What Covrex does

Covrex is a sub-product brand of T&A Group (Technics & Applications), a Belgian industrial manufacturer founded in 2004 and headquartered in Geel, Belgium, that produces automated lamellar (slatted) pool covers for the professional B2B channel. The company serves pool builders, distributors, and aquatic-equipment dealers who integrate Covrex systems into residential and commercial pool projects, with commercial interfaces available in Dutch, German, English, and French. Its product architecture centres on a family of slatted pool-cover variants (including Covrex Classic, Premium, Linear, Excellent and Flex configurations) differentiated by slat profile, motor type, and finish, manufactured at a single Belgian facility with stated annual capacity exceeding 12,500 covers.

The group's broader portfolio sits adjacent to the Covrex line and includes AquaTop lamellar covers (which house the Covrex variants), AquaGuard safety covers, AquaMove movable pool floors, and Elios ancillary pool equipment, positioning Covrex within a multi-product aquatic-equipment platform rather than as a standalone product. The technical design appears centred on motorized, slat-based mechanical covers engineered for energy retention, safety, and ease of integration into new-build or retrofit pool installations.

Covrex operates a B2B-only distribution model with quote-based pricing gated behind a dealer login; no public price list, subscription, or recurring-service revenue mechanics are evident in the input. The group distributes to 75+ countries and highlights 30+ years of accumulated expertise, supported by a multilingual commercial site and a dealer-facing energy-savings simulator intended for pre-sales use. No software, data, or services revenue streams have been disclosed.

Name

Covrex

Legal name

Technics & Applications

Website

https://covrex.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Covrex is a B2B brand of T&A Group (Technics & Applications), headquartered in Geel, Belgium, that manufactures automated lamellar pool covers for professional pool builders and dealers across more than 75 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Aarschot

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pool Cover Hardware Sales: Sale of automated pool cover systems including AquaTop lamellar covers, AquaGuard safety covers, AquaMove movable floors, and Covrex components. Products are manufactured in Belgium and distributed globally to pool building professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Covrex, a sub-brand of T&A Group (Technics & Applications), designs and manufactures automated pool cover systems including lamellar covers, safety covers, and movable pool floors. Products are produced at the company's manufacturing facility in Geel, Belgium, and sold exclusively B2B through the T&A Webstore to swimming pool builders and pool professionals worldwide.

Product overview

T&A Group offers a unified platform of automated swimming pool covers through three main product lines: AquaTop (automatic lamella covers), AquaGuard (automatic safety covers), and AquaMove (movable pool floors). Covrex is a specific lamella cover sub-product available under the AquaTop category. All products are manufactured in Belgium and sold exclusively B2B to pool builders and swimming pool professionals. The company serves over 75 countries with more than 12,500 cover installations per year.

Differentiator

Problem solved

Functional benefit

Brands

• AquaTop: Automatic lamella covers for swimming pools
• AquaGuard
• AquaMove
• Elios
• Covrex

Products and services

• AquaTop Lamella Covers Automatic lamellar (slat) pool covers manufactured by T&A Group in Belgium, sold B2B to pool builders and professionals for residential and commercial swimming pools. Includes the Covrex and Aquacover lamella sub-lines.
• AquaGuard Safety Covers Automatic safety pool covers designed to meet European safety standards, including mechanisms, drives, rails, profiles, guides, and finishing components, distributed B2B to swimming pool professionals.
• AquaMove Movable Pool Floors Movable pool floor systems enabling variable depth applications for swimming pools, sold B2B to pool builders and professionals for residential and commercial projects.
• Elios Pool Equipment Pool equipment line including controls, valves, and fastening materials, with bulk supply options, sold B2B to pool builders and professionals.
• Covrex Lamella Covers Covrex is a specific lamella cover system and accessories product sub-line within the AquaTop category, manufactured by T&A Group and distributed B2B to pool builders and professionals.

Quantifiable outcome

• Deliveries to over 75 countries worldwide
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Coverstar: US-based manufacturer of automatic pool safety covers with a comparable lamellar/slat technology and B2B distribution through pool builders — directly overlapping with Covrex's AquaTop/AquaGuard product lines.
• Cover-Pools: Manufacturer of Save-T automatic pool cover systems, a direct competitor in automated pool covers for residential and commercial pools with similar B2B channel and lamellar technology.
• Automatic Pool Covers Inc (APC): Specialist US manufacturer of automatic pool cover systems sold through pool builders, directly competing with Covrex's AquaTop lamellar and AquaGuard safety product lines.
• Variopool: Dutch specialist in movable pool floor systems — the closest direct competitor to Covrex's AquaMove product line, serving similar hospitality, municipal, and luxury residential projects.

Broad incumbents

• Hayward Holdings: US-based global pool equipment manufacturer (pumps, filters, heaters, automation) with overlapping pool builder customers, competing indirectly as a broad-pool-portfolio incumbent rather than as a cover specialist.
• Fluidra: Spanish global leader in pool and wellness equipment (pool equipment, water treatment, covers) serving the same pool builder and end-customer base as Covrex, but with a much broader product portfolio.
• Maytronics: Israeli global pool products company best known for robotic cleaners, but with broader pool equipment offerings that compete for share-of-wallet from the same pool builder customer base.
• Pentair: Global pool equipment major with filtration, pumps, heaters, and automation products sold through pool builders — same B2B channel as Covrex, though covers are not the primary focus.

Regional players

• Waterco: Australian-headquartered pool equipment manufacturer (pumps, filters, heating, sanitization) serving the same pool builder channel as Covrex, primarily in Asia-Pacific markets where Covrex is comparatively underpenetrated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@TechnicsApplications
• LinkedInlinkedin.com/company/covrex
• Instagraminstagram.com/tna.group95

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Covrex