Green Field Technologies

What Green Field Technologies does

Green Field Technologies is an Italian privately-held agritech company headquartered in Aprilia (Latina) that develops IMSA (Interactive Management for Agronomy), an Internet of Things platform for agricultural production management and supply chain traceability. IMSA combines on-field data collection sensors, Big Data processing, Machine Learning for continuous agronomic improvement, and blockchain-based certification, and is delivered to farmers through a mobile application alongside a direct enterprise sales motion. The platform monitors multiple variables—air, water, soil, plants, energy, materials, fertilizers, biodiversity, and workers—and is structured to support compliance with IGP, DOP, BIO, and Carbon Neutral certifications across the full agricultural value chain from cultivation through commercialization.

The business is at an early commercial stage: IMSA is active on 110 hectares of agricultural land, with 50 hectares cultivated under the platform, 35 different field measurements tracked, and 10 farmers engaged in beta testing after 30 months of programmed experimentation. The go-to-market is contact-based via a website form, with no publicly disclosed pricing, and distribution is single-country (Italy). A scientific collaboration with the University of Tuscia's DAFNE department (a Center of Excellence for 2018-2022) supports the SAFE MED research project covering Agriculture 4.0, sustainability, and production chains, lending research credibility. No funding rounds, ownership structure, headcount, or revenue figures are publicly disclosed, which limits visibility into capitalization and commercial traction.

Given the small beta footprint, single vertical focus, and absence of disclosed revenue or funding, the company profile is best characterized as an early-stage platform play with technology breadth (IoT + ML + blockchain + certifications) that has not yet demonstrated commercial scale. The strategic question for capital allocators is whether the integrated platform architecture and academic validation can translate into paid adoption beyond the current pilot cohort.

Name

Green Field Technologies

Legal name

Green Field Technologies

Website

https://greenfieldtechnologies.it

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Precision Agriculture Software

SIC

Agricultural Services (700)

akta.pro industry

PRIMARYAFABAMAD

Farm Management Information Systems (FMIS) & Digital Recordkeeping

Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Precision Agriculture Solutions (Sensors & Data Analytics)

SECONDARYAFAAAFAG

Farm Data Platforms, Integration & APIs (Interoperability/Middleware)

Agriculture & Food Production/Agricultural Equipment & Technology/Precision Agriculture & Farm Management Software (GIS, IoT, Telematics)

SECONDARYAFAAAFAF

Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting)

Agriculture & Food Production/Agricultural Equipment & Technology/Precision Agriculture & Farm Management Software (GIS, IoT, Telematics)

SECONDARYAFAAAFAC

IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water)

Agriculture & Food Production/Agricultural Equipment & Technology/Precision Agriculture & Farm Management Software (GIS, IoT, Telematics)

SECONDARYAFAGALAB

Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT)

Agriculture & Food Production/Crop Farming/Precision Agriculture Technology

Keywords

• Precision agriculture software
• Agricultural supply chain traceability
• IoT farming platform
• Smart agriculture technology
• Blockchain agricultural certification

Headquarters

HQ city

Aprilia

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Distribution channels2 records

Marketing channels2 records

Core offering

Green Field Technologies develops and sells IMSA (Interactive Management for Agronomy), an Internet of Things platform for agricultural process management and supply chain traceability. The platform digitizes cultivation, production, transformation, and commercialization of agricultural products by collecting on-field Big Data via IoT sensors, applying Machine Learning for continuous agronomic optimization, and using Blockchain for product quality certification (IGP, DOP, BIO, Carbon Neutral). It is delivered to farmers and agricultural enterprises through a user-friendly front and back end mobile application.

Product overview

Green Field Technologies offers a single unified product called 'IMSA' (Interactive Management for Agronomy) — an Internet of Things platform for Agriculture 4.0. IMSA is designed for the agricultural supply chain (cultivation, production, transformation, and commercialization) and combines digitalization of agricultural processes, on-field data collection, Machine Learning for continuous improvement, and blockchain-based certification. The platform consists of a mobile APP for farmers, real-time data management, and traceability features that enable compliance with certifications such as IGP, DOP, BIO, and Carbon Neutral standards.

