VilMer
VilMer AS is a Norwegian digital care-technology company that provides a multi-product activity and companion-matching platform for elderly people, serving over 100 municipalities, care institutions, home-dwelling seniors, and family caregivers across Scandinavia via subscription contracts and hourly service fees.
- Company typePrivate
- Founded2017
- HeadquartersBrumunddal, Norway
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What VilMer does
VilMer AS is a Norwegian digital care-technology company founded in 2017 and headquartered in Brumunddal, Norway. The company operates a multi-product platform designed to increase physical and social activity for elderly people, serving municipalities (kommuner), care institutions, nursing homes, home-dwelling seniors, family caregivers, and freelance "everyday friends" (hverdagsvenner) across Scandinavia. Its product portfolio spans VilMer Aktivitetsplan (a unified activity-planning umbrella platform), VilMer Opplevelser (a marketplace connecting care institutions with volunteers), VilMer Digitale opplevelser (a library of 700+ films and digital content adapted for cognitive stimulation), VilMer VR (immersive virtual reality experiences), MinMemoria (a life-history and family communication tool), Triggo (an intergenerational activity app), and Aktivitetsdosetten (an activity scheduling tool), alongside the VilMer Hverdagsvenn paid companion-matching service.
The company monetizes through a combination of annual subscription contracts with municipalities and care institutions, per-hour service fees for the Hverdagsvenn offering (priced at 290 NOK/hour with companions receiving 190 NOK/hour), and hardware sales of devices such as the Yetitablet. Its underlying technology is a web-based platform ecosystem built on Webflow-style hosting and integrated with Algolia (search), Zapier and Make (automation), and YouTube (video embedding), with no proprietary AI/ML layer disclosed. Distribution is sales-led through direct contracts with municipal governments, supplemented by self-serve digital access for families and referral channels through the Norwegian Association of Local Authorities (KS).
VilMer serves over 100 municipalities and large healthcare actors across Norway and Sweden, with 11-50 employees and operations now extending into Sweden and targeting Denmark. The company is privately held with no disclosed funding rounds, M&A activity, or institutional investors in the source material, indicating organic and self-funded growth to date. A notable commercial asset is the 2024 ambassadorship with former Olympic athlete Dag Otto Lauritzen, who promotes volunteer engagement with the platform.
VilMer firmographics
Firmographics- Name
- VilMer
- Legal name
- Vilmer AS
- Website
- https://vilmer.no
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VilMer AS is a Norwegian digital care-technology company that provides a multi-product activity and companion-matching platform for elderly people, serving over 100 municipalities, care institutions, home-dwelling seniors, and family caregivers across Scandinavia via subscription contracts and hourly service fees.
- Ownership category
- akta.pro rank
VilMer industry classification
Industry- Product category
- Elderly Care Technology Platform
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Home Health Care Services (8082), Services-Prepackaged Software (7372), Services-Social Services (8300)
- akta.pro primary industry
- Technology Assistance & Digital Support for Seniors (HSABAAAH)
- akta.pro secondary industries
- Dementia & Alzheimer’s Respite Care (HSABAGAF), Continuing Care at Home (CCaH) / Virtual CCRC Programs (HLADAEAH), Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF)
Keywords
Where VilMer is headquartered
LocationHeadquarters
- HQ city
- Brumunddal
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
VilMer business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- VilMer Hverdagsvenn Service Fees: Hourly service fees where customers pay 290 kr per hour for everyday friend visits, with 190 kr per hour going to the everyday friend (hverdagsvenn). Minimum 1.5 hour visits with 0.5 hour travel time paid.
- Municipal Subscriptions: Annual subscription contracts with municipalities for access to VilMer Aktivitetsplan and other solutions. Municipalities pay for the platform and services for care institutions.
- Hardware Sales: Sale of hardware products like Yetitablet to care institutions and municipalities.
- Freelance Everyday Friends: Everyday friends work as freelancers with part-time assignments (approximately 10% of full-time, 150-200 hours per year). VilMer handles payroll and invoicing to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | VilMer Hverdagsvenn - Customer pays 290 kr/hour |
| Unit Pricing | Monthly | VilMer Hverdagsvenn - Everyday Friend earns 190 kr/hour |
| Subscription | Annual | Municipal/Enterprise - Custom contract pricing |
| Subscription | Annual | Online Products - Subscription model |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
VilMer product offering
Product offeringCore offering
VilMer provides an integrated digital platform and service ecosystem for elderly care, combining a unified activity-planning tool (VilMer Aktivitetsplan), a digital content library of 700+ items, virtual reality experiences, life-history profiling (MinMemoria), and a volunteer marketplace, along with a paid companion-matching service (VilMer Hverdagsvenn) that pairs home-dwelling seniors with freelance everyday friends. The offering is sold to Scandinavian municipalities and care institutions via annual subscriptions and to private families and individuals via hourly service fees.
