Mac's Custom Tie-Downs
Mac's Custom Tie-Downs is a US manufacturer founded in 1993 that designs, produces, and sells tie-down straps, patented L-Track systems, anchor points, and accessories for securing vehicles and cargo on trailers and truck beds, serving automotive enthusiasts, powersports users, racers, commercial operators, and trailer manufacturers through DTC, dealer, and event channels.
- Company typePrivate
- Founded1993
- HeadquartersSagle, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Mac's Custom Tie-Downs does
Mac's Custom Tie-Downs is a US-based manufacturer of tie-down and cargo-securing systems for trailers and truck beds, founded in 1993 by Colin McLemore and operated as a subsidiary of MOTIS BRANDS from a Midwest manufacturing facility. The company's product portfolio spans three core lines — straps (ratchet, cam, axle, tire-block, wheel nets in 1" and 2" widths for automotive, powersports, specialty and utility applications), track systems (the patented VersaTie L-Track in aircraft-grade aluminum, A/E-Track, and a patent-pending HD Tube Track), and anchor points (D-rings, backing plates, anchor plate kits, specialty tie-downs with capacities from 900 lbs to 12,000 lbs) — supplemented by tools/accessories (PiVOT, D-Vise, Dyno Sleeve, GripLockTies), trailer accessories, race-season prep kits, and branded apparel. Underlying technology centers on precision CNC-machined aluminum track, double-stitched straps, and a direct-hook ratchet design, with published Minimum Breaking Strength (MBS) and Working Load Limit (WLL) specifications underpinning a specification-driven purchase decision.
The company runs a hybrid go-to-market combining product-led DTC e-commerce on macscustomtiedowns.com (with a dealer locator network and a phone-based enterprise/custom-order line), plus a heavy event-led presence at automotive and powersports trade shows (Goodguys, NATM, King of the Hammers, Barrett-Jackson, PRI, EAA AirVenture, Daytona Bike Week, Sturgis) and an ambassador/affiliate community branded 'TrustMacs.' All manufacturing is done in-house in the Midwest with 'Made to Order' lead times; pricing is unit-based with individual straps from roughly $3.30 to $49.95, mid-range packs from $50 to $150, and premium/kit SKUs from $150 to $395.95, with free shipping over $250 and custom-configured wheel nets quoted by phone. Customer segments are diversified across automotive enthusiasts (Grand National Roadster Show builders, classic-car owners), powersports users (motorcycle, ATV, UTV), drag racing teams (NHRA), commercial/professional transport and logistics operators, trailer manufacturers/upfitters, and aviation owners — yielding a distributed, low-concentration revenue base reliant on enthusiast community trust and B2B spec-in rather than any single anchor account.
Mac's Custom Tie-Downs firmographics
Firmographics- Name
- Mac's Custom Tie-Downs
- Legal name
- Macs Custom Tie-Downs
- Website
- https://macscustomtiedowns.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Short description
- Mac's Custom Tie-Downs is a US manufacturer founded in 1993 that designs, produces, and sells tie-down straps, patented L-Track systems, anchor points, and accessories for securing vehicles and cargo on trailers and truck beds, serving automotive enthusiasts, powersports users, racers, commercial operators, and trailer manufacturers through DTC, dealer, and event channels.
- Ownership category
- akta.pro rank
Mac's Custom Tie-Downs industry classification
Industry- Product category
- Vehicle Tie-Down Systems and Trailer Cargo Securing Hardware
- NAICS
- Rope, Cordage, Twine, Tire Cord, and Tire Fabric Mills (314994)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), Cutlery, Handtools & General Hardware (3420)
- akta.pro primary industry
- Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)
- akta.pro secondary industries
- Dunnage & Load Securing (Dunnage Bags, Strapping, Stretch Film, Edge Protectors) (IMALAFAE), Elastic, Tapes & Webbing Manufacturing (Elastic Bands/Binding/Strapping/Webbing) (IMAOALAD)
Keywords
Where Mac's Custom Tie-Downs is headquartered
LocationHeadquarters
- HQ city
- Sagle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mac's Custom Tie-Downs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Tie-Down Strap Products: One-time purchase model for ratchet straps, cam straps, axle straps, wheel nets, and specialty straps in 1" and 2" widths. Products sold individually or in packs at various price points from $3.30 to $395.95.
