O'Brian Healthcare

What O'Brian Healthcare does

O'Brian Healthcare, Inc. is a privately-held durable medical equipment (DME) and home healthcare supplies retailer headquartered in Hot Springs, Arkansas, with a second retail location in Little Rock. The company sells a broad catalog of home medical equipment and consumables — mobility aids (manual and power wheelchairs, three- and four-wheel scooters, walking aids, ramps), seating and positioning (lift chairs, hospital beds), bath safety, oxygen equipment, orthotics and bracing, wound care (including negative-pressure therapy units), incontinence supplies, diabetic shoes and blood-glucose monitoring systems, rehabilitators, home AEDs (HeartSine PDU 400), and vehicle scooter lifts — sourced from over 30 third-party manufacturer brands including Drive Medical, Golden Technologies, Pride Mobility, Invacare, DJO, Breg, and Dr. Comfort. Its only proprietary in-house technology is the Amfit Perfect Foot computerized digitizer used in-store to capture plantar surface measurements for custom orthotic fabrication. The company markets itself on over 30 years of operating history, American Board of Certification accreditation, certified diabetic shoe fitters, and three consecutive years of regional "top medical provider" recognition.

The company operates a sales-led, business-to-consumer go-to-market through two physical Arkansas storefronts (with walk-in consultations, certified fitters, free incontinence samples, and 24-hour on-call service at the Hot Springs HQ) plus an e-commerce storefront built on the Dealer Spike platform. Pricing is unit-based and largely quoted on request; promotional internet specials are run on select items (e.g., diabetic socks at $5.99 for a three-pair package, Capri lift chair at $549, Buzzaround XL scooters at $2,107–$2,378, E-Z Carrier scooter lifts at $600–$1,900). Arkansas Medicaid covers incontinence supplies with no out-of-pocket cost for qualifying individuals, providing a recurring reimbursement stream alongside one-time equipment sales. Marketing is multi-channel: online catalog, retail presence, promotional pricing, and free CEU-accredited in-service education programs for healthcare providers that function as a referral pipeline.

Revenue mechanics are entirely transactional: one-time equipment sales supplemented by recurring consumable purchases (incontinence, diabetic supplies). The company is independently owned with no disclosed external investors, no funding rounds, no acquisitions or divestitures, and no enterprise-customer concentration. Geographic scope is limited to Arkansas, and the company maintains no public-facing API, mobile app, or documented AI/ML capability.

Name

O'Brian Healthcare

Legal name

O'Brian Healthcare, Inc.

Website

https://obrianhealthcare.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

O'Brian Healthcare is a privately-held Arkansas-based durable medical equipment retailer operating two storefronts in Hot Springs and Little Rock plus an e-commerce site, selling wheelchairs, scooters, lift chairs, oxygen, orthotics, diabetic shoes, and incontinence supplies to homebound individuals, caregivers, and Medicaid recipients.

Ownership category

akta.pro rank

Product category

Home Healthcare Equipment Retail

NAICS

Home Health Equipment Rental (532283), Health Care and Social Assistance (62)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841), Services-Home Health Care Services (8082)

akta.pro primary industry

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

akta.pro secondary industries

Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF), Comfort, Orthopedic & Medical Footwear Retail (CRAAADAG), Home Respiratory & Sleep Therapy Providers (DME-Integrated) (HLAFAEAF)

Keywords

• Home medical equipment
• Durable medical supplies
• Mobility aids retail
• Diabetic footwear fitters
• Incontinence supplies

Headquarters

HQ city

Hot Springs Village

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Medical Equipment Sales: One-time and recurring sales of durable medical equipment including wheelchairs, scooters, hospital beds, lift chairs, and mobility aids. Products sold directly to consumers through retail locations and online catalog.
2. Medical Supplies: Sales of consumable medical supplies including incontinence supplies, diabetic supplies, wound care products, and orthotics/bracing. Supports repeat purchases and ongoing customer relationships.
3. Diabetic Shoes and Specialty Products: Sales of diabetic specialty footwear and related products, with certified fitters available for shoe fitting services.
4. Promotional/Special Products: Internet specials and promotional pricing on select products including diabetic socks and lift chairs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