Product overview
VilMer is a digital care technology company offering a suite of interconnected solutions for elderly care, with VilMer Aktivitetsplan serving as the central umbrella platform. The portfolio comprises VilMer Opplevelser (a volunteer and activity marketplace), VilMer Digitale opplevelser (a library of 700+ films and digital content for cognitive stimulation), VilMer VR (immersive virtual reality experiences), MinMemoria (a life-history and communication tool managed by relatives), Triggo (an intergenerational activity app with quizzes and trail-based tasks), VilMer Hverdagsvenn (a paid companion-matching service for home-dwelling elderly), and Aktivitetsdosetten (an activity scheduling tool). These solutions are designed to work together within VilMer Aktivitetsplan, enabling municipalities and care institutions to deliver more physical and social activity to elderly residents while relieving strain on healthcare staff.
Differentiator
Problem solved
Functional benefit
Products and services
- VilMer Aktivitetsplan A unified activity planning platform that consolidates and coordinates physical and digital activities for residents in nursing homes, day care, and care housing. It delivers a personalized monthly schedule tailored to each resident's interests and needs and integrates activities from VilMer's related solutions, without adding workload to healthcare staff. Sold to municipalities and care institutions on annual subscriptions.
- VilMer Opplevelser A marketplace platform connecting care institutions with volunteers and local community members who offer experiences and activities for elderly residents. Care staff can arrange activities matched to residents' wishes and interests through the marketplace. Functions as a sub-brand and as a feature now integrated into VilMer Aktivitetsplan.
- VilMer Hverdagsvenn A paid companion-matching service pairing home-dwelling elderly with trained everyday friends (hverdagsvenner) for regular social visits and health-promoting activities. The service is priced at 290 NOK/hour to the customer, with 190 NOK/hour paid to the everyday friend, available to municipalities, private individuals, and family caregivers.
- VilMer Digitale opplevelser A digital content platform providing films, quizzes, conversation games, and videos from Norwegian towns and rural areas specifically adapted to evoke memories and stimulate conversation among elderly users, including those with cognitive impairment. Contains a library of 700+ items at various stimulation levels that can be shared in user groups.
- VilMer VR A virtual reality solution offering immersive experiences for elderly care residents, now integrated into the VilMer Aktivitetsplan umbrella offering.
- MinMemoria A care and communication tool centered on a person's life history. Relatives manage the profile by sharing photos, memories, and relationships, and can communicate with others granted access. Used by healthcare staff and relatives to strengthen identity and memories of elderly individuals.
- Triggo An app that inspires activity and conversation across generations, letting users view interesting images, read about or answer questions on topics they like. Supports local trail use with waypoints and tasks, and can be connected to a large screen for group quiz sessions.
- Aktivitetsdosetten An activity dosette (scheduler) that organizes and schedules activities for elderly residents, now consolidated under VilMer Aktivitetsplan.
- Yetitablet A tablet-based activity solution sold as hardware to care institutions and municipalities to create more activity for residents in care settings (used for example at Vågsøy Omsorgssenter in Måløy and Fagertun).
Quantifiable outcome
- Over 100 municipalities and major health actors served in Scandinavia
- +2 more outcomes
Companies that use VilMer
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles2 records
VilMer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature9 records
VilMer partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dag Otto LauritzencoreFormer Olympic athlete Dag Otto Lauritzen serves as active ambassador for VilMer, inspiring and motivating people to take care of their health through exercise and activity. He helps VilMer engage more volunteers for social and physical activity in care institutions and as everyday friends for home-dwelling elderly.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
VilMer competitors and assessment
Company assessmentDirect peers
- iN2L (It's Never 2 Late): US-based engagement technology platform for senior living communities, providing touchscreen content, reminiscence therapy, and activity programming. Direct comparable: sells a content-and-software bundle into care homes to drive resident engagement — structurally similar to VilMer Aktivitetsplan.