- Track Systems: L-Track (VersaTie), A/E-Track, and HD Tube Track products sold by length with associated hardware and fittings. Revenue from both raw track materials and complete kits.
- Anchor Points & Accessories: D-Rings, backing plates, anchor plate assemblies, specialty anchor points, lashing winches, and chain extensions. Replacement parts for existing tie-down systems.
- Apparel & Merchandise: T-shirts, sweatshirts, gloves, and hats branded merchandise for customer loyalty and brand building.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level individual straps and replacement parts ($3.30-$49.95) |
| Unit Pricing | Pay-as-you-go | Mid-range utility and specialty straps ($50-$150) |
| Unit Pricing | Pay-as-you-go | Premium packs and complete kits ($150-$400) |
| Other | Multi-year contract | Custom/bulk orders |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Mac's Custom Tie-Downs product offering
Product offeringCore offering
Mac's Custom Tie-Downs manufactures and sells tie-down systems for securing vehicles and cargo on trailers and truck beds. Its core offering spans tie-down straps (ratchet, cam, axle, tire block, wheel nets, recovery, towing), track systems (the patented VersaTie L-Track, A/E-Track, and patent-pending HD Tube Track), and anchor points (D-rings, backing plates, anchor plate kits, specialty anchors, lashing winches). All products are made-to-order in the Midwest USA and sold through e-commerce, dealer resellers, and direct phone sales.
Product overview
Mac's Custom Tie-Downs is a tie-down solutions provider founded in 1993, offering a comprehensive portfolio of securing and transport products. The core offering consists of Straps (including automotive, powersports, specialty, and utility straps), Track Systems (featuring the patented VersaTie L-Track, A/E-Track, and HD Tube Track), and Anchor Points (D-rings, backing plates, and specialty anchor points). Supporting product lines include Tools & Accessories (PiVOT engine tool, D-Vise, trailer accessories), Race Season Prep Products, and Apparel. All products are made in the USA with quality standards including double stitching on straps and CNC track machining. The company operates as part of the MOTIS BRANDS family and is based in the Midwest.
Differentiator
Problem solved
Functional benefit
Brands
- VersaTie: Patented L-Track system with aircraft-grade aluminum construction, featuring 3,000 lb. Minimum Breaking Strength in vertical pull and 2,000 lb. MBS at 45 degrees.
Products and services
- Tie-Down Straps Complete line of Made-in-the-USA tie-down straps in 1" and 2" widths, including ratchet straps, cam straps, axle straps, tire block straps, and wheel nets for automotive, powersports, specialty, and utility transport applications. Features double stitching and premium materials with documented MBS/WLL ratings.
- VersaTie L-Track System Patented aircraft-grade aluminum L-Track with 3,000 lb Minimum Breaking Strength in vertical pull and 2,000 lb MBS at 45 degrees, with attachment points at every inch. Sold by length with associated hardware and fittings for trailer and van cargo securing.
- A/E-Track
Quantifiable outcome
- VersaTie L-Track MBS: 3,000 lbs vertical pull, 2,000 lbs at 45 degrees
- +2 more outcomes
Companies that use Mac's Custom Tie-Downs
Customer profileSegments6 records
Ideal customer profiles5 records
Mac's Custom Tie-Downs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Mac's Custom Tie-Downs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MOTIS BRANDSparent companyMac's Custom Tie-Downs is a subsidiary company under MOTIS BRANDS parent company. MOTIS BRANDS appears to be an umbrella company managing multiple brands in the trailer/transport equipment space.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Mac's Custom Tie-Downs competitors and assessment
Company assessmentDirect peers
- Discount Ramps: Discount Ramps is a sister brand under the same MOTIS BRANDS parent company, selling loading ramps, tie-downs, and trailer accessories. It is a direct channel peer — Mac's product imagery is hosted on Discount Ramps' CDN — and competes in the same trailer/transport equipment space.
- Erickson Manufacturing: Erickson manufactures ratchet straps, tow straps, and cargo securement products sold through retail and e-commerce channels. It competes with Mac's in utility and specialty tie-down straps across automotive, powersports, and recovery use cases.
- Keeper Products: Keeper is one of the largest US manufacturers of ratchet straps, cam buckles, and tie-down assemblies, serving automotive, marine, and cargo-securement markets. It directly competes with Mac's in ratchet straps, axle straps, and basic tie-down kits at similar price points.
