The Original Bungee Company

What The Original Bungee Company does

The Original Bungee Company is a privately held US manufacturer of bungee cords, tie-down straps, and cargo control equipment, founded in 1991 and operating from a single facility at 1178 Grove Street Unit B, Anaheim, CA. The company's core products span bulk bungee cord spools (polypropylene, ocifiber, nylon), bungee loop and canopy ball assemblies, ratchet straps, tow straps (up to 30,000 lb break strength), Velcro cinch straps, natural solid rubber rope, specialty bungee accessories, and a recently expanded line of crimping/hog ring tools. Underlying technology centers on high-tensile latex cores wrapped in wear-resistant jackets, premium natural rubber sourced from India and Sri Lanka (positioned as superior in cold-weather flexibility versus synthetic EPDM), and proprietary branded products such as BungeeLock™ reflective straps with hook-free integrated locking buckles designed to protect vehicle paint.

The business operates a dual-channel go-to-market model: self-serve direct-to-consumer e-commerce via a Shopify storefront at bungeeco.com (with 10% off first-order promotion, automatic volume pricing on apparel, and a wishlist/live-chat UX), supplemented by an Amazon marketplace storefront, alongside a dedicated B2B/wholesale channel accessed by phone and email ([email protected], 1-800-286-4331) with bulk/B2B pricing explicitly carved out from retail promotions. Revenue is transactional one-time product sales across both retail and wholesale tiers; there is no subscription, licensing, or recurring revenue component disclosed.

The company serves multiple customer segments including industrial/commercial transportation (fleets, cargo securing, flatbed tarping), marine (boats, docks, UV/corrosion-resistant tie-downs), commercial events and construction (canopy rigging, tent securing), fitness/recreation (trampoline replacement cords), and consumer/residential use cases. Geographic reach covers the USA (2-6 business day shipping) and Canada (6-15 business days). The company is independently owned with no disclosed parent, investors, acquisitions, or leadership changes, and has no disclosed headcount, revenue, or financial performance metrics.

Name

The Original Bungee Company

Legal name

The Original Bungee Company

Website

https://bungeeco.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

The Original Bungee Company is a privately held Anaheim, CA manufacturer founded in 1991 that produces premium USA-made bungee cords, tie-down straps, ratchet straps, tow straps, and cargo control hardware for industrial, marine, commercial, and consumer customers, sold via Shopify e-commerce, Amazon, and direct B2B wholesale.

Ownership category

akta.pro rank

Product category

Cargo Control & Tie-Down Products

NAICS

Rope, Cordage, Twine, Tire Cord, and Tire Fabric Mills (314994), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Elastic, Tapes & Webbing Manufacturing (Elastic Bands/Binding/Strapping/Webbing) (IMAOALAD)

Keywords

• Bungee cord manufacturing
• Cargo tie-down solutions
• Industrial fastening products
• Elastic cord assemblies
• Vehicle recovery straps

Headquarters

HQ city

Anaheim

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Retail Sales: One-time product sales through Shopify-powered website at bungeeco.com. Products include bungee cords, assemblies, hooks, straps, trampoline replacement cords, and specialty accessories. Retail pricing with volume discounts available.
2. Bulk and Wholesale B2B Sales: Volume pricing for bulk quantities of bungee cords, tie-downs, and accessories. Excludes bulk/B2B pricing from retail 10% discount promotions. Automatic volume pricing at checkout for apparel items.
3. Amazon Marketplace Sales: Products sold through Amazon storefront for additional reach and customer acquisition.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Original Bungee Company manufactures and sells premium bungee cords, bungee assemblies with hooks, ratchet straps, tow straps, Velcro cinch straps, natural rubber rope, trampoline replacement cords, and specialty cargo control accessories. All products are made and assembled in the USA at its Anaheim, California facility, with premium natural rubber sourced from India and Sri Lanka. The company sells through Shopify e-commerce, Amazon marketplace, and a dedicated B2B wholesale sales channel serving industrial, marine, transportation, construction, and consumer markets.

Product overview

The Original Bungee Company is a USA-based manufacturer of premium bungee cords, tie-down solutions, and cargo control equipment since 1991. Their product portfolio is organized as a unified set of heavy-duty fastening and securing solutions with several distinct product lines: (1) Core bungee products including Bulk Bungee Cords, Bungee Loop Assemblies with Hooks, Premium Canopy Ball Bungee Assemblies, and Trampoline/Rebounder Replacement Cords; (2) Heavy-Duty Straps including Ratchet Straps & Tie-Downs, Tow Straps with Loops, Velcro Cinch Straps, and the innovative BungeeLock™ straps with integrated locking buckles; (3) Hardware & Accessories including Bungee Cord Hooks & Fasteners, Natural Rubber Rope & Tarp Straps, and Crimping Supplies & Tools (hog rings, pliers); (4) Specialty Products including lifting slings, storage bags, and specialty bungee accessories; (5) Recently launched new arrivals including the Hog Ring Pliers Kit, Heavy Duty Manual Hog Ring Tool, Trampoline Replacement Cords, BungeeLock™ Straps, and 30-Piece Cord Kit Assortment; (6) Bungee Co. Apparel as a branded merchandise sub-line. All products are manufactured in the USA and sold primarily through their Shopify-powered e-commerce platform with shipping from their Anaheim, CA facility.

Differentiator

Problem solved

Functional benefit

Brands

• BungeeLock™: BungeeLock™ is a brand of heavy-duty reflective cargo tie-down straps featuring integrated locking mechanism and high-visibility reflective thread, designed for professional truckers and contractors.