- Rendever: US-based provider of virtual reality experiences specifically designed for older adults in senior living communities and family settings. Direct comparable: VilMer's VilMer VR product targets the same use case — immersive VR for seniors in care — making Rendever a category-level peer.
- Active Cues (Tovertafel): Netherlands-based creator of the Tovertafel, an interactive light-projection system delivering purposeful play and cognitive stimulation for people with dementia in care settings. Direct comparable: focuses on meaningful activity content for elderly with cognitive impairment — the same core problem VilMer's Digitale opplevelser and VR target.
- No Isolation: Norwegian company behind the Komp one-button tablet for elderly, designed to reduce loneliness and connect home-dwelling seniors with families. Direct comparable: Norwegian origin, serves the same elderly digital-engagement niche across Scandinavia with a bundled hardware-and-platform model.
- Studio Three (RITA): UK provider of the Reminiscence Interactive Therapy Activities (RITA) tablet, delivering films, music, and sensory content for people with dementia in hospitals and care homes. Direct comparable: cognitive-stimulation content for elderly, distributed via tablet hardware — same product category as VilMer Digitale opplevelser and MinMemoria.
Emerging players
- MiiCare: UK-based elderly-care technology company combining remote monitoring sensors with engagement tools for older adults living at home. Emerging player: shares the home-dwelling-elderly engagement focus but emphasizes telehealth/monitoring over VilMer's activity-content and companion-matching orientation.
- Memory Lane Games: UK-based app providing simple, accessible cognitive games for people living with dementia and their caregivers. Adjacent emerging peer: focuses on cognitive stimulation content but is narrower (app-only, no platform or care-home coordination).
Broad incumbents
- Birdie: UK-based home care management platform providing agency-operating software, rostering, and family-engagement tools for in-home elderly care providers. Broad incumbent in adjacent home-care SaaS: serves the home-dwelling elderly segment with an agency-led model rather than VilMer's consumer/marketplace model.
- Tunstall Healthcare: UK-headquartered global incumbent in telecare, telehealth, and digital care technology, selling hardware, software, and managed services into municipalities and care providers across Europe. Broad incumbent: addresses overlapping elderly-care technology needs but as a much wider portfolio; could displace VilMer in municipal procurements if positioned as a single-vendor solution.
Regional players
- Abilia: Sweden-based Nordic assistive technology and welfare-tech company offering cognitive supports, daily-living aids, and digital care solutions. Regional player: operates in the same Nordic geography with overlapping elderly-care/welfare-tech offering but from a Swedish base; potential partner or competitor in the Swedish municipal market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
VilMer social profiles
Digital presenceVilMer compliance and trust
Trust signalCompliance1 record
VilMer financial estimates
Financial estimateRevenue estimate
Valuation estimate
VilMer leadership team
Management profileNumber of profiles
Profiles3 records
VilMer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VilMer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VilMer
What does VilMer do?
VilMer provides an integrated digital platform and service ecosystem for elderly care, combining a unified activity-planning tool (VilMer Aktivitetsplan), a digital content library of 700+ items, virtual reality experiences, life-history profiling (MinMemoria), and a volunteer marketplace, along with a paid companion-matching service (VilMer Hverdagsvenn) that pairs home-dwelling seniors with freelance everyday friends. The offering is sold to Scandinavian municipalities and care institutions via annual subscriptions and to private families and individuals via hourly service fees.
Is VilMer a public or private company?
VilMer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VilMer founded?
VilMer was founded in 2017. It employs 11 to 50 people.
Where is VilMer based?
VilMer is headquartered in Brumunddal, Norway, in the Europe region.
How does VilMer make money?
Four revenue lines are on record. VilMer Hverdagsvenn Service Fees are the primary driver. The others are municipal Subscriptions, hardware Sales and freelance Everyday Friends.
Who are VilMer's main competitors?
Direct peers on record are iN2L (It's Never 2 Late), Rendever, Active Cues (Tovertafel), No Isolation and Studio Three (RITA). Emerging players are MiiCare and Memory Lane Games. Broad incumbents are Birdie and Tunstall Healthcare. Abilia is listed as a regional player.
Does VilMer have an API?
No public API is recorded for VilMer.
What industry is VilMer in?
VilMer's product category is Elderly Care Technology Platform. Its primary akta.pro industry code is HSABAAAH, Technology Assistance & Digital Support for Seniors, with a secondary code of HSABAGAF, Dementia & Alzheimer’s Respite Care. Its NAICS code is 624120 and its SIC code is 8082.