What Mavic does

Mavic is a French cycling equipment manufacturer founded in 1889 and headquartered in Chavanod, France, operating as a privately held SAS (simplified joint-stock company) with €5,000,000 in stated capital. The company designs and sells high-performance wheels, components, footwear, helmets, and apparel across road cycling, mountain biking, gravel, track, and triathlon disciplines. Core technologies include the Maxtal aluminum alloy, ISM 3D rim milling, QRM bearing system, Matryx woven Kevlar/polyamide uppers, carbon composite soles, and MIPS-equipped helmets, with products priced from entry-level (e.g., Aksium Strap at $179) to premium tiers (Cosmic Ultimate IV at €429; Allroad SL Carbon at $1,889).

Mavic's business model is asset-light direct-to-consumer plus channel: it sells through its own regional e-commerce storefronts (France, Germany, Spain, Italy, Japan, US, international) and a global authorized dealer and distributor network spanning more than 40 countries across Europe, Asia, and Africa. Marketing is anchored by sponsorship of professional cycling teams (St Michel-Auber93, Mondraker Factory Racing XC, KTM Factory MTB, Continental Atherton Racing, POWERPLUS Gravel) and exclusive partnerships including a 5-year official supplier contract with the WHOOP UCI Mountain Bike World Series. Revenue is generated entirely through one-time product sales; the company offers a 2-year warranty extendable to 3 years through its MAVIC CARE registration program.

The company is currently led by CEO Alberto Morgando and is executing a renewal strategy centered on new high-performance carbon wheels, expanded gravel and e-MTB product categories, and re-entry into historic roles such as neutral support at the French Cycling Championships. No external funding rounds, parent company, or public listing are disclosed in the available data, indicating Mavic operates as an independent, self-funded mid-market cycling brand with 101-250 employees and global consumer reach.

Name

Mavic

Legal name

Mavic GROUP

Website

https://mavic.com

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

101–250 employees

Short description

Mavic is a 136-year-old French cycling equipment manufacturer producing premium wheels, footwear, helmets, apparel, and components for road, mountain bike, gravel, track, and triathlon cyclists, sold globally through DTC e-commerce and a network of authorized dealers and distributors.

Ownership category

akta.pro rank

Product category

Cycling Equipment

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Motorcycles, Bicycles & Parts (3751), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Bike Parts & Components Retail (CRAMAHAB)

akta.pro secondary industries

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Service, Repair & Maintenance Shops (CRAMAHAH)

Keywords

• Bicycle wheels
• Cycling equipment
• Cycling footwear
• Cycling helmets
• Mountain bike components

Headquarters

HQ city

Chavanon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wheels Sales: Mavic generates revenue primarily through the sale of high-performance bicycle wheels, including carbon and aluminum options for road, mountain bike, gravel, and track disciplines.
2. Cycling Footwear Sales: Revenue from cycling shoes across road, MTB, gravel, and triathlon categories, with products ranging from entry-level to premium carbon-soled models.
3. Helmet Sales: Sales of cycling helmets for road, mountain bike, gravel, and urban use, featuring advanced safety technologies like MIPS.
4. Apparel & Accessories Sales: Cycling clothing, lifestyle products, and accessories including gloves, socks, arm warmers, and bike bottles.
5. Rim & Hub Sales: Replacement and aftermarket rims and hubs for bicycle wheels, serving both professional and consumer markets.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mavic designs, manufactures, and sells high-performance cycling equipment, with wheels (carbon and aluminum for road, mountain bike, gravel, track, city, and e-MTB) as its anchor category. The portfolio extends to cycling footwear, MIPS-equipped helmets, men's and women's road/MTB/gravel apparel, and aftermarket components such as rims, hubs, brake pads, and tubeless accessories, distributed globally through regional e-commerce sites, authorized dealers, and international distributors.

