What Packington Free Range does

Packington Free Range is a family-run UK farming business operating from Blakenhall Park in Barton-under-Needwood, Staffordshire, producing free range pork, poultry (chickens and cockerels), and eggs. The company operates an outdoor-reared farming system emphasising high animal welfare, with animals given access to both indoor and outdoor space to express natural behaviours. Sustainable land management practices include crop rotation, the use of animal manure as natural fertiliser, carbon sequestration planning across woodlands, grasslands and soil, and biodiversity enhancement through wild bird seed margins and hedgerow management. The business is multi-generational, reportedly operating for over 100 years, and is co-managed by Alec and Rob, with their wives Philippa and Sally contributing the Pip & Sal's Kitchen recipe brand.

The company sells directly to consumers through its own e-commerce storefront (Shopify-based) with UK-wide home delivery on a weekly cadence: orders placed by Sunday are delivered the following Friday, with free delivery on orders over £75. A regional stockist network provides physical retail access. The product range consists of four core lines — Packington Pork, Free Range Chickens, Free Range Cockerels, and Free Range Eggs — across 12+ distinct SKUs at premium unit prices (e.g., Whole Chicken £16.50, Chicken Fillets 2-pack £13.20, Chicken Legs 2-pack £5.50). The business also generates marketing and community engagement through content marketing, social media, recipe content (Pip & Sal's Kitchen), video, and community events including Open Farm Sunday.

The company is privately held and family-owned, with no external funding, no disclosed revenue, and a headcount of 1-10 employees. It holds B Corp certification and has accumulated multiple Great Taste Awards from the Guild of Fine Food (including 3-star awards for pork in 2023 and 2025) and Great British Food Awards, providing third-party validation of product quality. Charitable and community partnerships include Farmlink, Farm Fresh Revolution, the Mercer Charitable Foundation, and participation in Open Farm Sunday. The value proposition targets quality-conscious home cooks willing to pay premium prices for high-welfare, traceable meat with superior taste versus intensive supermarket alternatives.

Name

Packington Free Range

Legal name

Packington Free Range

Website

https://packingtonfreerange.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Packington Free Range is a family-run UK free range farming business in Staffordshire that produces and sells premium pork, poultry, and eggs direct to consumers via its own e-commerce storefront and regional stockists, targeting quality-conscious home cooks with high-welfare, traceable meat.

Ownership category

akta.pro rank

Headquarters

HQ city

Stafford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct meat product sales: Direct-to-consumer e-commerce sales of free range pork, poultry (chickens, cockerels), and eggs through the company's own online storefront. Products include whole chickens, chicken fillets, chicken legs, pork joints, bacon, sausages, and eggs. One-time purchase model with per-unit pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Packington Free Range is a family-run UK farm producing free range pork, poultry (chickens and cockerels) and eggs from its Staffordshire operation. Products are sold direct-to-consumer through the company's own online storefront with home delivery and are also available through selected UK stockists, marketed under B Corp certified, high-welfare, pasture-reared credentials.

Product overview

Packington Free Range is a family-run UK farming business spanning over 100 years, producing free range meat products including pork, poultry (chickens and cockerels), and eggs. The product portfolio consists of four core product lines: Packington Pork (including shoulder joints, bacon, and sausages), Free Range Chickens (whole chickens, fillets, legs, and wings), Free Range Cockerels (including seasonal Christmas cockerel), and Free Range Eggs. The company operates a direct-to-consumer online shop with delivery service and also supplies through stockists. Products are sold under the Packington Free Range brand with an emphasis on high welfare, outdoor-reared animals and sustainable farming practices.

