Generations Medical Aesthetics

What Generations Medical Aesthetics does

Generations Medical Aesthetics (also operating as GMA Laser and GMA Laser & Skin Center) is a privately-held medical aesthetics practice headquartered at 12005 Sunrise Valley Drive, Suite 160, Reston, Virginia. Founded around the laser practice of Cosmetic Director Bob Earley, BSN — who has been performing laser cosmetic procedures in the DC area since 1999 — the practice serves individual consumers in the Northern Virginia and greater DC metro area, including McLean, Fairfax, Falls Church, Vienna, Leesburg, Sterling, Herndon, Ashburn, and Dulles. The company positions itself as Northern Virginia's leading laser center and reports over 10,000 procedures performed across its 20+ year history with an 80%+ patient return rate, more than double the medical spa industry average.

The practice operates a multi-modality service platform spanning laser treatments (PicoWay picosecond laser, Fractional CO2, laser hair removal, signature laser facial, signature laser lip boost), neuromodulators and dermal fillers (Botox, Dysport, Xeomin, Daxxify, Juvéderm, Restylane, Radiesse, RHA fillers, Kybella), body contouring (CoolSculpting with dual-sculpting certified capability), skin rejuvenation (Morpheus8 RF microneedling, microneedling, chemical peels, Fire and Ice facial, PRP/EZ Gel), and diagnostic imaging (Aura 3D Facial Analysis). Underlying technology is primarily third-party FDA-cleared capital equipment operated by licensed providers, with two proprietary signature procedures (laser facial, laser lip boost) serving as differentiators. Adjacent retail revenue comes from a separate Shopify storefront selling ALASTIN, Environ, iS Clinical, Latisse, UPNEEQ, and Nutrafol products.

The business model is direct-to-consumer, transaction-based services priced per unit, per syringe, or per session on a pay-as-you-go basis: Pico laser sessions run $150-$1,000; lip filler $600-$1,000 per syringe; Botox/Xeomin $10-$25 per unit; Restylane $300-$650 per syringe and Juvéderm averaging $600 per syringe. The patient funnel runs through complimentary consultations, phone and website booking, location-targeted SEO and content marketing, Instagram (gmalaser), and an email newsletter with promotional cycles. Clinical operations are led by Cosmetic Director Bob Earley, BSN, Medical Director Dr. Janet L. O'Connor, FNP-BC Nicole Rindone, BSN/RN Irina Simonenko, and Aesthetician Sidney Davis. No PE/VC backing, parent company, or multi-site footprint is disclosed.

Name

Generations Medical Aesthetics

Legal name

Generations Medical Aesthetics

Website

https://gmalaser.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Generations Medical Aesthetics is a privately-held, single-location medical spa in Reston, Virginia, serving Northern Virginia and the DC metro with laser treatments, injectables, CoolSculpting body contouring, skin rejuvenation, and medical-grade skincare retail. The practice reports over 10,000 lifetime procedures and an 80%+ patient return rate under long-tenured Cosmetic Director Bob Earley, BSN.

Ownership category

akta.pro rank

Product category

Medical Aesthetics Services

NAICS

Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN)

akta.pro secondary industry

Beauty & Aesthetics Experiences (Facials, Skincare Clinics, Non-surgical Aesthetics) (THAJAHAK)

Keywords

• Medical spa services
• Laser skin treatments
• Cosmetic injectables
• Body contouring
• Dermal filler treatments

Headquarters

HQ city

Reston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Aesthetic Treatment Services: Service-based revenue from laser treatments (hair removal, skin resurfacing, tattoo removal, Pico laser), injectable procedures (Botox, Dysport, Xeomin, dermal fillers, Kybella), body contouring (CoolSculpting), and skincare treatments (microneedling, chemical peels, facials). Revenue is transaction-based per treatment session with repeat patient visits driving recurring revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Generations Medical Aesthetics is a Northern Virginia medical spa delivering non-surgical aesthetic treatments including laser procedures (hair removal, PicoWay, fractional CO2, laser facial, laser lip boost), injectable neuromodulators and dermal fillers (Botox, Dysport, Xeomin, Daxxify, Juvéderm, Restylane, Radiesse, RHA, Kybella), CoolSculpting body contouring, and skin rejuvenation services (Morpheus8, microneedling, chemical peels). The practice also retails professional skincare products (ALASTIN, Environ, iS Clinical, Latisse, UPNEEQ, Nutrafol) through a separate Shopify store. Operations are anchored at a single Reston, VA location serving the DC metro area.

