Deeper Signals

What Deeper Signals does

Deeper Signals is a Soft Skills Intelligence platform that delivers scientifically validated, AI-augmented assessments for personality, values and motivations, cognitive ability, and workplace competencies. The company serves enterprise HR and talent management teams, independent coaches, and consulting firms across use cases spanning talent acquisition, employee development, team effectiveness, succession planning, and core coaching. Its core differentiator is short-form assessment design (5-7 minutes versus a 20-minute industry standard) backed by empirically validated frameworks, a proprietary normative dataset exceeding 500,000 assessments across 180+ countries, and an AI assistant (Sola) that translates assessment outputs into actionable hiring and development recommendations.

The technology stack is a SaaS platform built on a LAMP architecture (PHP/Symfony, Angular, MySQL, AWS), with generative-AI workflows orchestrated through LangChain and exposed to enterprise customers via a Personality API and Bindbee-mediated HRIS/ATS integrations. The product surface extends beyond standalone assessments into integrated workflows: DynaMo provides goal-based coaching journeys, Skills Selector supports skills-based hiring, and bespoke assessments address client-specific criteria. The platform is offered globally as a web application with self-serve onboarding and a direct enterprise sales motion; it carries SOC 2 Type II, GDPR, and EU-U.S. Data Privacy Framework certifications, and is headquartered at 430 West 34th #16E, New York, while operating as a fully remote organization.

Deeper Signals monetizes through monthly and annual SaaS subscriptions priced on a quote basis for enterprise accounts, with free discovery assessments serving as a top-of-funnel conversion mechanism. Its leadership team includes four founders with deep academic credentials in organizational psychology — notably Dr. Tomas Chamorro-Premuzic (UCL/Columbia professor and ManpowerGroup Chief Innovation Officer), Dr. Reece Akhtar, Uri Ort, and Dave Winsborough — supplemented by a CTO, dedicated AI and psychometrics R&D leadership, and a global coach certification channel that drives community-led distribution.

Name

Deeper Signals

Legal name

Deeper Signals Inc.

Website

https://deepersignals.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Deeper Signals is a Soft Skills Intelligence SaaS platform delivering AI-powered personality, cognitive, and motivation assessments for talent acquisition, employee development, and team effectiveness, serving enterprise HR teams, coaches, and consultancies globally.

Ownership category

akta.pro rank

Product category

Talent Assessment Software

NAICS

Professional and Management Development Training (611430), Employment Placement Agencies (561311), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM)

akta.pro secondary industries

Language Proficiency & Communication Assessments (BPACAMAK), Sales, Customer Service & Soft Skills Training (BPACANAD), Quality Assurance (QA), Coaching & Performance Management (EDABACAF)

Keywords

• Talent assessment platform
• Personality assessments
• Soft skills intelligence
• Psychometric SaaS
• AI hiring tools

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscriptions: Monthly and annual subscription plans providing access to platform features, assessments, and analytics. Subscriptions auto-renew unless cancelled prior to renewal date. Annual subscriptions include 30-day grace period for cancellation with fees equal to one month's fee plus per-user charges.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Deeper Signals is a Soft Skills Intelligence SaaS platform that delivers AI-powered psychometric assessments for personality, values & motivations, cognitive ability, and workplace competencies. The platform supports the full employee lifecycle — talent acquisition, onboarding, employee development, team effectiveness, succession planning, and executive coaching — with scientifically validated assessments that complete in 5–7 minutes (vs. an industry standard of ~20 minutes), complemented by the AI assistant Sola and a Personality API for embedded integrations.

Product overview

Deeper Signals is a Soft Skills Intelligence platform offering a unified product-plus-modules architecture centered on AI-powered talent assessments. The core platform provides personality, cognitive ability, values & motivations, and competencies assessments, supplemented by AI assistant Sola for real-time insights and DynaMo for development journeys. Additional modules include Coaching Reports, Team Dynamics Reports, Learning Journeys, and Skills Selector. The Personality API enables third-party integrations. The platform serves the full employee lifecycle from talent acquisition through succession planning.

