Name

SWEAT Yoga Studio

Legal name

SWEAT Yoga Studio

Website

https://sweatyogastudio.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SWEAT Yoga Studio is a family-owned hot yoga studio in Albuquerque, NM, offering 35+ weekly classes, Yoga Alliance-certified teacher training (RYT 200/300), private lessons, annual Mexico retreats, daycare, and a branded boutique.

Ownership category

akta.pro rank

Product category

Hot Yoga and Fitness Studio

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Hot Yoga & Heated Pilates (HSADACAC)

akta.pro secondary industries

Kids & Family Yoga (HSADACAK), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Hot yoga classes
• Yoga teacher training
• Wellness retreats
• Hot pilates fitness
• Yoga studio membership

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Class-based Memberships: Monthly auto-debit memberships providing unlimited hot yoga classes with benefits including complimentary mats, straps, blocks, workshop discounts, and retail discounts. Starting at $25 for new students.
2. Class Packs: Prepaid class packs offering a set number of classes at discounted rates compared to drop-in pricing. Available in various quantities.
3. Drop-in Classes: Single class payments for customers not purchasing membership or class packs.
4. Private Lessons: One-on-one yoga instruction at $150 per 75-minute session, covering beginner building blocks, advanced practice, injury healing, athletic performance enhancement, and prenatal yoga.
5. Group Private Sessions: Group yoga instruction at $350 for a 75-minute class of up to 30 people.
6. Yoga Teacher Training: 200-hour yoga teacher training program at $2999 + tax, running February-May 2027. Includes unlimited studio membership during training duration. Yoga Alliance certified curriculum.
7. Advanced Yoga Teacher Training: 300-hour advanced teacher training program at $4500 (certification track) or $4000 (immersion only), with 10% early-bird discount. Modular pricing at $350 per module.
8. Yoga Retreats: Annual yoga retreats to Mexico destinations including Puerto Vallarta (Xinalani Eco-Resort) and Sayulita. Seven-night all-inclusive retreats with pricing ranging from $2,500-$5,200 per person based on accommodation type.
9. Retail Boutique: Sale of yoga apparel and accessories including lululemon, Alo, Spiritual Gangster, Free People, Vuori, Manduka products, mat towels, and wellness items.
10. Daycare Services: Childcare services at $10 per child for non-family members. Free for Family Membership holders. Ages 6 months to 10 years accepted.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

SWEAT Yoga Studio operates a single physical hot yoga studio in Albuquerque, NM, offering more than 35 weekly hot yoga classes (Static, Flow, BURN Hot Pilates, Restore 90, Warm + Gentle, Handstand JAM) along with Yoga Alliance certified 200-hour and 300-hour teacher training programs, private and group lessons, kids yoga, on-site daycare, and annual wellness retreats in Mexico. The studio features state-of-the-art environmental control systems and a retail boutique selling yoga apparel and accessories.

Product overview

SWEAT Yoga Studio offers a comprehensive hot yoga and wellness platform centered around its flagship heated studio in Albuquerque, New Mexico. The core offering includes multiple hot yoga class formats (Static, Flow, BURN Hot Pilates, Restore 90, Warm+Gentle, and Handstand JAM), supplemented by educational programs (SWEAT Yoga School with 200-hour and 300-hour Yoga Alliance certified teacher training), private lessons, kids yoga classes, and wellness retreats (Puerto Vallarta and Sayulita, Mexico). Additional services include daycare facilities, a retail boutique, and membership programs providing complimentary yoga props, unlimited classes, and retail discounts. The studio's state-of-the-art facility features specialized HVAC systems controlling temperature, humidity, and air quality, along with eco-friendly amenities and Zebra Hot Yoga Flooring.

Differentiator

Problem solved

Functional benefit

Brands

• SWEAT Yoga School: A Yoga Alliance certified 200-hour and 300-hour teacher training program offering comprehensive yoga instruction including techniques on teaching Static and Flow yoga classes, studies of Pranayama, Meditation, Yoga Nidra, yoga history and philosophy, anatomy, and yoga business ethics. The 200-hour program runs February-May 2027 on Saturdays and Sundays from 8:30am-4:30pm at a cost of $2999 + tax. The 300-hour advanced training costs $4500 for certification or $4000 for immersion only.

