Slip-N-Grip
Slip-N-Grip, a division of Petoskey Plastics, manufactures patented dual-layer vehicle interior protection products (seat covers, floor mats, tire bags) for the North American automotive aftermarket, sold through an authorized distributor network and approved by all major OEMs.
- Company typePrivate
- Founded1986
- HeadquartersPetoskey, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Slip-N-Grip does
Slip-N-Grip is a brand and division of Petoskey Plastics that manufactures vehicle interior protection products for the automotive aftermarket. Its product line spans seat covers, paper and plastic floor mats, tire storage bags, steering wheel and gear shift covers, service reminder labels and printers, parts bags, fender covers, and industrial can liners, sold through sub-brands including GreenPE (recycled-content seat covers and shrink film), Seat Jacket (heavy-duty contoured covers), CashMat, and Greencore. The company's technical core is a patented 2-ply plastic film construction: a smooth top "Slip Layer" that allows easy entry and exit combined with a high-friction bottom "Grip Layer" that holds position on cloth, carpet, or leather seats, an architecture developed and patented by founder Paul Keiswetter in 1986.
The company operates four US manufacturing facilities (Petoskey, MI; Morristown, TN; Hartford City, IN; McKinney, TX) with a vertically integrated recycling operation producing GreenPE resin at up to 70% post-consumer content. Slip-N-Grip is the only aftermarket brand of interior seat protection approved by all major North American Automotive OEMs and reports coverage of 89% of the OE market, anchored by a Ford Motor Company OEM contract dating to 1989.
Revenue is generated through one-time sales of consumable protection products via an authorized distributor/dealer network, with pricing negotiated by quote (less than $0.50 per vehicle for a combined seat cover, steering wheel cover, and floor mat bundle). Customers include automotive dealerships, collision repair shops, independent repair facilities, tire shops, oil change and quick lube centers, detailers, and car washes, with products reaching 27 countries. The 251-500 employee company is led by Chairman and CEO Paul Keiswetter and has pursued adjacent opportunities such as COVID-era medical gown production with McLaren Health Care and a sustainable product line introduced in 2020-2021.
Slip-N-Grip firmographics
Firmographics- Name
- Slip-N-Grip
- Legal name
- Petoskey Plastics
- Website
- https://slipngrip.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Slip-N-Grip, a division of Petoskey Plastics, manufactures patented dual-layer vehicle interior protection products (seat covers, floor mats, tire bags) for the North American automotive aftermarket, sold through an authorized distributor network and approved by all major OEMs.
- Ownership category
- akta.pro rank
Slip-N-Grip industry classification
Industry- Product category
- Automotive Aftermarket Vehicle Protection Products
- NAICS
- Motor Vehicle Seating and Interior Trim Manufacturing (336360), Motor Vehicle Seating and Interior Trim Manufacturing (33636), Motor Vehicle Parts Manufacturing (3363)
- SIC
- Motor Vehicle Parts & Accessories (3714), Miscellaneous Plastics Products (3080)
- akta.pro primary industry
- Aftermarket Interior Accessories Manufacturing (Floor Mats/Seat Covers/Steering Covers/Storage) (IMACANAJ)
Keywords
Where Slip-N-Grip is headquartered
LocationHeadquarters
- HQ city
- Petoskey
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Slip-N-Grip business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Vehicle Protection Products: Manufacture and sale of interior vehicle protection products including seat covers, floor mats, steering wheel covers, tire bags, and service essentials. Products are sold through a distributor/dealer network to automotive service facilities, dealerships, collision repair shops, and other automotive aftermarket customers.
- Service Essentials and Supplies: Sale of service operation supplies including steering wheel covers, service dispatch numbers, key tags, work order holders, floor rack kits, adhesive floor mats, battery bags, parts bags, gear shift covers, fender covers, and crash wrap.
- Printers and Labels: Sale of GoDEX printers and service reminder labels (static cling, adhesive, handwritten options) for automotive service facilities to promote repeat business.
