Oaktree Outdoor Advertising

What Oaktree Outdoor Advertising does

Oaktree Outdoor Advertising LP is a private, Lancaster, Pennsylvania-based out-of-home (OOH) advertising boutique founded in 2014. The company operates a network of 82 digital billboards and a parallel static-billboard line, with faces placed along high-traffic corridors across Central Pennsylvania (Lancaster, Harrisburg, Lebanon, York, Reading) and New Jersey. Its customer base spans local small and medium-sized businesses, national brands, non-profits, and startups, and it serves these segments through a direct sales motion (phone, email, and website inquiry form) supported by a small in-house team of account executives, a marketing director, a designer, and client services staff.

The core product is digital billboard advertising delivered through networked digital displays that can be re-sold and re-creatived on short cycles, alongside traditional static placements for budget tiers that prefer non-digital media. Underlying technology is the physical digital-display network itself, with OAAA and Geopath membership providing standardized audience-impression reporting for media buyers. The company augments its billboard offering through a partnership ecosystem that includes ClickUpon (social media targeting), Jaxxon Promotions (promotional merchandise), Oak Tree Development Group (real estate/site access), and the Lancaster Stormers (sports marketing cross-promotion).

The business model is straightforward OOH media sales: Oaktree rents advertising space on its owned and operated billboard faces to advertisers under multi-year, quote-based contracts. Pricing is not publicly disclosed and is set on a per-campaign basis. The go-to-market is sales-led, with the President (Devon Wagner) and Vice President (Susan Bryant) personally involved in enterprise conversations and a layered account-executive team handling mid-market and SMB deals. The company has no disclosed external funding, no parent company, no M&A history, and no patents, and operates as a founder/locally owned limited partnership.

Name

Oaktree Outdoor Advertising

Legal name

Oaktree Outdoor Advertising LP

Website

https://oaktreeoutdoor.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Oaktree Outdoor Advertising is a private, Lancaster PA-based out-of-home advertising boutique operating 82 digital billboards and traditional static billboards across Central Pennsylvania and New Jersey, selling ad placements to local SMBs, national brands, startups, and non-profits via a direct, multi-year contract sales model.

Ownership category

akta.pro rank

Product category

Outdoor Advertising (Billboard)

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310)

akta.pro primary industry

Static Billboard Advertising (MPAAAKAA)

akta.pro secondary industry

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

Keywords

• Outdoor advertising
• Digital billboards
• Billboard advertising
• Out-of-home advertising
• Advertising placement services

Headquarters

HQ city

Lancaster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Outdoor Billboard Advertising: Oaktree Outdoor generates revenue through renting billboard advertising space on their digital boards to businesses and organizations. Clients pay for advertising placement on strategically positioned billboards to reach high volumes of target audiences in their service areas.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Oaktree Outdoor Advertising rents out-of-home billboard advertising space to businesses and organizations through a regional network of 82 digital billboards and traditional static billboards. The billboards are strategically located along highly traveled roadways across the Lancaster, Harrisburg, Lebanon, York, and Reading markets in Pennsylvania, as well as in New Jersey, providing advertisers with high-volume exposure to commuting and traveling audiences. The company serves a mix of local SMBs, national businesses, nonprofits, and startups via direct sales on quote-based, multi-year contracts.

Product overview

Oaktree Outdoor Advertising is an out-of-home advertising boutique offering two primary products: Digital Billboard Advertising (with 82 digital boards and growing) and Traditional Billboard Advertising. The company strategically places billboards throughout Lancaster, Harrisburg, Lebanon, York (Pennsylvania), Reading, and New Jersey along highly traveled roadways. Both products work together as a unified advertising offering designed to help local and national businesses reach high volumes of their target market.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Billboard Advertising Placement of advertising on Oaktree Outdoor's 82 state-of-the-art digital billboard displays, which are positioned along highly traveled roadways throughout Lancaster, Harrisburg, York, Lebanon, and Reading in Pennsylvania, as well as in New Jersey. The offering is targeted at local and national businesses, nonprofits, and startups seeking high-volume visibility to commuters and travelers.
• Traditional Billboard Advertising Placement of advertising on Oaktree Outdoor's traditional static billboards, providing businesses and organizations with strategic placements to reach target audiences in the Central PA and NJ markets.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and supporting.

• ClickUponcoreGTM or Marketing PartnerSocial media targeting partnership that enables Oaktree Outdoor customers to extend their advertising reach beyond outdoor billboards into digital social media campaigns, providing comprehensive multi-channel marketing solutions.
• Jaxxon PromotionssupportingOthersPromotional materials and apparel partner providing businesses with branded merchandise and promotional items to complement their billboard advertising campaigns and enhance brand visibility.
• Oak Tree Development GroupcoreStrategic or Co-development PartnerReal estate development partner offering potential for exclusive billboard locations and development opportunities. This strategic relationship supports business expansion and provides unique advertising placement opportunities.
• Lancaster StormerssupportingOthersProfessional baseball team partnership providing opportunities for cross-promotional marketing, event-based advertising, and access to sports marketing audiences in the Lancaster market.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Adams Outdoor Advertising: Regional U.S. outdoor advertising company operating digital and static billboards in the Mid-Atlantic and Midwest, with a similar boutique-to-mid-market positioning and comparable inventory scale relative to Oaktree.
• Fairway Outdoor Advertising: Regional outdoor advertising operator in the Eastern U.S. running digital and static billboards along highways and retail corridors, with a comparable mid-size footprint and direct-sales model.

Emerging players

• Place Exchange: Programmatic OOH supply-side platform that connects digital billboard inventory to DSPs; relevant as a potential sales channel for Oaktree's digital boards as programmatic OOH buying matures.
• Blip (Blip Billboards): Digital OOH startup aggregating inventory across independent billboard operators for programmatic, self-serve buying; represents both a potential distribution channel and a competitive threat to Oaktree's direct-sales approach.
• AdQuick: OOH advertising marketplace that streamlines planning, buying, and measurement of billboard campaigns; competes for the same SMB and mid-market advertisers Oaktree targets via direct sales.

Broad incumbents

• Outfront Media: Major U.S. out-of-home advertising company operating a large digital and static billboard footprint, including significant presence in the Northeast corridor where Oaktree competes for advertisers and premium roadside locations.
• Clear Channel Outdoor: Global OOH operator with extensive U.S. billboard inventory across major metros; competes with Oaktree for national-brand campaigns that require multi-market presence, including Pennsylvania and New Jersey.
• Lamar Advertising Company: One of the largest U.S. outdoor advertising operators with a national network of digital and static billboards, directly competing for the same advertiser budgets and roadside inventory as Oaktree, but at vastly greater scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCZHZFkdq-_zf8Cl7kqDPRhQ/videos?view=0
• Facebookfacebook.com/oaktreeoutdoor
• Instagraminstagram.com/oaktreeoutdooradvertising/?hl=en
• LinkedInlinkedin.com/company/oaktree-outdoor

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oaktree Outdoor Advertising