Ace of Spades Agency

What Ace of Spades Agency does

Ace of Spades Agency is a US-based, founder-owned digital PR agency that helps individuals and companies secure visibility through media placements. The agency was founded by Jay Jay, a former magician and professional speaker with over 15 years of speaking experience, and is positioned around a pick-and-choose service model that explicitly avoids retainers and long-term agreements. The core offering spans six service lines: television media placement (morning shows, Good Morning America, The Today Show), press coverage (Forbes, Bloomberg, Entrepreneur, USA Today, INC), podcast placement, book publishing assistance, social media verification (Instagram, Facebook, YouTube), and personal brand consulting and content creation. Pricing is billed per project on a pay-as-you-go basis, ranging from USD $2,000 for entry-level media placements to USD $100,000+ for premium placements.

The agency has no proprietary technology platform; its core capability is the curation of media relationships and PR strategy consulting. The technology stack is limited to a Squarespace-hosted website, a blog, and the founder's personal Instagram account (@jayjaylive), which doubles as the primary demand generation channel. The go-to-market is sales-led and consultative: prospects are acquired via a 'Schedule a Call' CTA on the website and converted through personalized PR strategy discussions rather than self-serve or transactional checkout. The agency maintains a stated footprint across 75+ industries and 12+ countries, with named clients spanning enterprise (MONAT, EXP Realty, APX West), mid-market, and SMB segments.

Revenue mechanics are project-based and transactional. The agency does not publish revenue, headcount, or funding figures, and there is no evidence of institutional investment, M&A activity, or leadership changes. The client base is highly horizontal across industries (real estate, beauty, legal, fashion, food, education, entertainment, wealth management), which provides diversification but increases customer acquisition cost given the lack of vertical specialization. The transactional, no-retainer model inherently creates revenue volatility and requires continuous sales effort to backfill the pipeline.

Name

Ace of Spades Agency

Legal name

Ace Of Spades Agency

Website

https://aceofspadesagency.com

Company type

Private

Operating status

Operating

Short description

Ace of Spades Agency is a US-based, founder-owned digital PR agency that helps entrepreneurs, personal brands, and companies secure media placements across TV, press, podcasts, and social platforms on a transactional, pay-as-you-go basis.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Advertising Agencies (541810), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

akta.pro primary industry

Performers & Specialty Acts Booking (Magicians, Comedians, Circus, Variety) (HSACAHAB)

Keywords

• Digital public relations
• Media placement services
• Press coverage placement
• Personal brand consulting
• TV media placement

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. PR and Media Placement Services: The agency generates revenue through service fees for PR and media placement services. They use a pick-and-choose model rather than retainers, allowing clients to select specific services they need. Pricing ranges from USD $2,000 for entry-level media placements to USD $100,000+ for premium placements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Ace of Spades Agency is a digital PR agency that helps individuals and companies package, position, and publicize their brands through media placements. Core services include TV media placement, press coverage in major publications, podcast guest bookings, book publishing assistance, social media verification, personal brand consulting, and content creation, delivered under a pick-and-choose model without long-term retainers.

Product overview

Ace of Spades Agency operates as a digital PR agency offering a pick-and-choose service model rather than traditional retainers. The company provides an integrated suite of publicity services centered on media placement and personal brand development. The core offerings include TV media placement (morning shows, national television programs), press coverage (Forbes, Entrepreneur, Bloomberg, and similar publications), podcast interviews, book publishing assistance, social media verification, personal brand consulting, and content creation. The agency works with startups, brands, and established companies across 75+ industries in 12+ countries, with service pricing starting from USD $2,000 and ranging up to USD $100,000+ for premium media placements.

