What G-Force does

G-Force (legal entity G-Force Si) is a U.S.-based professional services firm headquartered in Golden Valley, Minnesota, that provides site intelligence, 3D digital twin creation, and field installation services to multi-location enterprise clients. Founded roughly 20 years ago and operating with 51-100 employees, the company runs a nationwide network of vetted field team members capable of rapid deployment across the United States and North America, including after-hours access. As a certified Matterport Service Provider, G-Force uses Matterport's 3D capture technology to generate digital twins, floor plans, and precise measurements, and packages these in a centralized Location Intelligence Portal with role-based access. Its customer base is concentrated in large retail, banking, and industrial brands, with documented engagements at Costco, Kroger, Walmart, AGCO, BMO Harris, Weight Watchers, Tiger Oak Media, and an unnamed leading U.S. bank covering 4,500+ branches.

G-Force earns revenue through three streams: project-based site surveys and digital twin creation, project- or retainer-based installation and field services (fixture repair, signage rollout, merchandising updates, audits), and a subscription/recurring component tied to its Location Intelligence Portal. Pricing is custom and project-quoted, with multi-year contract structures implied by the cadence of repeat engagements with enterprise clients. Distribution is direct enterprise sales via website contact forms and a consultative sales motion, supplemented by a sister brand, SpacesPlacesPro.com, which addresses the individual-location SMB market. G-Force also works through a partner ecosystem that includes Matterport (technology), Miller Zell (retail solutions co-delivery), Newground (banking rebranding), and Harbor Industries (fixtures). The company is privately held, founder-led by Owner/Principal Marcel Gyswyt, with no disclosed funding, parent company, or M&A activity.

Name

G-Force

Legal name

G-Force Si

Website

https://gforcesi.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

G-Force is a U.S. site intelligence and field services firm that creates 3D digital twins, conducts site surveys, and manages installations for multi-location enterprises across retail, banking, and industrial sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Golden Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Site Surveys and Digital Twins: Project-based services collecting 3D tours, floor plans and detailed data across client location networks. Revenue is generated through individual project engagements based on scope and number of locations.
2. Installation and Field Services: On-site services including fixture and display installations, merchandising updates, repairs, inventory counts, and audits. Typically project-based or retainer arrangements for ongoing maintenance.
3. Location Intelligence Platform: Subscription or licensing of their secure portal for site data management. Clients pay for ongoing access to store and maintain site-specific information.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

G-Force provides site intelligence and field services for multi-location enterprise organizations, including Matterport-powered 3D digital twins, site surveys, floor plans and measurements, signage and fixture documentation, and installation/merchandising services. The company also offers a secure Location Intelligence Portal for centralized storage of site data, with deployments executed across the United States and North America through its vetted field team network.

Product overview

G-Force is a site intelligence and field services company that operates as a single integrated service offering rather than a software platform with modules. The core portfolio centers on 3D Digital Twins (powered by Matterport technology), Site Surveys, Installation and Field Services, and a Location Intelligence Portal. Supporting service offerings include Signage Documentation, Store Measures and Floor Plans, Digital Survey and AutoCAD conversion, Store Redesign Planning, Site Rebranding, Fixture Repair, and Location Intelligence Services. These services work together to provide end-to-end site intelligence for multi-location networks, from initial surveying and digital twin creation through installation, maintenance, and ongoing data management.

Differentiator

Problem solved

Functional benefit

Brands

• SpacesPlacesPro: Sister company providing services for individual locations

Products and services

• 3D Digital Twins Matterport-powered virtual walk-throughs that provide 360-degree tours of interior and exterior spaces, 2D and 3D floor plans, dollhouse views, precise measurements, embeddable images and video, fly-through video, print-ready stills, and access from any device, designed for site evaluation and planning by multi-location enterprises.
• Site Surveys Collection of 3D tours, floor plans, and detailed data across entire location networks for site audits, customer surveys, and network-wide documentation, designed for multi-location enterprise clients.
• Installation and Field Services On-site services including fixture and display installations, merchandising updates, repairs, detailed inventory counts, in-store audits, and real-time reporting through a secure portal, typically delivered as project-based or retainer arrangements for multi-location organizations.
• Location Intelligence Portal Secure centralized platform for storing and managing site-specific data including 3D virtual tours, still photos, video, floor plans, dollhouse views, CAD drawings, inventory counts, surface measurements, and links to additional documentation, with role-based permissions for controlled information sharing.
• Signage Documentation Interior directional signage and store layout documentation with sectional mapping and photo documentation, used by multi-location retailers to plan strategic fixture and signage placement.
• Store Measures and Floor Plans Precise bird's-eye and front elevation measurements with photos of existing spaces, used to support customized fixture and signage configuration across store networks.
• Digital Survey and AutoCAD Conversion of site intelligence into digital survey and AutoCAD format, providing organized storage and sharing of as-built documentation within multi-location networks.
• Store Redesign Planning Site surveys that collect detailed drawings, elevations, measurements, and 360-degree photography to support store redesign and rebranding projects across multi-location networks.
• Site Rebranding Comprehensive rebranding services that include 360-degree panoramic imaging, fixture documentation, merchandising updates, and code creation for retrofits across multi-location networks.
• Fixture Repair Rapidly deployed fixture repair services across multiple locations, including photo documentation, new fixture ordering, material disposal, and intelligence for follow-on work.
• Location Intelligence Services Strategic retail location identification, survey data collection, geo-coded locations, and route optimization to support distribution planning and retail expansion decisions.
• 3D Virtual Tours 3D visual surveys of branches and locations that enable virtual planning, site showcase, and quality control, reducing the need for physical travel.