Product overview

Mavic is a French cycling equipment manufacturer specializing in high-end wheels, components, footwear, helmets, and apparel for road cycling, mountain biking, gravel, and triathlon disciplines. The company operates as a single unified brand offering a comprehensive cycling portfolio centered around its core wheel technology. The product lineup includes Carbon and Aluminum road wheels (COMETE 50, ALLROAD SL CARBON), mountain bike wheels (CROSSMAX SL Ultimate, DEEMAX ENDURO SL, Trail, Gravity MTB), and E-MTB wheels; cycling footwear across multiple categories including the premium COSMIC Ultimate IV and COSMIC SLR for road cycling, triathlon-specific shoes (COSMIC Elite Tri, COSMIC SLR Triathlon, ULTIMATE TRIATHLON IV), and MTB/gravel shoes; helmets for road, MTB, gravel, and urban use (DEEMAX PRO MIPS); a complete apparel collection for men and women including shorts, jerseys, jackets, and baselayers for road, MTB, and gravel; plus components including rims, hubs, brake pads, and accessories. The brand is currently undergoing renewal with new high-performance carbon wheels and has established partnerships with professional cycling teams including KTM MTB Factory Racing, Mondraker Factory Racing XC, and Continental Atherton Racing.

Differentiator

Problem solved

Functional benefit

Products and services

• COMETE 50 Do-it-all aero carbon road wheel designed for road cycling performance, featuring aerodynamic carbon construction for lightweight handling and race use.
• ALLROAD SL CARBON Lightweight carbon gravel wheelset designed for all-road adventures and demanding gravel races, validated by gravel race wins including the Millau Gravel World Series.
• CROSSMAX SL Ultimate Top-level cross-country mountain bike wheels engineered for elite XC racing performance, used by sponsored UCI XCO World Cup teams including Mondraker Factory Racing and KTM Factory MTB.
• COSMIC SL 45 Carbon gravel bike wheelset offering lightweight, high-performance characteristics for mixed-terrain riding.
• COSMIC ULTIMATE IV Premium road cycling shoe featuring Matryx® Kevlar/polyamide upper, full carbon sole with forefoot ventilation, and dual BOA® Li2 dial closure for maximum power transfer at approximately 245g per shoe.
• COSMIC SLR Performance road cycling shoe with carbon composite sole designed for dynamic pedaling and improved foot support, enabling efficient energy transfer to the pedal over long distances.
• COSMIC BOA Mid-range road cycling shoe featuring the BOA® Fit System for micro-adjustable precision fit and even pressure distribution across the foot.
• COSMIC ELITE SL Elite-level road cycling shoe with optimized fit and performance characteristics aimed at serious road cyclists.
• AKSIUM STRAP Entry-level road cycling shoe with strap closure system offering optimal support and comfort at 245g per shoe.
• COSMIC ELITE TRI Entry-level triathlon cycling shoe designed for half and full-distance triathlon races, optimized for quick swim-to-bike transitions.
• COSMIC SLR TRIATHLON Mid-range triathlon cycling shoe featuring Matryx® upper for stable support and carbon composite sole for efficient power transfer, designed for half and full-distance triathlon races.
• ULTIMATE TRIATHLON IV High-performance triathlon cycling shoe designed for fast, efficient racing with advanced transition features and high-end power transfer.
• DEEMAX PRO MIPS High-visibility mountain bike helmet featuring the MIPS (Multi-directional Impact Protection System) rotational impact protection technology for enhanced brain safety on aggressive terrain.