Differentiator

Problem solved

Functional benefit

Products and services

• TV Media Placement Arrangement of appearances on television programs including morning shows such as Good Morning America and The Today Show, as well as entertainment-focused shows, to build client brand visibility and authority.
• Press Coverage Placement of articles and features in major publications including Forbes, USA Today, INC, Bloomberg, and Entrepreneur to establish client credibility and public exposure.
• Podcast Placement Arrangement of guest appearances on podcasts to enable clients to share expertise and build personal brand authority through interview-based content.
• Book Publishing Assistance with becoming a best-selling author, positioning clients as industry experts through published books.
• Social Media Verification Obtaining verified status (blue tick) on social media platforms including Instagram, Facebook, and YouTube to enhance client credibility and brand authenticity.
• Personal Brand Consulting Strategic consulting services to help individuals and companies package, position, and publicize their brand globally, including website and social media channel optimization.
• Content Creation Production of high-quality video content, online content, and media training for clients to effectively present themselves via video and other digital channels.

Quantifiable outcome

• Successfully placed clients in Forbes, Entrepreneur, Bloomberg, Good Morning America, and other major outlets

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered flagship and core.

• ForbesflagshipGTM or Marketing PartnerAce of Spades Agency has established relationships with Forbes for placing client features and articles. Multiple clients have been featured in Forbes including Known Unknown (Rachel Kennedy), Ma Legal (Rex Afrasiabi), and others.
• EntrepreneurflagshipGTM or Marketing PartnerMedia partner for client placements in Entrepreneur magazine/publication. Clients like Rachel Kennedy (Known Unknown), Cody Jefferson, and Rex Afrasiabi (Ma Legal) have been featured.
• Good Morning AmericaflagshipGTM or Marketing PartnerTelevision partner for morning show interview placements. Part of core TV services offered by the agency.
• BloombergflagshipGTM or Marketing PartnerMedia outlet partner for client feature placements. Listed as a core press publication alongside Forbes and Entrepreneur.
• ABCcoreGTM or Marketing PartnerTelevision network partner for media placements. Listed among the major media partners including FOX and other broadcast networks.
• FOXcoreGTM or Marketing PartnerTelevision network partner for media placements. Listed as a core press partner alongside ABC and other major networks.
• Business InsidercoreGTM or Marketing PartnerMedia outlet partner for press placements. Listed among the major media partners the agency works with for client coverage.
• Today ShowcoreGTM or Marketing PartnerTelevision partner for morning show interview placements. Part of the core TV services offered alongside Good Morning America.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• FlyteVu: PR and influencer marketing agency specializing in entertainment and brand campaigns, with overlapping client base in consumer brands and personal brand amplification.

Direct peers

• 5W Public Relations: Full-service PR agency offering media relations, talent management, and brand communications for consumer and corporate clients. Directly competes with Ace of Spades in media placement services across publications and broadcast.
• SHIFT Communications: PR and marketing agency offering media relations, analyst relations, and content marketing for technology and consumer brands. Comparable service model to Ace of Spades.
• Buchanan PR: UK-based PR agency offering media relations, content creation, and brand communications. Operates as a comparable mid-sized boutique with similar service breadth and client mix.
• March Communications: PR agency with expertise in B2B technology, consumer, and professional services, with media placement capabilities similar to Ace of Spades.
• Influence & Co. Content marketing and PR agency that helps brands and thought leaders secure media coverage and authority. Highly comparable to Ace of Spades' personal brand positioning services.
• Otter PR: PR agency specifically focused on personal brands and entrepreneurs, offering media placements and thought leadership services. A near-direct competitor to Ace of Spades in the personal brand PR niche.
• Walker Sands: B2B PR and marketing agency offering media relations, content marketing, and brand communications for technology and business clients. Comparable service breadth and media placement capabilities.

Broad incumbents

• M Booth: PR agency offering media relations, brand communications, and influencer marketing for consumer and lifestyle brands. Comparable service breadth and tier-1 media access at a larger scale.
• Edelman: World's largest PR firm with global reach. While Ace of Spades focuses on personal brands and tier-1 media placements, Edelman offers broader PR services at scale with similar access to major media outlets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/jayjaylive

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ace of Spades Agency