabo is an online multi-brand fashion retailer based in the UK (karaboclothing.co.uk), featuring a curated portfolio of over 30 women's fashion brands. The platform operates as a unified e-commerce store offering clothing across categories including dresses, tops, bottoms, outerwear, and loungewear, alongside accessories (bags, jewellery, hair accessories, socks, sunglasses) and home products (home fragrance and home décor). Key brands include Orientique, Lily & Me, Nomads, Betty Basics, Chalk, Last True Angel, and Powder Designs, among others. The product portfolio spans from everyday basics to fashion-forward pieces, with many brands emphasising natural fabrics like cotton, linen, and rayon. Karabo does not operate its own proprietary product lines but curates and sells third-party brands through its Shopify-powered e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Multi-Brand Fashion Marketplace
Companies that use Karabo
Customer profileSegments2 records
Ideal customer profiles1 record
Karabo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Karabo partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- OrientiquecoreAustralian cotton fashion label founded in 1976. One of the featured brands on Karabo, specializing in exclusive artistic prints and natural fabrics. Orientique products represent a significant portion of Karabo's dress inventory with 39 products listed.
- Lily & MecoreFamily-run fashion and lifestyle brand founded by Amelia and Hari in 2007, based in Gloucestershire with manufacturing in Kathmandu, Nepal. 45 products featured on Karabo including dresses, knitwear, and accessories. Brand focuses on art-inspired colorful fashion.
- NomadscoreFashion brand featured on Karabo with 30 products including organic cotton items. Brand includes GOTS certified organic cotton t-shirts and sustainable fabric offerings. Also includes Saige by Nomads sub-brand.
- Betty BasicsminorAustralian label creating everyday wardrobe staples. 20 products on Karabo including tees, knits, dresses, and layering pieces. Known for relaxed, generous cut with oversized fit.
- ChalkcoreMajor brand partner with 103 products including clothing, accessories, and home items. Offers wide range of garments from trench jackets to joggers and loungewear. Highest-priced items at £93.80.
- Dark HorseminorSouth East England studio brand following 'fewer, better' principle. 42 products including bags and earrings. Known for small batch production, traditional skills combined with modern techniques, and sustainable material use.
- Last True AngelcoreSignificant brand partner with 62 products including skirts, knitwear, hair accessories, and bags. Strong presence in satin slip skirts and embroidered tulle items.
- Powder DesignscoreLifestyle brand with 83 products including accessories, nightwear, socks, sunglasses, and children's items. Known for printed scarves, cozy socks, and pajama sets.
- ShopifycoreE-commerce platform powering the Karabo online store. Handles product catalog, shopping cart, checkout, and payment processing. Visible in website footer as platform provider.
- Tara VaominorBali, Indonesia-based fashion brand known for elegant designs with French twist. 25 products including dresses, blouses, jackets, and trousers. Focus on natural fabrics including cotton, linen, and rayon.
- Suzie BlueminorFashion brand with 59 products including dresses, bags, kimonos, ponchos, and scarves. Known for printed cotton dresses and tie-dye items.
- One SummerminorBrand by Orientique with 11 years of fashion experience. 40 years at forefront of women's fashion. Focus on organic fabrics through 'plant to garment' approach using cotton, linen, and rayon from world's best mills.
- White LeafminorFamily-run business based in Worcestershire with over 20 years fashion industry experience. 22 products including jewelry (bracelets, necklaces) and scarves. Inspiration from nature and textiles. Nickel-free jewelry with quality platings.
- Lisa AngelminorJewelry and accessories brand with 26 products including bracelets, earrings, necklaces, rings, scarves, and jewelry cases. Features Miyuki seed bead and freshwater pearl items.
- WoufminorBarcelona-rooted accessories brand inspired by cities and people. Products include laptop sleeves, bags, and accessories made from 100% recycled fabrics with bio-based foam padding. Focus on everyday companions that add character.
- Brave & TrueminorFashion brand with 26 products including dresses, blouses, knitwear, shorts, and skirts. Known for spot prints, gingham patterns, and pleated designs.