Products and services

• Bungee Co. Apparel Branded workwear and merchandise including crewneck T-shirts designed for warehouse, road, and industrial use, with automatic volume pricing applied at checkout for bulk orders.
• Bulk Bungee Cords Wholesale bungee cords available by the foot and on bulk spools in polypropylene, ocifiber, and nylon materials with multiple color options, serving businesses, contractors, and bulk buyers.
• Bungee Loop with Hook Assemblies Heavy-duty elastic loop assemblies with hooks for cargo securing, tarps, canopies, and tie-down applications, available in 6mm (1/4") and 3/16" sizes including break-away versions.
• Premium Canopy Ball Bungee Assemblies Commercial-grade canopy ball bungee assemblies with 25mm toggle ball ends for securing tarps, shade sails, and awnings, available in 10-pack, 25-pack, and 50-pack configurations.
• Trampoline & Rebounder Bungee Replacement Cords USA-made high-tensile replacement elastic cords for fitness trampolines and rebounders, featuring a wear-resistant jacket for silent performance and including a steel T-hook installation tool.
• Specialty Bungee Accessories Commercial-grade bungee accessories including canopy toggle ball bungees, adjustable hooks, Velcro cinch straps, polyester lifting slings, storage bags, and stretch net hooks for custom cargo control applications.
• Bungee Cord Hooks & Fasteners Heavy-duty bungee cord hooks and fastening hardware including self-locking keeper hooks, adjustable shock cord hooks, stretch net hooks, toggle canopy balls, and industrial steel S-hooks in various sizes and finishes.
• Natural Solid Rubber Rope & Tarp Straps Premium natural rubber sourced from India and Sri Lanka with superior tensile strength and elasticity versus synthetic EPDM, including bulk spools, heavy-duty tarp straps with S-hooks, and solid rubber rope in 3/8" and 7/16" sizes.
• Heavy-Duty Ratchet Straps & Tie-Downs Industrial-strength ratchet straps and tie-downs for securing loads on trucks, trailers, and flatbeds, available in 1" x 15', 2" x 30', and 4" x 30' configurations with different end fittings.
• Tow Straps with Loops USA-made heavy-duty vehicle recovery tow straps with reinforced loops for off-road and commercial hauling, featuring high break strength ratings including 20,000 lb and 30,000 lb options.
• Heavy-Duty Velcro Cinch Straps Reusable industrial-strength Velcro cinch straps for bundling cables, hoses, and cargo, featuring premium nylon webbing with heavy-gauge metal clasps in 1" x 18", 1.5" x 36", and 1.5" x 60" sizes.
• BungeeLock™ Heavy-Duty Bungee Strap Set Innovative bungee straps featuring integrated hook-free locking fabric buckles to protect vehicle paint from scratches, with high-visibility reflective multi-color straps in 28", 40", and 60" lengths and a natural rubber core.
• 30-Piece Heavy Duty Bungee Cord Kit Assortment Comprehensive multi-size industrial bungee cord kit with color-coded varied-length cords, heavy-gauge steel hooks, and a clear storage container designed for professional cargo securing, truck beds, and workshops.
• Hog Ring Pliers Set with 300 Galvanized Hog Rings (3-Size Kit) Professional-grade installation kit for upholstery repair, commercial fencing, and automotive seat restoration, including precision-machined steel jaw pliers and 300 galvanized C-rings in 3/8", 1/2", and 3/4" sizes with soft non-slip comfort grips, covered by a Limited Lifetime Warranty.
• Heavy Duty Manual Hog Ring Tool & Crimp Kit Commercial-grade OBC-HR10K manual hog ring tool with 10,000-piece bulk box of 16-gauge steel C-ring clips, featuring automatic rear spring-loaded magazine for rapid continuous fastening and dual-extended mechanical arms with rubber grips.

Quantifiable outcome

• Limited Lifetime Warranty offered on Hog Ring Pliers Set covering manufacturing defects for product's useful life

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• US Cargo Control: Distributor and private-label manufacturer of cargo-control products including bungee cords, straps, and tie-downs. Comparable through its multi-channel B2B and DTC strategy and similar customer mix of fleet, contractor, and consumer buyers.
• Keeper Corporation: Long-established manufacturer of bungee cords, tie-downs, and cargo-securement accessories. Direct competitor to The Original Bungee Company across retail and industrial channels, with overlapping product categories and similar Made-in-USA positioning.
• Cartman: Consumer-focused bungee cord and cargo-control brand distributed heavily through Amazon and mass retail. Directly comparable product portfolio but competes primarily on price and accessibility rather than domestic manufacturing.
• B/A Products Co. Manufacturer of cargo-securement hardware including tie-downs, straps, and winch products. Closely comparable to The Original Bungee Company on product category and target verticals (trucking, marine, recreational vehicles).
• Erickson Manufacturing: Producer of bungee cords, tie-downs, ratchet straps, and related cargo-control products serving automotive, marine, and industrial markets. Overlaps with The Original Bungee Company across nearly all core SKUs.
• Mac's Custom Tie-Downs: Custom manufacturer of tie-down straps and cargo-securement products for trucking and trailer applications. Comparable to The Original Bungee Company on custom B2B manufacturing and vertical focus on transportation.

Broad incumbents

• Ancra International: Large global cargo-securement and load-handling solutions provider offering straps, tie-downs, and bungee-adjacent products. Comparable in product overlap but operates at a broader enterprise and OEM scale, serving aviation and logistics markets beyond SMB.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bungeeco
• Instagraminstagram.com/theoriginalbungee

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Original Bungee Company