What Cycletyres.com does

Cycletyres.com is a France-based e-commerce specialist retailing bicycle tires, inner tubes, wheels, components, and workshop accessories, operating under parent LECYCLO.COM from a 3000 m² warehouse in Méry, Savoie. The catalog spans road, MTB (VTT), gravel, city/e-bike (VAE), and BMX disciplines, with curated assortments from approximately 230 bicycle brands including Maxxis, Schwalbe, Continental, Hutchinson, Michelin, Vittoria, and Pirelli. The storefront is built on Shopify, with proprietary tooling limited to an ETRTO-based tire compatibility finder and size conversion table that allow customers to filter by ETRTO dimensions, brand, size, practice, and tubeless/tubetype. Content marketing (tire tests, tutorials, buying guides) and a customer review layer (17,243 reviews, 4.8 stars via Yotpo) support consideration before purchase.

The business model is direct-to-consumer retail with unit pricing per tire (typically €4–€65+), supplemented by tubeless mounting accessories, reconditioned complete bicycles, and workshop tools. Pricing is pay-as-you-go with three economic levers: free Mondial Relay delivery over €100, 3x/4x interest-free installments on orders over €50, and seasonal promotions (summer sales up to -70%). Distribution is omnichannel-lite: the e-commerce site is the sole sales channel, shipping from the Méry warehouse same-day via Chronospost (24h relay point including Saturdays) and Mondial Relay, with on-site pickup available. The company serves individual and competitive cyclists across France and 13+ European countries and runs no reported physical retail network, B2B contracts, or institutional customer relationships beyond consumer retail.

Name

Cycletyres.com

Legal name

LECYCL O.COM

Website

https://cycletyres.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Cycletyres.com is a France-based e-commerce specialist selling bicycle tires, inner tubes, wheels, and cycling accessories from over 230 brands to individual and competitive cyclists in France and 13+ European countries, operating from a 3000 m² warehouse in Méry under parent LECYCLO.COM.

Ownership category

akta.pro rank

Product category

Bicycle Parts and Tires E-commerce Retail

akta.pro primary industry

Bike Parts & Components Retail (CRAMAHAB)

akta.pro secondary industries

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

Keywords

• Bicycle tires
• Cycling components
• Bike accessories
• Inner tubes
• Cycling wheels

Headquarters

HQ city

Méry

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales - Bicycle Tires: Direct e-commerce sales of bicycle tires, inner tubes, wheels, and components to end consumers. Products include road bike tires, mountain bike (VTT) tires, gravel tires, city tires, and BMX tires from over 150 brands.
2. Accessories and Components: Sales of bicycle accessories including tubeless mounting accessories, workshop tools, maintenance products, and components (transmission, braking parts).
3. Reconditioned Bicycles: Sale of reconditioned complete bicycles (VTT and road bikes).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Cycletyres.com is a French online retailer specializing in the sale of bicycle tires, inner tubes, wheels, and cycling accessories, offering products from 230+ bicycle brands including Maxxis, Schwalbe, Continental, Hutchinson, Michelin, Vittoria, and Pirelli. The catalog covers all cycling disciplines (mountain bike/VTT, road, gravel, city, BMX) and includes components, workshop tools, and reconditioned complete bicycles. Orders are picked and packed same-day from a 3,000 m² warehouse in Méry, Savoie, and shipped across France and Europe via Chronospost and Mondial Relay.

Product overview

Cycletyres is an e-commerce platform specializing in bicycle tires and cycling accessories, founded in 2012. The core offering centers on tires across multiple cycling disciplines: VTT (mountain biking with Enduro, XC, DH, Trail subcategories), Gravel, Road (including Cyclocross), City, and BMX. The company distributes 230+ bike brands including Maxxis, Schwalbe, Continental, Hutchinson, Michelin, Vittoria, and Pirelli. Beyond tires, the product portfolio includes inner tubes, complete wheels, tubeless mounting/repair accessories, bicycle components (transmission, braking, electric parts, peripherals), workshop tools, and accessories (locks, helmets, lights, bags). The site offers a tire finder tool based on ETRTO dimensions and brand selection, along with a blog providing tests, tutorials, and buying guides. Products are shipped from a 3000m² warehouse in Méry en Savoie, France.