- Can Liners: Industrial and institutional can liners made with up to 70% post-consumer recycled plastic, including coreless rolls.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Complete vehicle protection package |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Slip-N-Grip product offering
Product offeringCore offering
Slip-N-Grip manufactures and sells disposable interior vehicle protection products for the automotive aftermarket, centered on patented dual-layer seat covers with a slip top layer and grip bottom layer. The product line extends to floor mats, tire storage bags, steering wheel covers, gear shift covers, fender covers, parts bags, service reminder labels, GoDEX printers, and can liners. Products are sold through an authorized distributor/dealer network to automotive service facilities, dealerships, collision repair shops, independent repair shops, tire shops, oil change centers, detailing services, and car washes across 27 countries.
Product overview
Slip-N-Grip® is a division of Petoskey Plastics offering a comprehensive line of vehicle interior protection and service products for the automotive aftermarket. The core product portfolio centers on patented dual-layer seat covers (Standard, Sustainable with 25% recycled content, and Seat Jacket™ heavy-duty variants) designed with a slip top layer and grip bottom layer technology. Floor protection is provided through multiple material options including Heavy-Duty Paper, Plastic, Glossy Back Paper, Poly-Back Paper, and Adhesive floor mats. The product line extends to tire storage solutions (Tire Storage Bags and Tire Labels), service essentials (Steering Wheel Covers, Gear Shift Covers, Parts Bags, Fender Covers, Key Tags, Service Dispatch Numbers, Work Order Holders), and printer/labeling solutions (GoDEX Printers, Service Reminder Labels). Supporting infrastructure includes Floor Rack Kits and Wall Rack Kits for organized dispensing. Can liners are offered under the Greencore® sub-brand. The company also provides a Distributor Portal for authorized partners. All products are manufactured in American facilities (Michigan, Indiana, Tennessee, Texas) and the company is the only automotive aftermarket brand of interior protection approved by all major North American Automotive OEMs.
Differentiator
Problem solved
Functional benefit
Brands
- GreenPE: Post-consumer and post-industrial recycled resins made from recycled plastic film, used in sustainable seat covers with up to 70% recycled content.
- Seat Jacket
- CashMat
- Greencore
Products and services
- Standard Seat Covers Disposable seat covers featuring patented dual-layer construction with a smooth top layer (Slip Layer) for easy entry/exit and a high-friction bottom layer (Grip Layer) that stays in place during service. OEM approved and available in roll or box packaging. Designed for automotive service facilities, dealerships, and repair shops.
- Sustainable Seat Covers Seat cover containing 25% post-consumer recycled plastic, offering the same dual-layer Slip/Grip performance as the Standard Seat Cover with the added environmental benefit of recycled content. Targeted at sustainability-focused automotive service facilities and dealerships.
- Seat Jacket™ Heavy-Duty Seat Cover Heavy-duty fitted/contoured seat cover with double pocket design covering the seat bottom for maximum protection. The most durable seat cover offering, similar to OEM manufacturing standards. Designed for automotive service facilities and dealerships seeking maximum coverage.
- Heavy-Duty Paper Floor Mats 17" x 21" disposable paper floor mats designed for heavy foot traffic with vibrant color printing capabilities. 500 mats per box. For automotive service facilities and dealerships.
- Plastic Floor Mats 16.5" x 21" perforated plastic floor mats on a roll with 2.0 mil waterproof durability. One-color custom imprinting available and recyclable. For automotive service facilities.
- Glossy Back Paper Floor Mats 16.5" x 21" paper floor mats with glossy backing for basic coverage and lighter service traffic. Low-cost alternative with black imprint. For automotive service facilities.
- Adhesive Floor Mats 21" x 24" clear adhesive floor mats with high-strength coating and 4 mil thickness. Stay-in-place protection for up to 30 days. For automotive service facilities and dealerships.
