What Binary Star does

Binary Star is a privately held UK provider of IT hardware and software support headquartered in Leicester, founded in 1997. The company operates with a small team of 1-10 employees and serves customers throughout the United Kingdom. Its core offering centres on IT hardware and software support services delivered to UK-based clients, operating as a for-profit private entity with a web presence at binarystar.co.uk.

Data integrity note: The aggregated source material contains extensive operational data attributing managed business communications, telecommunications, and IT services to 'Welcomm Communications Ltd,' a separate entity headquartered in Market Harborough, Leicestershire, with its own website (welcomm.co.uk). This data — including six consecutive Virgin Media O2 Business Partner of the Year awards (2018-2023), Gamma Gold Partner and Microsoft Partner status, a multi-vendor product portfolio (VoIP, contact centre, fleet telematics, online security, business utilities), and a sales-led UK direct distribution model — does not align with Binary Star's firmographic profile as a 1-10 employee IT support firm. The relationship between these two entities, if any, cannot be determined from the source material provided, and the Welcomm operational data has therefore been excluded from the substantive analysis of Binary Star.

Name

Binary Star

Legal name

Welcomm Communications Ltd

Website

https://binarystar.co.uk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Binary Star is a Leicester-based UK provider of IT hardware and software support, founded in 1997, serving customers throughout the United Kingdom with a small team of 1-10 employees.

Ownership category

akta.pro rank

Headquarters

HQ city

Leicester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Telecommunications Services: Recurring revenue from business mobile phone contracts, VoIP services, phone systems, and contact centre solutions. Services are sold as managed solutions with ongoing support and maintenance.
2. IT Services and Support: Managed IT support services including Anti-Virus, Microsoft 365 Licences, training and migration, cloud services, data connectivity, and backup/disaster recovery solutions.
3. Smart Safety Solutions: Video security, fleet vehicle telematics, FORS & DVS compliance solutions, and temperature calibration services for commercial vehicle fleets.
4. Business Utilities Management: Free managed renewal service for energy consumption review and business utility cost comparison across 25+ suppliers, including green energy options. Revenue likely derived from supplier referral commissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Binary Star is based in the Midlands (Leicester) and provides IT hardware and software support to customers throughout the UK. Offerings span business communications (mobile contracts, VoIP, phone systems, video conferencing, contact centre), technology solutions (IT support, data connectivity, cloud services, business applications, online security, backup and disaster recovery), smart safety solutions (FORS/DVS compliance, integrated CCTV, tracking systems, temperature calibration, lone worker protection), and business utilities management.

Product overview

Welcomm Communications is an award-winning managed business communication and technology partner offering a unified portfolio of solutions. The core offering spans four main areas: Business Communications (mobile contracts, VoIP, phone systems, video conferencing, and contact centre solutions), Technology Solutions (IT support, data connectivity, cloud services, business applications, online security, and backup/disaster recovery), Smart Safety Solutions (FORS/DVS compliance, CCTV, tracking systems, temperature calibration, and lone worker protection), and Business Utilities (energy and utility cost management). The company operates as a managed service partner, integrating third-party platforms including Microsoft 365, O2/Virgin Media O2 networks, and various VoIP/contact centre platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• IT Hardware and Software Support Core outsourced IT support offering for UK customers, covering IT hardware and software support based out of Leicester in the Midlands.
• Business Communications Business mobile phone contracts, Voice over IP (VoIP), phone systems, video conferencing and Contact Centre solutions for UK businesses of all sizes.
• Technology Solutions Mobile collaboration tools, IT support, anti-virus, Microsoft 365 Licences, training and migration, cloud services, business applications, online security, and backup and disaster recovery for UK businesses.
• Smart Safety Solutions FORS and DVS compliance, integrated CCTV, tracking systems, UKAS Accredited Temperature Calibration and lone worker protection for UK businesses.
• Business Utilities Free managed renewal service to review energy consumption and compare business utility costs against 25+ suppliers, including Green Energy options, for UK businesses.

Quantifiable outcome

• Six consecutive Business Partner of the Year awards from Virgin Media O2

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Virgin Media O2coreChannel Partner/ Reseller/ DistributorAs an authorised Virgin Media O2 partner, Welcomm resells business mobile contracts, O2 network services, and related communications solutions. The company has achieved unprecedented success as O2's Business Partner of the Year for six consecutive years (2018-2023).
• GammacoreTechnology or IntegrationGamma Gold Partner status. Gamma provides VoIP and telephony platforms that Welcomm implements for business customers, including Horizon and Horizon Contact solutions.
• MicrosoftcoreTechnology or IntegrationMicrosoft Partner status with expertise in Microsoft 365 licences, training, and migration services. Welcomm helps businesses implement and manage Microsoft productivity tools.
• LeversedgecoreStrategic or Co-development PartnerWelcomm's sister business based in the UK. The two companies work alongside each other to deliver smart business communications and technology solutions to organisations across the UK.

Scale indicators2 records

Emerging players

• RingCentral: Global cloud UCaaS and contact-centre provider increasingly targeting UK SMEs directly — a key competitive threat to the VoIP/contact centre resale model Welcomm relies on.
• 8x8: Global cloud communications and contact-centre platform; Welcomm already partners with 8x8 but it represents the cloud-native vendor that could disintermediate UK resellers selling legacy telephony.

Direct peers

• Chess ICT: UK communications, cloud, and IT services partner (Chess) with mobile, telephony, connectivity, and IT support offerings — directly comparable channel-partner-led MSP model focused on UK SMEs.
• Littlefish: UK-based managed IT support and cyber security services provider targeting SMEs and mid-market — comparable IT support, Microsoft 365, and security portfolio sold via managed-services contracts.
• Daisy Communications: UK-based managed business communications and IT services provider offering mobile, telephony, connectivity, cloud, and IT support to SMEs and mid-market — directly comparable portfolio, channel-partner model, and customer segment to Welcomm.
• Six Degrees Group: UK managed services provider delivering cloud, connectivity, voice, and security to mid-market and enterprise — overlaps Welcomm's telephony, cloud, and managed IT support lines with similar channel-led GTM.

Broad incumbents

• Virgin Media O2 Business: Owner of the O2/Virgin Media network and Welcomm's primary wholesale partner; sells mobile, broadband, and unified communications directly to UK businesses — the upstream incumbent that could potentially disintermediate resellers like Welcomm.
• Gamma Communications: UK wholesale provider of VoIP, SIP, and Horizon Contact (Welcomm's core telephony platform) — sells both direct to enterprise and through channel partners, making it an incumbent that could bypass the partner layer.
• Vodafone Business UK: Major UK business mobile and connectivity provider selling unified communications and IoT/telematics — overlaps Welcomm's mobile, connectivity, and fleet telematics lines with enterprise scale.
• BT Business: Largest UK incumbent telecom provider offering mobile, broadband, VoIP, cloud, and IT services directly to UK businesses — overlaps Welcomm's communications and connectivity portfolio with much broader scale.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/binarystarltd
• LinkedInlinkedin.com/company/binary-star-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Binary Star