Giati
- Company typePrivate
- Founded1990
- HeadquartersCarpinteria, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Giati firmographics
Firmographics- Name
- Giati
- Legal name
- Giati Designs, Inc.
- Website
- https://giati.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Giati industry classification
Industry- Product category
- Luxury Outdoor Furniture
- NAICS
- Household and Institutional Furniture Manufacturing (33712)
- SIC
- Household Furniture (2510)
- akta.pro primary industry
- Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)
Keywords
Where Giati is headquartered
LocationHeadquarters
- HQ city
- Carpinteria
- HQ country
- United States
- HQ region
- North America
Offices19 records
Markets served
Giati business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Outdoor Furniture Sales: Sale of luxury outdoor and indoor furniture including teak, metal, and woven collections through showrooms and representatives
- Umbrella and Pavilion Sales: Sale of premium outdoor umbrellas and pavilions including Apogee, Next Century, and Premier Pavilion collections
- Custom Order Furniture: Custom Order Program allowing customers to specify fabrics (COM - Customer's Own Material) and surface options for furniture
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Giati product offering
Product offeringCore offering
Giati Designs manufactures and sells premium indoor and outdoor furniture across three primary material lines (teak, cast aluminum/stainless steel, and woven wicker fiber) under multiple named collections, alongside a line of luxury outdoor umbrellas and pavilions (Apogee, Next Century, Giati Premier Pavilions). Products are sold via quote-based pricing through manufacturer representatives, design-center showrooms, and a headquarters showroom to interior designers, architects, hospitality buyers, and high-net-worth residential customers across North America and select international markets.
Product overview
Giati Designs is a premium outdoor furniture manufacturer offering a comprehensive portfolio of three main product categories: Teak Furniture, Metal Furniture, and Woven Furniture, along with Umbrellas & Pavilions. The teak collections include Adagio, Fifty Five, Maritimo, Palazzio, Paradiso, Rinato, Siena, and Tessuto. Metal furniture spans Aprio, Castillo, and Fifty Five collections. Woven furniture features Arbor, Riveli, and Tessuto collections. The umbrella and pavilion line includes the Apogee, Next Century, and Giati Premier Pavilion sub-brands. These products are designed for both residential and commercial outdoor settings, emphasizing quality craftsmanship, durability, and timeless elegance.
Differentiator
Problem solved
Functional benefit
Brands
- Paradiso: Teak furniture collection offering refined elegance for interiors and exteriors.
- Palazzio
- Maritimo
- Adagio
- Siena
- Rinato
- Fifty-Five
- Aprio
- Castillo
- Riveli
- Arbor
- Tessuto
- Apogee
- Next Century
- Pavilion
Products and services
- Teak Furniture Premium quality teak indoor and outdoor furniture collections crafted from plantation-grown First European Quality (FEQ) teak, designed for both interior and exterior residential and commercial use.
- Metal Furniture Cast aluminum and stainless steel outdoor furniture featuring sumptuous cushions and generous proportions, designed for comfort and rejuvenation in luxury outdoor settings.
- Woven Furniture Luxury woven outdoor furniture inspired by the elegance of old-world verandas, featuring weather-resistant engineered wicker fiber supported by stainless-steel frames.
- Apogee Umbrellas Premium market umbrellas engineered to resolve weaknesses inherent to classic market umbrellas, featuring cross-laminated hubs with integrated retention rings and Quick-Lock attachment systems.
- Next Century Umbrellas Premium outdoor umbrella line positioned as the most durable umbrella ever constructed by Giati, designed to withstand wind, water, and sun damage with non-corrosive sand cast brass hubs and a 15-year breakage guarantee.
- Giati Premier Pavilions Re-engineered outdoor pavilions setting new standards for beauty and durability, featuring custom cast fittings and additional tubular ribs.
- Custom Order Furniture Program (COM) Custom Order Program allowing customers to specify fabrics (Customer's Own Material) and surface options including French Beaumaniere limestone, glass, and teak for furniture collections.