Differentiator

Problem solved

Functional benefit

Products and services

• Mountain Bike (VTT) Tires Mountain bike tires across brands (Maxxis, Schwalbe, Continental, Hutchinson, Michelin, Vittoria, Pirelli), sizes (29", 27.5", 26", 24", 20"), disciplines (Trail, All Mountain, Enduro, Downhill, Cross Country, VTTAE/e-MTB, Leisure, Fatbike), and types (Tubeless Ready, Tubetype).
• Gravel Bike Tires Gravel bike tires in sizes 700x35 to 700x50 and 650, from brands including Hutchinson, Schwalbe, Panaracer, Pirelli, WTB, Continental, Vittoria, Tufo, and Teravail.
• Road Bike Tires Road bike tires by brand (Continental, Vittoria, Hutchinson, Michelin, Schwalbe, Pirelli), practice (Competition, Long distance, Leisure, 4 seasons, Cyclocross), type (Tubeless Ready, Tubetype, Tubular/Boyaux, Hometrainer), and size (700, 650, Children, Recumbent, Wheelchair).
• City/Urban Bike Tires City bike tires including puncture-resistant, tubetype, studded, and tubeless variants for electric bikes (VAE), cargo bikes, folding bikes, and wheelchairs, from Schwalbe, Michelin, and Continental.
• BMX and Dirt Tires BMX and Dirt tires for Race, Street, Trail, and Leisure practices.
• Bicycle Inner Tubes Inner tubes for VTT, Gravel, Road, and City bikes in sizes 29", 28"/700, 27.5"/650, 26", 24", 20", 16", available in Standard/Butyl, Puncture-resistant, Lightweight, and Linear variants.
• Complete Bicycle Wheels Complete wheels for VTT, Gravel, and road bikes including rims, freewheel bodies, and puncture-resistant inserts.
• Tubeless Mounting and Repair Accessories Tubeless mounting and repair products including preventive sealants (Stan's NoTubes, Joe's No-Flats), valves, rim tape, repair plugs, conversion kits, tubeless pumps, tire levers, patch kits, CO2 inflators, and valve caps.
• Bicycle Components (Pièces vélo) Bicycle components including e-bike parts (VAE batteries, chargers), transmission (chains, cassettes, derailleurs, cranksets, shifters, cables), braking (pads, discs, adapters, levers/calipers, brake lines), and peripherals (pedals, handlebar tape, grips, handlebars, headsets).
• Bicycle Accessories and Equipment

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• LeCyclo.comparentOthersParent company of Cycletyres.fr. LeCyclo.com owns and operates the Cycletyres e-commerce platform.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• Hutchinson: French bicycle tire manufacturer (part of TotalEnergies) whose tire lines (Griffus, Python, Tundra, etc.) are prominently retailed by Cycletyres. Comparable as a brand partner / supplier and as an adjacent player in the bicycle tire value chain.
• Mavic: French cycling components brand (wheels, tires, apparel) owned by Amer Sports. Comparable as a French cycling brand that competes in the tire/wheel aftermarket, though as an OEM/brand rather than a retailer.

Direct peers

• Alltricks: French online cycling and outdoor-sports retailer selling bikes, parts, accessories, and apparel to consumers. Most direct domestic comparable to Cycletyres in terms of country, channel (pure-play e-commerce), and target customer.
• Chain Reaction Cycles: UK/Irish online cycling retailer with global shipping, selling bikes, components, tires, and apparel. Comparable in being a destination specialist online retailer with broad brand assortment and aggressive pricing.
• Wiggle: UK online cycling and tri-sports retailer offering parts, tires, and accessories with pan-European delivery. Same DTC e-commerce model; broader assortment but less tire-specialized than Cycletyres.
• Probikeshop: French online specialist cycling retailer (formerly Bikeshop) selling parts, components, accessories, and apparel. Same DTC e-commerce model and customer base as Cycletyres, with a broader range of components but lower tire-specific depth.
• Bike24: German-headquartered pure-play online cycling retailer selling bikes, parts, tires, and accessories across Europe. Closest pan-European DTC peer in scale, model, and assortment.
• Starbike: German online specialist cycling retailer focused on parts, components, and accessories for road, MTB, and gravel. Closely comparable to Cycletyres' specialist positioning and assortment.
• Bike-Discount: German online cycling retailer with a deep parts and accessories catalog and EU-wide shipping. Directly comparable to Cycletyres in channel, assortment depth, and cross-border fulfillment model.

Broad incumbents

• Decathlon: Global sporting-goods retailer with a strong cycling category (tires, parts, accessories, complete bikes) sold both in stores and online. Comparable because it competes for the same tire buyer, but is a broad-line incumbent rather than a tire specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pumped

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cycletyres.com