AFMC

Mortgage Lendingafmc1.com

Ainsworth Financial Mortgage Corporation (AFMC) is a privately held California-based mortgage brokerage originating home loans through a network of 100+ lenders. It offers fixed-rate, ARM, FHA, VA, jumbo, HELOC, refinance, and investment property loans to individual home buyers, refinancers, and real estate investors in approved states.

Company typePrivate
Founded-
HeadquartersOntario, United States
Headcount11–50
GTM typeB2C
OfferingServices

What AFMC does

Ainsworth Financial Mortgage Corporation (AFMC) is a privately held retail mortgage brokerage headquartered at 3200 E Guasti Rd, Suite 100, Ontario, California, operating as an originator/broker that matches borrowers with a network of more than 100 investors and lenders. The company is licensed under NMLS ID 362869 and offers a broad product suite including fixed-rate mortgages (30/20/15/10-year), adjustable-rate mortgages (1/3/5-year ARMs), FHA, VA, Jumbo, Conventional, Commercial, Home Equity Lines of Credit, Refinance, First-Time Homebuyer, and Investment Property loans. Revenue is generated on a transaction-fee basis via mortgage origination fees and discount points charged on closed loans; no public pricing or fixed tiers are disclosed.

The company runs a hybrid operating model that pairs digital self-serve tooling (the secureloandocs.com online application portal, secure mobile document upload, and a suite of online mortgage calculators covering monthly payment, affordability, refinance analysis, buydown, and rent-vs-buy) with phone-based inside sales (toll-free 877-267-4685), SMS appointment reminders, and a local Ontario office presence. Go-to-market is direct-to-consumer, with multi-channel marketing via the company website, Facebook, LinkedIn, Twitter, SEO, and email. Customer segments span primary residence buyers and refinancers, first-time homebuyers, VA-eligible veterans and active-duty military, jumbo borrowers, investment property buyers, and home equity customers. Geographic operations are confined to states where AFMC holds approval to originate, with California being the sole documented market; the website explicitly states service is not intended for persons outside the approved state(s).

Leadership comprises CEO Keysha Ainsworth and Kederio Ainsworth (listed as designated agent for copyright matters), with the firm operating as an Equal Housing Opportunity lender and maintaining CCPA and ADA compliance. The company claims 400,000+ loans funded historically, an average 10-day loan funding cycle, and a 4.9-star certified customer review rating. No external funding rounds, acquisitions, subsidiaries, or institutional investors have been disclosed; the firm appears to be a founder/family-owned independent mortgage brokerage.

AFMC firmographics

Firmographics

Name: AFMC
Legal name: Ainsworth Financial Mortgage Corporation
Website: https://afmc1.com
Company type: Private
Operating status: Operating
Headcount range: 11–50 employees
Short description: Ainsworth Financial Mortgage Corporation (AFMC) is a privately held California-based mortgage brokerage originating home loans through a network of 100+ lenders. It offers fixed-rate, ARM, FHA, VA, jumbo, HELOC, refinance, and investment property loans to individual home buyers, refinancers, and real estate investors in approved states.
Ownership category
akta.pro rank

AFMC industry classification

Industry

Product category: Mortgage Lending
NAICS: Mortgage and Nonmortgage Loan Brokers (522310)
SIC: Loan Brokers (6163)
akta.pro primary industry: Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)
akta.pro secondary industry: Debt & Structured Finance / Mortgage Brokerage (BPAJABAK)

Keywords

Mortgage brokerage services
Residential home loans
Loan refinancing
FHA and VA loans
Home equity lending

Where AFMC is headquartered

Location

Headquarters

HQ city: Ontario
HQ country: United States
HQ region: North America

Offices1 record

Markets served

AFMC business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Mortgage Origination Fees: Revenue generated from originating mortgage loans for customers. Works with 100+ investors including conventional, jumbo, VA, FHA, and commercial lenders. Fees typically include origination fees and discount points.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	Custom loan programs tailored to individual borrower profiles

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

AFMC product offering

Product offering

Core offering

Ainsworth Financial Mortgage Corporation operates as a mortgage brokerage originating residential and commercial loans on behalf of a network of more than 100 investors and lenders. The company offers purchase mortgages (Fixed Rate and Adjustable Rate), government-backed FHA and VA loans, jumbo loans, home equity lines of credit, conventional loans, commercial loans, refinancing services, first-time homebuyer programs, and investment property loans, supported by an online application portal and a suite of mortgage calculators.