O'Brian Healthcare is a home medical and rehabilitation equipment retailer selling durable medical equipment and consumable supplies directly to consumers through two Arkansas storefronts (Hot Springs and Little Rock) and an online catalog. Its offering spans mobility products (manual and power wheelchairs, scooters, walking aids, ramps), lift chairs, hospital beds, oxygen equipment, diabetic shoes and supplies, orthotics and bracing, incontinence products, defibrillators, wound care, and rehabilitators, with certified diabetic shoe fitting and computerized custom foot orthotics (Amfit Perfect Foot) as specialty services.

Product overview

O'Brian Healthcare operates as a medical and rehabilitation equipment retailer offering a comprehensive portfolio of home healthcare products. Their offering is organized as a broad retail catalog rather than a unified software platform, encompassing mobility equipment (manual and power wheelchairs, scooters, walking aids, ramps), seating and positioning (lift chairs, hospital beds), respiratory care (oxygen equipment, CPAP/BiPAP), wound management (wound care supplies, negative pressure therapy units), diabetic care (shoes, glucose monitors), orthotics and bracing, incontinence products, defibrillators, and accessibility accessories (scooter lifts). They carry multiple branded lines including Drive Medical, Golden Technologies, Pride, HeartSine, and Invacare, and offer specialized services such as computerized foot orthotics with Amfit digitizer technology. The company serves both retail (online catalog) and service (certified diabetic shoe fitting) functions with two physical locations in Arkansas.

Differentiator

Problem solved

Functional benefit

Products and services

• Manual Wheelchairs Standard manual wheelchairs for individuals requiring mobility assistance, sourced from brands including Drive, Essential Medical Supply, and Carex, sold through Arkansas retail locations and online catalog.
• Power Wheelchairs Electric-powered wheelchairs for individuals with limited physical strength, featuring Golden Technologies and other brands, sold through retail and online.
• Mobility Scooters Three-wheel and four-wheel travel scooters for longer-distance mobility, including the Golden Technologies Buzzaround XL 3-wheel and 4-wheel compact travel scooters.
• Lift Chairs Power recliners that assist users in standing up and sitting down safely, featuring Golden Technologies (Pioneer, Williamsburg, Cambridge, Regal, Royal, Space Saver, Comforter, Monarch, Capri, Relaxer, Maxicomfort) and Pride (LL-520, LL-530, LL-550) models.
• Walking Aids Rollators, walkers, canes, and crutches for individuals requiring mobility support.
• Ramps Portable and permanent wheelchair and scooter ramps for accessing vehicles and buildings.
• Hospital Beds Long-term care hospital beds with pressure redistribution features, including Drive Medical Gravity 7, 8, and 9 models.
• Bath Safety Products Bathroom safety equipment including transfer benches and other devices to prevent falls and assist with bathing.
• Oxygen Equipment Oxygen concentrators and Invacare HomeFill II portable oxygen cylinder systems that allow patients to fill their own portable oxygen supply.
• Wound Care Products Wound care supplies including heating/cooling products, splints, atomizers, wraps, bandages, and pressure prevention items.
• Diabetic Shoes Therapeutic footwear for diabetics with certified fitters, featuring brands including Justin Blair, Dia-Foot, Apex Foot, Propet, Orthofeet, PW Minor, Drew Shoes, Dr. Comfort, and Safe Step.
• Diabetic Supplies Blood glucose monitoring systems including FreeStyle and TRUEread systems with test strips, lancets, and control solutions.
• Orthotics and Bracing Orthotic devices and braces from manufacturers including Don Joy, Exos by DJO, Aspen Medical, Hely & Weber, and DISC Disease Solutions.
• Computerized Foot Orthotics (Amfit Perfect Foot) Custom orthotics designed using the Amfit computerized digitizer that measures the entire plantar surface of the foot for precise, custom-fitted orthotic fabrication.
• Incontinence Products Incontinence supplies including adult pull-ups, adult diapers, disposable underpads, and gloves, with Arkansas Medicaid coverage available for qualifying individuals.
• Defibrillators (HeartSine PDU 400) Personal automated external defibrillator (AED) units designed for home use with audio/visual prompts, single-use technology, and 5-year warranty including integrated battery and electrodes.
• Scooter Lifts Vehicle-mounted wheelchair and scooter carriers including E-Z Carrier models EZ-1, EZ-2, EZ-3, and EZL-1 electric lift, ranging from manual fold-up ramps to powered lifting systems.
• Rehabilitators Rehabilitation devices including OrthoPro P.O.P. Rehabilitator for hemiplegic gait training, DynaPro Elite AFO for foot drop, and OA Rehabilitator for knee osteoarthritis from Breg.
• Negative Pressure Wound Therapy Units Wound therapy devices including Deroyal Pro II with Variable Pressure Technology, antimicrobial gauze dressings, and 24-48 hour battery run times.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