Products and services

• Hot Yoga Classes (Static and Flow) Hot yoga classes featuring Static (individual postures with pauses) and Flow (breath-synchronized posture sequences) in 60 and 75 minute formats. Heated to 97 degrees F with 70% humidity. Designed for adults 16+ of all skill levels.
• BURN (Hot Pilates) High-intensity fusion of INFERNO Hot Pilates, HIIT, and strength/endurance training featuring dynamic low-impact movements, explosive intervals, and sculpting strength work. Heated to 97 degrees F with 50% humidity. Full-body workout.
• Restore 90 90-minute restorative yoga class featuring passive stretching with props, non-heated, leveraging gravity for deep releases. Suitable for balancing vigorous practice and for those with physical limitations.
• Warm + Gentle Slow-paced yoga practice with gentle movements and detailed attention to alignment. Non-strenuous, meditative format heated to 90 degrees with 40% humidity. Welcoming to all levels.
• Handstand JAM Handstand-focused class held on first and last Saturday of each month at 1 PM. Covers foundations of balance, alignment, entries, shape shifting, strength building, and partner spotting techniques for all skill levels.
• SWEAT Yoga School 200-Hour Teacher Training Yoga Alliance certified 200-hour teacher training program (12-week curriculum). Covers sequencing, anatomy, philosophy, ethics, teaching techniques, and business of yoga. Includes unlimited SWEAT studio membership during the program. $2,999 + tax.
• SWEAT Yoga School 300-Hour Advanced Training Advanced 300-hour Yoga Alliance certified teacher training covering advanced sequencing, kinesiology, subtle body anatomy, Tantra, Ayurveda, Sanskrit, and yoga philosophy. Modular pricing available at $350 per module. Certification track $4,500; immersion only $4,000 (10% early-bird discount).
• Private Lessons One-on-one yoga instruction at $150 per 75-minute session. Topics include beginner building blocks, plateau breaking, injury healing, athletic performance enhancement, and prenatal yoga. Group rates available at $350 for 75-minute class up to 30 people.
• Kids Yoga Yoga classes for children ages 6 months and up featuring art, music, movement, mindful breathing, and kid-friendly yoga postures. $10 per drop-in class. Currently paused.
• Puerto Vallarta Yoga Retreat (Xinalani) Annual all-inclusive 7-night yoga retreat at Xinalani Eco-Resort near Puerto Vallarta, Mexico. Includes twice daily yoga, gourmet meals, beach activities, and spa services. Pricing $2,500-$5,200 per person based on accommodation type.
• Women's Wellness Retreat (Sayulita) Luxury women's retreat in Sayulita, Mexico. 4-night all-inclusive experience with daily yoga, meditation, journaling, cold plunge, steam room, sauna, saltwater pool, and beach access. Two 2027 dates available. $1,000 non-refundable deposit per person.
• Daycare Services Childcare for children ages 6 months to 10 years during select classes. Free for Family Membership holders, $10/child for others. Available Tuesday-Friday 4:15 PM and weekends. Maximum 6 spots per session.
• SWEAT Boutique Retail shop offering yoga apparel and accessories. Carries brands including lululemon, Alo, Spiritual Gangster, Free People, Vuori, and Manduka. Members receive 10% discount. Includes mat towels, props, and wellness items.

Quantifiable outcome

• Calorie burn of 500-1000 calories per 90-minute hot yoga session
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• El Pinto RestaurantminorStrategic or Co-development Partner · 25 April 2024Partnership for Summer Yoga + Pilates outdoor class series held every Sunday at 10 AM at El Pinto's beautiful pavilion gardens. SWEAT teachers lead classes while El Pinto provides venue and participants receive $10 coupon for food/drinks. Both businesses benefit from cross-promotion to each other's customer bases.
• Zebra AthleticsminorOthersSupplier of specialized Zebra Hot Yoga Flooring installed throughout the studio. Flooring designed specifically for hot yoga environments with antimicrobial, waterproof, and slip-resistant properties.
• MandukaminorOthersSupplier of Manduka PROlite yoga mats for in-studio use and Manduka eQua Microfiber Mat Towels sold in boutique. Manduka products feature zero-waste manufacturing and OEKO-TEX certification.
• EO ProductsminorOthersCalifornia-based family business providing organic eco-friendly shower products including shampoo, conditioner, body wash, and lotion infused with essential oils for locker room amenities.
• Yoga AlliancecoreOthersAccrediting organization for yoga teacher training programs. SWEAT Yoga School is a Yoga Alliance certified school (School ID: 7642) offering RYT 200 and RYT 300 certifications.
• Xinalani Eco-Resort (Puerto Vallarta)coreStrategic or Co-development PartnerAnnual yoga retreat venue partnership at Xinalani Eco-Resort near Puerto Vallarta, Mexico. Fifth annual retreat offering all-inclusive 7-night stays with twice daily yoga, gourmet meals, activities, and private beach access. SWEAT's most established retreat destination.
• Sayulita Boutique Hotel (Women's Retreat)coreStrategic or Co-development PartnerFourth-year partnership for annual Women's Wellness Retreat in Sayulita, Mexico. Luxury accommodation designed by women for women with wellness amenities including cold plunge, steam room, sauna, saltwater pool, and beach access.

Scale indicators4 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• CorePower Yoga: Largest U.S. hot yoga chain with 200+ studios offering heated yoga and Pilates classes; directly comparable on core offering (hot yoga), pricing model (memberships/class packs), and teacher training programs.
• Club Pilates: Largest Pilates franchise with 700+ studios; relevant because SWEAT's BURN (Hot Pilates) class directly competes for the same customer segment using heated reformer/mat Pilates.
• Hot 8 Yoga: Multi-location hot yoga chain with comparable 90+ minute class formats, premium pricing, teacher training programs, and community-focused positioning.
• YogaSix: Boutique yoga franchise with 200+ studios offering heated and non-heated yoga formats; comparable in class variety, membership model, and franchise-style expansion approach.
• YogaWorks: Established yoga studio chain offering diverse class formats, teacher training, and workshops; directly comparable on teacher training programs, class variety, and community-centric model.
• Pure Yoga: Premium urban yoga studio chain offering hot yoga and diverse class formats; comparable in class variety, premium pricing structure, and multi-tier membership model.

Emerging players

• Y7 Studio: Boutique hip-hop heated yoga concept with multiple studios; comparable heated-format, premium-positioning, and experience-led branding for similar Gen X/Millennial wellness-seeker demographic.

Broad incumbents

• Equinox: Luxury fitness incumbent with group yoga/Pilates classes bundled into membership; comparable target customer (premium wellness seekers) but operates as broader fitness club rather than yoga specialist.

Others

• Manduka: Premium yoga equipment supplier and SWEAT partner; adjacent/ecosystem comparable as yoga brand with growing teacher/community programs, though not a direct studio competitor.
• lululemon: Yoga apparel retailer and SWEAT boutique brand partner; comparable as yoga-lifestyle ecosystem player with growing experiential/exercise class ventures, though not a direct studio competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/yoga_sweat
• Facebookfacebook.com/SweatYogaStudio
• LinkedInlinkedin.com/company/sweat-yoga-studio

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SWEAT Yoga Studio