- EscapeminorFashion brand featured as homepage 'Featured brand' with 12 products including dresses and tops. Known for easy-to-wear summer dresses in light, breathable fabrics.
- FoilminorFashion brand with 25 products including dresses, jackets, knitwear, skirts, and trousers. Higher price point items up to £101.50.
- TirelliminorMelbourne-based brand established in 2014 with mission to provide sophisticated designs in practical, wearable shapes. 23 products including blouses, shirts, knitwear, and tops using premium fabrics.
- CandlelightminorHome décor and fragrance brand with 10 products including mugs, reed diffusers, candles, and mango wooden bowls. Budget-friendly home items under £10.
Scale indicators1 record
Recent moves1 record
Expansion highlights4 records
Karabo competitors and assessment
Company assessmentDirect peers
- ASOS: UK-headquartered multi-brand fashion marketplace targeting young women with hundreds of third-party and own-brand labels. Highly comparable on assortment breadth, geography, and target customer, with significantly larger scale.
- Zalando: Europe's largest multi-brand fashion and lifestyle marketplace operating across 25+ countries. Same multi-brand marketplace model, similar women's apparel focus, and broader geographic reach than Karabo.
- Wolf & Badger: UK-based curated marketplace for independent fashion, jewellery, and home brands. Closely comparable to Karabo in its curation of independent designer labels and DTC marketplace positioning, though with a designer-luxury skew.
- Baukjen: UK-based sustainable women's fashion brand operating its own DTC stores plus curated multi-brand collections. Comparable on focus on natural fabrics, ethical sourcing, and UK-headquartered women's apparel.
- Boohoo: UK multi-brand fashion retailer targeting young women with multiple brand houses. Comparable on women's apparel focus, multi-brand model, and UK-headquartered DTC operations, though at much larger scale and with a fast-fashion positioning.
- Anthropologie: Multi-brand women's fashion, accessories, and home retailer with a curated, lifestyle-led positioning. Comparable on the curated independent-brand assortment and home/lifestyle category extension, though primarily US-based.
- Not On The High Street: UK multi-brand marketplace curating independent lifestyle brands across gifting, home, and fashion. Comparable as a curated independent-brand DTC platform, though with broader product portfolio beyond apparel.
- ME+EM: UK-based women's fashion brand with curated multi-brand and own-label assortment. Comparable on UK base, women's premium apparel focus, and sustainability-driven positioning.
Broad incumbents
- The White Company: UK multi-category lifestyle retailer spanning fashion, home fragrance, and home décor. Comparable on UK base, home fragrance and home décor category extension, and lifestyle-led positioning, though operating own-label rather than multi-brand.
Emerging players
- Olivia's: UK-based online fashion retailer carrying multiple independent fashion and lifestyle brands. Comparable multi-brand marketplace model with women's apparel focus, though smaller assortment breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Karabo social profiles
Digital presenceKarabo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Karabo leadership team
Management profileNumber of profiles
Karabo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Karabo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Karabo
What does Karabo do?
Karabo operates an online multi-brand fashion marketplace based in the United Kingdom, curating and selling women's fashion, accessories, and home décor from over 30 independent brands. The company leverages a Shopify-powered e-commerce platform to offer a diverse range of independent designer fashion items to consumers seeking unique, non-mainstream pieces.
Is Karabo a public or private company?
Karabo is a private company. It is classified as unknown and is currently operating.
When was Karabo founded?
Karabo was founded in -1. It employs 1 to 10 people.
Where is Karabo based?
Karabo is headquartered in Leamington Spa, United Kingdom, in the Europe region.
How does Karabo make money?
One revenue line is on record: product Sales.
Who are Karabo's main competitors?
Direct peers on record are ASOS, Zalando, Wolf & Badger, Baukjen, Boohoo, Anthropologie, Not On The High Street and ME+EM. The White Company is listed as a broad incumbent. Olivia's is listed as an emerging player.
Does Karabo have an API?
No public API is recorded for Karabo.
What industry is Karabo in?
Karabo's product category is Online Fashion Retail. Its primary akta.pro industry code is CRAFABAA, Fashion & Accessories Marketplaces. Its NAICS code is 45811 and its SIC code is 5621.