Mars Bilgisayar

What Mars Bilgisayar does

Mars Bilgisayar is a Turkish IT and computer accessories distributor headquartered in Gaziosmanpaşa, Istanbul, founded in 2002 and operating with 11-50 employees. The company functions as a multi-brand B2B and B2C distribution platform, aggregating five brands — LogiLink (its primary distributed brand, held under an official distributor certificate for Turkey), M-TECH, iDESK, LogiLight, and Teknoloji Pazarı (the latter two being Mars-owned registered trademarks) — across nine product categories covering active and passive networking equipment, computer accessories, peripherals, notebook/tablet/mobile phone accessories, HDMI products, and electrical and smart-home items.

The underlying platform is a multi-brand e-commerce catalog with a dealer login portal and online product catalogs (PDF), backed by a nationwide authorized dealer network and physical retail sales points across Turkey. Mars holds no proprietary technology stack beyond standard web commerce; its value lies in formal distribution rights, registered brand IP, and TSE Service Competence certification. There is no API, SDK, or AI/ML capability disclosed.

Revenue mechanics are B2B dealer-tiered (pricing not publicly disclosed) and B2C retail, with go-to-market executed through authorized resellers, retail storefronts, and direct online sales supported by an active social media presence across Facebook, Twitter, LinkedIn, Instagram, and YouTube. The customer base is structurally diffuse — IT dealers, resellers, professionals, and consumers — with no enterprise anchors or named logos. The business has received no disclosed funding, has no parent company, no subsidiaries, and no M&A activity on record.

Name

Mars Bilgisayar

Legal name

Mars Bilgisayar

Website

https://marsbilgisayar.net

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Mars Bilgisayar is an Istanbul-based Turkish IT accessories distributor (founded 2002) operating a multi-brand platform (LogiLink, M-TECH, iDESK, LogiLight, Teknoloji Pazarı) across networking, peripherals, and smart-home products, serving authorized dealers, resellers, and consumers nationwide through physical and online channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels2 records

Marketing channels2 records

Core offering

Mars Bilgisayar is a Turkish IT accessories distributor and retailer that resells and distributes computer hardware, networking equipment, computer peripherals, mobile and tablet accessories, HDMI products, and electrical/lighting products from multiple third-party brands (LogiLink, LogiLight, M-TECH, iDESK, Teknoloji Pazarı) through an authorized dealer network and physical retail points across Turkey. The company operates a multi-brand e-commerce catalog and holds official distribution rights for the LogiLink brand in Turkey.

Product overview

Mars Bilgisayar is a Turkish IT products distributor operating a multi-brand e-commerce platform. The company resells and distributes technology accessories under multiple sub-brands including LogiLink (networking, cables, peripherals), LogiLight (electrical/smart home products), M-TECH (mobile accessories), iDESK (display stands), and Teknoloji Pazarı (adapters/converters). Their product portfolio spans nine main categories: Active Network equipment, Passive Network components, Computer Accessories, Peripherals, Notebook accessories, Tablet accessories, Mobile Phone accessories, HDMI Products, and Electrical & Lighting products. The platform functions as a B2B/B2C e-commerce catalog with dealer portal access.

Differentiator

Problem solved

Functional benefit

Brands

• iDesk: Brand registered by Mars Bilgisayar
• LogiLink
• Teknoloji Pazarı
• LogiLight
• M-TECH

