What Breathe Yoga Studio does

Breathe Yoga Studio (legal name: Breathe Yoga Studio; also operating as Breathe Yoga + Wellness Centre) is a Toronto-based yoga and wellness studio founded in 2001 by Svitlana Nalywayko. The business delivers in-person and virtual yoga and Pilates instruction across multiple styles — Ashtanga, Mysore, Vinyasa Flow, Yin, Restorative, Gentle, and Yoga Therapy — alongside specialized workshops (STRENGTH!, Intro to Yoga, Yoga for Seniors, Somatic Skills, Yoga for Sports) and a Metabolic Balance personalized nutrition program built around 35 individual blood metrics. The company also operates Breathe Yoga School, offering Yoga Alliance-certified 200-hour and 300-hour teacher training programs, and runs a Wellness Centre providing acupuncture/Traditional Chinese Medicine, osteopathy, massage therapy, and nutrition counselling, plus a small retail Yoga Store and a Corporate Yoga + Wellness channel led by a dedicated partnerships director. Customers are predominantly individual consumers in Toronto spanning absolute beginners to advanced practitioners, with secondary segments in seniors, athletes, families, corporate clients, and individuals seeking therapeutic yoga for specific health conditions.

The core technology stack is built on third-party SaaS rather than proprietary systems: scheduling and booking run on MindBody and Momence (with a Momence mobile app), payments are processed by Moneris in Canadian dollars, and the website was built by the agency Macroblu. There is no proprietary AI/ML, no in-house app, no API, and no documented data flywheel; the technology footprint is best characterized as standard boutique-fitness operations software. After operating from Bloor West Village (2001–2011) and then the Junction (2012–2020), the physical studio was closed in September 2020 due to building redevelopment and COVID-19, and operations shifted to a fully virtual model offering livestream classes, on-demand content, and online teacher training.

The business model is multi-stream: recurring revenue from drop-in classes, 5- and 10-class packages, monthly and annual memberships; one-time fees for pre-registered workshops; professional services revenue from yoga therapy, nutrition counselling, acupuncture, and Metabolic Balance coaching; teacher training tuition through Breathe Yoga School; corporate B2B contracts for on-site wellness programming; and modest hardware/retail revenue from the Yoga Store. Pricing is denominated in CAD with a $59 two-week unlimited intro pass as the primary acquisition mechanism, plus discounts for annual members and seniors. The company is privately held, founder-owned, has no disclosed external funding or parent company, and operates as a single legal entity in Ontario, Canada, with 11–50 employees and geographic operations spanning Toronto, the Greater Toronto Area, and global reach through its virtual channel.

Name

Breathe Yoga Studio

Legal name

Breathe Yoga Studio

Website

https://breatheyogastudio.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Breathe Yoga Studio is a Toronto-based yoga and Pilates studio offering in-person and virtual classes, workshops, teacher training, and complementary wellness services including nutrition counselling and acupuncture, serving individual consumers and local corporate clients.

Ownership category

akta.pro rank

Product category

Yoga and Pilates Studio Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Power Yoga & Athletic Yoga Conditioning (HSADACAG), Breathwork Facilitation (Pranayama, Somatic, Holotropic-style) (HSADAJAC), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Yoga instruction services
• Pilates fitness classes
• Wellness centre services
• Corporate yoga programs
• Yoga teacher training

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Class Passes and Memberships: Drop-in classes, 5 and 10 class packages, monthly and annual memberships providing recurring revenue from regular practitioners
2. Workshops and Pre-Registered Classes: Fee-based multi-week workshops including Intro to Yoga, STRENGTH!, Yoga for Seniors, Somatic Skills, and Restorative Immersion
3. Private Yoga Therapy: One-on-one yoga therapy sessions for individuals with specific conditions or health goals
4. Teacher Training Programs: 200-hour and 300-hour yoga teacher training certifications through Breathe Yoga School
5. Wellness Centre Services: Acupuncture, osteopathy, massage therapy, and nutrition counselling offered through the wellness centre
6. Merchandise and Retail: Yoga store selling yoga mats, props, and accessories
7. Metabolic Balance Program: Science-backed nutritional coaching program analyzing 35 blood metrics for personalized health plans

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Breathe Yoga Studio is a Toronto-based yoga and wellness studio offering in-person and virtual yoga and Pilates classes across multiple styles including Ashtanga, Mysore, Vinyasa Flow, Yin, and Restorative. The studio supplements its core movement instruction with a Wellness Centre (acupuncture, osteopathy, massage therapy, nutrition counselling), specialized workshops (Intro to Yoga, STRENGTH!, Yoga for Seniors, Somatic Skills), a science-backed Metabolic Balance nutrition program, Yoga Alliance-certified 200-hour and 300-hour teacher training, and corporate on-site yoga programs.

