MV2 Group
MV2 Group is a French market research institute founded in 1975, headquartered in Montrouge. It delivers survey-based qualitative and quantitative research across transport, automotive, banking, retail, culture, telecom, pharmaceutical, and public-sector clients, with international reach across 90+ countries via partner networks.
- Company typePrivate
- Founded1975
- HeadquartersMontrouge, France
- Headcount101–250
- GTM typeB2B
- OfferingServices
What MV2 Group does
MV2 Group (legal name Conseil Sondage et Marketing, SARL) is a French market research institute founded in 1975 and headquartered in Montrouge, in the Paris metropolitan area. The firm employs 120 core staff and operates a service network of 3,500 field interviewers and 38,000 trained mystery visitors. It serves enterprise and public-sector clients across transport, automotive, banking and insurance, retail, culture, telecom, pharmaceutical, and government verticals with end-to-end survey-based market research, using face-to-face, telephone, internet, and hybrid methodologies, plus a video-counting capability for mobility studies.
The service portfolio is organized around three primary product lines — MV2 Transport (mobility and transport surveys), MV2 Conseil (marketing research and consulting), and MV2 International (cross-border studies) — plus the specialist sub-brands MV2 Client Strategy (ad hoc research, including MV2 Interactive for digital qualitative) and MV2 Client Experience (satisfaction barometers, mystery visits, quality audits), and the long-standing subsidiary MV2 ETC (Transport and Traffic Studies, created 1990). The firm deploys CAWI, CATI, face-to-face, and hybrid survey modes; uses 4G tablets with geolocation and timestamping for real-time field data; and runs roughly 100 phone positions conducting approximately 1 million CATI interviews per year. International reach is delivered through two proprietary partner networks: Global Market Research Ltd (32 partners in 45 countries, co-founded in 1986) and EFG Worldwide (80+ countries, joined 2001), supplemented by owned offices in Casablanca, Miami, New York, and Shanghai.
MV2 earns revenue as a professional services firm on custom, project-based engagements priced per study, with multi-year contracts common and no public pricing disclosed. It markets through thought-leadership content, named expert-led consultations via Outlook 'Book with me' video appointments, and customer case studies, and it sells through direct enterprise field sales with dedicated Customer Success Managers for international projects. Named enterprise and public-sector customers include Renault, Citroën, Saemes, Crédit Agricole Assurances, Groupe BPCE, Natixis, METRO, Fnac, Château de Versailles, Musée Picasso, Centre Pompidou, Musée d'Orsay, VINCI Autoroutes, SNCF, RATP, Île-de-France Mobilités, Transdev, Keolis, Sanef, Paris Aéroport, Ville de Paris, Métropole Européenne de Lille, Orange, Pierre Fabre, and Université Gustave Eiffel. The company is founder-controlled, with no public evidence of external investment, M&A, or recent leadership change.
MV2 Group firmographics
Firmographics- Name
- MV2 Group
- Legal name
- Conseil Sondage et Marketing
- Website
- https://mv2group.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MV2 Group is a French market research institute founded in 1975, headquartered in Montrouge. It delivers survey-based qualitative and quantitative research across transport, automotive, banking, retail, culture, telecom, pharmaceutical, and public-sector clients, with international reach across 90+ countries via partner networks.
- Ownership category
- akta.pro rank
MV2 Group industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Survey, Panel & Fieldwork Services (BPAHALAJ)
- akta.pro secondary industries
- Industry & Sector Research (Syndicated/Custom) (BPAHALAE), Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN)
Keywords
Where MV2 Group is headquartered
LocationHeadquarters
- HQ city
- Montrouge
- HQ country
- France
- HQ region
- Europe
Offices5 records
Markets served
MV2 Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Survey and Market Research Services: Professional services revenue from conducting qualitative and quantitative market research surveys, including face-to-face interviews, internet surveys, and telephone surveys. The company collects data, analyzes results, and delivers actionable recommendations to clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
MV2 Group product offering
Product offeringCore offering
MV2 Group is an international market research institute that designs and executes qualitative and quantitative surveys (face-to-face, telephone/CATI, online/CAWI, and hybrid) for enterprise and public-sector clients across transport, marketing, automotive, banking/insurance, culture, retail, medical, public services, and telecom verticals. Through sub-brands MV2 Transport, MV2 Conseil, MV2 International, MV2 Client Strategy, MV2 Client Experience, and MV2 ETC, the company delivers end-to-end research services from questionnaire design and multilingual programming through field data collection, mystery visits, video-based flow counting, analysis, and strategic recommendations, coordinated across 90+ countries via proprietary partner networks.
Product overview
MV2 Group is an international market research institute founded in 1975, operating three main product lines: MV2 Transport (transport and mobility surveys), MV2 Conseil (marketing research and consulting), and MV2 International (international studies across 90+ countries). The company also operates specialized sub-brands including MV2 Client Strategy (strategic ad hoc research), MV2 Client Experience (customer experience and quality measurement), and MV2 ETC (transport and traffic studies subsidiary). The portfolio spans quantitative and qualitative methodologies including surveys, mystery visits, focus groups, and data visualization, supported by proprietary teams across Paris, Casablanca, New York, Miami, and Shanghai plus a global network of partner companies.