Differentiator

Problem solved

Functional benefit

Brands

• Packington Pork: Free range pork products including bacon, sausages, shoulder joints, and loin joints.
• Packington Poultry
• Packington Eggs
• Pip & Sal's Kitchen

Products and services

• Free Range Whole Chicken Free range whole chicken from the Packington family's outdoor-reared flock, sold direct to consumers at £16.50 GBP per unit via the company's online storefront.
• Free Range Chicken Fillets - Pack of 2 Pack of two free range chicken breast fillets from Packington's outdoor-reared birds, priced at £13.20 GBP and sold direct to consumers online.
• Free Range Chicken Legs - Pack of 2 Pack of two free range chicken legs from Packington's outdoor-reared birds, priced at £5.50 GBP and sold direct to consumers online.
• Free Range Chicken Wings - Pack of 6 Pack of six free range chicken wings from the Packington flock, sold direct to consumers via the company's online storefront.
• Free Range Christmas Cockerel Seasonal free range whole cockerel for Christmas occasions, sold direct to consumers via the Packington Free Range online shop.
• Packington Pork Shoulder Joint Free range pork shoulder joint for roasting, from the Packington Pork outdoor-reared herd, sold direct to consumers online.
• Packington Pork Loin Joint Free range pork loin joint for roasting, from the Packington outdoor-reared herd, sold direct to consumers online.
• Packington Pork Bacon - Pack of 6 Pack of six free range pork bacon rashers from the Packington outdoor-reared herd, sold direct to consumers online.
• Packington Pork Olde English Sausages - Pack of 6 Pack of six traditional Olde English free range pork sausages from the Packington outdoor-reared herd, sold direct to consumers online.
• Free Range Eggs Free range eggs produced from hens on the Packington Free Range farm, sold direct to consumers via the company's online storefront and stockists.

Quantifiable outcome

• 505+ verified customer reviews with overwhelmingly positive feedback
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• FarmlinkminorOthersCharitable initiative supported by Packington Free Range focused on connecting farms with communities and supporting food access programmes.
• Farm Fresh RevolutionminorOthersCommunity-focused charitable programme supported by the company to promote fresh food access and education.
• Mercer Charitable FoundationminorOthersCharitable foundation partnership providing community support through the company's charitable activities.
• Open Farm SundayminorOthersAnnual industry event where Packington opens its farm to the public to educate consumers about farming practices and build direct community connections.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Waitrose: Major UK supermarket with strong free range, organic and premium own-brand meat offerings including Duchy Organic. Comparable as a broader UK premium/free range meat retailer, though at vastly different scale and via in-store rather than DTC channels.
• Riverford Organic Farmers: Major UK organic farm DTC box delivery business, primarily vegetables but also organic meat. Comparable farm-to-consumer DTC model with strong sustainability focus, though at much larger scale and broader category.
• Abel & Cole: UK organic DTC box delivery service including meat, dairy and other groceries. Comparable organic/free range DTC model with similar sustainability positioning, but at significantly larger scale and across a much broader category.

Direct peers

• The Ginger Pig: Yorkshire-based premium heritage butcher and farm offering DTC and farm shop sales of free range pork, beef and other meats. Directly comparable as a UK premium/free range meat brand with farm-to-consumer storytelling.
• Pipers Farm: Devon-based free range meat DTC farm selling premium beef, lamb, pork and poultry direct to UK consumers. Closely comparable as a UK free range, high-welfare, farm-direct DTC meat brand with similar heritage and values-based positioning.
• Rhug Estate: Welsh organic farm producing premium organic meat with farm shop, DTC delivery and B Corp-style sustainability credentials. Closely comparable farm-to-consumer premium meat model with similar ESG positioning.
• Farmison & Co: Yorkshire-based online butcher specializing in heritage and free range meat sold direct to UK consumers. Directly comparable as a UK premium meat DTC brand with sustainability and provenance credentials.
• Donald Russell: Scottish heritage meat brand selling premium beef, lamb, pork and poultry via UK home delivery. Comparable as a UK premium meat DTC operator with heritage branding and nationwide delivery infrastructure.
• Daylesford Organic: Cotswolds-based organic farm with on-site farm shop, DTC delivery and strong premium positioning. Comparable as a premium UK organic/free range farm combining DTC, retail and a content/community brand.
• Coombe Farm Organic: Somerset-based organic farm specializing in organic beef, lamb, pork and poultry delivered direct to UK customers. Directly comparable as a UK organic/free range farm DTC business with a similar premium positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/PackingtonFR
• YouTubeyoutube.com/user/packingtonfreerange
• Facebookfacebook.com/PackingtonFreeRange
• Instagraminstagram.com/packingtonfreerange
• LinkedInlinkedin.com/company/packington-free-range-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Packington Free Range