Logo Solutions

What Logo Solutions does

Logo Solutions, operating commercially as S.M. Athletics, is a Knoxville, Tennessee-based manufacturer and decorator of custom athletic apparel, signage, and promotional products founded in 1976. The company runs an in-house production stack from a 15,000+ square foot lean manufacturing facility relocated in December 2023, with decoration capabilities spanning screen printing, embroidery, dye sublimation, digital printing, and direct-to-garment printing, plus both domestic and offshore apparel sourcing. Its product and service catalog includes custom team uniforms, spirit wear, promotional products, banners and signs, team sports equipment, team store platforms, reorders, and sewing/alteration services.

The company generates revenue through quote-based custom orders (uniforms, screen printing, embroidery), unit-priced retail equipment and accessories, hardware sales of promotional products and signage, and a team store channel that operates online stores on behalf of schools and booster clubs. Go-to-market is sales-led with a direct-to-consumer team store layer, and pricing is predominantly quote-based for custom work with fixed unit pricing for in-shop items. The customer base spans schools, sports teams, businesses, booster clubs, and community organizations across East Tennessee, served through local pickup, delivery, and shipping.

S.M. Athletics, Inc. is a privately held Tennessee corporation owned by Ryan Brown, who acquired the business in 2018. The company is also known by the trade names SM Athletics and Smathletics, and maintains brand partnerships with athletic apparel and equipment suppliers including Under Armour, adidas Team, Mizuno, Rawlings, Richardson, Champro, Augusta Sportswear, Founder Sports Group, Champion Teamwear, and New Balance Team. No external funding has been disclosed, and operations remain concentrated to a single East Tennessee headquarters.

Name

Logo Solutions

Legal name

S.M. Athletics, Inc.

Website

https://logosolutionsinc.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Logo Solutions (dba S.M. Athletics) is a Knoxville, Tennessee-based custom athletic apparel manufacturer and decorator, producing uniforms, screen printing, embroidery, signage, and promotional products for schools, teams, businesses, and organizations across East Tennessee since 1976.

Ownership category

akta.pro rank

Product category

Custom Athletic Apparel Manufacturing

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (except Contractors) (31525), Sporting and Athletic Goods Manufacturing (33992), Sign Manufacturing (339950)

SIC

Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Coating, Engraving & Allied Services (3470), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Sports Team & Promotional Apparel Cut & Sew (Screenprint/Embroidery-Ready) (IMAOAEAK)

akta.pro secondary industries

Sportswear Customization & Printing Retail (CRAMACAK), Team & School Athletic Uniforms Retail (CRAMACAJ), Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)

Keywords

• Custom athletic uniforms
• Screen printing services
• Embroidery services
• Promotional products
• Sports team apparel

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Uniform Manufacturing: Design and manufacture of custom athletic uniforms for schools, travel teams, rec leagues, and organizations with product selection, decoration, player names, numbers, and reorders support.
2. Screen Printing Services: In-house screen printing for t-shirts, uniforms, bags, and promotional items for teams, schools, businesses, and organizations of all sizes.
3. Embroidery Services: Professional embroidery for polos, hats, bags, jackets, and branded apparel for coaches, staff gear, and business uniforms.
4. Team Sports Equipment Sales: Sales of sports equipment including balls, goals, nets, cones, agility equipment, and protective gear for basketball, soccer, football, volleyball, and more.
5. Promotional Products: Branded drinkware, bags, giveaways, and everyday promo items for teams, schools, and businesses.
6. Signage and Banners: Custom banners, sponsor signs, yard signs, and event signage for schools, teams, businesses, and community organizations.
7. Team Store Platform: Online team stores for schools, booster clubs, and organizations enabling spirit wear sales and fundraising with custom stores.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Logo Solutions (operating as S.M. Athletics) manufactures custom athletic uniforms and provides in-house decoration services — including screen printing, embroidery, dye sublimation, digital printing, and direct-to-garment printing — for schools, sports teams, booster clubs, businesses, and community organizations. The company also produces signs, banners, promotional products, and spirit wear, and operates dedicated team stores with sewing, alteration, and repair services out of a lean-manufacturing-certified facility in East Tennessee.