Quantifiable outcome

• Bank reduced travel, printing and shipping expenses by more than the cost of the 3D survey, just from one reset
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Miller ZellcoreStrategic or Co-development PartnerMiller Zell is a retail expert that works with G-Force on major client projects. They partnered on AGCO dealership identity redesign (1,300+ locations) and Kroger signage deployment (1,500+ stores). Miller Zell uses G-Force's site intelligence services as part of their retail solutions offering.
• NewgroundminorStrategic or Co-development PartnerNewground led the rebranding effort for BMO Harris (merger of Harris and M&I Bank), engaging G-Force to provide the experienced team and logistical support for surveying and updating hundreds of locations.
• Harbor IndustriesminorStrategic or Co-development PartnerDescribed as a 'close ally' of G-Force, Harbor Industries collaborated on a Costco fixture repair project where an engineering deficiency was discovered at nearly 400 locations nationwide.
• MatterportcoreTechnology or IntegrationG-Force is a certified Matterport Service Provider, utilizing Matterport's 3D scanning technology and platform to create digital twins. This certification enables them to provide industry-standard 3D virtual tours and measurements using Matterport's technology.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Matterport: Matterport is the underlying 3D capture platform and ecosystem on which G-Force builds its digital twin service. As the incumbent platform owner, Matterport is a broad peer that shapes the economics, partner program, and competitive landscape for G-Force's core offering.

Direct peers

• SPAR Group: SPAR Group is a leading provider of retail merchandising, in-store installations, and site services for major retailers and consumer goods manufacturers. It is the closest direct peer to G-Force, delivering a comparable mix of multi-site field execution, surveys, and merchandising rollout services to enterprise retail and CPG clients.
• Apollo Retail Specialists: Apollo Retail provides nationwide retail fixture installation, signage, and merchandising services for major brands and retailers. Like G-Force, it operates a field-based delivery model serving multi-location enterprise customers with installation and rollout programs.
• OpenSpace: OpenSpace combines 360° and 3D site capture with a software platform to document and verify real-world spaces. It mirrors G-Force's Matterport-based site documentation model but focuses on construction rather than retail/banking, making it a direct peer in capture-driven site intelligence.

Others

• FM:Systems: FM:Systems provides workplace and facilities management software for enterprise real estate, including space planning, condition assessment, and asset data. It is thematically adjacent to G-Force's location intelligence theme but does not deliver field services.
• Accruent: Accruent offers real estate and facilities management software used by multi-site enterprises. It sits in the same buyer ecosystem as G-Force (retail, banking, multi-site operators) but is a software vendor, not a field services provider.
• Tango Analytics: Tango provides location intelligence, real estate, and store planning software for retail and multi-site enterprises. It is a thematically related peer in the location intelligence space that G-Force addresses through its portal offering.
• ServiceChannel: ServiceChannel is a facilities and maintenance management platform used by multi-location enterprises to manage work orders, vendor compliance, and site services. It is adjacent to G-Force — overlapping in the multi-site facilities services buyer, but software-only rather than service-led.
• Ricoh Innovations / Theta 360 Services: Ricoh sells 360° capture hardware and a connected services platform for virtual tours and site documentation. As a hardware-and-platform incumbent in 360° capture, it competes for the same digital twin and virtual tour use cases that G-Force services.

Emerging players

• Cupix: Cupix offers a 3D site capture and digital twin platform aimed at construction, facilities, and real estate workflows. It overlaps with G-Force's 3D digital twin offering but is software-first rather than services-led, and serves a slightly different buyer profile.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/g-force

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G-Force