Product overview

Breathe Yoga Studio is a yoga and wellness studio offering a comprehensive suite of movement and wellness services centered around yoga and Pilates instruction. The core offering consists of various yoga class styles (Ashtanga, Mysore, Vinyasa Flow, Yin, Restorative, Yoga Therapy) and Pilates classes, all held at their Toronto Junction location. The studio differentiates through specialized workshops including STRENGTH! (6-week strength training), Intro to Yoga (4-week beginner series), Yoga for Seniors (active aging program), Somatic Skills (nervous system regulation), and Yoga for Sports (athletic performance). Their Metabolic Balance program adds a science-backed nutritional coaching component using blood biomarkers. Additional revenue streams include a Yoga Teacher Training program (rated top 5 by Sweat Equity Magazine), a Wellness Centre offering Acupuncture, TCM, and Nutrition Counselling, Corporate Yoga programs, a Yoga Store, and Family/Kids Yoga. The studio's positioning emphasizes holistic wellness combining movement (yoga/Pilates), nutrition (Metabolic Balance), and complementary therapies.

Differentiator

Problem solved

Functional benefit

Brands

• Breathe Yoga School: The studio's yoga teacher training program, rated 4.9/5 by graduates and ranked in top 5 by Sweat Equity Magazine in 2018 and 2020.

Products and services

• Yoga Classes In-person and virtual yoga instruction offering styles including Ashtanga, Mysore, Vinyasa Flow, Yin, Restorative, and Yoga Therapy for practitioners from absolute beginners to advanced levels.
• Pilates Classes Pilates fitness classes focusing on core strength, flexibility, full-body toning, and mind-body connection, offered at the Toronto studio.
• Yoga Therapy Private one-on-one yoga therapy sessions addressing specific conditions including physical pain, anxiety, PTSD, insomnia, depression, autoimmune diseases, and addiction through personalized yoga practices.
• STRENGTH! Workshop A 6-week strength training program combining mobility, isometrics, strength, and conditioning designed to build strength, improve balance, and support bone health as practitioners age. Priced at $350 + HST.
• Intro to Yoga Workshop A 4-week beginner workshop teaching yoga basics including essential poses, breath basics, alignment principles, and meditation for those new to yoga. Priced at $125 + HST.
• Yoga for Seniors

Quantifiable outcome

• Over 20 years of continuous operation as a leading Toronto yoga studio
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• MindBody (MindBodyOnline)coreTechnology or IntegrationSoftware platform for web scheduling, client registration, and order processing. Used for managing memberships, class bookings, and customer accounts.
• Moneris SolutionscoreTechnology or IntegrationPayment processing services for online transactions. Handles credit card payments in Canadian dollars.
• MomencecoreTechnology or IntegrationOnline booking and class registration platform with mobile app. Used for class scheduling, workshop registration, and pass purchases.
• Operation ShantiminorStrategic or Co-development PartnerCharitable organization providing a home for destitute children and seniors in Mysore, India. Svitlana serves as an Ambassador for Operation Shanti.
• UCCC (Ukrainian Canadian Care Centre)minorStrategic or Co-development PartnerLong term care home for Toronto's seniors. Svitlana serves on the Board of Directors.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Down Dog Yoga Toronto: Toronto yoga studio with overlapping styles (Hatha, Vinyasa, Yin, Hot), workshops, and teacher training, serving a similar urban Toronto customer base with comparable pricing tiers.
• Sweat Yoga Toronto: Toronto yoga studio offering hot and traditional yoga classes with memberships, workshops, and corporate wellness, serving the same urban Toronto market with overlapping class styles and pricing structure.
• AYANA Yoga + Meditation: Toronto-based boutique yoga and meditation studio offering classes, workshops, and teacher training in a similar neighborhood-studio format directly comparable to Breathe's Junction location.
• Kula Yoga Toronto: Toronto-based yoga studio offering multi-style classes (Vinyasa, Yin, Restorative, Ashtanga) with membership and class-pack pricing directly comparable to Breathe's model and Toronto-based catchment area.
• Yoga Sanctuary Toronto: Established Toronto yoga studio with multi-style class offerings, workshops, and teacher training in a comparable community-studio format competing for the same Toronto customer base.

Broad incumbents

• CorePower Yoga: Large US-based yoga chain offering heated and non-heated yoga with memberships and teacher training, comparable in product breadth (classes, teacher training, digital) but with vastly greater scale and brand recognition.
• Modo Yoga (formerly Moksha Yoga): Canadian yoga chain with studios across multiple cities (including Toronto) operating a hot-yoga-forward membership model, representing a scaled incumbent competitor with broader geographic reach than Breathe.
• YYoga (Canada): Western Canadian yoga chain with multiple studio locations, hot and non-heated classes, teacher training, and wellness services — operating at broader scale than Breathe but with comparable product breadth.
• Power Yoga Canada: Multi-location Canadian yoga chain focused on athletic/strength-oriented yoga classes, comparable in style (power/athletic yoga) but operating at significantly larger scale across multiple cities.

Emerging players

• Glo (Yoga, Pilates & Meditation Platform): Online yoga, Pilates, and meditation subscription platform with thousands of classes — not a direct physical competitor but a digital alternative competing for the same at-home practitioner segment that Breathe targets via its virtual livestream offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/breatheyoga_TO
• Facebookfacebook.com/BreatheYogaTO
• Instagraminstagram.com/breatheyoga_to
• LinkedInlinkedin.com/company/breathe-yoga-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breathe Yoga Studio