Product overview

S.M. Athletics is a custom athletic uniform and sports apparel company offering a comprehensive suite of products and services. The core offerings include custom team uniforms, screen printing, and embroidery services. The company also provides related products including spirit wear, promotional products, banners and signs, and team sports equipment. Additional services include team store setup, reorders, and sewing/alteration services. The company operates as a single unified service provider rather than a platform-plus-modules architecture, serving schools, teams, businesses, and organizations across East Tennessee since 1976.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Team Uniforms

Quantifiable outcome

• One customer ordered over 1,000 individual items and over $35,000 in apparel within 4 months
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered minor.

• Champro SportsminorChannel Partner/ Reseller/ DistributorBrand partner displayed on SM Athletics website featuring Champro Sports uniforms and sports equipment for team sports programs.
• RichardsonminorChannel Partner/ Reseller/ DistributorBrand partner for headwear and sports equipment featured on SM Athletics brands page.
• Founder Sports GroupminorChannel Partner/ Reseller/ DistributorBrand partner featured on SM Athletics website for sports equipment and uniforms.
• Augusta SportswearminorChannel Partner/ Reseller/ DistributorBrand partner for athletic apparel and sportswear on SM Athletics brands page.
• RawlingsminorChannel Partner/ Reseller/ DistributorBrand partner for baseball and sporting equipment featured on SM Athletics brands page.
• MizunominorChannel Partner/ Reseller/ DistributorBrand partner for athletic footwear and sports equipment on SM Athletics brands page.
• adidas TeamminorChannel Partner/ Reseller/ DistributorBrand partner for athletic apparel and sports equipment on SM Athletics brands page.
• Under ArmourminorChannel Partner/ Reseller/ DistributorBrand partner for athletic apparel and gear featured on SM Athletics brands page.
• Champion TeamwearminorChannel Partner/ Reseller/ DistributorBrand partner for athletic apparel on SM Athletics brands page.
• New Balance TeamminorChannel Partner/ Reseller/ DistributorBrand partner for athletic footwear and team sports equipment on SM Athletics brands page.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Boombah: Boombah designs, manufactures, and sells custom team sports apparel and equipment (uniforms, bags, gear) directly to teams and organizations — a strong analog for SM Athletics' combined custom uniform and team sports equipment offering.
• Suddora: Suddora is a custom sublimated apparel and uniform provider serving sports teams, schools, and organizations — directly comparable to SM Athletics' dye sublimation and custom athletic uniform capabilities.
• SquadLocker: SquadLocker runs a custom team apparel and equipment platform with team stores, fundraising, and online ordering for schools and organizations — directly analogous to SM Athletics' team store and uniform offerings, though at a much larger national scale.
• Vitronic (Custom Team Uniforms): Vitronic produces custom sublimated team uniforms and apparel for sports programs — closely comparable to SM Athletics' in-house dye sublimation and custom athletic uniform manufacturing.
• TeamIP: TeamIP is a custom team uniform and apparel platform serving schools, rec leagues, and travel teams — directly comparable to SM Athletics' core custom uniform offering with similar customer verticals.
• Game One: Game One is a custom team sports apparel and uniform provider for schools, clubs, and leagues, with in-house decoration and a focus on the same school/travel-team customer base that SM Athletics serves.
• CustomInk: CustomInk is a national custom apparel and screen-printing/embroidery platform serving teams, schools, businesses, and organizations — closely comparable to SM Athletics' screen printing, embroidery, and team apparel service lines, with the key difference of operating nationally through an e-commerce-first motion.
• BSN Sports: BSN Sports is a national distributor and decorator of team uniforms, apparel, and equipment for schools, teams, and leagues — directly comparable to SM Athletics' core offering of custom uniforms plus screen printing/embroidery decoration and equipment sales into the school/team segment.

Broad incumbents

• Eastbay: Eastbay is a long-established national team athletic footwear and apparel retailer — comparable to SM Athletics in the team sports equipment and apparel category, but operating as a broad incumbent catalog retailer rather than a regional custom decorator.
• 4imprint: 4imprint is a large national distributor of branded promotional products (drinkware, bags, apparel, giveaways) — comparable to SM Athletics' promotional products and signage revenue streams, but at much larger scale and broader catalog breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/logosolutionsinc
• LinkedInlinkedin.com/company/logo-solutions-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Logo Solutions