Quantifiable outcome

• Mavic Allroad SL Carbon enables riders to complete demanding 130km gravel races like Millau with 2,000m elevation gain at average speeds of 32.5 km/h
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• French Cycling Federation (FFC)coreStrategic or Co-development Partner · 22 June 2026Mavic has returned as official partner of the neutral support service for the 2026 French Road Cycling Championships Elite and the 2026 French Championships de l'Avenir. This partnership marks a historic return to federation events, with Mavic supporting riders at the heart of competition with its iconic yellow vehicles.
• Red Bull Cycling SurvivorcoreStrategic or Co-development Partner · 1 October 2025Mavic partnered with Red Bull Cycling Survivor for the second year, supporting and assisting participants throughout the event held at the Charade circuit in Auvergne volcanoes.
• WHOOP UCI MTB World SeriesflagshipGTM or Marketing Partner · 9 April 2025Mavic was announced as official bicycle shoe supplier for a 5-year contract and as official partner for the UCI World Cup round held in Les Gets, France.
• St Michel – PREFERENCE HOME – Auber93coreGTM or Marketing PartnerProfessional French road cycling team sponsored by Mavic, competing in events including Giro d'Italia Femminile with Mavic Comete 50 bikes.
• Mondraker Factory Racing XC TeamcoreGTM or Marketing PartnerMountain bike cross-country team sponsored by Mavic, using Crossmax SL Ultimate wheels and competing in UCI XCO World Cup events.
• KTM Factory MTB TeamcoreGTM or Marketing PartnerMountain bike team sponsored by Mavic, with athletes like Mathys Guay and Katrin Embacher competing with Mavic wheels at World Cup events.
• Continental Atherton RacingcoreGTM or Marketing PartnerDownhill mountain bike team sponsored by Mavic, using Deemax DH wheels in UCI MTB World Series DH events.
• POWERPLUS Gravel TeamcoreGTM or Marketing PartnerGravel cycling team sponsored by Mavic, competing in events like Unbound gravel race with Allroad SL Carbon wheels.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DT Swiss: Swiss manufacturer of premium bicycle wheels, hubs, rims, and suspension components. Directly competes with Mavic in road, MTB, and gravel wheelsets, with comparable proprietary hub and rim technology.
• Campagnolo: Italian high-end bicycle component manufacturer specializing in wheelsets, drivetrains, and groupsets. Directly comparable to Mavic in premium road wheels, with similar heritage positioning and pro cycling sponsorship strategy.
• Roval (Specialized): Specialized Bicycle Components' in-house wheel brand offering carbon and aluminum wheelsets. Competes with Mavic in road, gravel, and MTB segments, with the advantage of integrated bike manufacturer distribution.
• Zipp (SRAM brand): High-performance carbon wheelset brand owned by SRAM. Direct competitor in premium road and gravel wheels, leveraging SRAM's drivetrain ecosystem — a key competitive threat to Mavic.
• Fulcrum Wheels: Campagnolo-owned wheel brand specializing in road, MTB, and gravel wheelsets. Directly comparable to Mavic in mid-to-high-end wheel positioning, leveraging parent brand distribution.
• ENVE Composites: American manufacturer specializing in carbon fiber bicycle wheels, components, and accessories. Closely comparable to Mavic's premium carbon wheel lineup and direct-to-consumer + dealer sales model.

Broad incumbents

• Giant Bicycles: World's largest bicycle manufacturer with extensive in-house component and accessory brands. Overlaps with Mavic through Cadex premium wheels and broader cycling accessories, with much larger scale and global dealer network.
• SRAM Corporation: American cycling component manufacturer (brands: SRAM, Zipp, Quarq, Time, RockShox). Competes broadly with Mavic through Zipp wheels and component ecosystems, with stronger drivetrain-driven wheel attachment.
• Specialized Bicycle Components: Major American bicycle and equipment manufacturer with broad portfolio across bikes, wheels (Roval), helmets, shoes, and apparel. Comparable to Mavic in product breadth and pro cycling sponsorship strategy, with significantly larger scale.
• Shimano: Global leader in cycling components including drivetrains, brakes, wheels, pedals, and shoes. Overlaps with Mavic across wheels, footwear, and apparel categories, with vastly greater scale, OEM integration, and R&D resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mavic_official
• Xx.com/mavic
• Facebookfacebook.com/mavic

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mavic