THE BIRTH CENTER OF NEW JERSEY, LLC
The Birth Center of New Jersey, LLC is a state-licensed freestanding birth center in Union, NJ providing midwifery-led natural childbirth, prenatal, postpartum, and newborn care to low-risk pregnant women through a team of four midwives and one board-certified OB/GYN.
- Company typePrivate
- Founded-
- HeadquartersUnion, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What THE BIRTH CENTER OF NEW JERSEY, LLC does
The Birth Center of New Jersey, LLC is a single-site, state-licensed freestanding birth center located at 1945 U.S. 22 West in Union, New Jersey, operating as a direct-to-consumer midwifery practice. The facility provides natural, low-intervention childbirth and women's health services through a clinical team of one board-certified obstetrician-gynecologist (Nicola Pemberton, MD, FACOG) and four midwives holding CNM, CPM, and LM credentials. The center functions 24/7 for childbirth with administrative hours Monday-Friday 9AM-5PM, and is integrated with Artemis OB/GYN under "The Wellness Collective," which provides physician backup and seamless transfer capability to Overlook Medical Center when medically necessary.
The center delivers a unified eight-service offering spanning the maternity continuum: Water Births, Birth Center Suites, Labor & Birth Care, Prenatal Care, Newborn Care, Postpartum Care, Circumcisions, and Midwife Services. Birth suites are equipped with queen-sized beds, spacious water-birth tubs, showers, and cribs; the center meets all local, state, and federal health, fire, and safety regulations and is subject to annual state inspection. The facility also accommodates VBAC deliveries for proven candidates. Patient acquisition is driven by organic social media (Facebook, Instagram, YouTube, TikTok, X), a branded podcast (Birth Blueprint), educational blog content, and patient referrals.
Revenue is generated through facility fees for labor and birth, professional fees for prenatal and postpartum care billed through Artemis OB/GYN, and circumcision procedures. The center accepts Aetna, Cigna, Blue Cross Blue Shield, and Wellpoint as in-network payors, runs out-of-network benefits on request, and offers self-pay payment plans (payable in full by the 36th week). Pricing is not publicly disclosed. No parent company, funding rounds, M&A activity, or institutional investment are reported in the source material; the practice is independently owned.
THE BIRTH CENTER OF NEW JERSEY, LLC firmographics
Firmographics- Name
- THE BIRTH CENTER OF NEW JERSEY, LLC
- Legal name
- The Birth Center of New Jersey, LLC
- Website
- https://birthcenternj.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Birth Center of New Jersey, LLC is a state-licensed freestanding birth center in Union, NJ providing midwifery-led natural childbirth, prenatal, postpartum, and newborn care to low-risk pregnant women through a team of four midwives and one board-certified OB/GYN.
- Ownership category
- akta.pro rank
THE BIRTH CENTER OF NEW JERSEY, LLC industry classification
Industry- Product category
- Maternity & Midwifery Services
- NAICS
- Outpatient Care Centers (6214), Ambulatory Health Care Services (621)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Midwifery & Birth Centers (HLAFAJAC)
Keywords
Where THE BIRTH CENTER OF NEW JERSEY, LLC is headquartered
LocationHeadquarters
- HQ city
- Union
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
THE BIRTH CENTER OF NEW JERSEY, LLC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Maternity and Birth Services: The Birth Center generates revenue through facility fees for labor and birth services. They accept insurance including Aetna, Cigna, Blue Cross Blue Shield, and Wellpoint, and can run out-of-network benefits for other insurance plans. The facility fee covers the birth center stay but does not cover prenatal care, lab analysis, diagnostic testing, or certain medications. Payment plans are available for self-pay patients.
- Prenatal and Postpartum Care Services: Revenue is generated through prenatal care appointments and postpartum care visits performed at the Artemis OB/GYN office. These services are billed through insurance or self-pay arrangements.
- Circumcision Procedures: Circumcision services are provided as an additional procedure for families who choose this option, performed in the early days after birth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per visit/service | Insurance-based services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
THE BIRTH CENTER OF NEW JERSEY, LLC product offering
Product offeringCore offering
The Birth Center of New Jersey, LLC operates as a freestanding birth center providing midwifery-led prenatal, labor and delivery (including water birth), postpartum, and newborn care for low-risk pregnancies. Services are delivered on-site by licensed midwives and clinical staff in a non-hospital, homelike setting designed to support physiologic birth and family-centered care.
Product overview
The Birth Center of New Jersey is a freestanding birth center offering a unified suite of maternal and newborn care services. The practice provides midwifery-led care through eight integrated service offerings: Prenatal Care, Labor & Birth Care, Water Births, Birth Center Suites, Newborn Care, Postpartum Care, Circumcisions, and Midwife Services. The center operates as a single facility with all services delivered in-house by a team of certified nurse midwives, certified professional midwives, and a board-certified obstetrician. The birth center functions as an alternative to hospital-based maternity care, emphasizing natural, low-intervention childbirth in a home-like environment while maintaining medical safety standards and regulatory compliance.