Products and services

• LogiLink Brand Distribution Comprehensive range of LogiLink IT accessories including networking equipment, cables, adapters, computer peripherals, and mobile accessories, distributed to authorized dealers and retailers across Turkey.
• LogiLight Brand Distribution Electrical and smart home products including timers, energy meters, smart plugs, security items, cable organizers, power strips, and digital clocks, distributed under the LogiLight brand.
• M-TECH Brand Distribution Technology products including mobile accessories, data cables, chargers, adapters, and smart connectivity solutions distributed under the M-TECH brand to dealers and retail customers.
• iDESK Brand Distribution Display stands, mounting solutions, and ergonomic accessories for electronic devices distributed under the iDESK brand.
• Teknoloji Pazarı Brand Distribution Technology accessories and adapters including USB-C, HDMI, and video conversion products distributed under the Teknoloji Pazarı brand.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• LogiLinkcoreChannel Partner/ Reseller/ DistributorLogiLink is the primary distributed brand. Mars Bilgisayar holds official distributor rights for LogiLink products in Turkey, including a distributor certificate. They offer the full range of LogiLink products including cables, adapters, networking equipment, and computer accessories.
• M-TECHcoreChannel Partner/ Reseller/ DistributorM-TECH brand products are distributed by Mars Bilgisayar. The brand includes mobile accessories, data cables, adapters, and electronic accessories. Product catalogs are available online.
• iDESKminorChannel Partner/ Reseller/ DistributoriDESK brand products are distributed by Mars Bilgisayar. The brand is registered in Turkey and included in the company's official catalogs.
• LogiLightminorChannel Partner/ Reseller/ DistributorLogiLight brand products are distributed by Mars Bilgisayar. The brand specializes in electrical and smart home products including timers, energy meters, and smart plugs.
• Teknoloji PazarıminorChannel Partner/ Reseller/ DistributorTeknoloji Pazarı brand products are distributed by Mars Bilgisayar. The brand registration belongs to Mars Bilgisayar and includes various technology accessories.

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• ALSO Group: European IT distribution company serving resellers with hardware, peripherals, networking, and consumer electronics across multiple European markets. Comparable product portfolio and channel-based distribution model, though at significantly larger scale and broader geographic reach.
• Ingram Micro: Global IT distribution leader handling computer hardware, peripherals, networking equipment, and accessories across thousands of resellers worldwide. Comparable as a broad incumbent in the same product categories, though at vastly larger scale and global scope.
• TD SYNNEX: Global IT distribution giant formed by the merger of Tech Data and SYNNEX, distributing computers, peripherals, networking, and accessories worldwide. Overlaps in product categories (especially computer accessories and networking) but operates as a broad incumbent rather than a niche specialist.
• Exertis (DCC Technology): European IT distribution business serving resellers and retailers with computing products, peripherals, networking, and accessories. Comparable in IT accessory distribution and channel-partner focus, with broader geographic footprint.

Regional players

• Trendyol: Turkey's leading e-commerce marketplace, hosting IT accessory and peripheral sales from thousands of sellers. Comparable in product categories and Turkish geography, but operates as a B2C platform rather than a traditional B2B distributor.
• Hepsiburada: Major Turkish e-commerce platform selling IT accessories, peripherals, and consumer electronics directly to end consumers and SMEs. Comparable in product categories (IT accessories) and Turkey geography, but competes via direct-to-consumer marketplace model rather than dealer-channel distribution.

Direct peers

• Index Grup: A larger Turkish IT distribution and retail company offering computer hardware, peripherals, and accessories through a multi-channel dealer and retail network across Turkey. Directly comparable in product category, customer base (IT dealers and businesses), and geography.
• Penta Teknoloji: Turkish IT distributor and retailer focused on computer hardware, peripherals, accessories, and networking equipment through dealer and retail channels. Comparable in product scope, customer segments (dealers, IT professionals, businesses), and Turkish market focus.
• Arena Bilgisayar: One of Turkey's largest IT distributors, distributing computers, peripherals, networking equipment, and consumer electronics through an extensive dealer network. Directly comparable as a Turkish IT distribution peer with overlapping product categories and dealer-channel business model.

Others

• LogiLink (brand owner): The German brand owner whose products form the core of Mars Bilgisayar's catalog. Included as an ecosystem participant — Mars Bilgisayar depends on LogiLink's continued brand investment, product roadmap, and distribution relationships for its core business.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/marsbilgisayar
• YouTubeyoutube.com/c/MarsBilgisayarNet
• Facebookfacebook.com/MarsBilgisayar
• LinkedInlinkedin.com/company/mars-bilgisayar
• Instagraminstagram.com/mars_bilgisayar_turkiye

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mars Bilgisayar