Myth
Myth is a two-person Philadelphia-based creative strategy studio offering branding, writing, design, strategy, and workshop facilitation to small businesses, independent creatives, and agencies seeking supplemental creative capacity.
- Company typePrivate
- Founded-
- HeadquartersPhiladelphia, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Myth does
Myth operates as a two-person creative strategy studio based in Philadelphia, operating under the legal name Myth Partners, Inc. Founded by Kristen Angelucci (writer, strategist, fundraiser, and author) and Matt Goold (designer, artist, and Chief Creative Officer), the firm delivers integrated professional services spanning branding, writing, design, strategy, and workshop facilitation. Its service portfolio includes brand creation and audits, naming and renaming, stakeholder engagement, story-based writing, content strategy, voice and tone development, digital and visual identity design, website and logo design, album art and podcast covers, creative campaigns, and organizational strategy facilitation. The firm holds a registered copyright/trademark dated 2022 and explicitly positions itself as a 'Creative Explorations Institution,' emphasizing selective client engagement and direct, relationship-driven work.
The firm's business model is project-based professional services sold directly to clients. GTM is sales-led and conducted primarily through email outreach by the two founders. The primary customer segment is small businesses and independent creatives (described as florists, musicians, photographers, journalists, and supply chain analysts), with a secondary segment consisting of larger agencies that engage Myth for supplemental creative capacity when overloaded. The firm is privately held, has no external investors, no subsidiaries, no parent company, no disclosed funding rounds, no software platform, and no proprietary technology. AI/ML capabilities are not referenced in the source material.
The two principals bring a combined 25+ years of experience across fundraising, content strategy, web design, creative direction, human resources, team management, and workshop facilitation. In its first year of operation, the firm reported delivering websites, logos, album art, podcast covers, stickers, film credits, commissioned writing for a university, an outdoor market, and a consulting firm, and facilitating workshops for hundreds of participants. The firm has publicly stated intent to expand into commissioned art, baby naming, grant-funded initiative work, research-based placemaking, and organizational/managerial support, though none of these are currently active revenue lines.
Myth firmographics
Firmographics- Name
- Myth
- Legal name
- Myth Partners, Inc
- Website
- https://withmyth.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Myth is a two-person Philadelphia-based creative strategy studio offering branding, writing, design, strategy, and workshop facilitation to small businesses, independent creatives, and agencies seeking supplemental creative capacity.
- Ownership category
- akta.pro rank
Myth industry classification
Industry- Product category
- Creative Services
- NAICS
- Graphic Design Services (54143), Independent Artists, Writers, and Performers (7115)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Naming & Verbal Identity (BPAFAEAB)
Keywords
Where Myth is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Markets served
Myth business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Creative Services (Branding, Design, Writing): Project-based creative services including branding, design, writing, strategy, and creative campaigns. Services are offered to a diverse client base including florists, musicians, photographers, journalists, supply chain analysts, and agencies.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Myth product offering
Product offeringCore offering
Myth is a two-person creative strategy studio that delivers project-based branding, writing, design, strategy, and workshop facilitation services to small businesses, independent creatives, and agencies. Engagements span website and logo design, album art, podcast covers, brand audits, naming, messaging, and stakeholder workshops, all executed directly by the two founding partners. Work is delivered through quote-based, custom engagements rather than packaged products.
Product overview
Myth is a creative agency offering integrated professional services as a single unified offering. The company provides Branding, Writing, Design, Strategy, and Workshop Facilitation services delivered by a two-person team combining 25+ years of experience. These services are offered as interconnected professional offerings rather than modular software products, with branding and design work often combined with strategic writing and facilitation to support organizational goals.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding Services Brand creation, brand audits and research, naming and renaming, stakeholder engagement, and creative visioning delivered to businesses and organizations seeking cohesive brand identity.
- Writing Services Story-based writing, content strategy, messaging, voice and tone development, and commissioned illustration for brands and publications.
- Design Services Digital design, visual identity, website design, logo design, album art, podcast covers, stickers, and creative campaigns for a range of clients.
- Strategy Services Creative strategy aligned with organizational strategy, including planning, facilitation, and organizational and managerial support for clients.
- Workshop Facilitation Planning and facilitating workshops, creative visioning sessions, and stakeholder engagement programs for groups and organizations.
Companies that use Myth
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Myth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Myth partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Myth competitors and assessment
Company assessmentBroad incumbents
- Pentagram: Legendary independently-owned design partnership offering branding, identity, and integrated creative services. Pentagram is the canonical comparable for Myth's partnership-driven boutique model, though it operates at vastly larger scale with global offices and a partner-roster rather than a two-person studio.
- Anomaly: Independent creative agency offering brand strategy, design, advertising, and content production. Comparable to Myth in its integrated creative services model, though operating at substantially larger scale with global offices.
- 72andSunny: Independent creative agency offering brand strategy, advertising, and design services. Comparable to Myth in integrated creative offerings and independent ownership, though at significantly larger scale.
- Red Antler: Independent brand agency known for integrated startup branding and launches. Red Antler overlaps Myth in offering naming, identity, and brand strategy to ambitious clients, but at much larger team scale and broader client roster.
- Wieden+Kennedy: Large independent creative agency offering integrated advertising, design, and brand strategy services. Comparable to Myth in the breadth of its creative offering, though operating at significantly larger scale and global reach.
- Droga5: Large independent creative agency known for integrated brand-building campaigns. Overlaps with Myth's brand strategy and creative campaign work, though at enterprise scale with much larger teams and budgets.
- Mother: Independent creative agency network offering integrated brand, design, and advertising services. Comparable to Myth in integrated creative scope and independent ownership ethos, but at global multi-office scale.
Direct peers
- Mucca: Boutique design and branding studio offering naming, identity, and creative services to a selective client base. Closely comparable to Myth in scale, selective positioning, and integrated creative scope, with the same kind of small, senior practitioner model.
- Beardwood & Co. Boutique creative agency offering branding, design, and content production. Comparable to Myth in small-team scale, integrated creative offerings, and selective client engagement style.
- The Working Assembly: Boutique creative agency offering branding, design, and content strategy with a selective client approach. Closely comparable to Myth in scale, boutique positioning, and integrated creative services offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Myth social profiles
Digital presenceMyth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Myth leadership team
Management profileNumber of profiles
Profiles2 records
Myth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Myth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Myth
What does Myth do?
Myth is a two-person creative strategy studio that delivers project-based branding, writing, design, strategy, and workshop facilitation services to small businesses, independent creatives, and agencies. Engagements span website and logo design, album art, podcast covers, brand audits, naming, messaging, and stakeholder workshops, all executed directly by the two founding partners. Work is delivered through quote-based, custom engagements rather than packaged products.
Is Myth a public or private company?
Myth is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Myth founded?
Myth was founded in -1. It employs 1 to 10 people.
Where is Myth based?
Myth is headquartered in Philadelphia, United States, in the North America region.
How does Myth make money?
One revenue line is on record: creative Services (Branding, Design, Writing).
Who are Myth's main competitors?
Broad incumbents on record are Pentagram, Anomaly, 72andSunny, Red Antler, Wieden+Kennedy, Droga5 and Mother. Direct peers are Mucca, Beardwood & Co. and The Working Assembly.
Does Myth have an API?
No public API is recorded for Myth.
What industry is Myth in?
Myth's product category is Creative Services. Its primary akta.pro industry code is BPAFAEAB, Naming & Verbal Identity. Its NAICS code is 54143 and its SIC code is 7311.