Product overview

Generations Medical Aesthetics is a Northern Virginia medical spa offering a comprehensive portfolio of aesthetic treatments and services. Their offering encompasses laser treatments (PicoWay Laser, Fractional CO2, Laser Hair Removal, Laser Facial, Laser Lip Boost), injectable treatments (Botox, Dysport, Xeomin, Daxxify, Kybella), dermal fillers (Juvéderm, Restylane, Radiesse, RHA Fillers), body contouring (CoolSculpting), skin rejuvenation (Morpheus8, Microneedling, Chemical Peels, Fire and Ice Facial), and professional skincare products (ALASTIN, Environ, iS Clinical, Latisse, UPNEEQ, Nutrafol). The practice operates as a unified service delivery model rather than a software platform, with treatments categorized into three main areas: Body Treatments (CoolSculpting), Facial Treatments (injectables and laser), and Laser Hair Removal.

Differentiator

Problem solved

Functional benefit

Products and services

• PicoWay Laser Treatments Picosecond laser treatment for tattoo removal, hyperpigmentation, melasma, acne scars, and skin resurfacing using ultra-short pulses to break apart pigment without overheating surrounding tissue. Targeted at adults seeking non-surgical pigment and tattoo correction.
• CoolSculpting Body Contouring FDA-cleared non-invasive fat reduction using controlled cooling to eliminate stubborn fat cells without surgery, needles, or downtime. Certified dual-sculpting capability treats twice as many areas in half the time. For adults with stubborn fat resistant to diet and exercise.
• Botox Injections OnabotulinumtoxinA neuromodulator injectable for reducing dynamic wrinkles including crow's feet, forehead lines, and frown lines, with results visible in 2-3 days and lasting 3-4 months.
• Dysport Injections AbobotulinumtoxinA neuromodulator for moderate to severe glabellar lines with onset of 1-3 days and results lasting up to 4-5 months.
• Xeomin Injections Pure botulinum toxin A injectable without accessory proteins, used for glabellar lines, forehead, and around eyes and mouth with results seen within 3-7 days.
• Daxxify Injections Newest neuromodulator injectable in the practice's Botox alternatives portfolio for wrinkle reduction.
• Kybella Injections FDA-approved injectable for reducing moderate to severe submental fat (double chin) through destruction of fat cells.
• Juvéderm Dermal Fillers Hyaluronic acid-based fillers for lip enhancement, cheek augmentation, and facial volume restoration, including Ultra XC, Volbella XC, and Voluma XC variants.
• Restylane Dermal Fillers Hyaluronic acid lip and facial fillers including Restylane Silk, Restylane Lyft, and Restylane Kysse for subtle enhancement and natural-looking results lasting 6-18 months.
• Radiesse Facial Rejuvenation Collagen-stimulating filler that triggers an inflammatory response to stimulate collagen growth for long-lasting facial rejuvenation.
• RHA Resilient Hyaluronic Acid Fillers First and only FDA-approved resilient hyaluronic acid fillers for dynamic wrinkles and lines, designed to move naturally with facial expressions while maintaining results up to 15 months.
• Morpheus8 RF Microneedling Radiofrequency microneedling device available for body, face, and eye treatments that stimulates collagen production for skin tightening and rejuvenation.
• Fractional CO2 Laser Resurfacing Fractionated carbon dioxide laser skin resurfacing treatment for wrinkle reduction, scar improvement, and skin texture enhancement.
• Laser Hair Removal Full body laser hair removal safe and effective for all skin types using advanced laser technology.
• Signature Laser Facial Customized laser facial treatment addressing wrinkles, brown and red spots, uneven skin tone, and lip volume without downtime.
• Signature Laser Lip Boost Proprietary non-surgical laser lip enhancement treatment to increase lip volume without needles or downtime.
• Aura 3D Facial Analysis Advanced 3D facial imaging and analysis system to assess skin condition and plan personalized treatment approaches.
• Microneedling Collagen induction therapy using fine needles to create controlled micro-injuries, stimulating natural skin rejuvenation and healing.
• Chemical Peels Professional-strength chemical exfoliation treatments to improve skin texture, reduce fine lines, and address various skin concerns.
• Fire and Ice Facial Intensive facial treatment combining heating and cooling phases for skin resurfacing and rejuvenation.
• Microdermabrasion Mechanical exfoliation treatment to remove dead skin cells, improve texture, and enhance skin radiance.
• Tattoo Removal Pico laser technology to safely break down tattoo ink particles for gradual tattoo removal with minimal scarring risk.
• ALASTIN Skincare Products Professional-grade skincare line including Gentle Cleanser, A-Luminate Serum, C-Radical Defense Antioxidant Serum, and SPF products sold via the practice's online store.
• Latisse Eyelash Treatment FDA-approved prescription treatment for inadequate or insufficient eyelashes, promoting longer, thicker, and darker lashes.
• UPNEEQ Eyelid Treatment Prescription eye drop treatment for acquired ptosis (drooping eyelids) to lift eyelids and open eyes.

