Safe Families

Name

Safe Families

Legal name

Safe Families

Website

https://safefamiliesforchildren.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Family Support Services

NAICS

Child and Youth Services (624110), Child and Youth Services (62411), Other Individual and Family Services (624190), Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

Child Welfare, Foster Care & Adoption Services (BPAGAEAE)

akta.pro secondary industries

Family & Parenting Support Services (BPAGAEAC), Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO)

Keywords

• Family support services
• Child welfare
• Foster care
• Volunteer matching
• Community outreach

Headquarters

HQ city

Newcastle Upon Tyne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: The organization generates revenue primarily through charitable donations from individuals, corporate supporters, and faith-based donors. Donations can be made via the website using Stripe checkout, with options for one-time or recurring contributions.
2. Gift Aid: UK tax relief scheme allowing donors to gift aid their donations, adding 25% to the donation amount. This increases donation value without additional cost to the donor.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Safe Families is a UK charity that recruits and matches trained community volunteers (typically through local churches) with vulnerable families and children to provide befriending, practical help, temporary respite hosting, and longer-term fostering, adoption, and supported lodgings. Services are coordinated nationally from Newcastle upon Tyne and delivered via a network of church partners, local authorities, and schools across England, Scotland, Wales, and Northern Ireland.

Product overview

Safe Families is a charity operating under the name 'Home for Good and Safe Families' that connects vulnerable families with community support to prevent family breakdown and ensure children have safe, stable homes. The organisation functions as a coordination hub offering multiple interconnected services: Family Friend Volunteering (supportive relationships for families), Hosting a Child (temporary accommodation), Church Champion Programme (community mobilisation), Fostering/Adoption/Supported Lodgings (longer-term care), Financial Donations (charitable giving with Gift Aid), Prayer Support Network, and Training and Resources. The portfolio is delivered through partnerships with local churches, schools, businesses, and local authorities.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Friend Volunteering

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Churches (UK-wide network)coreStrategic or Co-development PartnerChurches serve as the primary delivery partners, mobilizing congregants to volunteer as Family Friends, hosts, and supporters. The Church Champion program trains churches to become local hubs for family support.
• Local AuthoritiescoreStrategic or Co-development PartnerFormal commissioning partnerships with local government social services. Local authorities refer families to Safe Families for community-based support as an alternative to more intensive intervention.
• SchoolsminorStrategic or Co-development PartnerPartnerships with schools to identify families who may benefit from support services and create pathways for early intervention before crisis point.
• Business SupportersminorGTM or Marketing PartnerCorporate partners who provide financial support, resources, or in-kind contributions to support the charity's operations and mission.
• Home for GoodcoreStrategic or Co-development PartnerHome for Good is an integrated initiative operating alongside Safe Families, focusing specifically on fostering, adoption, and supported lodgings. The organizations share leadership, branding (Safe Families and Home for Good), and mission.
• Children & Families AllianceminorStrategic or Co-development PartnerAlliance of organizations working together to advocate for children and families, representing a broader coalition of like-minded charities and agencies.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Family Action: Family Action is a UK charity providing direct support to vulnerable families through early intervention, parenting programmes, and family befriending services. It operates a closely comparable family support model and competes for the same local authority commissioning budgets.
• Spurgeons Children's Charity: Spurgeons is a faith-inspired UK children's charity providing fostering, family support, and youth services, with a similar church-rooted delivery model. It is a strong peer given overlapping faith-based positioning, fostering services, and family support focus.
• PAC-UK (Post Adoption Centre): PAC-UK provides specialist support for adopted children, adults, and birth relatives across the UK. It is a comparable peer given its overlap with Safe Families' adoption and post-placement support services, particularly through the Home for Good brand.
• The Children's Society: The Children's Society works with disadvantaged children and young people in the UK, including those in care or at risk, providing advocacy and direct support. It is a strong peer given overlapping beneficiary populations (vulnerable children and families) and similar referral pathways via local authorities.

Regional players

• Together for Short Lives: Together for Short Lives is a UK charity supporting children with life-limiting conditions and their families. While its beneficiary focus is more specialized, its family support, respite, and community-based care delivery model is comparable to Safe Families' hosting and befriending services.

Emerging players

• Become Charity: Become provides advice, advocacy, and support for children in care and care leavers across the UK. It is an emerging peer serving overlapping beneficiary populations, particularly relevant given Safe Families' work with children needing stable, loving homes.
• New Family Social: New Family Social is a UK charity supporting LGBT+ foster carers, adopters, and their families. It is an emerging niche peer with overlapping fostering and adoption focus, particularly relevant given Safe Families' Home for Good fostering/adoption arm.

Broad incumbents

• Barnardo's: Barnardo's is the UK's largest children's charity, providing fostering, adoption, family support, and child welfare services nationally. It is the dominant incumbent in the same child welfare and family support space Safe Families operates in, with significantly broader scale and statutory partnerships.
• Action for Children: Action for Children runs fostering, residential care, and family support services across the UK, often in direct partnership with local authorities. It is a comparable direct peer given its focus on vulnerable children and family breakdown prevention through community-based services.
• NSPCC: The National Society for the Prevention of Cruelty to Children is a major UK child welfare charity offering family support, safeguarding training, and child protection services. It operates broadly across the same family and child wellbeing categories as Safe Families but at substantially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/safefamiliesuk
• Facebookfacebook.com/SafeFamiliesUK

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safe Families