Differentiator
Problem solved
Functional benefit
Brands
- MV2 Transport: Transport and mobility surveys specializing in analyzing, evaluating, and optimizing transport networks.
- MV2 Conseil
- MV2 International
- MV2 Client Strategy
- MV2 Client Experience
Products and services
- MV2 Transport
Quantifiable outcome
- Nearly 1 million telephone surveys conducted annually through ~100 phone positions
- +3 more outcomes
Companies that use MV2 Group
Customer profileNamed customers30 records
Segments10 records
Ideal customer profiles4 records
MV2 Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
MV2 Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- EFG WorldwidecoreEFG Worldwide is an international network of partners specialized in qualitative and quantitative data collection, covering more than 80 countries with up to four partners per country for optimal coverage. The partnership enables MV2 to reach target audiences wherever they are without multiplying service providers.
- Global Market Research LtdcoreMV2 Group is one of the founding companies of Global Market Research Ltd, a network of 32 associated research companies established in 45 countries. The network specializes in marketing consulting and strategic analysis, providing MV2 with local expertise while maintaining consolidated overall views for international projects.
Scale indicators11 records
Recent moves8 records
Expansion highlights5 records
MV2 Group competitors and assessment
Company assessmentDirect peers
- Elabe: French independent research and polling firm focused on opinion and consumer studies; comparable in scale and methodology to MV2 Conseil, particularly for ad-hoc strategic studies.
- IFOP: French market research and opinion polling firm covering consumer behavior, brand studies and public-sector surveys; directly comparable to MV2 Conseil in scale and methodology.
- Odoxa: Paris-based polling and market research firm serving media, public sector and enterprises; closely comparable to MV2 in size, methodology and French client mix.
- CSA Research: French market research institute with strong public-sector and media research presence; comparable mid-size French competitor, especially for government and transport clients.
- Harris Interactive (France): French arm of Harris Interactive offering online panels, brand tracking and ad-hoc studies; overlaps MV2 Conseil and MV2 International in CAWI-based consumer research.
- BVA Group: French market research firm of similar scale offering consumer insight, customer experience and public-sector studies; the closest direct French-headquartered competitor to MV2 Conseil and MV2 Client Experience.
Broad incumbents
- Kantar: Global research and insights giant with broad consumer, retail, and media research; competes with MV2 on multinational mandates and brand-image/strategy studies.
- NielsenIQ: Global consumer intelligence and retail measurement giant; overlaps with MV2's retail and FMCG customer satisfaction and brand tracking work.
- Ipsos: Paris-headquartered global market research leader offering consumer, customer experience, and public-sector research; directly overlaps MV2 Conseil, MV2 Client Experience and MV2 International across methodologies and verticals.
Emerging players
- Toluna: Tech-enabled global panel and research platform combining consumer panels with survey programming; overlaps MV2's CAWI offering and competes for digital-first RFPs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
MV2 Group social profiles
Digital presenceMV2 Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
MV2 Group leadership team
Management profileNumber of profiles
Profiles6 records
MV2 Group subsidiaries and ownership
Company hierarchySubsidiaries6 records
MV2 Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MV2 Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MV2 Group
What does MV2 Group do?
MV2 Group is an international market research institute that designs and executes qualitative and quantitative surveys (face-to-face, telephone/CATI, online/CAWI, and hybrid) for enterprise and public-sector clients across transport, marketing, automotive, banking/insurance, culture, retail, medical, public services, and telecom verticals. Through sub-brands MV2 Transport, MV2 Conseil, MV2 International, MV2 Client Strategy, MV2 Client Experience, and MV2 ETC, the company delivers end-to-end research services from questionnaire design and multilingual programming through field data collection, mystery visits, video-based flow counting, analysis, and strategic recommendations, coordinated across 90+ countries via proprietary partner networks.
Is MV2 Group a public or private company?
MV2 Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MV2 Group founded?
MV2 Group was founded in 1975. It employs 101 to 250 people.
Where is MV2 Group based?
MV2 Group is headquartered in Montrouge, France, in the Europe region.
How does MV2 Group make money?
One revenue line is on record: survey and Market Research Services.
Who are MV2 Group's main competitors?
Direct peers on record are Elabe, IFOP, Odoxa, CSA Research, Harris Interactive (France) and BVA Group. Broad incumbents are Kantar, NielsenIQ and Ipsos. Toluna is listed as an emerging player.
Does MV2 Group have an API?
No public API is recorded for MV2 Group.
What industry is MV2 Group in?
MV2 Group's product category is Market Research Services. Its primary akta.pro industry code is BPAHALAJ, Survey, Panel & Fieldwork Services, with a secondary code of BPAHALAE, Industry & Sector Research (Syndicated/Custom). Its NAICS code is 541910 and its SIC code is 7310.