Differentiator

Problem solved

Functional benefit

Products and services

• IMSA Platform (Interactive Management for Agronomy) IMSA is an Internet of Things platform for Agriculture 4.0 serving the agricultural supply chain (cultivation, production, transformation, commercialization). It combines on-field data collection via IoT sensors, Big Data analytics, Machine Learning for continuous agronomic improvement, and Blockchain certification to monitor variables such as air, water, soil, plants, energy, materials, fertilizers, biodiversity, and workers, enabling compliance with certifications (IGP, DOP, BIO, Carbon Neutral) and supply chain traceability. Delivered to farmers via a user-friendly mobile APP.

Quantifiable outcome

• Reduction of environmental impact and climate repercussions
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

One partnership is on record.

• Università della Tuscia - DAFNE (Dipartimento di Scienze Agrarie e Forestali)coreStrategic or Co-development Partner · 1 January 2018Green Field Technologies has activated a scientific collaboration with DAFNE, the Department of Agricultural and Forestry Sciences of the University of Tuscia, recognized as a Center of Excellence in the five-year period 2018-2022 pursuant to Law No. 232 of 2016. The collaboration focuses on the project titled 'Sustainability of Agricultural and Forestry Systems in Mediterranean Environment in a Global Change Context (SAFE MED)'. Areas of collaboration include agricultural and forestry systems and climate change; innovations in agriculture and forestry for energy sustainability; natural organic substances with nutraceutical activity; agricultural and environmental biotechnologies; Agriculture and Forestry 4.0; and production chains.

Scale indicators5 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Farmers Edge: Farmers Edge is a digital agriculture platform providing IoT telematics, agronomic analytics, and traceability to growers globally. It directly mirrors IMSA's IoT-plus-analytics-plus-traceability value proposition for medium and large farms.
• Granular (Corteva): Granular is a farm management and analytics SaaS platform acquired by Corteva, focused on agronomic recordkeeping, input planning, and operational benchmarking. It competes with IMSA's FMIS-style digital recordkeeping and decision-support capabilities for commercial row-crop and specialty-crop growers.
• xFarm Technologies: xFarm is a Swiss-Italian farm management platform with IoT sensors, agronomic analytics, and supply-chain traceability for European farmers. It is the closest head-to-head comparable to IMSA in terms of regional focus, Mediterranean crop mix, and SaaS-style mobile-first delivery.

Others

• Agrimetrics: Agrimetrics is a UK-based agricultural data and analytics provider enabling data sharing, APIs, and insights across the food and farming value chain. It is thematically related to IMSA's farm data platform and Big Data approach but operates as a data infrastructure layer rather than a farmer-facing platform.

Broad incumbents

• John Deere Operations Center: John Deere's Operations Center is a farm data platform tied to Deere equipment, capturing machine, agronomic, and field-level data. Comparable to IMSA's on-field data collection and traceability ambitions but bundled into a global incumbent's hardware-software stack.
• CNH Industrial AFS Connect: AFS Connect is Case IH/New Holland's precision farming platform connecting machinery, field data, and agronomic services. It competes with IMSA on farm data integration and management but is anchored in CNH's machinery business rather than a standalone software offering.
• Trimble Ag (Trimble Inc.): Trimble Ag provides precision agriculture software, GPS guidance, and farm data management used by growers worldwide. It overlaps with IMSA on data-driven agronomic optimization and farm recordkeeping but addresses much larger mechanized row-crop operations.
• Climate FieldView (Bayer): Climate FieldView is the largest global digital agriculture platform, offering IoT data collection, agronomic analytics, and field-level decision support. It overlaps directly with IMSA's core IoT+ML+farm management scope but operates as part of Bayer's broader ag-inputs ecosystem across many geographies.

Emerging players

• CropX: CropX combines in-field IoT soil sensors with a cloud agronomic analytics platform for irrigation and yield optimization. It overlaps with IMSA's IoT sensing and ML-driven agronomic decision support, though CropX is more narrowly focused on soil and irrigation data.
• Taranis: Taranis is an AI-driven precision agriculture platform offering aerial scouting, field-level analytics, and agronomic recommendations. It is comparable to IMSA on data-driven agronomic optimization but approaches the field through aerial imagery rather than ground IoT.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Field Technologies