The Midwife Group

What The Midwife Group does

The Midwife Group operated Savannah Birth & Wellness Center, described as Georgia's oldest free-standing midwifery practice, providing full-scope midwifery and integrated in-house OB/GYN services to women in the Savannah, Georgia region and broader Southeastern United States. The service portfolio spanned prenatal care, labor and birth attendance, postpartum support, gynecological and preventive care, reproductive health and family planning, and laboratory and diagnostic services, delivered via nature-inspired birthing suites at a single physical facility at 1692 Chatham Pkwy, Savannah, GA 31405. The clinical team comprised nurse midwives each holding a master's degree or higher, with stated collective experience exceeding 60 years; Clinical Director Catrena Fields (BSN, MSN, CNM) led operations with over 20 years in women's care. The business functioned as a direct-to-consumer, professional-services healthcare practice, generating revenue through insurance reimbursements and self-pay arrangements for episodic care, supported by organic Facebook and Instagram presence and a ClientCareEast-hosted client portal. The practice is a brand under parent company Lilac.Health; as of 2024, Savannah Birth & Wellness Center is permanently closed and all billing, medical records, and accounts payable are administered via Lilac.Health email channels.

Name

The Midwife Group

Legal name

The Midwife Group

Website

https://themidwifegroup.com

Company type

Private

Founded year

1987

Operating status

Closed

Headcount range

11–50 employees

Short description

The Midwife Group operated Savannah Birth & Wellness Center, Georgia's oldest free-standing midwifery practice, providing full-scope midwifery and in-house OB/GYN services to women in Savannah, Georgia. The center permanently closed in 2024.

Ownership category

akta.pro rank

Product category

Midwifery and Birth Center Services

NAICS

Offices of Physicians (6211), Family Planning Centers (621410)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Midwifery & Birth Centers (HLAFAJAC)

akta.pro secondary industries

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA), Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

Keywords

• Midwifery services
• Birth center care
• Prenatal care
• Postpartum support
• Women's wellness services

Headquarters

HQ city

Savannah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Clinical and Wellness Services Revenue: The practice generates revenue through fees for full-scope midwifery services including prenatal care, labor and birth attendance, postpartum support, and gynecological/wellness services. Revenue is derived from direct patient service billing, likely a mix of insurance reimbursements and self-pay arrangements typical of birth center and midwifery practices. The practice is now permanently closed as of the source date.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Midwife Group provided full-scope midwifery and women's health services through its Savannah Birth & Wellness Center, including pregnancy and prenatal care, birth attendance in nature-inspired birthing suites, postpartum support, gynecological and preventive care, reproductive health and family planning, laboratory and diagnostic services, and integrated in-house OB/GYN services. The practice also offered educational classes and a client portal for existing patients.

Product overview

Savannah Birth & Wellness Center operates as a unified birth center offering, centered around its free-standing midwifery practice with nature-inspired birthing suites. The core offering combines full-scope midwifery services with comprehensive in-house OB/GYN services, providing a complete continuum of women's healthcare from pregnancy through postpartum and across all life stages. Supporting services include educational classes and a client portal for existing patients. The practice is Georgia's oldest free-standing midwifery practice and emphasizes holistic, woman-centered care in a non-hospital environment.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Scope Midwifery Services Comprehensive midwifery care covering pregnancy and prenatal care, birth and postpartum support, gynecological health and preventive care, reproductive health and family planning, and laboratory and diagnostic services for women and expectant mothers.
• In-House OB/GYN Services Comprehensive obstetric and gynecological services provided collaboratively within the birth center practice to meet women's healthcare needs alongside midwifery care.
• Birthing Suites Nature-inspired birthing suites that blend Savannah's beauty and history, offering tranquil, comforting childbirth experiences in a warm, non-hospital setting for expectant mothers.
• Educational Classes Classes designed to support expectant mothers and families throughout the childbirth journey, focused on education and shared decision-making.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• HCA Healthcare: Largest U.S. for-profit hospital operator with extensive maternity and OB/GYN service lines across multiple states; relevant for understanding competitive pressure and strategic-acquirer benchmarks in women's health.
• Memorial Health (Savannah): The dominant Savannah-area hospital system providing maternity, OB/GYN, and women's health services — competes for the same patient base as The Midwife Group and is the most likely recipient of any patients displaced by the closure.
• St. Joseph's/Candler (Savannah): Savannah-based health system with a full women's health and maternity service line, directly overlapping with the patient population The Midwife Group previously served in the Coastal Georgia market.

Direct peers

• Mountain Midwifery Center: CABC-accredited freestanding birth center providing full-scope midwifery services with integrated women's wellness — a structural match to the Savannah Birth & Wellness Center model.
• Atlanta Birth Center: A free-standing birth center in Georgia offering midwifery-led, out-of-hospital birth — the closest in-state analog to The Midwife Group's Savannah Birth & Wellness Center in both category and geography.
• BirthCare & Women's Health: Long-running free-standing birth center offering full-scope midwifery and women's health services in a comparable independent-practice model to The Midwife Group.
• The Birth Center of Boulder: Established independent birth center offering midwifery care and out-of-hospital birth, directly comparable in service model, freestanding facility structure, and D2C patient motion.

Regional players

• Charleston Birth Place: Free-standing birth center in the Carolinas serving a similar Southeastern coastal community with comparable midwifery and out-of-hospital birth services.

Emerging players

• Oula Health: Modern midwifery-forward maternity care practice combining midwives and OB/GYNs in a single care team — a contemporary analog of the integrated OB/GYN + midwifery model The Midwife Group offered.
• Commonsense Childbirth / The Birth Place: Midwifery-led freestanding birth center focused on community-based, holistic maternity care — comparable mission, freestanding model, and patient experience to Savannah Birth & Wellness Center.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/the.midwife.group
• Xx.com/midwifegroup87
• LinkedInlinkedin.com/company/midwife-group-and-birth-center-the

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Midwife Group