Differentiator

Problem solved

Functional benefit

Brands

• Sola: AI-powered assessment assistant that transforms assessment data into clear insights tailored to user needs
• DynaMo
• Skills Selector
• Core Drivers
• Core Values Diagnostic
• Team Effectiveness Toolbox
• Learning Journeys

Products and services

• Soft Skills Intelligence Platform End-to-end AI-powered assessment platform covering the full employee lifecycle from hiring through succession planning; serves HR leaders, talent management professionals, and enterprise organizations.
• Personality Assessment Scientific personality assessment that measures traits and characteristics relevant to workplace performance to identify talent potential.
• Values & Motivations Assessment Assessment tool that evaluates core values, driving forces, and intrinsic motivations to help organizations align employees with career opportunities.
• Cognitive Ability Assessment Evaluation tool that measures problem-solving and critical thinking skills to assess candidates' cognitive capabilities for job performance.
• Competencies Assessment Assessment solution for evaluating key soft skills and competencies required for workplace success, including leadership, communication, and collaboration.
• Bespoke Assessment Custom assessment development service that creates tailored assessment tools specific to an organization's unique talent needs and evaluation criteria.
• Sola AI AI-powered assessment assistant that transforms assessment data into clear, actionable insights tailored to user needs, supporting talent decisions, coaching, and development recommendations.
• DynaMo Dynamic digital experience integrating scientific assessments, goal-based development sprints, and personalized coaching journeys to boost well-being, performance, and connectivity.
• Personality API Developer API that enables integration of personality assessment data into third-party applications, HR systems, and custom workflows for embedded talent insights.
• Skills Selector Hiring tool that helps organizations identify and select candidates based on skills assessment data for smarter, faster, and more effective recruitment decisions.

Quantifiable outcome

• 20% improvement in year-on-year talent decisions
• +3 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature7 records

Partnerships

One partnership is on record.

• BindbeecoreTechnology or IntegrationBindbee provides unified API integration enabling and managing HRIS/ATS integrations for Deeper Signals customers. Place of processing is EU. This integration allows seamless data flow between customer HR systems and the Deeper Signals assessment platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pymetrics: AI-based pre-hire assessments of cognitive and personality traits for talent acquisition and development. Directly competes with Deeper Signals in the AI-driven soft skills assessment category, serving enterprise HR teams.
• HireVue: Enterprise hiring platform combining video interviews, game-based, and AI-driven assessments. Comparable as a talent assessment solution for large employers, with stronger focus on video interviewing alongside assessments.
• TestGorilla: Pre-employment assessment platform offering cognitive, personality, and skills tests with a self-serve SaaS model. Directly comparable on assessment breadth and PLG distribution approach.
• Plum: AI-powered talent assessment and matching platform focused on predicting job fit using psychometric and cognitive data. Closely aligned with Deeper Signals on scientific, predictive soft-skills assessment.
• Hogan Assessments: Long-established provider of personality assessments for leadership, hiring, and development. Comparable on psychometric foundation and enterprise coaching/development use cases.

Broad incumbents

• SHL: Large incumbent talent assessment provider offering cognitive, personality, and behavioral assessments used widely by global enterprises. Overlaps with Deeper Signals across the assessment portfolio and customer base.
• Thomas International: Global provider of psychometric assessments for recruitment, leadership, and team development. Comparable on personality-based assessment suite and enterprise distribution.
• Mercer Mettl: Online assessment platform for cognitive, behavioral, and skills testing, widely used in enterprise hiring and learning. Comparable offering across talent measurement and L&D.
• iCIMS: Large enterprise talent acquisition platform with embedded assessment modules. Less specialized than Deeper Signals on psychometrics, but competes for HR-tech budget at large organizations.
• Eightfold AI: AI-driven talent intelligence platform covering acquisition, development, and succession. Adjacent competitor in enterprise talent with broader scope and significantly more funding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/deepersignals
• YouTubeyoutube.com/@deepersignals2004
• LinkedInlinkedin.com/company/deepersignals
• Instagraminstagram.com/deepersignals

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deeper Signals