Product overview

Ainsworth Financial Mortgage Corporation operates as a mortgage broker offering a comprehensive suite of lending products through a network of over 100 investors and lenders. The core offering consists of Fixed Rate Mortgages (30yr, 20yr, 15yr, 10yr) and Adjustable Rate Mortgages (1yr, 3yr, 5yr ARMs), complemented by government-backed products including FHA Home Loans, VA Home Loans, Jumbo Home Loans, and Home Equity Lines of Credit. The company also provides Conventional Loans, Commercial Loans, refinancing services, First Time Home Buyer Programs, and Investment Property Loans. Supporting the lending products are online Mortgage Calculators including Monthly Payment, Refinance Analysis, Affordability, Buydown, and Renting vs. Buying tools. AFMC positions itself as a technology-forward lender combining secure digital application processing with personalized customer service.

Differentiator

Problem solved

Functional benefit

Products and services

Fixed Rate Mortgage

Quantifiable outcome

Average loan funding time of 10 days
+2 more outcomes

Companies that use AFMC

Customer profile

Segments6 records

Ideal customer profiles6 records

AFMC technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

AFMC partnerships and signals

Strategic signal

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

AFMC competitors and assessment

Company assessment

Broad incumbents

Rocket Mortgage: Largest U.S. retail mortgage lender with a fully digital direct-to-consumer platform. Comparable as the dominant scaled competitor that defines the digital mortgage experience AFMC's hybrid model is positioned against.
United Wholesale Mortgage (UWM): Largest U.S. wholesale mortgage lender serving independent mortgage brokers. Comparable as the dominant wholesale channel partner whose investor relationships compete with the broker model AFMC operates.
PennyMac Loan Services: Large U.S. mortgage lender and servicer with retail, wholesale, and correspondent channels. Comparable as a multi-channel originator whose broker and direct-to-consumer offerings overlap with AFMC's value proposition.
Caliber Home Loans: National mortgage lender with retail and wholesale channels offering conventional, government, and non-QM products. Comparable as a multi-channel competitor with similar product breadth to AFMC.
loanDepot: National retail and wholesale mortgage lender operating both direct-to-consumer and broker channels across conventional, government, and jumbo products. Directly comparable to AFMC as a multi-channel mortgage originator with broker channel exposure and a similar product suite.
NewRez (New Residential Mortgage): National mortgage lender and servicer operating retail, wholesale, and correspondent channels. Comparable to AFMC as a wholesale-channel competitor sourcing loan volume through independent brokers.

Direct peers

Cardinal Financial: Retail and wholesale mortgage lender with strong jumbo and non-QM capabilities. Comparable as a multi-channel originator competing for the same broker-channel and retail refinance customers as AFMC.
Homepoint: Wholesale and retail mortgage lender focused on broker channel distribution. Directly comparable as a broker-oriented lender whose channel model aligns with AFMC's intermediary approach.

Regional players

Guild Mortgage: West Coast-heavy retail mortgage lender with strong FHA, VA, and conventional offerings. Comparable to AFMC in geographic concentration on California and a similar product mix spanning government and conventional loans.

Emerging players

Better.com: Digital-first mortgage lender offering direct purchase and refinance products online. Comparable as a tech-led challenger competing for the same direct-to-consumer refinance and purchase customers AFMC serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

AFMC compliance and trust

Trust signal

Compliance3 records

AFMC financial estimates

Financial estimate

Revenue estimate

Valuation estimate

AFMC leadership team

Management profile

Number of profiles

Profiles2 records

AFMC funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

AFMC M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AFMC

What does AFMC do?

Is AFMC a public or private company?

AFMC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was AFMC founded?

AFMC was founded in -1. It employs 11 to 50 people.

Where is AFMC based?

AFMC is headquartered in Ontario, United States, in the North America region.

How does AFMC make money?

One revenue line is on record: mortgage Origination Fees.

Who are AFMC's main competitors?

Broad incumbents on record are Rocket Mortgage, United Wholesale Mortgage (UWM), PennyMac Loan Services, Caliber Home Loans, loanDepot and NewRez (New Residential Mortgage). Direct peers are Cardinal Financial and Homepoint. Guild Mortgage is listed as a regional player. Better.com is listed as an emerging player.

Does AFMC have an API?

No public API is recorded for AFMC.

What industry is AFMC in?

AFMC's product category is Mortgage Lending. Its primary akta.pro industry code is FSAEAEAA, Residential Mortgage Brokerage (Purchase & Refinance), with a secondary code of BPAJABAK, Debt & Structured Finance / Mortgage Brokerage. Its NAICS code is 522310 and its SIC code is 6163.