Differentiator
Problem solved
Functional benefit
Products and services
- Midwifery-Led Prenatal Care
Quantifiable outcome
- Fewer cesarean sections compared to hospital births (per National Birth Center Study)
- +1 more outcomes
Companies that use THE BIRTH CENTER OF NEW JERSEY, LLC
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
THE BIRTH CENTER OF NEW JERSEY, LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
THE BIRTH CENTER OF NEW JERSEY, LLC partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Artemis OB/GYNcoreThe Birth Center of New Jersey and Artemis OB/GYN provide a collaborative experience for care as part of 'The Wellness Collective.' Artemis OB/GYN provides integrated care services with a tailored approach for prenatal and postpartum support, as well as choice of birth experience. In case of complications requiring physician care or hospital transfer, Dr. Pemberton provides care at Overlook Medical Center. Postpartum checkups are performed at the Artemis OB/GYN office. This partnership allows seamless transitions between birth center and hospital-based care when medically necessary.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
THE BIRTH CENTER OF NEW JERSEY, LLC competitors and assessment
Company assessmentDirect peers
- Oula Health: Modern midwifery-led maternity practice operating in the Northeast US, combining midwife care with OB/GYN backup in a hybrid clinical model that closely parallels The Birth Center of New Jersey's Wellness Collective approach.
- The Midwifery Center at Capital Health: Freestanding birth center in New Jersey providing midwife-attended births with hospital backup, directly comparable in licensure, clinical scope, and patient demographic to The Birth Center of New Jersey.
- Commonsense Childbirth: Midwifery-led birth center operator focused on natural, low-intervention birth and community-based maternal care, mirroring the freestanding birth center model with a comparable patient philosophy.
Emerging players
- Kindbody: Tech-enabled fertility and women's health clinic operator expanding into preconception and gynecology, an adjacent player contesting parts of the modern women's health journey.
- Tia: Women's health primary care and gynecology provider with midwifery-integrated services, competing for the same modern, experience-oriented women's health consumer that The Birth Center of New Jersey targets.
- Maven Clinic: Digital women's and family health platform offering virtual maternity and postpartum support, an emerging alternative care modality competing for the same expectant-parent consumer.
- Pomelo Care: Tech-enabled maternal health provider offering virtual pregnancy and postpartum care, an emerging alternative that overlaps with the prenatal and postpartum portion of The Birth Center's offering.
Broad incumbents
- Overlook Medical Center: Acute-care hospital in Summit, NJ where Dr. Pemberton holds privileges and serves as the integrated hospital transfer partner - the established incumbent in regional maternity services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
THE BIRTH CENTER OF NEW JERSEY, LLC social profiles
Digital presenceTHE BIRTH CENTER OF NEW JERSEY, LLC compliance and trust
Trust signalCompliance1 record
THE BIRTH CENTER OF NEW JERSEY, LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
THE BIRTH CENTER OF NEW JERSEY, LLC leadership team
Management profileNumber of profiles
THE BIRTH CENTER OF NEW JERSEY, LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
THE BIRTH CENTER OF NEW JERSEY, LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about THE BIRTH CENTER OF NEW JERSEY, LLC
What does THE BIRTH CENTER OF NEW JERSEY, LLC do?
The Birth Center of New Jersey, LLC operates as a freestanding birth center providing midwifery-led prenatal, labor and delivery (including water birth), postpartum, and newborn care for low-risk pregnancies. Services are delivered on-site by licensed midwives and clinical staff in a non-hospital, homelike setting designed to support physiologic birth and family-centered care.
Is THE BIRTH CENTER OF NEW JERSEY, LLC a public or private company?
THE BIRTH CENTER OF NEW JERSEY, LLC is a private company. It is classified as unknown and is currently operating.
When was THE BIRTH CENTER OF NEW JERSEY, LLC founded?
THE BIRTH CENTER OF NEW JERSEY, LLC was founded in -1. It employs 1 to 10 people.
Where is THE BIRTH CENTER OF NEW JERSEY, LLC based?
THE BIRTH CENTER OF NEW JERSEY, LLC is headquartered in Union, United States, in the North America region.
How does THE BIRTH CENTER OF NEW JERSEY, LLC make money?
Three revenue lines are on record. Maternity and Birth Services are the primary driver. The others are prenatal and Postpartum Care Services and circumcision Procedures.
Who are THE BIRTH CENTER OF NEW JERSEY, LLC's main competitors?
Direct peers on record are Oula Health, The Midwifery Center at Capital Health and Commonsense Childbirth. Emerging players are Kindbody, Tia, Maven Clinic and Pomelo Care. Overlook Medical Center is listed as a broad incumbent.
Does THE BIRTH CENTER OF NEW JERSEY, LLC have an API?
No public API is recorded for THE BIRTH CENTER OF NEW JERSEY, LLC.
What industry is THE BIRTH CENTER OF NEW JERSEY, LLC in?
THE BIRTH CENTER OF NEW JERSEY, LLC's product category is Maternity & Midwifery Services. Its primary akta.pro industry code is HLAFAJAC, Midwifery & Birth Centers. Its NAICS code is 6214 and its SIC code is 8093.