31 partnerships are on record, tiered core and minor.

• Drive MedicalcoreChannel Partner/ Reseller/ DistributorMajor manufacturer and distributor of durable medical equipment. O'Brian Healthcare resells Drive products including wheelchairs, power mobility, walkers, canes, crutches, hospital beds, bathroom safety, respiratory, and daily living aids.
• Golden TechnologiescoreChannel Partner/ Reseller/ DistributorManufacturer of lift chairs and mobility scooters. O'Brian Healthcare offers Golden Technologies products including Pioneer, Williamsburg, Cambridge, Regal, Royal, Space Saver, Comforter, Monarch, Capri, Relaxer, and Maxicomfort series lift chairs.
• Pride MobilitycoreChannel Partner/ Reseller/ DistributorManufacturer of mobility scooters and lift chairs. O'Brian Healthcare resells Pride products including LL-520, LL-530, and LL-550 lift chairs.
• Ongoing Care SolutionsminorChannel Partner/ Reseller/ DistributorOrthotic products manufacturer. Provider of OrthoPro rehabilitators and related therapy products.
• DJO Global (Don Joy, Exos)minorChannel Partner/ Reseller/ DistributorGlobal manufacturer of orthopedic devices. O'Brian Healthcare offers Don Joy shoulder cradles and hip braces, and Exos bracing products.
• HeartSineminorChannel Partner/ Reseller/ DistributorManufacturer of the HeartSine Personal Defibrillation Unit PDU 400, a portable AED device for home use with audio/visual guidance for lay rescuers.
• InvacareminorChannel Partner/ Reseller/ DistributorManufacturer of home oxygen equipment including the HomeFill II system that allows patients to fill their own portable oxygen cylinders from home.
• AmfitcoreTechnology or IntegrationProvider of the Perfect Foot Orthotics computerized digitizing system. O'Brian Healthcare uses Amfit technology for precise plantar surface measurement and custom orthotic fabrication.
• DeroyalminorChannel Partner/ Reseller/ DistributorManufacturer of negative pressure wound therapy units including the Deroyal Pro II with Variable Pressure Technology.
• PrevailminorChannel Partner/ Reseller/ DistributorManufacturer of incontinence supplies including under pads, adult pull-ups, and adult diapers.
• TheraSense (Abbott)minorChannel Partner/ Reseller/ DistributorManufacturer of FreeStyle blood glucose monitoring systems. O'Brian Healthcare carries FreeStyle products for diabetic patients.
• BregminorChannel Partner/ Reseller/ DistributorOrthopedic rehabilitation products including knee bracing and rehabilitators for pre and post-operative care.
• Aspen MedicalminorChannel Partner/ Reseller/ DistributorMedical equipment manufacturer providing orthotic products available through O'Brian Healthcare.
• Ovation MedminorChannel Partner/ Reseller/ DistributorOrthopedic device manufacturer whose products are available through O'Brian Healthcare.
• TREND MedicalminorChannel Partner/ Reseller/ DistributorMedical device manufacturer providing orthotic products through O'Brian Healthcare.
• DISC Disease SolutionsminorChannel Partner/ Reseller/ DistributorProvider of spine-related disease solutions and products available through O'Brian Healthcare.
• Hely & WeberminorChannel Partner/ Reseller/ DistributorOrthopedic device manufacturer whose products are available through O'Brian Healthcare.
• Leeder GroupminorChannel Partner/ Reseller/ DistributorOrthotic products manufacturer with products available through O'Brian Healthcare.
• Justin BlairminorChannel Partner/ Reseller/ DistributorDiabetic shoe brand available through O'Brian Healthcare.
• Dia-FootminorChannel Partner/ Reseller/ DistributorDiabetic footwear brand available through O'Brian Healthcare.