Quantifiable outcome
- 15-year warranty on sand cast brass hubs for Next Century umbrellas
- +1 more outcomes
Companies that use Giati
Customer profileSegments4 records
Ideal customer profiles3 records
Giati technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Giati partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Giati competitors and assessment
Company assessmentDirect peers
- Brown Jordan: Brown Jordan is a long-established US luxury outdoor furniture maker spanning multiple materials and serving both residential and hospitality channels. Comparable to Giati on premium outdoor positioning, multi-material portfolio, and hospitality trade relationships.
- Sunset West: Sunset West manufactures luxury outdoor furniture in teak, metal, and woven categories targeting residential and hospitality buyers. Comparable to Giati on product category mix, design-trade distribution, and premium price positioning.
- Fermob: Fermob is a French manufacturer of premium outdoor metal and woven furniture sold through design trade and consumer channels across Europe and internationally. Comparable to Giati on luxury outdoor positioning, metal/woven product lines, and international design-trade distribution.
- Tropitone: Tropitone manufactures premium outdoor furniture for residential and hospitality markets with broad material coverage including aluminum and woven. Comparable to Giati on outdoor category, hospitality trade channel, and premium positioning, though with larger scale and broader distribution.
- Kingsley Bate: Kingsley Bate is a leading US manufacturer of premium teak outdoor furniture with a similar direct-to-trade and design-specification model. Highly comparable to Giati on teak material focus, trade channel distribution, and luxury outdoor positioning.
- Dedon: Dedon is a global luxury outdoor woven furniture brand with strong hospitality and residential design trade presence. Comparable to Giati on premium woven-fiber technology, international design-trade channel, and luxury outdoor category.
- Janus et Cie: Janus et Cie designs and manufactures premium indoor/outdoor furniture with a strong hospitality and design-trade channel focus. Comparable to Giati on luxury positioning, design-trade go-to-market, and woven/metal outdoor category expertise.
Broad incumbents
- Roche Bobois: Roche Bobois is a global French luxury furniture house with outdoor and indoor collections sold through design showrooms. Comparable to Giati on luxury positioning and designer-driven specification, though Roche Bobois spans broader indoor furniture categories at larger scale.
- Frontgate: Frontgate is a multi-category luxury home and outdoor furnishings retailer owned by Cornerstone Brands. Comparable to Giati on premium outdoor positioning, though Frontgate operates at retail scale across categories versus Giati's trade-channel manufacturer model.
- Restoration Hardware (RH): RH is a large-scale luxury home furnishings brand with significant outdoor furniture offerings across multiple materials. Comparable to Giati on luxury outdoor category and trade/designer relationships, but with vastly larger scale, capital base, and DTC e-commerce infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Giati financial estimates
Financial estimateRevenue estimate
Valuation estimate
Giati leadership team
Management profileNumber of profiles
Profiles1 record
Giati funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Giati M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Giati
What does Giati do?
Giati Designs manufactures and sells premium indoor and outdoor furniture across three primary material lines (teak, cast aluminum/stainless steel, and woven wicker fiber) under multiple named collections, alongside a line of luxury outdoor umbrellas and pavilions (Apogee, Next Century, Giati Premier Pavilions). Products are sold via quote-based pricing through manufacturer representatives, design-center showrooms, and a headquarters showroom to interior designers, architects, hospitality buyers, and high-net-worth residential customers across North America and select international markets.
Is Giati a public or private company?
Giati is a private company. It is classified as unknown and is currently operating.
When was Giati founded?
Giati was founded in 1990. It employs 11 to 50 people.
Where is Giati based?
Giati is headquartered in Carpinteria, United States, in the North America region.
How does Giati make money?
Three revenue lines are on record. Outdoor Furniture Sales are the primary driver. The others are umbrella and Pavilion Sales and custom Order Furniture.
Who are Giati's main competitors?
Direct peers on record are Brown Jordan, Sunset West, Fermob, Tropitone, Kingsley Bate, Dedon and Janus et Cie. Broad incumbents are Roche Bobois, Frontgate and Restoration Hardware (RH).
Does Giati have an API?
No public API is recorded for Giati.
What industry is Giati in?
Giati's product category is Luxury Outdoor Furniture. Its primary akta.pro industry code is CRAKAFAI, Luxury Home & Lifestyle (Tableware, Decor, Home Textiles). Its NAICS code is 33712 and its SIC code is 2510.