- Tire Storage Bags White film tire storage bags with three-layer construction for superior strength. Bottom seal designed for strength. Ideal for transporting or storing off-season tires. Available in three standard sizes. For tire shops and dealerships.
- Tire Labels Used tire labels featuring sure-grip adhesive. Packaged 500 per roll with 3" x 6" standard size. Custom imprinting available. For tire shops and dealerships.
- Steering Wheel Covers Elastic steering wheel covers available in double-band and shower cap styles. Easy to apply and stretches to 24". For automotive service facilities, dealerships, and repair shops.
- Service Dispatch Numbers Heavy card stock 3-part perforated tags for matching keys with cars. 7.5" x 6.5" size with large font for visibility. For automotive service departments and dealerships.
- Key Tags Available in manila paper or plastic arrow styles with custom imprinting available. Metal rings included with paper key tags. For automotive service departments.
- Work Order Holders Available in 10.5" x 14.5" and 11" x 13" sizes. Clear or solid back with handles made of heavy-duty vinyl. For automotive service departments.
- Floor Rack Kits Heavy-duty dispensing rack with casters containing seat covers, paper/plastic floor mats, parts bags, tire bags, and steering wheel covers. For automotive service departments.
- Parts Bags High strength bags impervious to most shop chemicals. 1.1 mil thickness for purchases, worn parts, and customer items. For automotive service departments.
- Gear Shift Covers Clear 1 mil protective bags for gear shifts to protect from contaminants, grease or damage. Fits most vehicles. For automotive service departments and dealerships.
- Fender Covers 2' x 3' large fender covers with unique grip and cushioning design. Available in black, blue, and red with custom printing available. For automotive collision repair and body shops.
- GoDEX Printers Label printers with intuitive controls and LCD operation panel. Can be programmed with company name and phone number. 3-year warranty. For automotive service facilities and dealerships.
- Service Reminder Labels 1.5" x 2.5" static cling or low tack labels available in white or clear. 500 per roll with 4-color printing capability. For automotive service facilities to promote repeat business.
- Industrial Can Liners Heavy-duty can liners with 3-ply strength for no tears or leaks. 12-60 gallon options available in black and clear. For industrial and institutional waste management.
- Institutional Can Liners Multi-purpose bags made from recycled plastic with 12-55 gallon options. Part of Greencore® brand. For institutional and janitorial waste management.
- GreenPE Shrink Film Shrink film product line featuring up to 50% post-consumer recycled materials, supporting sustainability initiatives for industrial and packaging applications.
Quantifiable outcome
- 89% of OE Market Covered
- +3 more outcomes
Companies that use Slip-N-Grip
Customer profileNamed customers4 records
Segments8 records
Ideal customer profiles3 records
Slip-N-Grip technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Slip-N-Grip partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- McLaren Health CarecorePartnership to design and produce medical protection gowns during COVID-19 pandemic. Petoskey Plastics retooled automotive OEM lines to support healthcare efforts with non-surgical isolation gowns.
Scale indicators8 records
Recent moves9 records
Expansion highlights5 records
Slip-N-Grip competitors and assessment
Company assessmentEmerging players
- Bestop: Aftermarket automotive soft tops, door surrounds, and interior protection products focused on the Jeep/SUV enthusiast segment. Adjacent in interior protection but narrower in customer profile than Slip-N-Grip's broad service-bay focus.
Direct peers
- WeatherTech (MacNeil Automotive Products): Direct competitor in the automotive aftermarket interior protection category, best known for FloorLiners, seat protectors, and cargo liners sold through dealerships and D2C. Most comparable U.S. brand competing for the same dealership, quick-lube, and collision shop shelf space as Slip-N-Grip.
- Auto Custom Carpets: Manufacturer of replacement molded automotive carpets and floor mats for restoration, restomod, and replacement markets. Sells through the same distributor/dealer network and overlaps on interior floor protection SKUs.