• Apex Foot Health (Apexfoot)minorChannel Partner/ Reseller/ DistributorDiabetic shoe manufacturer available through O'Brian Healthcare.
• PropétminorChannel Partner/ Reseller/ DistributorDiabetic and orthopedic footwear brand available through O'Brian Healthcare.
• OrthoFeetminorChannel Partner/ Reseller/ DistributorOrthopedic and diabetic shoe manufacturer available through O'Brian Healthcare.
• PW MinorminorChannel Partner/ Reseller/ DistributorDiabetic shoe manufacturer available through O'Brian Healthcare.
• Drew ShoesminorChannel Partner/ Reseller/ DistributorTherapeutic and diabetic shoe manufacturer available through O'Brian Healthcare.
• Dr. ComfortminorChannel Partner/ Reseller/ DistributorDiabetic footwear brand available through O'Brian Healthcare.
• PedliteminorChannel Partner/ Reseller/ DistributorDiabetic and orthopedic shoe manufacturer available through O'Brian Healthcare.
• Pilgrim ShoesminorChannel Partner/ Reseller/ DistributorDiabetic footwear brand available through O'Brian Healthcare.
• Hylan ShoesminorChannel Partner/ Reseller/ DistributorDiabetic shoe manufacturer available through O'Brian Healthcare.
• Nobile ShoesminorChannel Partner/ Reseller/ DistributorDiabetic footwear brand available through O'Brian Healthcare.
• Safe Step ShoesminorChannel Partner/ Reseller/ DistributorDiabetic and therapeutic shoe manufacturer available through O'Brian Healthcare.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Numotion: National provider of wheelchairs, custom mobility equipment, and complex rehab technology. Directly comparable as a DME and mobility equipment retailer serving home-based customers with similar product categories.
• Apria Healthcare: National home medical equipment and respiratory therapy provider (acquired by Owens & Minor). Directly comparable across oxygen, sleep therapy, mobility, and incontinence categories.
• Rotech Healthcare: National home medical equipment company focused on respiratory, sleep, wound care, and mobility products. Comparable DME retailer with similar payer relationships and recurring consumables model.
• 101 Mobility: Franchise-based retailer of stair lifts, ramps, mobility aids, and accessibility equipment. Comparable in mobility/accessibility categories with a localized retail presence.
• Vitality Medical: Online DME and medical supply retailer covering incontinence, wound care, diabetic, mobility, and diagnostic products. Comparable multi-category online DME model.
• AdaptHealth: Public, national DME and home medical equipment company offering sleep, respiratory, mobility, diabetic, and incontinence products. Closest large-scale analog to O'Brian Healthcare's multi-category DME model.
• Lincare Holdings: Large respiratory-focused DME provider with broader home medical equipment and incontinence offerings. Comparable in product categories and customer segments, though operating at substantially greater scale.
• Hoveround: Direct-to-consumer mobility equipment provider specializing in power wheelchairs and scooters. Comparable in mobility category and consumer-direct GTM motion.
• Allegro Medical: Online retailer of home medical equipment, mobility, daily living aids, and incontinence supplies. Comparable e-commerce DME model with similar product breadth.

Regional players

• Binson's Home Health Care Centers: Family-owned regional DME retailer with multiple Michigan locations offering similar multi-category product breadth (mobility, respiratory, orthotics, diabetic, incontinence). Closest direct analog as a multi-location independent DME retailer of comparable size.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OBRIANHEALTHCARE

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about O'Brian Healthcare