ID Wear

What ID Wear does

ID Wear BV is a Dutch private limited company headquartered in Krimpen aan den IJssel, Netherlands, operating a B2B e-commerce platform for customized business clothing, workwear, and promotional merchandise. The company sources products from a curated portfolio of 17 disclosed supplier brands (including DASSY, Blaklader, Cottover, Cutter & Buck, Korntex, and Tricorp) to assemble a catalog of more than 14,448 SKUs spanning casual workwear, functional work clothing, corporate attire, sportswear, terry cloth products, and corporate gifts. Its core differentiator is in-house printing and embroidery capabilities that apply customer logos, sponsorship marks, and organizational branding to products sourced across the assortment.

The business model is direct-to-B2B e-commerce with a pay-as-you-go unit-pricing structure; prices range from €4.29 for basic t-shirts to €117.59 for premium winter jackets, with customization fees incorporated into final pricing and free quotes available for custom orders. Distribution is anchored on the idwear.nl webshop as the primary sales channel, supplemented by a physical showroom at the headquarters for in-person consultations and a free quote request system for enterprise orders. Marketing channels include SEO/organic search via the website, Facebook and LinkedIn presence, and email newsletters. Delivery is promised within five business days for many products, and the company self-claims '#1 in Bedrijfskleding' within its market segment.

ID Wear serves a broad vertical mix with hospitality (horeca) identified as the primary segment, plus construction, retail, safety/security, agriculture, industrial production, transport/logistics, and sports clubs/associations. The company claims over 20 years of industry experience and has pursued sustainability initiatives including the 2022 installation of solar panels and a transition to a fully electric vehicle fleet. The company is privately held, has no disclosed external funding, no parent company, and no disclosed headcount. Operating geographies are limited to the Netherlands, and the company is not actively pursuing geographic expansion according to available data.

Name

ID Wear

Legal name

ID Wear BV

Website

https://idwear.nl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

ID Wear BV is a Dutch B2B e-commerce company selling customized workwear, corporate clothing, sportswear, terry cloth products, and promotional gifts with in-house printing and embroidery, serving SMB and enterprise customers across multiple industry verticals in the Netherlands.

Ownership category

akta.pro rank

Product category

Workwear and Corporate Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Workwear, Uniforms & Safety Apparel Retail (CRAAABAG)

akta.pro secondary industry

Workwear, Uniform & Protective Apparel Manufacturers (CRAAAAAH)

Keywords

• Customized workwear
• Corporate clothing
• Apparel embroidery
• Promotional gifts
• Business apparel

Headquarters

HQ city

Krimpen Aan Den Ijssel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales with Customization: Sale of workwear, casual business clothing, corporate attire, sportswear, terry cloth products, and promotional gifts with logo customization (printing/embroidery) added to base products. Revenue generated through e-commerce transactions with customization fees built into product pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

ID Wear is a Dutch B2B supplier of business clothing, workwear, sportswear, terry cloth products, and promotional gifts, sold through an e-commerce webshop and showroom. Its core differentiator is in-house printing and embroidery services that add company logos and branding to garments and textiles before delivery. Customers across industries such as hospitality, construction, retail, and logistics purchase customized apparel with delivery typically within five business days.

Product overview

ID Wear is a B2B company specializing in corporate and work clothing with custom printing and embroidery services. The company operates as a comprehensive workwear platform offering multiple product categories: Casual Bedrijfskleding (casual workwear including T-shirts, polo shirts, sweaters, hoodies, jackets, and accessories), Werkkleding (functional work clothing with work pants, overalls, and safety gear), Corporate Kleding (professional business attire including shirts, blazers, and formal wear), Sportkleding (sports and golf apparel), Badstof (terry cloth products including towels and bathrobes), and Relatiegeschenken (promotional gifts and merchandise). The core differentiator is the in-house printing and embroidery service where logos and designs are applied to virtually any product in their catalog. With over 20 years of experience, they serve various industries including hospitality, retail, construction, healthcare, and transportation.