- Lund International: Aftermarket automotive accessories manufacturer (hood protectors, floor liners, running boards, tonneau covers) selling through the same distributor/dealer channels as Slip-N-Grip. Overlaps in interior and exterior protection categories.
- Lloyd Mats: Direct peer in custom and protective automotive floor mats, sold through dealerships, car washes, and detail shops. Overlaps with Slip-N-Grip's floor-mat and seat-cover lines in service-bay and detailing channels.
- Covercraft Industries: Direct peer in custom-fit vehicle covers (seat, dash, car covers, floor mats) sold through automotive aftermarket distributors and dealerships. Comparable product breadth and go-to-market through authorized dealer networks.
- Dash Designs: Specialty manufacturer of custom dashboard covers, seat covers, and interior protection accessories sold through automotive aftermarket distributors. Direct competitor in the seat- and dashboard-protection category served by Slip-N-Grip.
- Husky Liners (Husky Products): Direct peer in custom-fit floor liners, cargo liners, and seat covers for automotive service and dealership channels. Competes head-to-head in the same interior protection category with similar D2C and distributor-led distribution.
Broad incumbents
- Horizon Global (Reese/Tow Ready): Broader automotive aftermarket parts platform with towing, trailer, and accessory brands (Reese, Draw-Tite, Tow Ready). Sells through the same distributor network as Slip-N-Grip but with a much wider, less-specialized portfolio.
Others
- Petoskey Plastics (parent company): Parent company of Slip-N-Grip and a manufacturer of specialty plastic film, can liners, and trash bags (Greencore, Steelcoat brands). Most directly comparable for manufacturing process, recycled-resin capability, and sustainability certifications, but operates in different end markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Slip-N-Grip social profiles
Digital presenceSlip-N-Grip compliance and trust
Trust signalCompliance5 records
Slip-N-Grip financial estimates
Financial estimateRevenue estimate
Valuation estimate
Slip-N-Grip leadership team
Management profileNumber of profiles
Profiles1 record
Slip-N-Grip funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Slip-N-Grip M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Slip-N-Grip
What does Slip-N-Grip do?
Slip-N-Grip manufactures and sells disposable interior vehicle protection products for the automotive aftermarket, centered on patented dual-layer seat covers with a slip top layer and grip bottom layer. The product line extends to floor mats, tire storage bags, steering wheel covers, gear shift covers, fender covers, parts bags, service reminder labels, GoDEX printers, and can liners. Products are sold through an authorized distributor/dealer network to automotive service facilities, dealerships, collision repair shops, independent repair shops, tire shops, oil change centers, detailing services, and car washes across 27 countries.
Is Slip-N-Grip a public or private company?
Slip-N-Grip is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Slip-N-Grip founded?
Slip-N-Grip was founded in 1986. It employs 251 to 500 people.
Where is Slip-N-Grip based?
Slip-N-Grip is headquartered in Petoskey, United States, in the North America region.
How does Slip-N-Grip make money?
Four revenue lines are on record. Vehicle Protection Products are the primary driver. The others are service Essentials and Supplies, printers and Labels and can Liners.
Who are Slip-N-Grip's main competitors?
Bestop is listed as an emerging player. Direct peers are WeatherTech (MacNeil Automotive Products), Auto Custom Carpets, Lund International, Lloyd Mats, Covercraft Industries, Dash Designs and Husky Liners (Husky Products). Horizon Global (Reese/Tow Ready) is listed as a broad incumbent. Petoskey Plastics (parent company) is listed as an others.
Does Slip-N-Grip have an API?
No public API is recorded for Slip-N-Grip.
What industry is Slip-N-Grip in?
Slip-N-Grip's product category is Automotive Aftermarket Vehicle Protection Products. Its primary akta.pro industry code is IMACANAJ, Aftermarket Interior Accessories Manufacturing (Floor Mats/Seat Covers/Steering Covers/Storage). Its NAICS code is 336360 and its SIC code is 3714.