- Ancra International: Ancra is a long-established manufacturer of cargo securement systems, including ratchet straps, E-track, L-track, and anchor points for trucks, trailers, and aircraft. It directly overlaps Mac's VersaTie and A/E-Track lines and serves similar commercial and OEM channels.
- Cargo Equipment Corporation: Cargo Equipment Corporation sells tie-down straps, E-track, L-track, and securement hardware to commercial trucking, trailer OEM, and individual buyers. It directly competes with Mac's in track systems and anchor-point hardware at overlapping price tiers.
- US Cargo Control: US Cargo Control is a broad-line tie-down and cargo securement retailer offering straps, ratchet hardware, E-track, and L-track fittings. It competes with Mac's across nearly every product category, including VersaTie-style L-track systems and ratchet strap assemblies.
Broad incumbents
- Curt Manufacturing: Curt is a large manufacturer of hitches, towing systems, and cargo management accessories. While not a specialist tie-down brand, it competes in adjacent trailer and vehicle-transport categories where Mac's products are also sold.
- Vulcan (branded tie-downs): Vulcan is Harbor Freight's house brand of ratchet straps, tie-downs, and cargo securement products, competing primarily on price and broad distribution. As a value-tier incumbent with massive shelf presence, it pressures Mac's on commodity strap SKUs.
- Reese Towpower: Reese is a major towing and cargo management brand offering hitches, ball mounts, brake controls, and tie-down products under Horizon Global. It overlaps Mac's towing and commercial-securement product lines as part of a much broader towing portfolio.
Emerging players
- Torklift International: Torklift specializes in vehicle tie-downs, hitch-mounted steps, and truck camper securement systems for overland and RV markets. It overlaps Mac's trailer-manufacturer/vehicle-securement niche with a more specialty focus on the overland and RV-adjacent enthusiast segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Mac's Custom Tie-Downs social profiles
Digital presenceMac's Custom Tie-Downs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mac's Custom Tie-Downs leadership team
Management profileNumber of profiles
Profiles1 record
Mac's Custom Tie-Downs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mac's Custom Tie-Downs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mac's Custom Tie-Downs
What does Mac's Custom Tie-Downs do?
Mac's Custom Tie-Downs manufactures and sells tie-down systems for securing vehicles and cargo on trailers and truck beds. Its core offering spans tie-down straps (ratchet, cam, axle, tire block, wheel nets, recovery, towing), track systems (the patented VersaTie L-Track, A/E-Track, and patent-pending HD Tube Track), and anchor points (D-rings, backing plates, anchor plate kits, specialty anchors, lashing winches). All products are made-to-order in the Midwest USA and sold through e-commerce, dealer resellers, and direct phone sales.
Is Mac's Custom Tie-Downs a public or private company?
Mac's Custom Tie-Downs is a private company. It is classified as corporate owned and is currently operating.
When was Mac's Custom Tie-Downs founded?
Mac's Custom Tie-Downs was founded in 1993.
Where is Mac's Custom Tie-Downs based?
Mac's Custom Tie-Downs is headquartered in Sagle, United States, in the North America region.
How does Mac's Custom Tie-Downs make money?
Four revenue lines are on record. Tie-Down Strap Products are the primary driver. The others are track Systems, anchor Points & Accessories and apparel & Merchandise.
Who are Mac's Custom Tie-Downs's main competitors?
Direct peers on record are Discount Ramps, Erickson Manufacturing, Keeper Products, Ancra International, Cargo Equipment Corporation and US Cargo Control. Broad incumbents are Curt Manufacturing, Vulcan (branded tie-downs) and Reese Towpower. Torklift International is listed as an emerging player.
Does Mac's Custom Tie-Downs have an API?
No public API is recorded for Mac's Custom Tie-Downs.
What industry is Mac's Custom Tie-Downs in?
Mac's Custom Tie-Downs's product category is Vehicle Tie-Down Systems and Trailer Cargo Securing Hardware. Its primary akta.pro industry code is IMAHABAJ, Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging), with a secondary code of IMALAFAE, Dunnage & Load Securing (Dunnage Bags, Strapping, Stretch Film, Edge Protectors). Its NAICS code is 314994 and its SIC code is 3530.