Differentiator

Problem solved

Functional benefit

Products and services

• Casual Bedrijfskleding (Casual Workwear) Everyday workwear collection including T-shirts, polo shirts, sweaters, hoodies, fleece jackets, bodywarmers, softshell jackets, jackets, pants, shorts, safety vests, caps, beanies, and scarves & gloves, available with custom printing and embroidery. Designed for businesses across hospitality, retail, and general office environments.
• Werkkleding (Work Clothing) Functional work clothing including T-shirts, polo shirts, sweaters, hoodies, shirts, bodywarmers, softshell jackets, jackets, fleece jackets, overalls, work pants, tunics, gloves, work shoes, work accessories, and cooling vests. Targeted at construction, industrial, and trades professionals requiring durable, branded apparel.
• Corporate Kleding (Corporate Clothing) Professional business attire including shirts & blouses, jackets & blazers, knitted sweaters & pullovers, undershirts & business polos, chinos & shorts, pants, vests, business jackets, dresses, and ties & accessories. Designed for corporate and front-office staff of Dutch businesses.
• Sportkleding (Sports Clothing) Sports apparel including Craft sportswear, Cutter & Buck golf clothing, budget sportswear, and ski clothing, available for customization with company or team branding.
• Badstof (Terry Cloth Products) Terry cloth products including towels, beach towels, sports towels, bathrobes, hammam items, guest towels, washcloths, slippers, bathmats, baby & kids items, bedding, hotel textiles, sustainable terry cloth, and sweatbands. Customizable with logos for hospitality and spa businesses.
• Relatiegeschenken (Corporate Gifts) Promotional gifts and merchandise including drinkware, electronics & gadgets, party supplies, tools & auto items, health & personal care, giveaways, golf articles, kitchen & home accessories, notebooks & desk supplies, paper, umbrellas, pens & writing supplies, games & toys, sports & leisure, bags, and theme packages. Used by businesses for client gifting and promotional campaigns.
• Custom Printing & Embroidery Services In-house professional printing and embroidery service applied to workwear, promotional textiles, terry cloth, and accessories. Company logos and designs are applied to products including tools, plush toys, safety vests, T-shirts, polos, sweaters, hoodies, and jackets. Offered as a core service bundled with product purchases.

Quantifiable outcome

• Delivery within 5 business days
• +1 more outcomes

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered minor.

• TensonminorOthersBrand of outdoor and sports clothing available through ID Wear's catalog for customization with company logos.
• DASSYminorOthersProfessional workwear brand specializing in durable work clothing available for printing and embroidery customization.
• CottoverminorOthersSustainable clothing brand available through ID Wear's customization services.
• James Harvest SportswearminorOthersSportswear brand whose products can be customized for corporate and team apparel.
• SpassominorOthersBrand offering casual business clothing available through ID Wear's catalog.
• CliqueminorOthersScandinavian workwear and promotional clothing brand extensively featured in ID Wear's catalog.
• Printer Active WearminorOthersBrand offering sports and active wear specifically designed for printing and embroidery customization.
• ProJobminorOthersWorkwear brand available for customization through ID Wear's services.
• KorntexminorOthersBrand specializing in safety clothing and high-visibility workwear products.
• BlakladerminorOthersSwedish workwear brand known for high-quality work clothing available for customization.
• Native SpiritminorOthersSustainable and organic clothing brand available through ID Wear for eco-friendly corporate apparel.
• Cutter & BuckminorOthersPremium sportswear and golf clothing brand offering high-quality products for corporate customization.
• TricorpminorOthersWorkwear and safety clothing brand available through ID Wear's customization services.
• JobmanminorOthersWorkwear brand available for printing and embroidery customization.
• RolyminorOthersSpanish workwear and promotional clothing brand in ID Wear's catalog.
• GildanminorOthersInternational clothing brand whose basic garments are available for customization.
• ElevateminorOthersPromotional clothing brand available for customization with company branding.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cutter & Buck: Premium corporate and golf apparel brand with B2B customization services. ID Wear carries Cutter & Buck golf clothing but the brand also sells direct — competing for the same corporate apparel budgets.
• Snickers Workwear (Hultafors Group): Swedish premium workwear brand with direct B2B e-commerce and customization services across Europe. Operates the same multi-brand-style workwear platform model with printing/embroidery add-ons.
• MASCOT International: Danish workwear manufacturer with a multi-country B2B webshop offering logo printing and embroidery services across the same verticals ID Wear serves. Both companies operate the same B2B workwear-plus-customization model.
• Engelbert Strauss: German workwear specialist with a large direct webshop, in-house customization, and broad assortment spanning workwear, corporate clothing, and promotional items — closely mirroring ID Wear's offering at a larger scale.
• Korntex: European safety clothing and high-visibility workwear specialist with direct B2B webshop and customization services. Competes with ID Wear's safety-vertical offering (Veiligheid en Beveiliging segment).
• Profile Tyche (Nederland): Dutch workwear and corporate clothing brand offering in-house printing and embroidery services with a comparable B2B focus on Dutch SMB and enterprise buyers.
• Tricorp Workwear: Dutch workwear manufacturer with its own direct webshop offering customization services. ID Wear resells Tricorp products, but Tricorp also sells direct — making it both a supplier and a direct competitor for Dutch B2B buyers seeking branded, customizable workwear.
• DASSY: Belgian professional workwear brand with direct e-commerce and customization services focused on the same construction, industry, and craft segments that ID Wear serves.
• Clique Workwear: Scandinavian promotional and workwear brand extensively featured in ID Wear's catalog with direct B2B webshop and customization options for promotional clothing — directly competing for the same promotional-corporate customers.
• Blaklader: Swedish workwear brand with direct B2B webshop offering logo customization across the same trades (construction, industry, transport). ID Wear stocks Blaklader products but Blaklader also sells direct, creating a supplier-competitor dynamic.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/IDWearBedrijfskledingRelatiegeschenken
• LinkedInlinkedin.com/company/id-wear
• Xx.com/idwearbv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ID Wear