Meta

What Meta does

Meta Profiling Ltd. is a London-based, privately held talent diagnostics company that develops the META psychometric assessment platform, targeted primarily at venture capital firms, accelerators, and incubators seeking to evaluate entrepreneurial potential, identify leadership red flags, and develop talent within their portfolio companies. The platform combines a core individual assessment with a META Team module that synthesizes results across multiple test takers, and is augmented by a generative AI Coach chatbot that interprets scores and provides interactive feedback. Underlying technology consists of interpretable regression-based machine learning algorithms trained on diverse datasets and validated against 300,000+ test takers, with models explicitly tested for bias and adverse impact and blinded to demographic attributes (gender, ethnicity, age) to support fairness claims; the product is anchored in 15 years of peer-reviewed academic research conducted by the co-founders.

The business model is multi-stream and combines a low-friction self-serve subscription tier (Meta Platform at $55/month, Meta Team at $75/month) with usage-based per-test fees (from $75 per assessment) and quote-based Custom Solutions covering bespoke competency frameworks, assessment development, culture measures, and AI-powered learning and development services. Go-to-market is primarily product-led via the website and demo request flow, supplemented by direct enterprise consultation for custom engagements. Customers span large corporates (Unilever, Red Bull, Boeing, Manpower, Digicel), sports and entertainment (NFL), financial services (Allianz, Maybank), government and international financial institutions (World Bank, Abu Dhabi ADIO, Qatar Development Bank), and startup support organizations (Endeavor, Flat6Labs, Mobile World Capital, Tecnalia). The company is co-founded by Dr. Tomas Chamorro-Premuzic — also Chief Innovation Officer at Manpower Group and Professor at UCL and Columbia — and Dr. Gorkan Ahmetoglu, Associate Professor of Business Psychology at UCL.

Name

Meta

Legal name

Meta Profiling Ltd.

Website

https://metaprofiling.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Meta Profiling provides AI-powered psychometric assessments and behavioral analytics for VCs, accelerators, and enterprises to evaluate entrepreneurial potential and develop talent across portfolio companies, leveraging 15 years of peer-reviewed research and proprietary ML algorithms.

Ownership category

akta.pro rank

Product category

Talent Assessment & Psychometric Analytics Software

NAICS

Software Publishers (5132), Business Schools and Computer and Management Training (6114)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

Psychometric Test Publishing & Norming / Validation Services (BPACAMAG)

akta.pro secondary industry

Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM)

Keywords

• Psychometric assessment
• Talent analytics
• Behavioral assessment
• Leadership development
• AI recruitment

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription: Monthly platform license fee providing access to the administration portal, aggregated data, test-taker reports, and manager reports. Base tier at $55/month.
2. Assessment Testing: Per-test charges for META assessment delivery. Priced from $75 per individual assessment. Land-and-expand through volume as portfolio companies scale adoption.
3. Custom Solutions: Bespoke assessment development and consulting services including competency frameworks, research and white papers, culture measures, and AI-powered L&D solutions. Quote-based pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Meta Profiling provides the META psychometric assessment platform that helps VCs, accelerators, incubators, and enterprises identify entrepreneurial potential, detect red flags, develop leadership, and analyze team performance. The platform combines machine learning algorithms with a generative AI Coach chatbot, is validated on 300,000+ test takers, and is offered as a subscription plus per-test fees, with bespoke custom assessment development for larger clients.

Product overview

Meta Profiling offers a single unified talent diagnostics platform called META, consisting of the core psychometric assessment platform, a Team analysis module (META Team), and an integrated AI Coach chatbot. Additional custom solutions allow enterprise clients to commission bespoke assessments mapped to their specific competency frameworks. The platform uses machine learning and generative AI to deliver psychometric analysis for venture capital, accelerator, and incubator portfolios.

Differentiator

Problem solved

Functional benefit

Products and services

• META Platform META is a subscription-based psychometric talent assessment platform at $55/month providing VCs, accelerators, incubators, and enterprises with tools to identify entrepreneurial potential, develop leadership, identify red flags, and analyze talent. It includes the META assessment, test-taker reports, manager reports, the generative AI Coach chatbot, an administration portal, and aggregated data — with per-test charges from $75.
• META Team META Team is a $75/month subscription tier for team-level assessment and development. It adds team-report functionality that analyses and synthesises data from multiple test-takers to identify team strengths, weaknesses, development areas, and opportunities to optimise team performance.
• Custom Solutions Custom Solutions is a quote-based, multi-year bespoke engagement service for enterprises and governments requiring custom competency frameworks, assessment development, research and white papers, culture measures, coaching and leadership development, and AI-powered learning and development.

Quantifiable outcome

• Validated with 300,000+ test takers
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Arctic Shores: Provides psychometric assessments built from gamified tasks, targeting enterprise hiring and development. Comparable as a science-led, AI-enabled psychometric assessment vendor competing for similar enterprise and graduate-recruitment buyers.
• Thomas International: UK-headquartered psychometric assessment provider offering personality, aptitude, and behavior tools to enterprise and SMB customers. Comparable as a similarly positioned psychometric platform with overlapping enterprise customer base.
• AssessFirst: SaaS-based psychometric assessment platform combining personality, motivation, and cognitive measures for recruitment and development. Comparable as a similarly sized, AI-enabled European-headquartered competitor.
• Pymetrics (Harver): AI-driven talent assessment platform using neuroscience-based games and psychometric tools for hiring and development. Comparable as an AI-native alternative serving enterprise and high-volume hiring use cases.
• Deeper Signals: Also co-founded by Dr. Tomas Chamorro-Premuzic, Deeper Signals provides AI-powered psychometric assessments for talent management. It is the most direct comparable given shared founder DNA and overlapping product scope in trait-based assessments.

Broad incumbents

• Hogan Assessments: Long-established personality assessment provider known for the Hogan Personality Inventory used in leadership development and hiring. Comparable as a science-anchored incumbent whose norm data Meta's model competes against.
• SHL (Gartner): One of the largest global psychometric and talent assessment providers, now part of Gartner. Comparable as the dominant incumbent Meta must displace in enterprise and graduate-recruitment RFPs.
• Aon Assessment Solutions: Global assessment and talent analytics offering within Aon's broader HR services portfolio. Comparable as a large, established vendor competing for multinational enterprise assessment mandates.

Regional players

• Criterion Partnership: UK-based psychometric test publisher and assessment consultancy serving occupational psychology and HR clients. Comparable as a UK peer with overlapping psychometric publishing and custom-solutions model.

Emerging players

• TestGorilla: Pre-employment assessment platform offering psychometric and skills tests to SMB and mid-market employers. Comparable on the assessment-platform business model and self-serve distribution, though positioned further down-market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/drtomaschamorro
• Xx.com/metaprofiling

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meta