Quantifiable outcome

• Over 80% patient return rate, more than double the medical spa industry average
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Body Details: Medical spa chain offering laser hair removal, CoolSculpting, PRP, and other aesthetic services. Comparable treatment menu (especially body contouring and laser) and similar practitioner-staffed operating model.
• LaserAway: Largest US laser hair removal and aesthetic services chain offering injectables, laser treatments, and body contouring. Direct competitor in the same service categories with a comparable single-location-to-multi-site growth trajectory.
• American Laser Skincare: Historical national medspa chain offering laser hair removal, skin rejuvenation, and injectables. Comparable as a defunct-but-formative peer that established the chain-medspa template this business could follow.
• Skin Laundry: Facial-focused medical spa chain offering laser facials, injectables, and skin treatments in a streamlined membership-driven model. Comparable in laser facial and injectable service lines with a tech-enabled booking experience.
• Ideal Image: National medical spa chain offering Botox, dermal fillers, laser hair removal, CoolSculpting and skin rejuvenation services through company-owned clinics. Most directly comparable as a multi-location aesthetic services brand with overlapping treatment menu and similar GTM.
• Milan Laser Hair Removal: Largest US laser hair removal chain offering unlimited-treatment packages and select aesthetic services. Comparable as a single-modality-scaled medspa with strong unit economics and proven multi-site rollup capability.
• OVME: Medical aesthetics brand offering injectables, laser services, and body contouring in a clinic/spa hybrid model. Comparable as a modern, brand-forward medspa competing for the same demographic and treatment mix.
• SkinSpirit: Medical spa chain offering Botox, fillers, laser treatments, microneedling, and body contouring under medical director oversight. Closely comparable service portfolio, clinical staffing model, and positioning in affluent suburban markets.

Emerging players

• Beverly Hills Rejuvenation Center: Multi-location medical spa offering hormone therapy, injectables, body contouring, and laser services. Comparable in service mix though differentiated by a heavier wellness/hormone therapy focus.

Others

• Allergan Aesthetics (AbbVie): Manufacturer of Botox, Juvéderm, CoolSculpting, and Kybella — the primary product vendors for this practice. Relevant as an upstream supplier whose pricing, supply continuity, and product innovation directly shape the practice's economics and menu.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/gmalaser
• Xx.com/genmedaesthetic

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Generations Medical Aesthetics