Bird Bakery

What Bird Bakery does

Bird Bakery is a privately held, founder-owned scratch bakery chain founded in 2012 by Elizabeth Chambers in San Antonio, Texas. The company operates three physical retail storefronts — its San Antonio flagship at 5912 Broadway Street, a Dallas location at 7A Highland Park Village, and a Denver-area location at 8000 E Belleview Avenue E20 in Greenwood Village, Colorado — each offering an identical full-daypart menu of breakfast, lunch, cupcakes, custom celebration cakes, sugar cookies, bars, and beverages, all baked on-site daily from premium ingredients (Plugrá butter, Valrhona cocoa, Madagascar Bourbon vanilla). End-of-day surplus is donated to local nonprofits, with no day-old product sold.

The company's business model is retail-direct-to-consumer, augmented by a catering and events service line covering weddings, corporate gatherings, private parties, cookie-decorating classes, and private venue rental, with dedicated event coordinators at each location. Pricing is unit-based and consistent across stores — standard cupcakes at $4.50, mini cupcakes from $2.50, cookies at $5.00, sandwiches $9.00-$14.50 — with quote-based pricing for custom cakes and catering. Distribution is exclusively through the three physical storefronts, the company website (powered by Toast POS for online ordering and pickup), and digital gift cards ($5-$500). A phone-number-based rewards program (1 point per $2 spent) runs on Toast to drive repeat visits. There is no evidence of external funding, franchising, delivery, or wholesale; the company is bootstrapped, founder-led, and operates only in Texas and Colorado.

Name

Bird Bakery

Legal name

Bird Bakery

Website

https://birdbakery.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Bird Bakery is a three-location scratch bakery chain founded in 2012 by Elizabeth Chambers in San Antonio, TX. It serves individual consumers and event clients via retail stores, online ordering, and wedding catering across Texas and Colorado.

Ownership category

akta.pro rank

Product category

Specialty Bakery

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811)

SIC

Retail-Eating Places (5812), Cookies & Crackers (2052)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG), Cookie & Brownie Shops (THAFAGAF), Artisanal & Craft Bakeries (CRAHAGAA)

Keywords

• Fresh baked goods
• Custom celebration cakes
• Cupcakes and cookies
• Wedding catering services
• Neighborhood bakery

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Bakery Sales: Direct sales of freshly baked goods including cupcakes, custom cakes, cookies, bars, sandwiches, salads, and beverages through three physical storefront locations. All items are baked on-site daily from scratch.
2. Catering, Events, and Weddings: Custom catering services for events, weddings, corporate gatherings, and private parties. Services include custom cakes, dessert tables, wedding favors, cookie-decorating classes, and dessert bars.
3. Gift Cards: Digital gift cards sold online in denominations from $5-500 for gifting purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Bird Bakery is a from-scratch bakery chain that operates three retail storefronts in San Antonio, Dallas, and Denver where it bakes and sells cupcakes, custom celebration cakes, decorated sugar cookies, breakfast items, sandwiches, salads, cookies, bars, and beverages daily on-site. The company additionally provides wedding, event, and corporate catering services, custom cake consultations, cookie-decorating classes, private event venue rental, digital gift cards, and a phone-based loyalty rewards program.

Product overview

Bird Bakery is a scratch bakery chain operating three locations across San Antonio, TX (original flagship), Dallas, TX, and Denver, CO. Founded by Elizabeth Chambers in 2012, the bakery's core product offerings center around freshly baked cupcakes (available in standard and mini sizes with diverse flavors), custom celebration cakes, and custom-decorated sugar cookies. The bakery also provides a full breakfast and lunch menu featuring sandwiches, protein plates, soups, salads, pastries, cookies, and bars. Additional offerings include wedding/event catering services, private event venue rental, gift cards, and a phone-based rewards program. The business operates on Toast POS for online ordering across all locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Cupcakes Signature cupcakes in standard and mini sizes with classic flavors such as Soft Pink Vanilla, Bird Blue Vanilla, Black & White, Award Winning Carrot Cake, Chocolate Peanut Butter, Chocolate Salted Caramel, Decadent Chocolate, The Elvis, Fresh Strawberry, Luscious Lemon, Southern Red Velvet, Sea Salt Caramel, plus gluten-free and seasonal varieties. Sold individually or in mini packs of 3, 6, or dozen.
• Custom Cakes Custom celebration cakes for weddings, birthdays, and special events featuring various decoration styles including rosettes, ruffles, and smooth ombre designs. Available in multiple sizes with customizable flavors.
• Sugar Cookies Custom decorated sugar cookies for various occasions and celebrations, hand-crafted with detailed designs and royal icing.
• Weddings, Events, and Catering Services

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Toast (Toasttab)coreTechnology or IntegrationToast provides the point-of-sale and online ordering infrastructure for Bird Bakery's three locations. The Toast platform handles online ordering, menu management, rewards programs, and restaurant operations. Privacy policy and terms of service are governed by Toast.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Georgetown Cupcake: Multi-unit cupcake-focused retail bakery with locations across major U.S. metros. Highly comparable business model to Bird Bakery's cupcake-led, scratch-baked retail concept.
• Carlo's Bakery: Celebrity-driven custom cake and pastry retail chain with multiple locations. Comparable to Bird Bakery on custom celebration cake focus, retail storefront model, and strong personal-brand association.
• Magnolia Bakery: Iconic NYC-origin retail bakery famous for cupcakes and custom celebration cakes with multiple U.S. locations. Comparable to Bird Bakery on signature cupcakes, custom cakes, and in-store retail experience.
• Sweet Lady Jane: Los Angeles-based neighborhood bakery-cafe offering cakes, cupcakes, and savory lunch items. Closely comparable to Bird Bakery's premium neighborhood bakery-cafe positioning and product mix.
• Smallcakes Cupcakery: Franchised cupcake-focused retail bakery chain. Comparable to Bird Bakery on cupcake-led assortment, retail storefront model, and multi-location presence.
• Baked by Melissa: NYC-based retail and e-commerce cupcake brand with multiple storefronts. Comparable to Bird Bakery in cupcake-centric product line and multi-channel retail distribution.
• SusieCakes: West Coast retail bakery chain offering cupcakes, custom cakes, cookies, and breakfast/lunch items. Closely comparable to Bird Bakery in product mix, multi-location retail model, and scratch baking approach.
• Sprinkles Cupcakes: Multi-location retail cupcake and dessert bakery chain. Most directly comparable to Bird Bakery given a similarly premium-priced, cupcake-led assortment sold through company-owned storefronts.
• Nothing Bundt Cakes: National franchised bakery chain focused on specialty cakes and desserts. Comparable multi-unit specialty bakery model with a similar mix of retail and event/catering demand.

Broad incumbents

• Whole Foods Market: Large national grocery chain with in-store bakery departments selling premium baked goods. Comparable premium ingredient positioning and customer demographic to Bird Bakery, but operates at vastly greater scale across many categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BIRDbakery
• Facebookfacebook.com/BIRDbakery
• LinkedInlinkedin.com/company/bird-bakery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bird Bakery